group WE ARE FAMILY NOVUM Hospitality NOVUM Zinshaus NOVUM Flächenprofi NOVUM IT Solutions

Transcription

1 group 1

2 GROUP WE ARE FAMILY Hamburg-based, family-owned NOVUM Hospitality operates three to four-star hotels in urban hotspots throughout Europe. Thanks to our dynamic expansion strategies, we have evolved into one of Germany s leading hotel brands and increased our fame and popularity among guests and investors beyond the country s borders. David Etmenan Chief Executive Officer & Owner group NOVUM Hospitality NOVUM Zinshaus NOVUM Flächenprofi NOVUM IT Solutions True hospitality, the full spectrum from leisure to business, from budget to 4-star hotel, and all located in the centre of European metropoles this is NOVUM Hospitality. The focus is on the expansion of a profitable real estate portfolio and a clearly defined appreciation strategy. We invest in the renovation and maintenance of our properties, plan the development of our hotels and apartment buildings and strengthen them for the future. We are the foundation for a stable growth. Our IT-Solutions ensure lean processes and a steady revenue growth. 2 3

3 Strong character hotels in the heart of European cities, high yield residential properties appreciation potential, the professional supervision of our own real estate portfolio by our Flächenprofi as well as professional IT-Solutions these are the four pillars of the NOVUM Group. 4 5

4 GROUP WHAT SETS US APART We regard the ways of brand building and market positioning as ongoing processes. Through steady investments and innovation, we develop a secure future for the company. Establishment of the NOVUM Hospitality worldwide. The comfort and safety of our guests is of outmost importance, therefore we emphasize on the continuous maintenance and modernization of our hotels. The NOVUM Group is managed centrally in Hamburg. In the headquarters, we have the reservation office, sales & marketing, accounting, HR, IT management and property management. This helps in creating an effective process flow and leans out cost structure. 6 7

5 GROUP NADER ETMENAN FOUNDER Nader Etmenan demonstrated his business vision by investing in tourism and founding the company in With the first hotel in the historic district of St. Georg, near the outer Alster, he created the headquarters of a tourism group. In the year 2004, he passes his company on to his sons, who are since then advancing the company s European expansion. 8 9

6 GROUP DAVID ETMENAN CHIEF EXECUTIVE OFFICER & OWNER It became clear to David at an early stage that he would follow in his father s footsteps and become a hotelier. In 2000, he joined the family company just before beginning his studies in business administration at the Nordakademie. His focus was on the development of a central administration. Today, as the CEO of the Novum Group Holding, the Novum Hotels Holding and the NOVUM Hospitality Holding, he is responsible for the dynamically growing group s strategy, finance, sales and expansion

7 GROUP HISTORY Sahra Etmenan, wife of David, complements the management and aids in the expansion. Establishment and opening of the Hotel Hamburg NOVUM in St. Georg, Hamburg by Nader Etmenan. Here he laid the foundation for the present NOVUM Group. David Etmenan joins the company and begins preparations for the future growth of the company. Establishment of the NOVUM Group Holding. Existing hotels in Hamburg are integrated. Mortesa Etmenan joins his father s company and supports him in its management. Nader passes the company to his sons. The NOVUM Group is operating 10 hotels in Hamburg and begins the development of a central administration. Establishment of the NOVUM Hotels Holding. It forms the basis for a national expansion. That same year, hotels in Berlin, Cologne and Dortmund are acquired. Establishment of NOVUM Flächenprofi. Establishment of Establishment of the NOVUM Zinshaus, acquisition of the first objects in North Rhein-Westphalia. Growth to 34 hotels for a total of 2,540 rooms. Increase in the first half to 61 Hotels totaling nearly 5,435 rooms. Further acquisitions and new locations planned in the mid-term. Milestone 150. Hotel. Expansion of the franchise partnerships, new locations in Europe. Launch of the niu brand, opening of the niu Cobbles in Essen. the NOVUM Group Holding. Existing hotels in Hamburg are integrated. Growth to 41 hotels nationwide for a total of 2,991 rooms. Locations: Hamburg, Bremen, Berlin, Cologne, Dortmund, Düsseldorf, Frankfurt am Main, Stuttgart und Leipzig. NOVUM finds itself among the ten biggest hotel companies in Germany. Furthermore, the NOVUM Zinshaus manages over 500 seperate residential units. Europe-wide expansion to 114 hotels at 31 locations. For the first time, the NOVUM Hotel Group is taking over hotels in other European countries

8 HOTELS GROUP GROWTH & EXPANSION 14 YEAR HOTELS ROOMS Search profile: Growth in the core markets of Germany and in German-speaking countries abroad with all NOVUM Hospitality brands. A cquisition of existing hotels for the NOVUM Hotel brand. N ew developments and conversions for the 3-star NOVUM Style Hotel brand and for the 4-star NOVUM Select Hotels brand. Developments of new houses and conversions with the franchising of an international brand. Excellent city location 3,000 to 12,000 m² gross floor area New building or converted property Flexible room sizes and cuttings Low visibility requirements Integration of mixed-use concepts What we offer: Deal sourcing through our own department Flat hierarchies and short decision ways Flexibility and fast reaction capability Combined planning & project controlling Adaptable room book program Strong creditworthiness Exit-viable partners Contract conditions: 25 years duration with an additional 5-year option Fixed lease agreement Indexing in line with market requirements G rowth primarily through rental and lease and partially through acquisition. The continuous expansion oft he NOVUM Hospitality including locations beyond the German-speaking markets is rapidly accelerated thanks to existing and future international Multi Development Agreements. 15

9 GROUP MANAGEMENT MORTESA ETMENAN Chief Executive Officer Human Resources, Inventory Management SAHRA ETMENAN Chief Accounting Officer Accounting, Financial Statements, Cost Control RESA ETMENAN Chief Investment Officer Acquisition, Investment SAMIRA SAID Chief Project Officer Project Development & Management, Interior Design TORSTEN SCHOLL Chief Financial Officer Financing, Expansion, Project Development, Law MARTIN STEGNER Chief Information Officer Business and IT-Vision, -Architecture & -Services CHRISTIAN MOLL Chief Business Officer Treasury, Cash Management, Finance MARIO PICK Chief Operating Officer Operations & Strategy, Human Resources 16 17

10 HOTELS 1 BRAND 3 SUBBRANDS True hospitality, the full spectrum from leisure to business, from budget to 4-star hotel, and all located in the centre of European metropoles this is NOVUM Hospitality. The NOVUM Hotels are individually designed buildings without a standardised room layout programme. These select hotels are 4-star city hotels with state-ofthe-art décor and facilities and a wide range of business and event offers. niu hotels score high with their elegant comfort and stand out owing to their quality of regional storytelling. This hotel experience cannot fail to inspire, while the Living Lobby and the F&B concept pamper guests in unforgettable style

11 20 21

12 22 23

13 HOTELS OUR ASPIRATIONS We consider every guest as a regular guest. Our daily focus in the team is to offer the guest a piece of home. An appreciative handling of our guests, partners and employees is a lived tradition. The comfort and safety of our guests is of outmost importance, therefore we emphasize on continuous maintenance and modernization of our hotels

14 HOTELS OUR PHILOSOPHY Competent and motivated employees are the foundation for continuous and growing sucess. We secure the jobs in the properties we acquire by contract a matter of course to us a matter of heart to many other hoteliers. The appreciation of our employees is an important task that we do not lose sight of. Professional property management goes without saying. We invest in the renovation and maintenance of our properties, plan the development of our hotels and apartments and strengthen them for the future. The NOVUM Flächenprofi, internal general contractor of the NOVUM Group, covers a wide range of services with high qualified employees around the topic of construction, redevelopment and renovations. All of the Novum Group s properties benefit from significant appreciation by the works of professionals with years of experience. Innovation is our driving force. The constant optimization of working processes through highly modern IT solutions contribute significantly to the success of the NOVUM Group. The NOVUM IT Solutions provides the basis for a smooth flow in the daily work of all departments and thus builds a solid foundation for stable growth

15 HOTELS IMPRESSIONS 28 29

16 HOTELS LOCATIONS Full-of-character 3 to 4 star hotels more than 130 hotels with over rooms 65 locations in Europe KIEL LÜBECK ELMSHORN HAMBURG Brands NOVUM Hotels Select Hotels niu Hotels AMSTERDAM BREMEN OBERHAUSEN DORTMUND ESSEN DÜSSELDORF NEUSS COLOGNE HANNOVER WOLFSBURG GOSLAR BERLIN COTTBUS LEIPZIG DRESDEN Franchise Strategic growth through international brands throughout Europe WIESBADEN RÜSSELSHEIM AM MAIN MANNHEIM FRANKFURT OFFENBACH ASCHAFFENBURG ERLANGEN FÜRTH PRAGUE Treugast Investment Ranking 2016 A The acknowledged ranking records the efficiency and professionalism of the 70 major hotel companies in Germany. KARLSRUHE PFORZHEIM STUTTGART REGENSBURG INGOLSTADT MUNICH VIENNA BUDAPEST 30 31

17 WE CREATE SPACE RANGE OF SERVICES FLÄCHEN PROFI The NOVUM Flächenprofi acts as an internal general contractor (GU) of the NOVUM Group and takes care of issues regarding property management. It also offers customized, professional solutions for construction, reconstruction and renovation projects or third-party development planning.the NOVUM Flächenprofi offers a wide range of services with qualified professionals on the topic of construction and maintenance of properties. SAFETY & CARE A perfect result that counts is guaranteed through professional project planning. QUALITY & PRICE You always get an ideal price-performance ratio with us. PUNCTUALITY & RELIABILITY For us, a punctual handover is essential. COMPETENT & PERSONAL Reliable contacts are always available to you. The NOVUM Flächenprofi offers a wide spectrum of high quality and competent solutions, true to the idea of having everything in one hand. Thanks to that, procedures are coordinated efficiently, ensuring your construction projects are handled smoothly. DRYWALL INSTALLATION Windows and doors Tiles and silicone Sanitary Carpentry FLOORING Carpeting Parquet / Laminate INTERIOR Decoration Fabric Furnishings PAINTWORK Painting Wallpaper CUSTOMER SERVICE/CARE Professional and friendly advice by our service team Fast emergency response TV delivery and installation 32 33

18 IT RANGE OF SERVICES The NOVUM IT Solutions represents the in-house IT specialists of the NOVUM Group, who creates a professional and economical system infrastructure. The NOVUM IT Solutions therefore obtains a profitable work environment in both the individual hotels and the company headquarters. IN OUR HOTELS Highspeed guest WiFi Video surveillance Locking systems POS Systems Media-On-Demand IN OUR HEADQUARTERS Y ield and revenue systems Telephone / VoIP Backup solutions Data security Database solutions collaboration server Mobile

19 Our goal is value enhancement by reducing potential vacancies and increasing the tenant satisfaction. David Etmenan Chief Executive Officer & Owner, NOVUM Group, Hamburg 36 37

20 ALL FROM ONE HAND ZINS- HAUS DEALSOURCING Longtime network to market participants Purchase inspection / Due Diligence Structuring and testing of sales contract NOVUM ZINSHAUS The NOVUM Zinshaus is an owner-run portfolio of residential and hotel real estate, which was founded in 2007 and is investing throughout Germany. The focus lies on the expansion of a high-yield real estate portfolio especially on object appreciation. As end investors, we always look for the optimal return on equity in combination with the lowest possible risk. The German real estate market is extremely dynamic. In an accelerating and competitive environment, the owner-managed NOVUM Zinshaus has a significant advantage in its ability to act quickly. This is made possible due to all necessary measures for an investment implementation being made by a single source. FINANCING Customized financing structure Sourcing for loans Structuring on capital equity Tax audit and optimization of loan and equity CENTRALIZED ASSET MANAGEMENT Administrative and commercial management Documentation preparation and structuring Modern reporting with the latest IT technology Sales and vacancy reduction OWN PROPERTY MANAGEMENT On site technical management Maintenance and modernization measures through own on site employees 38 39

21 INVESTMENT PROFILE ZINS- HAUS PROPERTY Old buildings, new developments Multi-family houses, apartments, residential and commercial buildings Housing estates with minimal commercial usage Operator free hotels VOLUMES Depending on transaction; small-scale volumes up to 7M. LOCATIONS Economically significant core regions in Nordrhein-Westphalia, Hamburg, Berlin and the Rhein-Main area Strong structure B-locations in metropolitan areas, in the older federal states Priority lies on the short and mid term appreciation, for example by expansion and construction potential, renovation or active tenant management. Structural vacancy or special situations, preferably yields of > 7% based on the current annual net rental income (NOI)

22 SOCIAL COMMITMENT The NOVUM Group is commited to many areas. HAMBURGER STIFTUNG Engagement and activism for democracy, freedom and human rights for politically persecuted people. KINDERBAUERNHOF KIRCHDORF E.V. Founded 1987 out of an initiative of commited parents at an idle open space in Kirchdorf. It is a play area that is close to nature, a social and intercultural meeting point, as well as an ecological and complementary learning facility. ARBEITSGEMEINSCHAFT SELBSTSTÄNDIGER MIGRANTEN E. V. (ASM) This association provides information and offers further education for immigrants and consults on all circumstances. BÜRGERVEREIN ST. GEORG E.V. Initiative for the bringing together and creating understanding between all ethnic and religious groups that live within the district of St. Georg. NADER ETMENAN STIFTUNG It was founded by David Etmenan for his father Nader, for the support of charitable purposes in Germany and abroad

23 group NOVUM GROUP Lange Reihe Hamburg, Germany Tel Fax Status: 09/17 ENG info@novumgroup.de