SITUATION OF THE TOURISM SECTOR YEAR ENDING 2012
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- Elizabeth Melinda Waters
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1 SITUATION OF THE TOURISM SECTOR YEAR ENDING
2 INDEX PAGE GENERAL STATISTICS TABLE 3 STATISTIC TABLE BY MARKET 4 ANNUAL SUMMARY GRAPHS 5 SECTION 1. TOURISTS AND PASSENGERS 9 GRAN CANARIA 10 TOURISTS 10 FOREIGN TRAVELLERS 11 CANARIES 12 TOURISTS 12 FOREIGN TRAVELLERS 13 SPAIN 14 SECTION 2. CUSTOMER PROFILE 16 SECTION 3. ACCOMMODATION INDICATORS 26 OCCUPANCY LEVELS SURVEY 27 AVERAGE RATES PER ROOM 31 SECCTION 4. EMPLOYMENT 34 CONTRACTS AND UNEMPLOYMENT IN THE TOURISM SECTOR. GRAN CANARIA 35 SOCIAL SECURITY AFFILIATES IN THE TOURISM SECTOR. GRAN CANARIA 36
3 SUMMARY TABLES. YEAR % Gran Canaria Indicator 2012 Variation over previous year Total Turists (FRONTUR) ,35% Foreigners ,99% Nationals ,72% Passengers (AENA). Foreigners ,99% Level of hotel occupancy 71,41% -1,59 p.p. Average hotel rates 79,47 euros +5,05% Average length of hotel stays 6,52 days +0,20 days Total annual hotel nights stays ,13% Apartment occupancy 37,64-3,98 p.p. Average days stays in apartaments 7,84 days -0,11 days Total annual apartment nights stays ,62% Total Tourist Spending euros +3,32% Total Tourist Spending in Gran Canaria euros -1,48% Average spending per tourist 1.094,46 euros +4,30% Average spending per tourist in GC 346,07 euros -0,83% Daily average spending per tourist 129,92 euros +4,14% Daily average spending per tourist in GC 40,94 euros +2,07% 19% % Tourists in Gran Canaria, by markets Year % Germany/Austria UK/Ireland Nordic Countries Spagniards 13% 18% % 18% Gran Canaria visitor profile Age Indicator CUMULATIVE 2012 Gender Motive for stay Type of accommodation Length of stay Use of package Canary Islands Tourists year 2012 Along the lines of previous year, with the 25 to 40 age group as leading group (48,81%). The only age group to show significant drop in figures is the over 65 group. Men continue to consolidate their majority, with 57,31% of clients being male. Holiday makers continue to grow (95,31%), to the detriment of the business sector. Regulated holiday accommodation is reduced slightly (85,46%), in favour of stays with friends and families. Very similar pattern to previous years, with the most common stays being from 1 to 7 nights como (58,32%) The package is still the leader, but is losing ground. (65,46%). % Variation National %Variation Foreigners % Total Variation Canarias -13,54% -0,48% -2,38% Lanzarote -20,31% 0,51% -3,17% Fuerteventura -25,58% -8,75% -9,82% Gran Canaria -10,72% -0,99% -2,35% Tenerife -9,86% 3,11% 0,90% 26% Others 28% 3
4 SUMMARY TABLES BY MARKET. YEAR Germany TOTAL VAR % Tourists ,50% Arriving passengers ,52% Nights stayed in hotels ,35% Nights stayed in apartments ,32% Average length of stay 8,22 días +0,25 days United Kingdom TOTAL VAR % Tourists ,63% Arriving passengers ,42% Nights stayed in hotels ,14% Nights stayed in apartments ,57% Average length of stay 7,28 días +0,10 days Nordic Countries TOTAL VAR % Tourists ,88% Arriving passengers ,67% Nights stayed in hotels ,06% Nights stayed in apartments ,67% Average length of stay 7,14 días +0,36 days Spain TOTAL VAR % Tourist ,72% Nights stayed in hotels ,80% Nights stayed in apartments ,78% Average length of stay 3,49 días -0,18 days Source: ISTAC. 4
5 PERCENTAGE OF TOURIST ARRIVALS AND TOTAL TOURIST SPENDING, PER QUARTER. YEAR ,00% 30,00% 29,72% 28,59% 28,23% 30,54% 25,00% 22,79% 23,85% 20,00% 19,25% 17,02% 15,00% 10,00% 5,00% 0,00% Q1 Q2 Q3 Q4 Tourists Spending Source: ISTAC. 5
6 EVOLUTION OF THE SEASONALITY OF TOURISTS IN GRAN CANARIA JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Source: FRONTUR. ISTAC. 6
7 EVOLUTION OF OCCUPANCY LEVELS OF HOTEL AVAILABILITY. GRAN CANARIA ,00% 80,00% 70,00% 60,00% 50,00% 40,00% ,00% 20,00% 10,00% 0,00% JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC ,54% 80,38% 77,45% 68,73% 59,58% 65,22% 76,47% 85,63% 69,34% 70,70% 76,38% 71,56% ,89% 79,13% 70,21% 61,93% 60,27% 65,11% 75,76% 82,34% 68,97% 70,79% 74,87% 68,59% Source: ISTAC. 7
8 EVOLUTION OF OCCUPANCY LEVELS OF NON-HOTEL AVAILABILITY. GRAN CANARIA ,00% ,00% 40,00% 30,00% 20,00% 10,00% 0,00% JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC ,86% 56,91% 56,62% 37,06% 23,56% 23,10% 37,48% 45,49% 32,05% 36,18% 51,62% 46,44% ,69% 53,67% 50,29% 29,37% 20,42% 22,90% 33,14% 43,37% 27,02% 31,16% 45,16% 45,43% Source: ISTAC. 8
9 Section 1 Tourists and passengers 9
10 Source: ISTAC. TOURISTS IN GRAN CANARIA ACCUMULATIVE 2012 COUNTRY Total var. % Var. FOREIGNERS ,99% Germany ,50% Austria ,97% Belgium ,16% France ,14% Holland ,07% Ireland ,93% Italy ,23% United Kingdom ,63% Denmark ,15% Finland ,50% Norway ,98% Poland ,48% Sweden ,58% Swiztzerland ,21% Others ,84% SPAGNIARDS ,72% TOTAL ,35% 10
11 FOREIGN TRAVELLERS IN GRAN CANARIA ACCUMULATIVE 2012 COUNTRY Total var. % Var. Germany ,52% Austria ,26% Belgium ,37% Denmark ,22% Russia ,84% Finland ,57% France ,92% United Kingdom ,42% Holland ,60% Ireland ,46% Italy ,09% Norway ,58% Czech Republic ,68% Poland ,54% Sweden ,62% Switzerland ,05% Others ,48% TOTAL ,99% Source: AENA. 11
12 FOREIGN TRAVELLERS. GRAN CANARIA. YEARLY EVOLUTION Average: Source: AENA. 12
13 TOURISTS IN CANARIES. YEAR FOREIGNERS Canaries Lanzarote Fuerteventura Gran Canaria Tenerife La Palma Total variation % Variation -0,48% 0,51% -8,75% -0,99% 3,11% 11,90% NATIONAL Canaries Lanzarote Fuerteventura Gran Canaria Tenerife La Palma Total variation % Variation -13,54% -20,31% -25,58% -10,72% -9,86% 0,77% TOTAL Canaries Lanzarote Fuerteventura Gran Canaria Tenerife La Palma Total variation % Variation -2,38% -3,17% -9,82% -2,35% 0,90% 10,38% Source: FRONTUR ISTAC. 13
14 FOREIGN TRAVELLERS IN CANARIES. YEAR FOREIGNERS Canaries Lanzarote Fuerteventura Gran Canaria Tenerife La Palma Total variation % Variation -2,10% -1,06% -9,15% -1,99% 0,26% 13,24% Fuente: AENA. 14
15 FOREIGN TOURISTS IN SPAIN. YEAR AUTONOMOUS COMMUNITY Var total Var % TOTAL ,71% ANDALUCÍA ,29% BALEARES ,28% CANARIAS (**) ,67% CATALUÑA ,93% COMUNIDAD VALENCIANA ,17% COMUNIDAD DE MADRID ,37% RESTO DE CCAA ,11% COUNTRIES OF ORIGIN Var total Var % ALEMANIA ,02% FRANCIA ,09% IRLANDA ,37% ITALIA ,13% PAÍSES BAJOS ,05% REINO UNIDO ,28% PAÍSES NÓRDICOS ,85% Source: IET. (**) Note: The data for the Canaries do not coincide 100% with the figures from page 10, as both the ISTAC and the IET apply slightly different methodologies. 15
16 Sección 2 Customer profile 16
17 TOURISTS BY AGE AND GENDER GRAN CANARIA Under 15 years old 6,97% 6,85% From 15 to 24 years 12,07% 12,03% From 25 to 44 years 48,04% 48,81% From 45 to 64 years 26,50% 26,42% 65 years or older 6,41% 5,88% 26,42% 5,88% 6,85% 48,81% 12,03% GRAN CANARIA Men 56,95% 57,31% 42,69% Women 43,05% 42,69% 57,31% Source: FRONTUR ISTAC. 17
18 GRAN CANARIA Leisure or holiday 94,05% 95,32% Work or business 4,11% 3,09% Personal 1,32% 1,03% Other motives 0,52% 0,56% TOURISTS REASONS FOR STAYING 3,09% 1,03% 0,56% 95,32% TOURISTS ACCORDING TO CONTRACTING OF TOURIST PACKAGES 36,98% GRAN CANARIA Did contract a package 68,23% 65,17% Did not contract a package 31,77% 34,83% 63,02% Source: FRONTUR ISTAC. 18
19 TOURISTS BY TYPE OF ACCOMMODATION GRAN CANARIA ,61% 2,82% 10,11% Hotels or similar 86,95% 85,46% Own property accommodation 1,82% 1,61% Rented accommodation 2,92% 2,82% Accommodation with family or friends 8,31% 10,11% 85,46% TOURISTS BY NUMBER OF NIGHTS STAYED ,08% 2,05% GRAN CANARIA 1 to 7 nights 57,62% 58,32% 8 to 15 nights 34,56% 34,55% 16 to 31 nights 5,59% 5,08% 32 nights or more 2,23% 2,05% 34,55% 58,32% Source: FRONTUR ISTAC. 19
20 PURCHASE CHANNELS FOR FLIGHTS TO GRAN CANARIA ,65% GRAN CANARIA 18,38% 52,56% Through touroperator 57,02% 52,56% Through airline company 15,16% 17,04% Travel agencies 15,43% 18,38% Internet website 9,43% 8,65% 17,04% PURCHASE CHANNELS FOR ACCOMMODATION IN GRAN CANARIA GRAN CANARIA ,09% 12,09% 54,47% Through touroperator 56,69% 54,47% Through establishment directly 10,50% 11,35% Travel agencies 20,78% 22,09% Internet website 12,04% 12,09% 11,35% Source: ISTAC. 20
21 TOP (5) Climate or sun Climate or sun Climate or sun Climate or sun Climate or sun Climate or sun 2 Beaches Beaches Beaches Beaches Beaches 3 Peace, rest, relaxation Peace, rest, relaxation Peace, rest, relaxation Peace, rest, relaxation Peace, rest, relaxation Peace, rest, relaxation Beaches 4 Landscapes Landscapes Landscapes Landscapes Landscapes Price 5 MOST VALUED ASPECTS CONSIDERED WHEN CHOOSING GRAN CANARIA Discovering new places Discovering new places Price Price Price Landscapes LEAST VALUED ASPECTS CONSIDERED WHEN CHOOSING GRAN CANARIA TOP (-5) Leisure parks Choice of rural Suitable place Choice of rural Feeling of Leisure parks tourism For children tourism personal safet 2 Choice of other Suitable place Choice of other Leisure parks sports For children sports Leisure parks Leisure parks 3 Active Choice of other Choice of rural Choice of rural Feeling of personal Choice of rural tourism sports tourism tourism safety tourism 4 Feeling of personal Suitable place Choice of other Choice of other Choice of other Leisure parks safet For children sports sports sports 5 Golf Health Active Sea and diving Health Golf tourism tourism activities tourism Source: ISTAC. 21
22 TOP (5) Climate Climate Climate Climate Climate Climate 2 Taxi services Taxi services Taxi services Taxi services Taxi services Taxi services 3 Bathing areas Bathing areas Bathing areas Hospitality Hospitality Hospitality 4 Hospitality Hospitality Hospitality 5 Personal service at accomodation Personal service at Personal service at accomodation accomodation Personal service at accomodation Bathing areas Personal service at accomodation Bathing areas Landscapes Bathing areas TOP (-5) Cultural Cultural Cultural Cultural Cultural Cultural 1 activities activities activities activities activities activities Play facilities Price in Price in Play facilities 2 Golf Golf for children restaurants restaurants for children 3 Choice of local cuisine 4 Golf 5 MOST VALUED ASPECTS DURING STAY IN GRAN CANARIA LEAST VALUES ASPECTS DURING STAY IN GRAN CANARIA Price in restaurants Golf Leisure parks Choice of local cuisine Choice of local cuisine Choice of local cuisine Play facilities for children Play facilities for children Golf General atmosphere Leisure parks Leisure parks Leisure parks Leisure parks Choice of local cuisine Choice of local cuisine Source: ISTAC. 22
23 LEVEL OF RETURNING TOURISTS TO THE CANARIES ARRIVING AT GRAN CANARIA YEARS Yes, without specifying number of times 2,10% 1,37% 10,64% 6,40% 6,17% 7,67% Yes, once 15,84% 16,14% 13,62% 15,05% 15,13% 14,96% Yes, twice 10,73% 9,90% 10,24% 9,75% 10,48% 10,77% Yes, three times 8,73% 8,11% 7,68% 8,09% 7,58% 7,80% Yes, more than three times 39,54% 43,88% 37,65% 39,86% 36,34% 35,46% No 21,28% 20,12% 19,44% 20,34% 23,99% 23,34% 50,00% 45,00% 40,00% 35,00% 30,00% 25,00% 20,00% 15,00% 10,00% 5,00% Yes, without specifying number of times Yes, once Yes, twice Yes, three times Yes, more than three times No 0,00% Source: ISTAC. 23
24 AVERAGE STAYS IN GRAN CANARIA COUNTRY Germany 12,04 12,04 11,41 11,04 10,31 10,19 Spain 7,38 7,2 6,67 6,87 7,27 7,01 Holland 10,37 10,54 9,85 10,06 9,75 10,47 United Kingdom 9,47 9,14 9,06 8,61 8,56 8,78 Nordic Countries 12,31 10,28 10,66 10,99 10,70 9,61 Others 10,12 9,56 9,82 9,72 9,89 9,83 TOTAL 10,43 9,97 9,79 9,62 9,63 9, Germany Spain Holland United Kingdom Nordic Countries Others 5 4 Source: ISTAC
25 TOURIST SPENDING ( ) TOTAL VAR. VAR. % TOTAL TOURIST SPENDING CANARIES ,30% Gran Canaria ,32% TOTAL TOURIST SPENDING AT PLACE OF ORIGIN CANARIES ,80% Gran Canaria ,64% TOTAL TOURIST SPENDING AT DESTINATION CANARIES ,19% Gran Canaria ,48% TOTAL VAR. VAR. % AVERAGE TOTAL SPENDING PER TOURIST CANARIES 1014, ,37 57,48 5,66% Gran Canaria 1049, ,46 45,11 4,30% AVERAGE SPENDING AT PLACE OF ORIGIN PER TOURIST CANARIES 693,03 750,00 56,97 8,22% Gran Canaria 700,38 748,39 48,01 6,85% AVERAGE SPENDING IN CANARIES PER TOURIST CANARIES 321,85 322,38 0,53 0,16% Gran Canaria 348,98 346,07-2,91-0,83% TOTAL VAR. VAR. % AVERAGE TOTAL DAILY SPENDING PER TOURIST CANARIES 119,16 125,23 6,07 5,09% Gran Canaria 124,76 129,92 5,16 4,14% AVERAGE DAILY SPENDING AT PLACE OF ORIGIN PER TOURIST CANARIES 82,22 88,01 5,79 7,04% Gran Canaria 84,65 88,98 4,33 5,12% AVERAGE DAILY SPENDING IN CANARIES PER TOURIST CANARIES 36,94 37,21 0,27 0,73% Gran Canaria 40,11 40,94 0,83 2,07% Source: ISTAC. 25
26 Sección 3 Accomodation indicators 26
27 ACCOMMODATION SURVEY IN HOTEL ESTABLISHMENTS. GRAN CANARIA. RESULTS FOR 2012 AND COMPARATIVE. YEAR 2012 Foreigners Data % Var. 1,05% Number of nights Spanish Data % Var. -13,80% Total Data % Var. -1,13% Foreigners Data % Var. -1,05% Number of travellers staying Spanish Data % Var. -10,88% Total Data % Var. -3,68% Occupancy levels By number of beds Data 71,41 % Var. -1,59 By bedrooms Data 76,67 % Var. -2,56 Foreigners Dato 7,52 % Var. 0,23 Average stay Spanish Data 3,49 % Var. -0,18 Total Data 6,52 % Var. 0,20 Daily average rate Data 79,06 % Var. 5,05% Source: ISTAC. 27
28 AVERAGE NUMBER OF NIGHTS STAY IN HOTELS, BY COUNTRIES. GRAN CANARIA. YEARLY ,00 9,00 8,00 7,00 6,00 5,00 4,00 3,00 2,00 1,00 0,00 Spain Germany Austria Belgium Denmark Finland France United Kingdom Holland Ireland Italy Norway Sweden Switzerland Others ,68 7,96 7,74 7,96 7,15 6,03 5,98 7,18 7,86 6,94 6,16 7,21 6,70 7,15 5, ,49 8,22 7,77 7,48 7,63 6,16 5,80 7,28 9,22 7,17 6,23 7,77 6,98 7,14 5,54 Source: ISTAC. 28
29 TOTAL NUMBER OF NIGHT STAYS IN HOTELES. GRAN CANARIA. YEARLY Spain Germany Austria Belgium Denmark Finland France United Kingdom Holland Ireland Italy Norway Sweden Switzerland Others Source: ISTAC. 29
30 AVERAGE DAILY RATE PER ROOM IN HOTELS. CANARIES. YEARLY AVERAGE Island/period Canaries Lanzarote Fuerteventura Gran Canaria Tenerife La Palma ,72 60,51 65,29 75,65 68,90 45, ,48 59,30 69,52 79,47 69,11 39,85 Total variation 1,76-1,21 4,23 3,82 0,21-5,92 % Variation 2,55% -1,99% 6,47% 5,05% 0,30% -12,94% CANARIES Lanzarote Fuerteventura Gran Canaria Tenerife La Palma Source: ISTAC. 30
31 ACCOMMODATION SURVEY IN NON- HOTEL ESTABLISHMENTS. GRAN CANARIA. RESULTS FOR 2012 AND COMPARATIVE. AÑO 2012 Foreigners Data % Var. -8,88% Number of nights Spanish Data % Var. -12,78% Total Data % Var. -9,62% Foreigners Data % Var. -7,78% Number of travellers staying Spanish Data % Var. -14,87% Total Data % Var. -9,88% Occupancy levels By number of beds Data 37,64 % Var. -3,98 By bedrooms Data 54,64 % Var. -5,01 Foreigners Dato 8,71 % Var. -0,21 Average stay Spanish Data 5,62 % Var. -0,15 Total Data 7,84 % Var. -0,11 Daily average rate Data 42,15 % Var. 1,55% Source: ISTAC. Note: The measurements by points is due, for the data expressed in this way, to them being measured by indicators that register variations in absolute terms. 31
32 AVERAGE LENGTH OF STAY IN APARTMENTS, BY COUNTRIES. GRAN CANARIA. YEARLY Spain Germany Austria Belgium Denmark Finland France United Holland Ireland Italy Norway Sweden Switzerlan Others Kingdom d Source: ISTAC. 32
33 TOTAL NUMBER OF NIGHTS STAY IN APARTAMENTS. GRAN CANARIA. YEARLY Spain Germany Austria Belgium Denmark Finland France United Holland Ireland Italy Norway Sweden Switzerla Others Kingdom nd Source: ISTAC. 33
34 Section 4 Employment 34
35 EMPLOYMENT IN THE TOURISM SECTOR Tourism sector contracts, in accordance with CNAE OBECAN. Year Definitive Data. Gran Canaria. Contracts Year on year variation Land transport and piping Maritime transport Air transport Storage and transport activities Accommodation services Food and drink services Rental activities Travel agencies activities, tour operators, reservation services Creative and artistic services, shows and spectacles Library, archive, museum activities and Sporting, recreational and entertainment activities Total Unemployed in the tourism sector. December Area Var % Gran Canaria ,39% Canarias ,41% Source: OBECAN. 35
36 EMPLOYMENT IN THE TOURISM SECTOR SOCIAL SECURITY AFFILIATES IN THE TOURISM SECTOR, IN ACCORDANCE WITH THE CNAE DECEMBER AFFILIATE VAR. % HEADING OF THE CNAE-2009 GRAN GRAN CANARIAS CANARIAS CANARIA CANARIA Land transport and piping ,57% -3,81% Maritime transport ,96% -9,05% Air transport ,38% -22,42% Storage and transport activities ,35% -4,64% Accommodation services ,49% -2,60% Food and drink services ,55% 2,15% Rental activities ,50% -7,99% Travel agencies activities, tour operators, reservation services ,53% 1,38% Creative and artistic services, shows and spectacles ,14% 3,94% Library, archive, museum activities and ,70% -9,06% Sporting, recreational and entertainment activities ,64% 1,15% TOTAL NUMBER OF JOBS ,03% -1,96% Source: ISTAC. 36
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