ESSENTIAL COMFORT PRICE PRESS KIT. Press contact: Julie DO PASSO +33 (0) ibis.com N 1 PRESS KIT

Transcription

1 ESSENTIAL COMFORT AT A PRICE BUDGET PRESS KIT Press contact: Julie DO PASSO +33 (0) N 1

2 SOMMAIRE Ibis budget: a worldwide reference Ibis budget, the ibis family s low cost brand 3 Ibis budget, a world benchmark in the budget sector 4 The European leader in budget hotel 5 Living the ibis budget s experience Essential comfort at a budget price 6 The new common areas 7-8 The cocoon room: nifty and comfortable 9-10 An all-you-can-eat breakfast buffet 11 A brand in the service of its clients The extra services at ibis budget 12 Ibis budget bets on digital 13 Ibis budget s commitment to sustainable development Ibis budget s milestones 16 Ibis budget s picture gallery 17 THIMOTHEE FRANCO N 2 CHRISTIAN CREUTZ

3 THE IBIS FAMILY S LOW COST BRAND As a member of the ibis family, ibis budget and its sister brands, ibis and ibis Styles, share three key values: modernity, simplicity and well-being. The three brands offer a range of complementary hotel solutions. For example, ibis offers the ultimate in comfort and a high level of service, while ibis Styles, the family s nonstandardized brand, offers an allinclusive deal and unique designs in each hotel. Whether they choose ibis, ibis Styles or ibis budget, guests will always find a solution that suits their needs with the ibis family! The ibis family network consists of more than 2000 hotels in 69 countries and benefited from a three-year modernization program. Ibis and ibis budget currently have more 300 establishments that boast the common areas designed Philippe Avanzi from Atelier Archange. The new bedding concept created by ibis was rapidly deployed: more than beds or 80% of the network in Europe have the Sweet Bed TM by ibis. THE IBIS BUSINESS CARD FOR REGULAR BUSINESS STAYS. The ibis family has developed ibis BUSINESS, a new membership program. Subscribers benefit from reductions and advantages around the world (excluding China): 10% discount on the best room and breakfast rates 10% discount on all purchases at ibis and ibis Styles restaurants and bars, including for non-residents 5% additional discount on selected promotions (early booking, summer and sweet winter deals, week-ends) Guaranteed room availability when the booking is made up to two days before arrival. Instant access to Gold status on the Le club AccorHotels loyalty program. All the information and special offers are available on: www. N 3

4 A WORLD BENCHMARK IN THE BUDGET SECTOR Ibis budget is a cleaver and casual brand wich offers essential comfort at the best price. THE NETWORK The ibis budget network has expanded rapidly worldwide and at June 30 th, 2017 it totaled 572 hotels and 56,091 rooms in 17 countries. In Europe, the brand is the uncontested leader in the budget hotel segment with a network in Germany, Austria, Belgium, Spain, France, Luxembourg, Netherlands, Poland, Portugal, United Kingdom and Switzerland. In France, the ibis budget network consists of 335 hotels and rooms. All over the world, ibis budget guarantees its customers: Locations near major roads and airports and increasingly in cities Comfortable, nifty rooms for one, two or three people Round-the-clock check-in An all-you-can-eat breakfast 50% 7% 43% Ownership Structures Management Franchise Subsidiary Hotels opening in 2016: - 7 hotels in France - 2 hotels in Germany - 1 hotels in Netherlands - 6 hotel in Brazil - 2 hotel in Indonesia N 4 GIL LANZI

5 THE EUROPEAN LEADER IN BUDGET HOTELS OPENINGS 18 new hotels were added the ibis budget network in DEVELOPMENT OBJECTIVES: MORE THAN 630 HOTELS IN 2018 The brand s development strategy focuses on reinforcing the network in mature markets in Europe: France, Germany, Spain and the United Kingdom. The brand intends to have a worldwide network of more than 630 hotels with 75,000 rooms by It also relies on development in new countries, for example in Chile, Uruguay, Indonesia and Malaysia. Ibis budget always chooses locations that are very visible and easily accessible: along major roads, near airports and in large cities. Wordwide France Europe Excl. France Latin América 572 Hotels 335 Hotels 169 Hotels 29 Hotels Rooms Rooms Rooms 6394 Rooms Asia Pacific Africa Middle-East 35 Hotels 4 Hotels 4297 Rooms 484 Rooms N 5

6 ESSENTIAL COMFORT AT A BUDGET PRICE IBIS BUDGET OFFERS COMFORT, WELL-BEING AND TRANQUILITY Highly affordable rates, from 29 in Germany, 18 in the United Kingdom, 33 in Spain and 39 in France Cocoon rooms with a comfortable bed : the Sweet Bed TM by ibis budget Free Wi-Fi internet access in most countries A flat-screen television featuring a full range of programs so guests can surf and zap as much as they want! An all-you-can-eat breakfast buffet with a varied, balanced selection of tasty products Snack and drink vending machines available 24/7, so guests can help themselves as much and as often as they want JEROME MONDIERE N 6 CHRISTOPH WEISS

7 THE NEW COMMON AREAS ibis budget optimizes its common areas as lively spaces in a nifty, playful way, creating a warm and friendly atmosphere. Ibis budget now has one hundred hotels with multi-functional, comfortable common areas where guests can have a bite to eat, relax, work, and browse the Internet using free Wi-Fi access, in most countries. These highly stylish and contemporary common areas are a brand new experience in budget hotels! Low cost is wonderful. N 7 THIERRY BOUËT

8 THE NEW COMMON AREAS A FRIENDLY, DESIGNER ATMOSPHERE The reception, breakfast room and snack corner are all in close proximity and guests can therefore circulate more easily and intuitively. The interior design communicates with the customer providing direction markers in a lighthearted, good-natured way. The color schemes and display boards on the walls vary and create contrasts, to avoid any sense of monotony. THE BREAKFAST ROOM features large communal tables, comfortable chairs with alternating high and low seating. The room is cleverly lit and equipped with a flat-screen television. Guests can enjoy entertainment as well as a tasty, varied all-you-can-eat buffet. In this multi-functional common area, ibis budget s guests can chat with each other or with the reception teams. They can also eat, relax in front of their favorite programs rebroadcasted on television or browse the web. These new common areas are the perfect illustration of the fact that customer experience can be found in budget hotels. CARLOS EDUARDO NICKEL CARLOS EDUARDO NICKEL N 8

9 THE COCOON ROOM NIFTY & COMFORTABLE FOR 1, 2 OR 3 PEOPLE Ibis budget draws on the powerful concept of the no-frills cocoon room to offer its customers essential comfort at great prices. A UNIQUE EXPERIENCE IN THE IBIS BUDGET HOTEL SEGMENT The rooms are designed with a focus on flexibility, freedom of movement and well-being. The atmosphere is distinctly cozy, with soft, relaxing colors and clever use of light circulation to maximize space and enhance materials. THREE TYPES OF ROOMS are available, depending on the hotel. All of them feature large, comfortable beds for guests to rest in: The Triple room (1 double bed and 1 top bunk) The Double room (1 double bed) The Twin room (2 twin beds All the hotels are also equipped with rooms for disabled guests. THIERRY BOUËT JO HANLEY N 9 JO HANLEY

10 THE COCOON ROOM THE NEW COCOON & DESIGN ROOM CONCEPT CONTINUES TO BE DEPLOYED IN NEW CONSTRUCTION AND RENOVATION PROJECTS THROUGHOUT THE NETWORK The new cocoon rooms for one, two or three people, boast comfort features (cozy beds, soft duvets and pillows, a spacious shower stall, touch-sensitive reading lights, a luggage storage area and a full-length mirror) and new practical features (a de-compartmentalized living space, a flat screen TV and Wi-Fi in the room). + MORE COMFORT All the network s beds are equipped with soft duvets and new, more comfortable pillows: the Sweet Bed TM by ibis budget. A spacious, well-lit shower stall opens onto the room while maintaining privacy with a frosted glass panel. The color scheme creates a tranquil atmosphere that is accentuated by a wooden crown molding and a painting (in twin and double rooms). Pleasant and hygienic parquet-style flooring. + MORE PRACTICAL FEATURES Free Wi-Fi Internet access in the public areas and in the rooms (excluding Australia) A 26 inch flat-screen TV. Practical and nifty storage space (coat rack, under-bed luggage storage space) A work corner with a large, comfortable stool that is easy to move around. A full-length mirror MORE LIGHT The use of several light sources helps create an intimate, relaxing atmosphere. The individual bed-head reading lights and the mirror light over the sink are both touchsensitive. THIERRY BOUËT N 10

11 ALL-YOU-CAN-EAT BREAKFAST BUFFET! ALL THE BENEFITS OF A REAL BREAKFAST AT AN AFFORDABLE PRICE Ibis budget offers guests an all-you-can-eat breakfast buffet at time slots that suit both week-day and week-end travelers. TASTY, VARIED AND BALANCED In most countries the ibis budget breakfast formula features a wide range of breads, cereals, jams, fruit juices, dairy products and fresh fruit plus well-known brands and local specialties, for example fresh baguette and croissants in France, eggs and cured meats in Germany, scones and porridge in the United Kingdom, etc. A 24/7 SNACK AREA Feeling hungry in the middle of the night? Ibis budget thinks of everything and has vending machines that sell both hot and cold drinks and sweet and savory snacks. N 11 CHRISTOPH WEISS

12 THE EXTRA SERVICES AT IBIS BUDGET OUR MOBILE SERVICES ARE FREE You can access ibis mobile services free via the booking app (available on Android, IOS and BlackBerry). You will only pay your mobile network connection fee* 24/7 RECEPTION SERVICE FOR HASSLE-FREE CHECK-IN When the reception desk is open (and some are open round the clock), ibis budget teams check in guests personally. If the front desk is closed, guests can obtain their room access code by inserting their bank card into an automatic room vending machine. If you arrive at night and need help, ibis budget thinks of everything and always has a staff member on the premises who can be called at any time via a dedicated intercom at the hotel entrance (depending on the country). CAR PARKS AND SECURITY All ibis budget hotels have parking spaces for guests. Some of these car parks are fencedin and secured (CCTV). WIFI INTERNET ACCESS EVERYWHERE! Guests have limitless Internet access thanks to a wireless connection in the public areas and rooms. In most countries, this service is free. SMOKING / NO SMOKING For even greater comfort, guests can request a smoking or non-smoking room at the reception desk. IBIS BUDGET AND PETS Animals are welcomed in the hotels (for an additional fee) under their owner s supervision (one pet per room). THE AVANTAGES OF STAYING AT IBIS BUDGET Children stay for free: depending on the country, accommodation is free of charge for children under 12 sharing a room with their parent(s), provided there are no more than three people in a room. Guests may receive a discount of up to 20% on car rentals from Europcar by booking on or accorhotels.com. * Connecting costs vary depending on mobile telephone operators. Ask your operator for details. N 12

13 IBIS BUDGET BETS ON DIGITAL POWERFUL ONLINE DISTRIBUTION THAT GUARANTEE THE BEST RATE The brand has two very well-known direct booking sites,, the ibis family website (ibis, ibis Styles and ibis budget) and the AccorHotels application, both available in 14 languages. It accounts for a large part of ibis distribution and generate over 45 million visits a year. It guarantees customers the best rates. Internet users also find special offers and exclusive Web promotions on this site all year round as well as other useful services such as a hotel locating device, information about nearby places of interest and a photo gallery so they can enjoy a virtual visit of their hotel. Every time they book, guests can accumulate points with AccorHotels s worldwide multi-brand loyalty program. AN IBIS FAMILY NEWSLETTER Subscribers receive an e-newsletter with all the brand s latest news, openings, promotions and leisure destination ideas. MORE THAN 1 MILLION FANS ON THE IBIS FACEBOOK PAGE The facebook.com/ibis page, which was created less the two years ago, already has an active community of more than fans. It complements the website very well and relays brand and ibis family news and highlights openings, promotions, suggested destinations and the latest events. THE ADVANCE SAVER SPECIAL DEAL The brand offers a special rate all year round: the ADVANCE SAVER rate. These bookings cannot be cancelled or changed, but users benefit from a discount of up to 15% on the rack rate for bookings made at least 15 days before the stay. The ADVANCE SAVER offer is available exclusively on the brand website and on accorhotels.com and is prepaid online. SEASONAL PROMOTIONS Whether traveling for business or pleasure, with family or friends, customers can browse the brand website for our exclusive online promotions. These deals are on offer at certain times of the year and bookings cannot be changed or canceled. N 13

14 PLANET 21 7 pillars and 21 commitments in 92 countries. IBIS BUDGET S COMMITMENT TO SUSTAINABLE DEVELOPMENT With PLANET 21, we have made 21 commitments in favor of sustainable development. Health, nature, carbon, innovation, local development, employment and dialogue: 21 commitments for the well-being of our world. In all our hotels, we work with our employees, guests and partners to reinvent hotels sustainably. Care for the planet? Please, step in N 14

15 PLANET 21 Nature 78% of our hotels recycle their waste 40% of our hotels take part in the Plant for the Planet reforestation project Carbon 7% of our hotels use renewable energy 25% of our hotels have at least three environmentally friendly features in their rooms (e.g. bedding, bath linen or paper) Innovation 1 FLAGSHIP ibis budget Toulouse Airport consumes three times less energy and emits four times less greenhouse gases than a standard new ibis budget establishment In Europe, ibis budget offers Fairtrade/Max Havelaar labeled hot drinks (tea, coffee and hot chocolate 48% of our hotels set up initiatives to protect children Local 67% of our hotels buy and promote local food products 95% of our hotels organize language training for employees Employment 73% of our hotels organize training to combat psychosocial risks 60% franchised hotels meet the required standards for the worldwide Accor 21 Charter 93% of our hotels offer eco-labeled products (cleaning products, wall paint or floor covering) Dialogue 49% of our hotels organize prevention training for the health and well-being of our staff 94% of our hotels promote balanced dishes in their restaurants Health N 15

16 KEY DATES 1991 The first Etap Hotel opens in France Santeny 1994 The first opening in Australia Sydney est Opening in Europe Berlin Süd Ost Airport Schönefeld, in Germany The first opening in the United Kingdom London The first opening in Brazil Sao Paulo The first opening in Indonesia Jakarta The brand opens its 400 th hotel in Europe in Verdun, France 2011 September: Accor announces the transformation of Etap Hotel into ibis budget November: The first ibis budget opens in Tangiers, Morocco December: The first ibis budget opens in Grenoble Seyssins, France Setting-up of the brand in South Korea 2012 March: The first ibis budget opens in Portugal Porto Gaia April / May: Two new hotels open in Poland (bringing the network total to 482): - Krakow Stare Miasto - Warszawa Reduta A new design concept for the common areas is launched 2013 ibis budget opens its 500 th hotel in Germany Berlin Kurfürstendamm N 16

17 IBIS BUDGET S PICTURE GALLERY THE IBIS BUDGET HOTELS MARC BERTRAND CHRISTOPH WEISS FERNANDO ALDA THE IBIS BUDGET ROOMS JEROME MONDIERE THIERRY BOUËT JEROME MONDIERE THE NEW IBIS BUDGET COMMON AREAS CARLOS EDUARDO NICKEL ETIENNE RUGGERI CHRISTOPH WEISS N 17