Erkunt Öner Chairman of Board of Directors

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Dear Esteemed Stakeholders; MESSAGE FROM THE CHAIRMAN We have always considered everyone walking with us on this journey as a member of our family ever since the foundation of Tura Turizm in 1966.

3 Dear Esteemed Stakeholders; MESSAGE FROM THE CHAIRMAN We have always considered everyone walking with us on this journey as a member of our family ever since the foundation of Tura Turizm in We set out on the road with the dynamic, innovative and courageous brains of that time and now, we are proceeding with the younger and more creative second generation brains in addition to these qualifications. With the strength of team work, we provide unique and innovative services and continuously improve our services by taking into the requirements of today into consideration. We carry out our operations based on the principle of reliability. The best people that I have known are those people that experienced defeat, pain, fight and loss and learned how to find a way out. These people are always full of special appreciation, resistance, sensitivity and understanding towards life as well as interest and responsibilities arising from compassion, courtesy, wisdom and deep love. Good people do not just emerge randomly, but they are created This venture that was embarked 50 years ago with the courage of youth at a time of impossibilities has taught us so many things about business world and more importantly about life in the course of time. It has taught us that nothing is impossible. Founded as a travel agency in 1966, Tura Turizm is today not only a travel agency, but also a group of companies that continue to grow within Tura Turizm Holding with its investments in the field of real estate, state-of-the-art innovative services as well as its social responsibility projects in the fields of education and environmental protection. Our biggest happiness is that we get the results of our efforts with measurable criteria. Our financial targets and our double-digit return on capital investments (ROI) are key to our achievements in continuous operations. Every year, we, together with our Incoming Department, are nominated for awards in various fields by both International Cruise Companies and the umbrella organizations in the sector and media outlets as a result of providing our state-of-the-art and innovative tourism services to the international cruise companies visiting Turkey. We continuously win the first prize or make it to finals in many different categories including Best Provider, Best Tour Operator and The Most Innovative Tour Operator. The biggest trigger of our success is the progress of Our Service Quality Performance. In fact, our satisfaction level increased by 7,4% and reached 94.2% in This ratio reached 97% in Tura Turizm Holding is a leading organization in cruise sector and deals with the problems of the sector at the national and international level. Our biggest aspiration is to get the results of our efforts in the development of cruise tourism in our country and to achieve further successes. We will continue our operations by gaining more strength together with all our family members within Tura Turizm in order to achieve these targets. Kind Regards, Erkunt Öner Chairman of Board of Directors 3

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5 OUR MISSION & VISION Our Mission; To provide customer-oriented, creative and high-quality tourism services inland and abroad. Our Vision: To offer innovative, technologysupported, creative, quality-oriented and customized products that meet the everchanging customer profiles and demands in this world without frontiers. 5

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7 OUR PRINCIPLES Team Work Unique Services Reliability Award Oriented 7

HISTORY Tura Turizm was founded in Istanbul in 1966 as a tourism company that continuously

Tura Teknik İletişim Sistemleri ve Turizm Hizmetleri Ltd. Şti.

9 HISTORY Tura Turizm was founded in Istanbul in 1966 as a tourism company that continuously improves its organization and structure in order to meet the ever-increasing needs of the 21st century. Tura Turizm Holding A.Ş. consists of four domestic companies as follows: Tura Turizm Dış Tic. Ltd. Şti. Tura Teknik İletişim Sistemleri ve Turizm Hizmetleri Ltd. Şti. Bitu Turizm İnşaat Yatırımları A.Ş İştiraki Sunorama Cruises Gemicilik Hizm. A.Ş. Tura Turizm conducts its operations with a total of more than two hundred, fully-specialized and qualified personnel. 9

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TURA TEKNİK İLETİŞİM SİSTEMLERİ VE TURİZM HİZMETLERİ LTD. ŞTİ.

13 TURA TURIZM HOLDING Operating in tourism sector since 1966, Tura Group of Companies merged all of its affiliates under Tura Turizm Holding A.Ş. in TURA TURİZM HOLDING A.Ş. TURA TURİZM VE DIŞ TİC. LTD. ŞTİ. TURA TEKNİK İLETİŞİM SİSTEMLERİ VE TURİZM HİZMETLERİ LTD. ŞTİ. SUNORAMA CRUISES ROYAL CARIBBEAN TURKEY IR INCOMING DEPARTMENT AUDIO GUIDE & HEADSET OUTGOING DEPARTMENT MICE DEPARTMENT REAL ESTATE INVESTMENTS HEADSET XD CINEMA Dream of Turkey DISPLAYMATIC 13

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15 TURA TURİZM VE DIŞ TİC.LTD. ŞTİ. Our investors, who noticed that cruise tourism is a fast-growing sector in the world, have led Tura Turizm to provide cruise passengers with creative and environment-friendly tour services through its innovative equipment and their specialization has been approved by the entire sector. Tura Turizm currently provides services to 17 cruise companies in the world including Royal Caribbean and Carnival Group and is the only tour operator in the world providing services to the both groups. Erkunt Öner, Tura Turizm Chairman of Board of Directors, has been invited for 8 times as speaker to various international conferences organized by the key umbrella organizations in the sector such as Seatrade and Medcruise since Tura Turizm enabled «Seatrade Winter Cruising Forum» to be organized in Istanbul for the first time as a forum that was attended by the representatives of foreign cruise companies in December Tura Turizm provides DMC (Destination Management Company) services to foreign guests coming to Turkey and also operates as the leading tour operator in Turkey selling overseas tour packages. Outgoing Department continues to organize tours to 82 different holiday destinations around the world, and provides reliable services to over ten thousand passengers every year particularly for their overseas holidays. In addition, Tura Turizm is the sole authorized general sales agent representing Pullmantur Cruise Company in Turkey. 15

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17 INCOMING DEPARTMENT CRUISE DEPARTMENT ONSHORE DEPARTMENT CITY TOURS SHORE EXCURSIONS PRE-POST PACKAGE TOURS TURNAROUNDS SHIP AGENCY SERVICES GUIDANCE CONCEPT PACKAGE TOURS TRAIN TOURISM AND TRAIN TOURS HOTEL RESERVATIONS TRANSFER SERVICES CIRCULAR PRODUCTS 17

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19 OVERSEAS TOUR SALES - PRODUCT NETWORK Cruise Tours River Tours Flight Tickets (IATA Membership) Package Tours 19

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21 OVERSEAS TOUR SALES PRODUCT NETWORK Train Tours Branch Meetings Motivation Excursions Corporate Services 21

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Konya October 16-19 2014 Fethiye April 16-19 2014 Fethiye April 24-27

2nd International Congress on Energy Efficiency and Energy Related

International Advances in Applied Physics and Materials Science Congress

23 OUR M.I.C.E. ORGANIZATIONS HTC 2016 ENEFEM 2014 Interm2014 Apmas 2014 May Konya October Fethiye April Fethiye April Fethiye 2nd International Halal Tourism Conference Participant: 450 2nd International Congress on Energy Efficiency and Energy Related Materials 2nd International Multidisciplinary Microscopy Congress 4th International Advances in Applied Physics and Materials Science Congress & Exhibition www. halaltoursimconference.com Participant: Participant: Participant:

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Fethiye October 10-13 2013 Antalya October 9-12 2013 Antalya April 24-28 2013

Technology Education International Multidisciplinary Microscopy Congress

25 OUR M.I.C.E. ORGANIZATIONS Sciteed 2014 Interm2013 ENEFEM 2013 Apmas 2013 April Fethiye October Antalya October Antalya April Antalya International Congress & Exhibition on Current Trends on Science Technology Education International Multidisciplinary Microscopy Congress International Congress on Energy Efficiency and Energy Related Materials 3rd International Advances in Applied Physics and Materials Science Congress & Exhibition Participant: 60 Participant: 108 Participant: 120 Participant:

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Audio Guide used in eight significant museums in Turkey as well as Audio Guide used during Bosporus Tours and Headset services used in group tours are provided by Tura Tech Company.

27 TURA TECH Tura Teknik İletişim Sistemleri ve Turizm Hizmetleri Ltd. Şti. is a technology company within Tura Turizm Holding. The Company aims to achieve all developments that will increase service quality in the field of tourism. Audio Guide used in eight significant museums in Turkey as well as Audio Guide used during Bosporus Tours and Headset services used in group tours are provided by Tura Tech Company. Also, XD Cinema Sultanahmet, which demonstrates the first 3 dimensional Simulation Film in Turkey named Dream of Turkey also provides services in Sultanahmet (Blue Mosque) Area. Aiming to improve its service network continuously, Tura Tech makes preparations to provide services at two other major locations with total number of visitors of four millions, by the end of

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29 TURA TECH Audio Guide Audio Pen Headset 29

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TURA TECH The film Dream of Turkey was shot by 3D system and presents 7D reality

It is a 10 minutes film that features historical and cultural texture at 20

It is currently demonstrated at XD CINEMA Sultanahmet which is integrated to a

31 TURA TECH The film Dream of Turkey was shot by 3D system and presents 7D reality perception with rain, fog, wind, touch, smell and foam effects. It is a 10 minutes film that features historical and cultural texture at 20 different points across Turkey. It is currently demonstrated at XD CINEMA Sultanahmet which is integrated to a movable platform with 26 seating capacity. This cinema hall is located on the first floor of the Turkish Literature Foundation Economic Enterprise building in Sultanahmet. 31

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DISPLAYMATIC Displaymatic is a high-tech, touchscreen exhibition product that enables to get detailed information about ancient time coins that are exhibited in museums as well as small-size

Therefore, this product can draw interest of visitors in all museums in our country and in the world and enables to exhibit objects by an innovative technology.

33 DISPLAYMATIC Displaymatic is a high-tech, touchscreen exhibition product that enables to get detailed information about ancient time coins that are exhibited in museums as well as small-size artifacts and objects. Considering that coins, very small size artifacts and objects have approximately 1 to 4 cm diameter; it is difficult to exhibit these objects and see their details. Therefore, this product can draw interest of visitors in all museums in our country and in the world and enables to exhibit objects by an innovative technology. Displaymatic is designed in the form of a table so that visitors can closely see the objects. Considering that there is at least 60 cm to 1 m distance for the objects that are exhibited in display cabinet, this product enables visitors to get closer to objects and obtain general information about the artifacts via LCD Display by touching the area on the object required to be reviewed. Also, it is not possible in other exhibition methods to see the reverse of objects, however; Displaymatic displays the reverse of objects and enables to see all details on objects. Displaymatic will allow visitors to easily access to all characteristics and all information about the objects. 33

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35 SUNORAMA A new joint stock company was founded by renewing in April 2015 its contract with RCCL, the current investor of Sunorama Ltd, which is the sole authorized sales agency in Turkey of Royal Caribbean Cruise Lines since % of the shares in the new Joint Stock Company was acquired by Tura Turizm. Tura Turizm continues its Tour Operator and General Sales Agency operations in cruise tourism through the Company named Sunorama Cruises Gemicilik Hizmetleri A.Ş. Sunorama is the sole authorized sales agency representing Royal Caribbean International, Celebrity Cruises and Azamara Club Cruises brands in Turkey. 35

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37 OUR DOMESTIC REPRESENTATION OFFICES ISTANBUL TURA TURİZM HEAD OFFICE Tura Turizm Holding Management Tura Turizm ve Dış Tic Ltd Şti. Tura Teknik İletişim Sistemleri ve Turizm Hizmetleri Ltd. Şti. Incoming Operations Domestic Inbound Operations Overseas Outbound Operations Concgress, Incentive, Meeting Organizations Customer Relations Management (CRM) Customer Satisfaction Management (CSM) Tele Marketing 37

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39 OUR DOMESTIC REPRESENTATION OFFICES KUSADASI REGIONAL DIRECTORATE Incoming Operations Cittantica Ephesus Park Customer Relations Management (CRM) Customer Satisfaction Management (CSM) Tele Marketing 39

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41 OUR OVERSEAS REPRESENTATION OFFICES MIAMI US and International Marketing 41

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43 QUALITY MANAGEMENT ISO 9001: 2008 Tura Turizm established its own quality standards ever since its foundation and was certified by ISO 9001:2008 Quality Management System in All departments of the company, which are regularly audited every year since 2008 and whose certificate is registered, have Quality Management System infrastructure. All processes of the company are updated in line with the developments in the sector and its service quality is continuously improved every day. 43

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45 OUR DISTINGUISHED SERVICES Easy Access for Handicapped Guests Headset System GPS Tracking System Wide Access Network Healthcare Services Insurance Policy 45

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47 OUR DISTINGUISHED SERVICES Intense Survey Researches Push to Talk System Interactive Shows Gift Set Mobile WC Security 47

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49 SOCIAL RESPONSIBILITY AND ENVIRONMENTAL-FRIENDLY APPROACHES Tura Tourism Memorial Forest (4.000 saplings) Green Globe Certification Membership Sustainable Travel International Membership Tree Certificate Social Responsibility Projects 49

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51 OUR MEMBERSHIPS USTA (United States Tour Operators Association) SKAL International (International Association of Travel and Toursim Professionals) CLIA (Cruise Lines International Association, Inc.) ACE (Association of Cruise Experts) MED CRUISE (The Association of Mediterranean Cruise Ports) STI (Sustainable Travel International) ECSA (European Community Shipowners Associations) PSA (Passenger Shipping Association) FCCA (Florida-Caribbean Cruise Association) WTO (World Travel Organization) UNWTO (World Tourism Organization) IATA (International Air Transport Association) GREEN GLOBE (Membership process is in progress) TÜRSAB (Association of Turkish Travel Agencies) TTYD (Turkish Tourism Investors Association) 51

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53 INTERNATIONAL AWARDS YEAR NOMINATOR AWARD RESULT 1983 ORBIS NATIONAL TOURIST ENTERPRISE 6TH ANNIVERSARY JUBILEE AWARD CERTIFICATE OF RECOGNATION CERTIFICATE 2007 SEATRADE INSIDER CRUISE SUPPLIER OF THE YEAR WINNER 2008 SEATRADE INSIDER CRUISE INNOVATIVE SHOREX FINALIST 2009 SEATRADE INSIDER CRUISE INNOVATIVE SHOREX FINALIST 2010 SEATRADE INSIDER CRUISE INNOVATIVE SHOREX FINALIST 2010 SEATRADE INSIDER CRUISE MOST INNOVATIVE SHORE EXCURSION FINALIST 2011 SEATRADE INSIDER CRUISE INNOVATIVE SHOREX FINALIST 2011 CRUISE INSIDER BEST DESTINATION EXPERIENCE (TOUR ORGANIZATION), ISTANBUL WINNER 2011 CRUISE INSIDER BEST TURNAROUND DESTINATION, ANTALYA WINNER 2011 CRUISE INSIDER MOST EFFECTIVE TERMINAL OPERATION, ISTANBUL WINNER 2011 CRUISE INSIDER BEST DESTINATION EXPERIENCE (INDEPENDENT SIGHTSEEING), ISTANBUL WINNER 2012 SEATRADE INSIDER CRUISE SUPPLIER OF THE YEAR FINALIST 2013 CRUISE INSIDER BEST DESTINATION EXPERIENCE (TOUR ORGANIZATION), ISTANBUL WINNER 2013 EMIRATES AIRWAYS RISING SUN WINNER 2013 ROYAL CARIBBEAN CRUISES MOST INNOVATIVE TOUR IDEAS WINNER 2013 ROYAL CARIBBEAN CRUISES SHORE EXCURSIONS MANAGERS CHOICE - BEST TOUR OPERATOR WINNER 2013 NORWEGIAN CRUISE LINE MOST SUCCESSFUL TOUR OPERATOR WINNER 2014 ROYAL CARIBBEAN CRUISES LEADERSHIP IN SUSTAINABLE SHORE EXCURSIONS FINALIST 2014 ROYAL CARIBBEAN CRUISES BEST RATED AZAMAZING EVENING EVENT BATUMI FINALIST 2014 ROYAL CARIBBEAN CRUISES BEST RATED AZAMAZING EVENING EVENT EPHESUS FINALIST 2014 ROYAL CARIBBEAN CRUISES TOUR OPERATOR OF THE YEAR FINALIST 2014 ROYAL CARIBBEAN CRUISES SHORE EXCURSIONS MANAGER S CHOICE FINALIST 2015 SEATRADE INSIDER CRUISE SUPPLIER OF THE YEAR FINALIST 2015 ROYAL CARIBBEAN CRUISES - GUEST PORT SERVICES SPOTLIGHT AWARD WINNER 2015 AZAMARA CLUB CRUISES MOST IMPROVED WINNER 2016 SEATRADE CRUISE AWARDS ERKUNT ÖNER - SEATRADE LIFETIME ACHIEVEMENT AWARD FOR SERVICES TO CRUISING WINNER 53

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55 NATIONAL AWARDS YEAR NOMINATOR AWARD RESULT 1981 ASSOCIATION OF TURKISH TRAVEL AGENCIES FOREIGN CURRENCY INFLOW AND OUTSTANDING SERVICE CERTIFICATE OF APPRECIATION 1983 ISTANBUL CHAMBER OF COMMERCE FOREIGN CURRENCY INFLOW CERTIFICATE OF APPRECIATION 1984 ISTANBUL CHAMBER OF COMMERCE FOREIGN CURRENCY INFLOW CERTIFICATE OF APPRECIATION 1987 ASSOCIATION OF TURKISH TRAVEL AGENCIES FOREIGN CURRENCY INFLOW CERTIFICATE OF APPRECIATION 1989 ASSOCIATION OF TURKISH TRAVEL AGENCIES FOREIGN CURRENCY INFLOW CERTIFICATE OF APPRECIATION 1989 CHAMBER OF SHIPPING FOREIGN CURRENCY INFLOW CERTIFICATE OF APPRECIATION 1990 CHAMBER OF SHIPPING FOREIGN CURRENCY INFLOW CERTIFICATE OF APPRECIATION 1991 ASSOCIATION OF TURKISH TRAVEL AGENCIES 25TH YEAR AT SERVICE CERTIFICATE OF APPRECIATION 1991 ASSOCIATION OF TURKISH TRAVEL AGENCIES FOREIGN CURRENCY INFLOW CERTIFICATE OF APPRECIATION 1991 CHAMBER OF SHIPPING FOREIGN CURRENCY INFLOW CERTIFICATE OF APPRECIATION 1995 ASSOCIATION OF TURKISH TRAVEL AGENCIES FOREIGN CURRENCY INFLOW CERTIFICATE OF APPRECIATION 1997 ASSOCIATION OF TURKISH TRAVEL AGENCIES FOREIGN CURRENCY INFLOW CERTIFICATE OF APPRECIATION 1998 ASSOCIATION OF TURKISH TRAVEL AGENCIES FOREIGN CURRENCY INFLOW CERTIFICATE OF APPRECIATION 1999 ASSOCIATION OF TURKISH TRAVEL AGENCIES FOREIGN CURRENCY INFLOW CERTIFICATE OF APPRECIATION 2009 ISTANBUL CHAMBER OF COMMERCE ISO QUALITY MANAGEMENT SYSTEM CERTIFICATION CERTIFICATE 55

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OUR CERTIFICATES 2009 - ISO 9001: 2008 Certificate 2013 - Sustainable

57 OUR CERTIFICATES ISO 9001: 2008 Certificate Sustainable Travel International Shore Excursions Standard, Bronze Certificate 57

59 OUR TRAINING PROJECTS CRUISE ACADEMY Cruise Academy is an education project led by Tura Turizm in cooperation with Bahçeşehir University. The aim of this project is to train qualified people who are able to work in international cruise ships. 59

60 ISTANBUL Cumhuriyet Cad. No:109/1 Elmadag / Istanbul T: F: KUSADASI Türkmen Mah. Günhan Arın Bulvarı Denizel Sok. No: 88 Kusadası - Aydın T: F: USA / MIAMI 3230 Matilda St. Miami, FL T: F: v en / info@turaturizm.com

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