corporate presentation #swissbelhotelme swiss-belhotel.com

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Charlene Arnold
5 years ago
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1 corporate presentation 1

2 contents Grand Swiss-Belhotel Quanzhou About SBI 3 Key Milestones 4 Our Heritage 5 Brand Culture 6 A Winning Partnership Philosophy 7 Our Chairman & President 8 Global Executive Team 9 Middle East Management Structure 10 Profile of SVP Middle East, 11 Africa & India Our Global Presence 12 Our Presence in Middle East & Africa 13 Middle East & Africa Map 14 Middle East & Africa Hotels 15 Our Brands 16 Brand Portfolio 17 Luxury Upscale 18 Upper Midscale 19 Midscale 20 Economy 21 Budget Management Services 24 Why Choose SBI? 25 Driving Demand 26 Reservation System 27 Tailor-Made Approach 28 Exclusive Middle East Partnership 29 Our Affiliates 30 Project Management (Pre-Opening) 31 Project Management (Post-Opening) 32 Let s Work Together 33 Time for Questions 34 Thank You 35 2

3 about sbi Swiss-Belhotel International was Over the last 30 years we have We pride ourselves in being a leading Swiss-Belhotel International offers Each of Swiss-Belhotel founded in 1987 grown rapidly to reach 145 hotels that mid-size hotel company globally highly professional management services International s properties offers its own unique in Hong Kong earned us a place among top 100 hotel companies in present in 23 countries with 9 Regional / with 14 trusted brands in all aspects of hotel, resort, serviced combination of international quality standards the world by size Group offices residences, condotel and property management with exceptional local hospitality + operations. & excellent value 3

4 key milestones 3 Decades of Growth Expansion into Europe Expansion into the Middle East Expansion into Australia Expansion in Indonesia, Malaysia, Vietnam & Philippines over 10 hotels in Asia Swiss-Belhotel International founded in Hong Kong & established in China 4

5 OUR HERITAGE SWISS Reflects our founder s heritage and the connection with the Swiss Hospitality known worldwide for outstanding hotel management & professionalism. Reflects the S of Swiss BELHOTEL Means beautiful hotel. Our goal is to create a beautiful and serene environment in every hotel we operate. The B of Belhotel 5

6 Brand Culture We are quintessentially Swiss and culturally Asian. The Swiss-Belhotel International logo symbolizes a culture of Passion and Professionalism. It is a unique fusion of Swiss hospitality & professionalism and Asian service & passion Our people are our most important asset Essence of Swiss-Belhotel International: Hospitality, Quality, Simplicity, Certainty, Efficiency, Serenity, Tranquility, Discretion & Wellness 6

7 A Winning Partnership Philosophy While international hotel management companies policy is often to stamp their own particular brand of management and marketing on the operation, free from outside owner or investor involvement, we at SBI believe in working hand in hand with owners. The ultimate Swiss-Belhotel International philosophy is to build a Partnership with the property owner and investor so that their objectives and goals are achieved and the success of the operation is ensured. 7

Our Chairman & President Gavin M. Faull JP Joined Swiss-Belhotel International in 1990.

8 Our Chairman & President Gavin M. Faull JP Joined Swiss-Belhotel International in years experience in hotel management and operations, corporate development with The Peninsula Group, Hong Kong; Kingsgate International and Swiss-Belhotel International. Former Chief Executive of Kingsgate International Corporation Limited, a publicly listed hotel owning and management company in Australia and New Zealand including hotels operated by Hyatt International. Director and shareholder of the Mawland Management Group Australia. Director and investor in a number of private agricultural, property, management and consulting companies in Australia and New Zealand. Major shareholder and Managing Director of Faull Farms Limited, an award winning dairy farm consisting of 400 hectares, 1,150 cows operating in North Taranaki, New Zealand. Board Member of Venture Taranaki, New Zealand. Fellow of the New Zealand Institute of Chartered Accountants (FCA, NZ). Fellow of the Hong Kong Society of Accountants (FCPA). Fellow of Institute of Directors and Certified Director of Institute of Directors. Chartered Accountant having worked in New Zealand and Hong Kong with international chartered accounting firms. Recipient of many prestigious awards and recognitions like Ernst & Young s Entrepreneur of the Year Award, National Tourism Legends Award by Tourism Training Australia in 2009, and New Zealand Local Hero in 2015 by Kiwi Bank among others. 8

9 global EXECUTIVE TEAM World-Class International management team with outstanding expertise and experience. 9

10 middle east Management Structure Gavin M. Faull Chairman & President James Tam Executive Vice President Trevor Pun CFO Laurent A. Voivenel SVP Operations & Development ME, India & Africa Pamela Lago Administrative Assistant GROUP SUPPORT Feras Aridi Reg. Dir. Finance The Middle East Devinder Sharma Reg. Dir. Technical Services, Middle East Priyanka Kapoor Reg. Dir. S & M The Middle East Matthew Faull Senior VP E-Commerce IT, Sales Linie Palacio Senior VP Marketing & Communication Edward Faull Senior VP Technical Services Ernst Zimmerman Senior VP Operations Josef Woelfle Senior Grp Dir Food & Beverage Gloria Llamas Senior Grp Dir Human Resources & Learning Dev. Oliver Faull Asst. Grp Financial Controller 10

11 svp - ME, AFRICA & INDIA Laurent A. Voivenel Senior Vice President Operations and Development The Middle East, Africa and India Laurent A. Voivenel is the Senior Vice President, Operations & Development for Middle East, Africa & India for Swiss-Belhotel International, spearheading the group s expansion in the region. He holds over 30 years of extensive international hotel and asset management experience with some of the world s leading and most prestigious hospitality brands including Starwood Hotels & Resorts and Hilton Hotels & Resorts. Prior to joining Swiss-Belhotel, Laurent was the Chief Executive Office of HMH Hospitality Management Holding for over three and a half years and was the primary driving force behind repositioning HMH as the Middles East s largest and most credible operator in the dry segment while setting in motion aggressive expansion. With a Masters in Business Administration (MBA), Laurent has a proven track record in areas of corporate mergers and acquisitions, hotel development and investment, multi-brand operations, as well as outstanding management experience across Europe, Asia Pacific and the Middle East. 11

12 our GLOBAL PRESENCE 12

13 Our Presence in the Middle East & Africa The Middle East holds high significance for Swiss- Belhotel International with 17% of the global portfolio centered in the region. We have identified the Middle East, Africa and India as the key growth markets for us and have got an aggressive expansion strategy that is aimed at diversifying our offering in the region giving more choice to our guests with new destinations and products. Currently we have more than 3500 rooms under development in key markets in the Middle East such as Saudi Arabia, Kuwait, Oman, Jordan, Egypt & Bahrain in addition to our existing hotels. 60% of our upcoming projects in the Middle East are in the upscale 4-star category, 15 % in luxurious 5-star category and the remaining in serviced residences and 3-2 star category. 13

middle east & Africa map Operating Upcoming (Confirmed) Upcoming (Under negotiation) Turkey Grand Swiss-Belhotel Celik Palas Bursa Egypt Swiss-Belhotel Marseilia, Alexandria Beach Swiss-Belresort

Plaza by Swiss- Belhotel Aqaba Georgia Grand Swiss-Belhotel Batumi Kuwait Swiss-Belresidences Bneid Al Gar Swiss-Belinn Al Sharq Bahrain Swiss-Belhotel Seef Swiss-Belresidences Juffair Grand

14 middle east & Africa map Operating Upcoming (Confirmed) Upcoming (Under negotiation) Turkey Grand Swiss-Belhotel Celik Palas Bursa Egypt Swiss-Belhotel Marseilia, Alexandria Beach Swiss-Belresort Marseilia Beach4, North Coast Swiss-Belhotel & Residences Asmarat Cairo Swiss-Belhotel & Residences Battersea North Coast Jordan Grand Swiss-Belresort Tala Bay Aqaba Swiss-Belhotel City Aqaba Marina Plaza by Swiss- Belhotel Aqaba Georgia Grand Swiss-Belhotel Batumi Kuwait Swiss-Belresidences Bneid Al Gar Swiss-Belinn Al Sharq Bahrain Swiss-Belhotel Seef Swiss-Belresidences Juffair Grand Swiss-Belresort Seef Qatar Swiss-Belhotel Doha Oman Swiss-Belinn Airport Muscat United Arab Emirates Middle East Regional Office, Dubai Swiss-Belhotel Sharjah Saudi Arabia Swiss-Belhotel Riyadh Swiss-Belboutique Riyadh Swiss-Belresidences Makkah Swiss-Belhotel Al Khobar Tanzania Swiss-Belresort Beach Zanzibar 14

15 Middle East & AFrica hotels Bahrain Saudi Arabia Kuwait U. A. E Oman Qatar Jordan Egypt Tanzania Georgia Turkey 15

16 our brands Joy of travel for all With 14 trusted brands, we cater to every market segment. We offer elegance and excellence at every level Every stay is a memorable experience 16

17 brand PORTFOLIO Updated May

Luxury Upscale 5+ to 5-star classified Hotels &

Standards Highly personalized with attention to

18 Luxury Upscale 5+ to 5-star classified Hotels & Resorts Concept Unique, impressive and often iconic architecture Brand Focus Financially secure Business and Leisure travelers Service Standards Highly personalized with attention to detail Minimum Features Guestroom size minimum 32 sqm., 2 restaurants, Lobby Lounge BAR, Conference/ banquet facilities, Recreation & SPA, Swimming Pool 18

Upper Midscale 5 or 4-star classified Hotels &

attentive Minimum Features Guestroom size

19 Upper Midscale 5 or 4-star classified Hotels & Resorts Concept Contemporary modern style Brand Focus Discerning Business and Leisure travelers Service Standards Efficient and attentive Minimum Features Guestroom size minimum 28 sqm., 1 restaurant, Lobby Lounge Café, Conference/banquet facilities, Health Club, Swimming Pool. Between 50 to 100 rooms for Swiss-Belboutique. 19

Midscale Apartments / Suites Concept Basic

Extended stay Business travelers and large

Comfortable and attentive Minimum Features

20 Midscale Apartments / Suites Concept Basic comfort, Local and Contemporary Brand Focus Extended stay Business travelers and large family Leisure travelers Service Standards Comfortable and attentive Minimum Features In-room dining area, 1 restaurant, Lobby Deli, Health Club, Swimming Pool. Full fledged kitchen facilities for Swiss-Belresidences and Swiss-Belvillas 20

21 ECONOMY 3 star classified Hotels & Apartments Concept Contemporary and functional Brand Focus Business & Leisure travelers Service Standards Basic friendly service Minimum Features Guestroom size minimum 24 sqm, BARELO F&B concept outlet, 24hrs business corner, 24hrs reception services 21

22 BUDGET 2 star classified Hotels Concept Modern and minimalist, no frills Brand Focus Value driven business & leisure travelers Service Standards Limited friendly service Minimum Features Guestroom size minimum 15 sqm with twin bedding, self service storage lockers, vending machines, business corner 22

BUDGET Design-Specific; 2 star classified Hotels Concept

and Future Generation Z (i-gen) Service Standards

minimum 15 sqm, Lobby cum Social hubs, WI-FI, self-check

23 BUDGET Design-Specific; 2 star classified Hotels Concept Modern, Young & Technology Driven Brand Focus Millennials and Future Generation Z (i-gen) Service Standards Minimalist Express Services Minimum Features Guestroom size minimum 15 sqm, Lobby cum Social hubs, WI-FI, self-check in, focus on common areas, self service storage lockers, vending machines 23

24 Management services Swiss-Belhotel Marseilia Beach 4 Technical Services Maintenance & Engineering International Management & Operations Systems Financial Services & Performance Auditing Sales Representation & Revenue Management Global Marketing & Digital Optimization People Development & Training E-commerce with cutting- EdgeTechnology & Advanced Booking & Revenue Optimization Systems 24

25 25

Driving Demand We have got the industry s best distribution and revenue management systems as well as cutting-edge technology to Drive, Boost & Retain Demand at our hotels while optimizing our direct

26 Driving Demand We have got the industry s best distribution and revenue management systems as well as cutting-edge technology to Drive, Boost & Retain Demand at our hotels while optimizing our direct reach to customers. Global Distribution Management & GDS Connectivity E-commerce with World s Best Internet Booking Engine (IBE) Sabre Responsive / Mobile Optimized Website Revenue Management and Optimization (SEO, SEM + Metasearch) Channel Management Global Wholesaler Partnerships Online Review Analysis through Review PRO STR Market Reports, Analytics & Insights Business Plan + Budget Controls 26

27 Reservation System In a simple sense IBE Internet Booking Engine crs SYNIXIS ODD Online Distribution Database OTA Online Travel Agents gds Global Distribution System consortium ORBITZ HOTWIRE KAYAK VEGO EXPEDIA BOOKING.COM AGODA AMADEUS SABRE WORLDSPAN GALILEO AMEX CARLSON WAGONLIT HRG BCD EGENCIA hotels 27

28 tailor-made approach One size does not fit all Analytical Customer Segmentation Drives Sales and Marketing Capabilities High High-Touch Service Seeker Power Shopper Strategic Alignment of brands to target consumer segments - Product design - Service approach Tune yield management models towards segment populations Product Service Complexity Holiday Traditionalist ( pre-package) 05 Weekend Traveler ( VFR) Tactical Align channel programs and distribution strategy by consumer mix Categorize travel agents according to their client base and selling role Align loyalty program with each segment s strongest motivators Low Offline Bargain Hunter ( LOW COST) Channel Preference Online Operational Enable website, call centers and agents to adjust their marketing / selling based on consumer preferences Improve response rates from promotions Improve operational staff s ability to deliver the desired experience 28

29 exclusive middle east partnership Excursion MICE Hotels Logistics VIP 29

our AFFILIATES Oman Air The National Airline of the Sultanate of Oman flying to 47 destinations worldwide.

properties distinctly gratifying. Garuda Indonesia is the flag carrier of Indonesia flying to 133 destinations worldwide.

AirAsia is one of the world s leading low-cost carriers flying to 72 destinations worldwide.

30 our AFFILIATES Oman Air The National Airline of the Sultanate of Oman flying to 47 destinations worldwide. Oman Air s Sindbad Frequent Flyer Programme offers unmatched recognition, faster rewards and better benefits to make your experience with Swiss-Belhotel International properties distinctly gratifying. Garuda Indonesia is the flag carrier of Indonesia flying to 133 destinations worldwide. GarudaMiles members earn & redeem their miles at participating Swiss-Belhotel International properties. AirAsia is one of the world s leading low-cost carriers flying to 72 destinations worldwide. AirAsia BIG members can earn points for every stay at any participating Swiss-Belhotel International properties in Indonesia. Singapore Airlines is the flag carrier of Singapore, flying to 64 destinations worldwide. Singapore Airlines KRISFLYer members help you earn & redeem miles at participating Swiss-Belhotel International properties. sindbad.omanair.com garudamiles.com airasiabig.com singaporeair.com 30

31 pre opening Project Management OPERATION / PROJECT ORGANISATION COMMUNICATION AND SERVICE STRUCTURE co-ordinator / Project Manager SWISS-BELHOTEL Project Assessment and Positioning Mission Statement Rating System Checklist TECHNICAL Overall Concept Review Specification Construction Progress Site Meetings Preliminary and Final Drawing Final Punch Lists & Critical Path Furniture, Fixtures and Equipment List MARKETING & SALES Marketing & Sales Action Plan Corporate Brand Identity Implementation Sales & Reservations Strategy Pre-opening Campaigns & Market Positioning Digital Optimization (SEO & SEM +Metasearch) Strong Public Relations & Media Announcements Social Media Optimization & Online Reputation Management OPERATIONAL Operational Procedures Manning guide and Recruitment Training Pre-opening budget Financial Budget 5-10 Years Forecast Account Services Maintenance Services Purchasing Services SWISS-BELHOTEL international 31

32 post opening Project Management OPERATION / PROJECT Executive committee general Manager EXCO Meeting (monthly) Department Heads Meeting (Weekly) TECHNICAL Reporting and Review Preventive Maintenance Physical Plants Operation Energy Conservation MARKETING & SALES Corporate Sales & Marketing Meetings Marketing & Sales Strategy with Detailed Media Plan Strategic Promotions & Campaigns targetted at: - Gaining market share - Growing existing markets - Tapping new & emerging markets Measuring Success with Industry Benchmark Tracking & Reporting Progress OPERATIONAL GM s Mothly Report Operational Review Personnel Administration Monthly Financial Reports Credit Control SWISS-BELHOTEL international commitment SWISS-BELHOTEL international sales & Marketing 32

returns & realise their investment expectations

33 let s work together Swiss-Belhotel International... A Partnership Solution to maximise owners returns & realise their investment expectations Exceeding EXPECTATIONS OF OWNERS, GUESTS & STAFF 33

34 time for questions 34

35 Thank You 35

Mission Statement. To be a Leading Global Travel Management Company.

Mission Statement. To be a Leading Global Travel Management Company. Mission Statement To be a Leading Global Travel Management Company Delivering Premium Solutions in Corporate and Leisure Travel & MICE (Meetings, Incentives, Conferences & Exhibitions) To be a Leading