Cultural Features in Product Design. Entrepreneurial Initiative in VET. Tangible outcomes

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Lewis Jefferson
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1 Cultural Features in Product Design. Entrepreneurial Initiative in VET. Tangible outcomes

2 Briefly about EntreVET The methodological idea of the project was to blend visual motives from each partner's cultural heritage or other cultural or regional features into patterns which are used in product development. The key elements included: entrepreneurial mindset and skills along with ICT-proficiency, cultural and linguistic knowledge, and social skills.

3 Participants Tartu Art School, Tartu, Estonia Istituto di Istruzione Superiore G. Mazzatinti- Gubbio, Italy Escuela de Arte y Superior de Diseño y de Conservación y Restauración de Bienes Culturales de Burgos, Burgos, Spain ASOCIACION PARA LA GESTION DEL CENTRO EUROPEO DE EMPRESAS E INNOVACION DE BURGOS, Burgos, Spain Raahen koulutuskuntayhtymä- Raahe, Finland

4 Tangible outcome of the project designed patterns inspired by cultural heritage or other culture-specific visual motives deliverables (product prototypes) of different fields of crafts and design, representing regional cultural heritage or other visual features. - An overview of the tangible outcomes is in this presentation

5 Topics by transnational workshops: I Italy Traditional self-employment, masters of cultural heritage. Creative self-employment as freedom and responsibility. May 2017 II Spain From the idea to the product: learning an artistic productive process. self-employment as freedom and responsibility. September 2017 III Finland Sales strategies and tools as part of product development. Web- and pop-up stores. April 2018

6 Patterns inspired by cultural heritage A gallery of patterns can be found on our website:

7 Tartu Art School, patterned raincoats The unique raincoats were created to be practical and can be used in bad weather conditions. More information and pictures on Patterned Raincoats Facebook website:

10 Istituto di Istruzione Superiore G. Mazzatinti- Gubbio, Italy Taking inspiration from the Cultural Heritage of the Medieval town of Gubbio, new patterns were created to be printed on T shirts, bags, bookmarkers, cards and wrapping papers. The papers were also used to realize covers for handmade notebooks, photo albums, copybooks and folders. The products were realized by local graphic studios, typographies and craftsmen in order to launch new ideas for souvenirs. A gallery of patterns can be found on our website:

17 Escuela de Arte y Superior de Diseño y de Conservación y Restauración de Bienes Culturales de Burgos, Some of the products have been designed by our students, but others, have been created by them, following all the productive process, from the idea to the final results.

18 Escuela de Arte y Superior de Diseño y de Conservación y Restauración de Bienes Culturales de Burgos,

19 Escuela de Arte y Superior de Diseño y de Conservación y Restauración de Bienes Culturales de Burgos,

20 Escuela de Arte y Superior de Diseño y de Conservación y Restauración de Bienes Culturales de Burgos,

21 Raahen koulutuskuntayhtymä The patterns are inspired by Finnish national heritage and nature. Finns love drinking coffee and that s why our students ended up to big coffee mugs. Patterns were also printed to mousepads.

UNWTO/EU Western Silk Road Tourism Development Initiative

UNWTO/EU Western Silk Road Tourism Development Initiative A short overview Elena Dubinina UNWTO Silk Road Programme Valencia, Spain 30-31 March 2017 What is it? Partnership between UNWTO and European Commission