WHY INVEST IN SLS ACCORHOTELS GLOBAL DEVELOPMENT AUGUST 2018
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1 WHY INVEST IN SLS ACCORHOTELS GLOBAL DEVELOPMENT AUGUST 2018
2 MISSION STATEMENT A global tribe of individuals, partners and progressives, devoted to creating extraordinary experiences for our community throughout our proprietary brands we are sbe. Visionaries at the forefront of hospitality, cuisine, design, residences and entertainment, our lifestyle moments are forged with highly-curated and passionate service. We are committed to authenticity, sophistication, mastery and innovation. Our stage is the world. Our time is now. 2 WHY INVEST IN SLS SBE LIFESTYLE PLATFORM AUGUST 2018
3 360 LIFESTYLE EXPERIENCE GLOBAL GLOBAL BRANDS ORIGINALS RESTAURANTS HOTELS MIXOLOGY & LOUNGES RESIDENCES NIGHTLIFE RESIDENCES & SPAS SPAS NIGHTLIFE & DAY CLUBS 3 WHY INVEST IN SLS SBE LIFESTYLE PLATFORM AUGUST 2018
4 CURRENT PORTFOLIO * 85 LOCATIONS HOTELS & RESIDENCES RESTAURANTS LOUNGES DEVELOPMENT PIPELINE *By the end of CHICAGO ATLANTA SAN FRANCISCO NEW YORK CITY LONDON, U.K. LOS ANGELES WASHINGTON, D.C. ISTANBUL, TURKEY BODRUM, TURKEY LAS VEGAS INDIAN WELLS HOLLYWOOD, FL MIAMI NASSAU, BAHAMAS KUWAIT CITY, KUWAIT DUBAI, U.A.E. DOHA, QATAR MANAMA, BAHRAIN TOKYO, JAPAN CANCÚN, MEXICO MONTERREY, MEXICO MEXICO CITY, MEXICO CABO SAN LUCAS, MEXICO ZIHUATANEJO, MEXICO PLAYA DEL CARMEN, MEXICO RIO DE JANEIRO, BRAZIL CARTAGENA, COLUMBIA ARENA DE JOSE IGNACIO, ARGENTINA PILAR, ARGENTINA MELBOURNE, AUSTRALIA PUERTO MADERO, ARGENTINA CURRENT PIPELINE 4 WHY INVEST IN SLS SBE LIFESTYLE PLATFORM AUGUST 2018
5 Dakota Development is a division of sbe. With industry-leading expertise and cutting edge design partners, Dakota Development has successfully master planned and developed a range of internationally acclaimed properties. DESIGN COLLABORATORS With professional entertainment and renown chefs, Disruptive Innovation Lab has designed amazing culinary and nightlife concepts. CULINARY COLLABORATORS PHILIPPE STARCK SLS Atlanta SLS Beverly Hills SLS Brickell SLS Las Vegas SLS South Beach Mondrian L.A. Delano AVENUE INTERIORS SLS Baha Mar SLS Beverly Hills Renovation PIERO LISSONI SLS Cancún SLS Puerto Madero SLS Washington, D.C. LENNY KRAVITZ DESIGN SLS Las Vegas SLS South Beach MARTIN HEIERLING Chief Culinary Officer, sbe JOSÉ ANDRÉS The Bazaar SLS Michelin-Starred KATSUYA UECHI Katsuya SLS/Mondrian Delano James Beard Award Winner MICHAEL SCHWARTZ Fi lia SLS/Mondrian/ Hyde/Delano James Beard Award Winner DANNY ELMALEH Cleo SLS/Mondrian Hyde/Delano TOM DIXON Mondrian London YABU PUSHELBERG SLS LUX Brickell DAVID ROCKWELL THE ROCKWELL GROUP Hyde MARCEL WANDERS Mondrian South Beach Mondrian Doha JOSE ICARDI Leynia, Diez y Seis SLS/Mondrian Hyde/Delano DARIO CECCHINI Carna SLS DANIEL BOULUD French Concept SLS James Beard Award Winner MAKOTO OKUMA Pan-Asian Concept SLS James Beard Award Winner
6 LEVERAGE THE Platform Providing our development partners an opportunity to program a one of a kind destination experience. 40 BRANDS Established & diversified portfolio of iconic luxury lifestyle hotel, residence, culinary & entertainment brands. TEAM Best-In-Class team of Senior Executives, Chefs, Designers, Promoters. MARKET Expansive footprint across the world s leading gateway markets. INNOVATION Proven brand & concept incubator of culinary and entertainment concepts. NETWORK Access to shared services, including a centralized platform providing sales, marketing, social media, influencers, partner and vendor databases, events partnerships and sponsorship support. SINGLE SOURCE Unique 360 approach to hospitality with turnkey solutions for branding, development* and management of a property directly with sbe. 6 WHY INVEST IN SLS SBE LIFESTYLE PLATFORM AUGUST 2018 *Engaging Dakota for Development Management is encouraged but not required.
7 THE MISSION To create & curate a wunderkammer* of varied & extraordinary moments that truly resonate with guests & define luxury hospitality in the 21st century * Wunderkammer: German, 1500s expression meaning Wonder room. An encyclopedic collection of objects whose categorical boundaries are yet to be defined. SLS is the home of the extraordinary experience. Culinary artistry, theatrical interiors, subversive design touches and unexpected indulgences. From giant metallic ducks to an in-room bar for sinners, no other luxury hotel can boast such a diversity, such richness, such play. With leading developers, architects, designers & chefs, we re anticipating, innovating and shaping the future of luxury lifestyle living. ALWAYS SURPRISING CELEBRATED CUISINE PLAYFUL WIT TRANSCENDENTAL DESIGN ELEGANT SOPHISTICATION UBER SERVICE 7 WHY INVEST IN SLS POSITIONING AUGUST 2018
8 NETWORK & PIPELINE CURRENT PORTFOLIO 3,445 rooms 6 hotels AMERICAS AFRICA-MIDDLE EAST ASIA-PACIFIC TOTAL 2,886 rooms 13 hotels DEVELOPMENT PIPELINE 973 rooms 2 hotels 1,146 rooms 2 hotels *By the end of ,445 rooms 6 hotels 5,005 rooms 17 hotels SLS CHICAGO SLS LAS VEGAS SLS BEVERLY HILLS SLS DOWNTOWN LOS ANGELES SLS CABO SAN LUCAS SLS WASHINGTON D.C. SLS ATLANTA SLS SOUTH BEACH SLS BRICKELL SLS LUX BRICKELL SLS BAHA MAR SLS DUBAI SLS DOHA SLS ZIHUATANEJO SLS MONTERREY SLS MEXICO CITY PEDREGAL SLS MEXICO CITY SANTA FE SLS CANCUN SLS HARBOUR BEACH SLS MELBOURNE SLS PILAR BUENOS AIRES SLS PUERTO MADERO CURRENT PIPELINE 8 WHY INVEST IN SLS NETWORK & PIPELINE AUGUST 2018
9 NETWORK & PIPELINE HOTEL KEYS UNITS TYPE OPENING Beverly Hills License Current South Beach HMA Current Las Vegas 1,613 - License Current Brickell HMA Current Baha Mar HMA Current South Beach South Beach LUX Brickell HMA Current Zihuatanejo LOI 2019 Cancún LOI 2019 Puerto Madero LOI 2019 Doha LOI 2019 Washington D.C HMA 2020 Pilar LOI 2020 Cabo San Lucas HMA 2020 Harbour Beach License 2020 Atlanta HMA 2021 Brickell Puerto Madero Brickell Chicago LOI 2021 Mexico City Pedregal HMA 2021 Mexico City Santa Fe HMA 2022 Monterrey HMA 2023 Melbourne TBD TBD Downtown Los Angeles HMA TBD Dubai HMA TBD Baha Mar Beverly Hills 9 WHY INVEST IN SLS NETWORK & PIPELINE AUGUST 2018
10 FLAGSHIPS 2, Square Meters Key Count 61 Suites Philippe Starck Designer Dakota Development Developer Food & Beverage The Bazaar Tres Somni Amenities Altitude Pool / Ciel Spa / Fitness Center Best Designed Hotels, California Home+Design 2011 José Andrés wins James Beard: Best Achievement Award 2009 Virtuoso Best of the Best Award Awards Property News & Headlines: Altitude at SLS Beverly Hills Named Best Rooftop Pool in LA 2015 SLS Beverly Hills Named One Of Top Hotels Top 25 Hotels in Southern California 10 WHY INVEST IN SLS NETWORK & PIPELINE AUGUST 2018
11 FLAGSHIPS 2, Square Meters Key Count 13 Suites Philippe Starck Kravitz Design Arquitectonica Designer Dakota Development Developer Food & Beverage The Bazaar Katsuya SAAM Bar Centro Hyde Beach Amenities Pool / IGK Salon / SLS Fitness Center Awards 2018 Tablet Hotel Awards; Best Nightlife, North America Property News & Headlines: SLS South Beach Miami s Top 10 Hip Hotels The 10 Best Party Hotels in the US 11 WHY INVEST IN SLS NETWORK & PIPELINE AUGUST 2018
12 FLAGSHIPS 7,500 1,327 Square Meters Key Count 39 Suites 2 Penthouses Philippe Starck Kravitz Design Gensler Designer Dakota Development Developer Amenities 60,000 SF Casino / Foxtail Pool / Away Spa Rooftop Pool / Fitness Center / LV Monorail Food & Beverage The Bazaar Katsuya Cleo Umami Burger 800 Degrees Northside Cafe The Perq The Sayers Club Foxtail Center Bar Property News & Headlines: It s an SLS World Inside Las Vegas Hottest New Foodie Hotel 12 WHY INVEST IN SLS NETWORK & PIPELINE AUGUST 2018
13 FLAGSHIPS 5, Square Meters Key Count 12 Suites Philippe Starck Designer Arquitectonica Architect Food & Beverage Bazaar Mar Fi lia SAAM Amenities Altitude Pool / Ciel Spa & Fitness Center / Screening Room / The Party Room George Ballroom Awards 2018 About.com (TripSavvy) Best Miami Hotels of 2018 ; #1 Best Overall Property News & Headlines: SLS Brickell Celebrates Virtual Sellout Inside Miami s SLS Brickell This Isn t Your Typical Boutique Hotel Give Me Shelter With Style! 13 WHY INVEST IN SLS NETWORK & PIPELINE AUGUST 2018
14 FLAGSHIPS Square Feet Key Count 84 Suites Yabu Pushelberg Arquitectonica Designer Food & Beverage Katsuya S Bar The Related Group Developer Amenities Full-Size Tennis Court / Fitness Center / Spa / Turkish Hamam / Party Room 44 th -Floor Library Lounge / 112-ft-long Beach-Entry Pool / Rooftop Star Pool LUX Property News & Headlines: SLS LUX Brickell is now fully sold-out 14 WHY INVEST IN SLS NETWORK & PIPELINE AUGUST 2018
15 UPCOMING OPENINGS OPENING 2019 KEYS 65 PARTNER/DEVELOPER The Related Group RESIDENCES 130 ARCHITECT/DESIGN Piero Lissoni CONTRACT Licensed Property News & Headlines: 15 WHY INVEST IN SLS NETWORK & PIPELINE AUGUST 2018
16 UPCOMING OPENINGS OPENING 2021 KEYS 175 PARTNER/DEVELOPER The Peebles Corporation RESIDENCES 56 ARCHITECT/DESIGN Piero Lissoni CONTRACT Managed Property News & Headlines: 16 WHY INVEST IN SLS NETWORK & PIPELINE AUGUST 2018
17 UPCOMING OPENINGS OPENING Coming soon KEYS 254 PARTNER/DEVELOPER MNG Development RESIDENCES 692 ARCHITECT/DESIGN Bishop Design CONTRACT Managed Property News & Headlines: 17 WHY INVEST IN SLS NETWORK & PIPELINE AUGUST 2018
18 UPCOMING OPENINGS OPENING Coming soon KEYS 146 PARTNER/DEVELOPER R. Corporation RESIDENCES 827 ARCHITECT/DESIGN CONTRACT Property News & Headlines: 18 WHY INVEST IN SLS NETWORK & PIPELINE AUGUST 2018
19 KEY IDENTIFIERs ICONIC ELEMENTS: The sls entrance A red carpet arrival. Many of our SLS properties welcome guests in true Hollywood style, with an iconic red carpet leading the way from the valet to the entrance of the hotel. 19 WHY INVEST IN SLS KEY IDENTIFIERS AUGUST 2018
20 KEY IDENTIFIERs ICONIC ELEMENTS: The sls duck The rubber duck reimagined. Many of our SLS properties are home to a giant metallic duck. The vision of Philippe Starck was to bring the playful spirit to life poolside at SLS with this iconic figure. 20 WHY INVEST IN SLS KEY IDENTIFIERS AUGUST 2018
21 KEY IDENTIFIERs ICONIC ELEMENTS: The sls ELEVATOR You re never alone at SLS. Every SLS hotel features a very iconic elevator design walls are wrapped with iconic imagery of our friends and family, waiting in the elevator alongside you, to ensure you never feel alone while staying at SLS. 21 WHY INVEST IN SLS KEY IDENTIFIERS AUGUST 2018
22 Key identifiers ICONIC ELEMENTS: The sls desk Leave your work behind you. At SLS, the rooms are designed with an unerring eye for luxury, but also with a particular objective in mind to leave your work behind you when you get into bed at night. Desks at SLS are always situated behind the headboard to ensure a restful sleep and waking up with a clear mind. 22 WHY INVEST IN SLS KEY IDENTIFIERS AUGUST 2018
23 KEY IDENTIFIERs To pamper your every need and create an exceptional and soothing relaxation experience that exceeds your expectations Designed with an unerring eye for luxury, comfort and state-of-the-art technology; Ciel Spa is a place of escape where recharging the inner spirit and enhancing physical well-being come from true and spirited innovation. All SLS guestrooms feature Ciel Reserve bath amenities. REFINED RELAXATION // A PLACE TO REVITALIZE // CELESTIAL ESCAPE 4 LOCATIONS SLS BEVERLY HILLS, SLS SOUTH BEACH, SLS BRICKELL, SLS LUX BRICKELL 23 WHY INVEST IN SLS KEY IDENTIFIERS AUGUST 2018
24 KEY IDENTIFERs SLS RESTAURANT BRANDS 24 WHY INVEST IN SLS KEY IDENTIFIERS AUGUST 2018
25 KEY IDENTIFERs SLS NIGHTLIFE BRANDS NIGHTLIFE & DAY CLUBS MIXOLOGY & LOUNGES 25 WHY INVEST IN SLS KEY IDENTIFIERS AUGUST 2018
26 COMMUNICATION SLS BRAND BOOK & visual identity 26 WHY INVEST IN SLS COMMUNICATION AUGUST 2018
27 COMMUNICATION VISUAL IDENTITY digital 20,2k followers 21,4k followers 27 WHY INVEST IN SLS COMMUNICATION AUGUST 2018
28 PERFORMANCE partnership with accorhotels ACCORHOTELS DISTRIBUTION SOLUTION >110 Global Distribution Partnership at Best Market Conditions 28 WHY INVEST IN SLS PERFORMANCE AUGUST 2018
29 PERFORMANCE partnership with accorhotels ACCORHOTELS LUXE DISTRIBUTION PERFORMANCE CALL CENTRES, INTRA HOTEL & CLUSTER SERVICES FOCUS ON LUXURY & PREMIUM DIRECT WEB BRAND.COM + ACCORHOTELS.COM + MOBILE WEBSITES & APP 775 MILLION LUXURY & PREMIUM BRAND REVENUE VIA WEB +60% LUXURY & PREMIUM MOBILE GROWTH 32% DIRECT SALES ACCORHOTELS WEB WEBSITE, MOBILE SITES & APP 16% 58% 16% 42% ACCORHOTELS CENTRAL RESERVATION SYSTEM HOTEL PMS 19% 7% WEB PARTNERS (OTAS) 29 WHY INVEST IN SLS PERFORMANCE AUGUST % INDIRECT SALES
30 PERFORMANCE partnership with accorhotels ACCORHOTELS LOYALTY PROGRAMME GUEST ORIGIN LOYALTY MEMBERS WORLDWIDE Northern Europe 18% Americas 17% A WORLDWIDE PROGRAMME Le Club AccorHotels 17 brands France 13% FRS loyalty programme 3,400 hotels in 93 countries Asia-Pacific 28% Huazhu loyalty programme Central & Eastern Europe 12% Mediterranean, Middle East & Africa 12% Free enrollment 100% web based program Partnerships with major airline loyalty programmes: Skyteam, One World, Star Alliance 70 >50 MILLION MEMBERS WORLDWIDE 4,7 +23, MEMBERS EVERY DAY S WHY INVEST IN SLS PERFORMANCE AUGUST 2018 LE CLUB ACCORHOTELS REPRESENTS 30.6% OF HOTEL GLOBAL REVENUE
31 PERFORMANCE DEVELOPMENT CRITERIA HOTEL Development & programming RECOMMENDED NUMBER OF ROOMS ROOM AVERAGE SIZE RESORT TGFA / ROOM RECOMMENDED NUMBER OF ROOMS ROOM AVERAGE SIZE TGFA / ROOM FOOD & BEVERAGE WELL-BEING MEETINGS AAA ultra city center location, historic conversion WORLDWIDE keys keys -10%/-15% of worldwide sqm sqm sqm keys keys 40 sqm + balcony sqm indoor + balcony sqm sqm 1 3 meal restaurant 1 Signature restaurant 1 Signature Bar 1 Lounge (on market demand) Ciel Spa (on market demand) Attitude Pool Fitness Center PRIME SECONDARY AIRPORTS LOCATIONS LOCATIONS SUBURBS CAPITALS KEY CITIES & RESORT DESTINATIONS MAJOR DOMESTIC DESTINATIONS OTHER CITIES & ATTRACTIVE TOURISTIC DESTINATIONS Meeting rooms (on market demand) Ballroom (on market demand) 31 WHY INVEST IN SLS PERFORMANCE AUGUST 2018
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