Newsletter. Lyon Confluence: a major urban project. Businesses thrive in Lyon. Invest in Lyon. March Special Re p o r t - Lyon Confluence,

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1 Invest in Lyon Newsletter The newsletter for those who have chosen or will choose Lyon! March 2010 Confluence. From the Latin confluere, to flow together, to join forces. This urban redevelopment project, spanning 150 hectares, was launched 10 years ago by Greater Lyon. It is now taking on a new dimension, with the construction of the marina and other projects: the impressive Regional government building designed by Portzamparc, the headquarters of Eiffage, near the Rambaud docks, and the headquarters of the newspaper Le Progrès. Plans are also underway for euronews television channel to move to a new building on the banks of the Saône river, followed by GL Events. Everyone is converging to this extraordinary site, where the top architects Herzog and Demeuron have brought new energy to phase 2 of the development project. Another bright spot is the County s choice of a top engineering firm to build the spectacular and highly complex design for the Confluences Museum by the Austrian architects Coop Himmelb(l)au. Other projects are moving ahead quickly and will make this site truly unique, with a combination of residential and office space, retail and leisure facilities, and perhaps even an academic establishment if the Catholic University confirms the proposed move from its historic Bellecour building to what was, until just recently, Saint Paul Prison. Thanks to the Confluence development project, Lyon is also continuing its effort to take back the riversides for the benefit of local residents, as was so beautifully done upstream on the banks of the Rhone river, now a park and promenade. The advertizing agency DDB Nouveau Monde took inspiration from these transformations by choosing a romantic spot on the Saône - suddenly taking on airs of the Danube or Moldau - for the international communication campaign of ONLYLYON. Confluence: the place where Lyon s European ambitions converge, following the example set by the Cité Internationale site, the symbol of a confident and rising metropolis with its eyes set firmly on a bright international future! Lyon Confluence: a major urban project Lyon Initiatives Jacques de CHILLY Directeur Exécutif de l Aderly Businesses thrive in Lyon Aderly in action Special Re p o r t - Lyon Confluence, a major urban project... 2/3 ONLYLYON celebrates its third anniversary. 4 Ambassador events: a new approach in I-Care: a new cluster... 5 Cultural news They chose Lyon with Aderly... 6/7 World Trade Center Lyon meetings... 7 The Aderly website takes on new colors... 8 Just out!... 8 Calendar: find us this spring!... 8

2 02 Lyon Initiatives Special Report Corporate real estate: Lyon Confluence, A T he 2010 version of the MIPIM show (International Market of Property Professionals), which will be held in Cannes from March 16 to 19, provides us with an opportunity to review some major development projects that are transforming Lyon s urban landscape. In addition to highlighting the rivers, with in particular the redevelopment of the Rhone embankment, other projects also symbolize the Lyon of the future, such as the renovation of the Confluence district. When completed, At the southern tip of the Lyon Peninsula, where the Rhone and Saone Rivers meet, the Confluence district, historically dedicated to industry and transport, is now undergoing unprecedented renewal, and represents one of the largest city-center development projects in France. It will allow Lyon to double the surface area of its city center. Extending across 150 hectares, the Confluence gives ample room to public spaces, which represent half of the surface area of the first phase. With its marina bordered by terraces, its promenade park stretching along 2 kilometers on the banks of the Saone River, together with its lodgings, shops, cultural and recreational facilities, major companies and institutions, the Confluence district is destined to become a prestigious new location in Lyon. Serviced by the A7 motorway and the Perrache high-speed train station, connected to the subway system and crisscrossed by a tramway line (which is slated to be extended by 2014 to the other side of the Rhone towards the Gerland science district, past the future Confluence Museum), the Confluence district will benefit from a new railway stop in the south. In addition to being very well served by public transit, this site boasts an incomparable natural setting: nearly 5 kilometers of quays, riverside promenades and a breathtaking view of the verdant right bank of the Saone River. To the north of the marina, across from the future Unibail-Rodamco recreational and shopping center, mixed-use buildings (650 housing units, 15,000 sq. meters of office space, 3,000 sq. meters of shops and activity space on the building s ground floor) are in the process of being delivered. Winners of the European Concerto program for their high environmental quality, these buildings are being designed by 12 teams of renowned architects for the developers Nexity Apollonia, Bouwfonds- Marignan Immobilier and Ing Real Estate-Atemi. The first phase of the project, launched in 2003, is on the Saone side and represents nearly 40% of the total planned volume of construction, i.e. the renewal of 400,000 square meters over a 12-year period ( ). A significant share of the development has now been completed. Giving pride of place to public spaces, the Confluence district encourages mixed land use and social diversity. The mixed use is achieved through the construction of 130,000 sq. m. dedicated to housing (3,500 inhabitants), 120,000 sq. m. for shops, services, recreational facilities and hotels, and 130,000 sq. m of office space. Advertising agencies and Le Progrès Group have already set up in the former Rambaud Port. They were joined in 2009 by the teams of Eiffage Group and ERAI (Entreprise Rhône- Alpes International), to be followed in 2010 by other companies and institutions (Rhône-Alpes Region, Espace Groupe, Cardinal and GDF- Suez). In all, nearly 5,000 more employees will work

3 Lyon Initiatives 03 Major Urban Project this project will profoundly change the face of the city, while proudly upholding the values of a sustainable and audacious metropolis. in the Confluence district by the end of A few restaurants which have opened in the Confluence are already bustling with patrons, paving the way for a trendy new scene in Lyon. One such restaurant is Rue Le Bec, an all-new concept of 2,000 sq. m., designed by the two-starred chef Nicolas Le Bec and featuring a market-style restaurant surrounded by different stalls: a fishmonger, butcher and greengrocer, a wine shop, grocery store, coffee bar, cheese cellar, and more. There is also a delicatessen where you can grab a quick bite to eat, two clubs for cigar lovers and the Place Rouge Bar. In the coming months, about 20 restaurants are expected to open their doors across the entire site, many of them catering to the clientele of the recreational facilities. In December 2009, it was the Swiss architect/urban planning team Herzog & de Meuron, associated with the landscape architect Michel Desvigne, that was chosen to develop the second phase of the urban planning project. The team will essentially be in charge of implementing the development plan of the 24 hectares of the southeastern section of the Confluence district (including 17 hectares of the former wholesale market transferred in January 2009 to the outskirts of Lyon) and supervising construction of the Main Square extending from the marina. In the long term, the program, with its offices, housing, shops and local government branches, should lead Key figures of the project Surface area: 150 hectares 600,000 square meters of office space, including 400,000 sq. m. under construction Net floor area: 1 million sq. m. Current population: 7,000 inhabitants Future population: 18,000 inhabitants Current jobs: 7,000 Future jobs: 27,000 to the development of another 1 million sq. m. in the Confluence district. This area is a true gateway to southern Lyon, and 45% of the 350,000 sq. m. of surface area will be dedicated to the services sector. Major projects on the move! Part-Dieu: Oxygène Tower wins a prize The Oxygène Tower, set to be inaugurated in 2010, has won at the beginning of February the prize for most beautiful building in the Pierres d Or Competition, sponsored by property professionals. The Lyon-based architects Arte et Charpentier designed this 115-meter-high skyscraper with 28 floors. Gérard Collomb, the Mayor of Lyon, who initiated the project, considers that this prize celebrates a shared ambition and will contribute to enhancing the prestige of the Part-Dieu district.

4 04 Lyon Initiatives ONLYLYON celebrates its third anniversary At the beginning of 2010, Lyon s international brand, ONLYLYON, celebrated its third anniversary. Launched in January 2007, over time the program has built up a strategy based on complementary initiatives: conducting press relations, using on and off-line communication, leading a network of Ambassadors and holding prestigious events. ONLYLYON is a brand recognized for its governance (it comprises the major economic stakeholders in the Lyon area), as well as for its concept, serving as an example for many cities in France. Sometimes, it is even compared to brands such as I amsterdam or Think London was a productive year for ONLYLYON: the brand was featured in large displays in European airports, train stations and inflight magazines; it developed its online presence by investing in particular in social networks; it increased its visibility in national and international media and attracted over 3,700 Ambassadors. At present, the brand is starting out 2010 in the spirit of continuity. Indeed, the brand will carry on with the initiatives started in 2009, in order to enhance its brand awareness, and it will also continue boosting Lyon s reputation, internationally. ONLYLYON retrospective: a few key dates January 2007: unveiling of the brand July 2007: launch of the Ambassador network at the Cité Internationale (700 Ambassadors recruited) October 2007: ONLYLYON wins the Fimbacte Prize in the institutional communication actions and strategies category December 2007: ONLYLYON wins Grand Prize in the Cap Com Public Communication competition, as well as second place in the Promoting Local Areas category January 2008: formation of a team dedicated to the development of the brand at Aderly June 2009: unveiling of the new advertising campaign at City Hall, by Major of Lyon Gérard Collomb Summer 2009: ONLYLYON is displayed in European airports, train stations and in-flight magazines September 2009: the network welcomes its 3000 th Ambassador October 2009: ONLYLYON receives a special award from the jury at the Fimbacte Festival for its Ambassador network concept January 2010: ONLYLYON celebrates its third anniversary Ambassador events: a new approach for 2010 together. And in June, all the Ambassadors will be invited to a major event, like the one held last June at City Hall. Convention Marketing Director, he reminded them that it is thanks to initiatives such as the "Lyon Welcome Attitude" that Lyon is succeeding in becoming a major tourist destination in Europe Since the beginning of 2010, ONLYLYON Ambassadors have been able to discover a new concept of events. In order to bring them together as regularly as possible, nine theme events will be organized throughout the year. The Ambassadors will be invited according to their interests, so they will be able to meet in smaller groups and make the most of their time The first mini-event of the year was held at the City Convention Center. During the Business Event Seminars, the Tourism Ambassadors met for breakfast. Jacques de Chilly, the Executive Director of Aderly, announced ONLYLYON s communication strategy for 2010 and encouraged each Ambassador to report back on the good hospitality practices in tourism they may observe whenever they travel. As for Olivier Occelli, the ONLYLYON Tourism and BECOME AN ONLYLYON AMBASSADOR! The major economic stakeholders of the Lyon metropolitan area have developed the ONLYLYON brand in order to improve the visibility of Lyon and its international reputation. Now a network of over 3,700 Ambassadors, comprising economic players in the metropolis, proudly flies the colors of Lyon, with the objective of promoting the advantages of the city. Whether you were born in Lyon, you just love the city or you ve adopted it as your own, you too can become an ONLYLYON Ambassador! To become an ONLYLYON ambassador, go to

5 Lyon Initiatives 05 I-Care, the new healthcare cluster in Rhône-Alpes ZOOM The Rhône-Alpes healthcare technology cluster, called I-CARE, was launched recently. This name means first and foremost that it is crucial to put technology and innovation at the service of healthcare to further medical progress. The cluster s governance system comprises 14 manufacturers representing the healthcare technology sector, 10 institutions and two qualified persons. The cluster s purpose is to guide and validate the initiatives proposed by the cluster and its partners and to consolidate their strategies, so as to sharpen the competitive edge of the region s companies. Cultural news 2010 Once more, 2010 is poised to offer an outstanding cultural scene in Lyon. Upcoming events include the second Greater Lyon Film Festival, excellent shows at the Fine Arts Museum, the Nuits Sonores Festival, an all-new retrospective of the French artist, Ben, at the Contemporary Art Museum, and much more! Nuits Sonores 2010 The Nuits Sonores Festival, which is dedicated to digital and independent electronic music and culture, will be held this year from Wednesday, May 12 to Sunday, May 16, 2010, like every year during the long Ascension Day weekend will be the eighth time this increasingly popular festival is held. In 2009, 67,500 people attended. Like every year, the festival will showcase the many facets of Lyon through events in some 40 different locations: concert halls, abandoned industrial zones, museums, galleries, movie theaters, squares and streets, bars and clubs, and more. Ben Retrospective After Andy Warhol in 2005 and Keith Haring in 2008, in 2010 the Museum of Contemporary Art (MAC) of Lyon is paying homage in 2010 to the work of Ben Vautier, a major artist of the 20th century known for his performances, installations and paintings. It will be the largest retrospective ever dedicated to the artist. The exhibition will take place from March 3 through July 11, In a surface area of 3,000 sq. meters, i.e. the entire space of the MAC of Lyon, over 1,000 works will retrace 50 years of creation, from the very first productions in Nice to the most recent, including appropriations, performances, paintings and installations. All the themes that Ben explored in the series that brought him fame are brought together for the very first time: Bananas, Ego, Gestures, Ethnicity, Sex, Truth, etc. This unprecedented show also presents new videos and works created especially for the occasion. By returning Ben s works to their historical context, this retrospective will enable visitors to deepen their understanding of a world that, up until now, was often only perceived in its most media-centric aspect. And also: The Greater Lyon Film Festival is coming back, from October 4 to 10, 2010 Fourvière Nights, from June 4 to July 31, 2010 The Dance Biennial, from September 9 to October 2, Find out more

6 06 Businesses thrive in Lyon They chose Lyon with Aderly CAVISSIMA Cavissima, the first online shop in France with the concept of building and managing a wine collection online via subscription, has recently increased the number of offices it has in the Lyon area, investing in new premises in Saint Didier au Mont d'or. Administering all the logistics from A to Z, the online shop of Cavissima presents more than 350 references, including the very best and latest vintages, all from the most prestigious French winemaking regions: Bordeaux, Burgundy, Alsace, Rhone Valley, Loire, Languedoc, Southwest and Champagne. John Euvrard, named the Best French Sommelier in 2007 and former Head Sommelier at Paul Bocuse s restaurant, in Collonges au Mont d Or, is in charge of selecting the wines and constantly evaluating their aging potential. For anyone who loves wine, Cavissima thus offers a new approach to wine cellars, more in keeping with contemporary lifestyles. This concept enables people to build up a wine collection in a totally free manner, at their own pace, regardless of where they live in the world, with no time or space restrictions. Building up and managing a wine collection requires a significant amount of space and an insurance policy. With this concept, there is no need to worry about the space required for storing bottles. Cavissima also provides ideal wine storage conditions, guaranteeing a constant temperature so as to ensure that the bottles age well. Cavissima also informs its clients when the right time has come to drink their wine. ANTHEMIS TECHNOLOGIES AND INNOVATIONS Anthemis Technologies, an electronic systems engineering company (IT, on-board systems, optics and mechatronics) is pursuing its development by opening an agency in Lyon s 7th district. Thanks to ICT expenditures, a new website explaining what Anthemis does is now available for clients and prospects: The R&D Department of Anthemis has just had its work recognized by obtaining the French Research Tax Credit approval, so that Anthemis customers can benefit from the research tax credit. The company now has a highperformance team of engineers working in the medical, on-board software, instrumentation, industrial and aeronautics sectors, as well as in the field of consumer products. The methodologies of Anthemis range from design based on specifications and/or on a force account basis, to integrated manufacturing of products (local or Asian subcontracting) including packaging and transport. Anthemis, which has more than 50 recurrent clients, focuses on start-ups, very small businesses, small-to-medium businesses and major corporations. Aderly s teams have supported Anthemis with the process of setting up for business in Lyon, especially in its search for sites in the Lyon region and its recruitment requirements. QUANTIS Quantis has been a specialist in Life Cycle Assessment (LCA) or the eco-evaluation - of products and companies since Formerly called Ecointesys, it helps companies to implement their sustainable development strategy. With an office already in Paris and Soissons, the company has chosen to expand its presence in France as of 2009 by opening a new office in Lyon. With Aderly s help, Quantis France has now set up in a 55-sq. m office space, which it shares with Novallia, a partner company. The company currently employs one person in Lyon, but is set to increase its operational potential in the Lyon area over the coming months. Apart from LCAs, Quantis develops IT solutions that make it possible to measure a company s environmental impact and thus to assist them in labelling their products, as was made mandatory by the Grenelle environment forum. Green e, Quantis first web software, enables companies to accumulate their environmental data so as to obtain the highest added value. The second generation of this IT solution is currently being developed and will be brought out this spring. Quantis is a product of the Ecosystems management laboratory at the École Polytechnique Fédérale de Lausanne (EPFL) in Switzerland, and the consulting team of the Canadian Interuniversity Research Center for the Life Cycle of Products, Processes and Services (CIRAIG), Montreal. Based in Switzerland, it has offices in Canada (Montreal) and the United States of America (Boston). It employs 35 people around the world Success Story We chose Lyon for its strong economic dynamic, which makes it a very attractive European location for business. Aderly s support was of great help to us as we set up in the area. As well as offering a pleasant living environment, Lyon has several qualities that appeal to Quantis. Its proximity to Switzerland for one, and the public transportation system that not only makes the city so accessible but generally makes travel easier; and we travel a lot in our profession. Hence, we are closer to our clients and prospective clients and therefore more available to them. Furthermore, the Lyon region accommodates both large groups and rising SMEs alike, all of which represent potential clients for us. Finally, in Lyon there is a political commitment to developing the region around environmental concerns, which is reflected in particular by the existence of a chemicals-environment competitive cluster and a green-companies network. Julien BOUCHER, director of Quantis France. Find all of Aderly s set-ups at > ALR MÉDICAL (France) > BATIR EN BOIS (France) > ANTHEMIS TECHNOLOGIES (France) > BDLP (France) > BIMOTOR (Italy) > GEDEON GROUP (Spain) > NOVAPHARMA (France) > SAPIENS CONSULTING (France) > VILLEMONTEIL (France) > ALFA LUM (France) > SINGULEX (USA)

7 Businesses thrive in Lyon 07 SILIKEN The Spanish group Siliken Ltd, created in 2001, is a major actor in the sustainable energy sector. It has been present in France since March 2008 and recently opened its third regional agency in Mions, near Lyon. Aderly helped the company to set up in and especially to liaise with other key local actors in the sustainable energy sector, such as the Ecoenergies cluster. Aderly will also provide its expertise in human resources over the next few months as Siliken recruits an expert engineer. Setting up in the Rhone-Alpes region was the natural choice for Siliken France, since solar energy constitutes one of the region s key economic sectors. Siliken France also intends to develop partnerships with local installation companies, suppliers and authorities to contribute to the region s growth and create employment. For Siliken France, developing this network is essential to the set up, quality and maintenance of its installations. Siliken France works in three main areas: the sale of solar energy equipment (solar modules, inverters, integration systems and complete installations), the design and build of turnkey projects including the supply and installation of equipment, the administrative formalities that accompany it and the leasing of surface area (roof space) for the installation of solar power stations. The company also has its own research centre, which provides technical advice on the design and build of customized solar power projects. Committed to a national development plan, the company plans to set up two more agencies before the end of 2010, thus raising its total to 5 in France and its total staff to 50. CARTOON DESIGN Cartoon Design, a packaging consultancy based in Toulouse since 1982 and more recently in Paris, opened a new sales and marketing office in Lyon at the end of Specializing in packaging in the agro-food and healthcare sectors, this agency s arrival in Lyon is a logical step, as one of the firm s key selling points is its closeness to its clients. In the Lyon region, the consultancy has found a vast pool of potential clients, thanks to the large number of companies in these sectors. Aderly assisted Cartoon Design in the process of getting set up for business here, in particular for the presentation of the medical and agrofood sectors in the Lyon region and the presentation of property costs. Formed by a team of packaging experts, Cartoon Design helps its partner companies with their strategic thinking, the creation of a brand identity, the launch of new product ranges, brand makeovers and designing point-of-sale advertising and sales materials. The company also sets itself apart thanks to its commitment to eco-design. And Cartoon Design prides itself on its people and their commitment to helping partner companies find the most effective product-packaging position. They're doing something right, given the loyalty of their clients, such as the Nutrition et Santé Group, which has been with them for 25 years, Menguy s, Laboratoires Mayoly Spindler, La Vie Claire and others. World Trade Center meetings In order to help companies to develop the skills necessary for their international development, Lyon s World Trade Center offers: - Clubs International Human Resources Club Legal Advisors in International Business Club WTC Members Club - Conferences and meetings International logistics International finance International law International mobility - A few dates to remember: March 18: at the Institute for Business Administration (IAE) in a partnership with the American Chamber of Commerce on the topic of An ecologically responsible approach: adding value and generating growth. Bilingual conference. March 23: at the Cité Internationale: Business Development in Europe. Community rules: a help or a hindrance? The legal, fiscal and social aspects. March 25: IHR Club: Pay for expatriates on temporary assignment April 1: WTC Club A comparison of different management methods in Germany, the United States and France April: International logistics, Algeria: New regulations in matters of payment and importing. The clubs and meetings are free for WTC members and open to the public for a fee. Information line: + 33 (0) / + 33 (0) or go to (under the headings: Services/Meetings Agenda)

8 08 Aderly in action The Aderly website takes on new colors A logical step following the integration of the ONLYLYON brand to Aderly s communication strategy, the website has recently adopted the ONLYLYON color scheme. Just like its associated newsletter, the Aderly website is now black, white and red. On the program, a simplified presentation of Aderly s services and its experts, an enhancement of the tools on offer (maps, photographs, newsletters, web-tv etc.), revised information concerning Lyon s key sectors and a better visibility of the area s business sites. Naturally, information concerning economic life and the latest companies to set up in the Lyon area, which has made the site so popular, is still reported. available in Chinese, English, French, German, Italian, Japanese and Spanish. Just out! Aderly 2009 Activity Report (in French and English) Calendar Find us this spring! Subscribe In 2009, 56 business leaders and their companies relied on us for help with setting up in the Lyon region. They chose to invest in our city, and to enable their employees to enjoy the quality of living that Lyon offers. Guide for new residents (in French and English) In order to help employees and their families who have recently arrived in Lyon to integrate and adapt, Aderly is now offering a guide just for them, presenting all the useful contacts they may need, good ideas and best addresses. The guide provides emergency and helpful numbers and information about practical services, administrative procedures, international communities, culture, tourism, leisure activities, shopping, and more. This guide is both clear and practical, and is sure to become a key tool in their everyday lives. Acoustics-Vibrations (in English) Download all our brochures at CLEANTUESDAY (Lyon), March 16 PROSPECTING IN CLEAN TECHNOLOGIES (Germany), March 23 to 26 (in partnership with an external consultant) PROSPECTING IN THE BUILDING SECTOR (Japan), April 6 to 8 (in partnership with Invest in France Paris) PROSPECTING IN THE AUTOMOTIVE INDUSTRY + SAE FAIR (Detroit and Chicago, US), April 12 to 16 (in partnership with Lyon Urban Truck & Bus and Invest in France Paris) PROSPECTING + SUSTLIVE FAIR (UK), April 20 to 22 (in partnership with Kinetic Cubed) NTERSOLAR FAIR (Munich, Germany), June 9 to 11 PROSPECTING IN THE SOLAR SECTOR (China), June 1 to 30 (in partnership with ERAI) Photos credits : - Grand Lyon Jacques Léone - Depaule PAD Asylum - Sogelym Steiner - ISSN To receive the free Aderly Newsletter four times a year or the monthly newsletter, send your contact information to Aurélie MAGNIN by postal mail at the address indicated, by fax at +33 (0) , or by at magnin@aderly.com. Ade r l y Lyon Area Economic Development Agency Place de la Bourse Lyon Cedex 02 - FRANCE Tel.: 33 (0) Fax: 33 (0) aderly@aderly.com /