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2 From the Popcorn Kernels Crafting An Ideal Year of Scouting Begins With YOU! Cub Scouts and Boy Scouts throughout the Council will soon be using their wits and skills to craft a bright future that includes all the exciting activities an Ideal Year of Scouting offers. There is a whole world out there waiting for enthusiastic Scouts to offer Camp Masters Popcorn- the best tasting, best popping, and highest value and quality popcorn products available. Moms, Dads, friends and the folks in your neighborhoods are all waiting for you to ask them to support your Scouting through Popcorn sales! Parents and Leaders have to be crafty, too- finding ways of keeping Scouts motivated and prepared to build a goal and then embark on the adventure of Scouting! Simply put; selling popcorn allows our Scouts to do more! More camping, more trips and activities, more opportunities to learn, grow and achieve! By encouraging your Scout to set and work towards a popcorn sales goal, you provide him with the opportunity to learn valuable life skills and succeed as he helps his unit earn the funds necessary to support their Ideal Year of Scouting. The public wants to help Scouts, and Camp Masters Popcorn is popular! Camp Masters Popcorn is a proven method for your son s unit to earn the funds they need for the upcoming Scouting year. With new products like Movie Time, Cinnamon Crunch and new packaging, your Scouts will have fun and work as a team as they achieve their funding goals. Convince your Scout that it is good to offer the product for sale; 80% of the public has not been asked to buy! Build the Scouts confidence and build the Unit s funds by supporting the Popcorn Sale! Make sure he takes part in all opportunities to earn his way- Show-N- Sell Displays, Show-N-Deliver house to house sales, Take Order and deliver later, and Online- use them all to earn! Make sure you and your Scout know the important dates, activities and goals so the Unit gets every chance to maximize their earning and learning! Thank you in advance for your support, and be prepared for an Ideal Year of Scouting- Crafted by the Scouts!

3 What to Expect in 2015 IMPORTANT DATES September 18 Units pick up popcorn 18 Sale begins October 30 Sale ends 30 Last day to return unsold, UNOPENED SEALED CASES Show-N-Sell returns limited to 25% of the value of the original Show-N-Sell order. November 2 Unit popcorn orders and prize orders due (online ordering) by 5 pm. NOTE: On-time delivery will not be guaranteed for orders received after this date 20 Units pick up popcorn December 3 All popcorn money due to Council Service Center (to receive 30% base commission); after this date, commission is reduced to 15% Camp Masters Popcorn- Crafting a Partnership! Once again, you will partner with Camp Masters Popcorn for your 2015 Sale! Together, you and Camp Masters will craft a campaign to provide the public with high quality popcorn, a great product selection, and especially excellent service. Products & Pricing the Public Will Want! Favorite products are available this year including Trail Mix, Cinnamon Crunch, VARIETY PACKS of microwave popcorn and lower-priced items starting in the $10 price range! The public will want to help you craft your next adventure when they see what you have! Council Popcorn Specialist Shirley Neiderhiser P: E: Council Staff Support Mark Vitello P: E: Council Kernel Ginger Cope E: P: Sales & Training Dan River Kernel Daniel Farmer E: P: Sales & Training Great Valley Kernel Travis Richardson E: P: Sales & Training Mountain Empire Kernel Danny Cline E: P: Sales & Training Improved Electronic Payment Methods Units/Leaders can use credit card readers with their smart phones or other electronic devices to accept credit and debit card payments to make it easier for customers to pay! Improved programming and applications make it even easier to sell more popcorn! Credit Card Readers result in 30% more sales! New Prizes & Incentives Keeping the Scouts excited and engaged in the sale is key to success; to help you maintain interest Keller Marketing provides prizes sure to get every Scout motivated! PLUS, Keller Marketing offers direct service to Units, Scouts and their families! Great Customer Service One of the many GREAT things about Camp Masters is that they offer direct customer service to Leaders, Parents, Scouts and even to popcorn customers! Relatives who live in another area can order online and your Unit will get credit for their purchases. New River Kernel Linda Granata E: P: (540) Sales & Training Patrick Henry Kernel Becky Stefo E: P: Sales & Training Piedmont Kernel Tim Robertson E: P: Sales & Training 1

4 Sales GURU Michael Beck is a motivational sales guru who inspires Scouts and Leadersand family members with practical selling skills and tips for increasing sales. Units who attended his sessions in previous years had significantly higher results! Top Sales Techniques from Michael Beck You CAN Sell $10, in Ten Days! { } THE SCOUT PRESENTATION Hi sir/ma am, my name is (first name only!) and I m a Scout with Pack/Troop. We are selling popcorn to help raise money for our Pack/Troop activities this coming year. You can help us by buying some of our deee-licious popcorn. You ll help us, won t you? Corporate Sales; Helping Scouts at Work Companies throughout our communities will agree to help our Scouts meet their popcorn goals if they are only asked. Here are some ideas for including companies in the campaign: Take an order form to work Take containers of popcorn to work to display and sell Promote popcorn as a great corporate gift for customers and suppliers Encourage businesses to keep some popcorn on hand or in their break rooms for employees and guests Arrange for Scouts in uniform to come on site with samples and order forms. Find the person who will authorize the use of popcorn as a gift or premium. Corporate budget decisions are often made by the Human Resource Manager, Marketing Manager or Company Incentive Program Manager between the months of May and October, so plan your approach and set up meeting dates in advance. Companies choose product first, and the organization behind the product second. Sell them on the product quality and then the fact that 70% of the sales price goes back to Scouting in the immediate area. If they choose to give popcorn as premiums or gifts, the company can use the added benefit of supporting Scouts! Although you might be aiming at the holiday gift-giving programs, companies have reward and incentive programs all year long for safety awareness, good attendance, service anniversaries and business referrals. Target companies who give out a lot of holiday gifts to all of their customers- banks, insurance agents, car dealers, doctors, dentists, cable companies, etc. Be creative, and have fun! The Parents Roles Parents have a very important role in the success of the popcorn sale. Even if you are not a Scout Leader, you can be a sales team member in the family, Pack, Troop or Crew. You can show support for your Scout in many different ways! Help your Scout to set a goal to improve their chances of success. Identify a specific event, piece of equipment, or other milestone that becomes a concrete and achievable goal. Make the sale a family affair. Take an order form with you to work, and help to staff the Show-N-Sell events with your son. Spend an hour or two and coach the Scouts to success! Help your Scout to understand that they are making a contribution to their Pack, Troop, or Crew. Make this a chance for your Scout to improve his communication skills and gain confidence. Encourage your Scout to display confidence by talking with people about a product most will buy. Coach him how to handle No in a positive way! Help your Scout learn about the importance of organization and preparation; don t plan to fail by failing to plan! Lead by example; be sure to show others that you are supporting Scouts by being the first order on your Scout s sales sheet! 2

5 Online selling is EASY and FUN! popcornordering.com Family members in far-off areas, but still want to support your Scout? Have them order online- and still get the same sales and benefits! Online purchases provide the same 70% benefit to Scouts and their Units! So send s to your far-away friends and relatives and ask them to support your sale on Be sure your Unit Leader has set up your account first! Remember to ask your parents if they can post the link to their facebook or twitter accounts to try and encourage sales. Now You Can Accept Debit/Credit Cards! We live in an online, mobile society, and more people are using debit and credit cards to complete their daily purchases; your Scouts and Units can now accept them to sell more popcorn- it is easier than trying to find the cash! Last year, Units using PayAnywhere reported a consistent ability to increase sales by 30% or more when the customer was told they could pay by card. What is PayAnywhere? PayAnywhere is a trusted mobile point-of-sale solution used by businesses of all sizes. Available for and connecting to Apple ios, Android, and BlackBerry devices, PayAnywhere is a free credit card processing app and secure credit card reader allowing you to accept credit cards,anywhere, anytime. Why PayAnywhere? PayAnywhere offers ease of use, has a robust payments app, and live customer support to help take your popcorn sales where they need to go. Every transaction is encrypted end-to-end, ensuring your customer s data remains safe and secure. PayAnywhere adheres to the strictest standards of PCI compliance and is one of the largest payment processing groups in the world. What is the cost to me, or my Unit? PayAnywhere provides you with the card reader and software for free, and deducts a small percentage of your transactions as a processing fee. What are the fees? Pay-As-You-Go pricing No monthly fees No setup or cancellation fees No monthly minimum required Can be used for all unit-related sales and fee collection The Camp Masters Alternative Scholarship Fund for Prior Scholarship PARTICIPANTS Camp Masters Popcorn offers an alternative to the scholarship program. Camp Masters has established a Reward Program to recognize high sales achievement. There is extra value in our program as the Scout always receives the reward he has earned. The Scout and his parents decide how to invest the money for College or Vocational School, Camp Masters has no restrictions. Camp Masters believes a reward earned should be received and not made difficult by restrictions. For selling Camp Masters, here is what your Scout needs to do to continue with the 6% program. 1. The Scout must apply for the 6% alternative in the FIRST YEAR with Camp Masters. 2. The Council provides a Sales Achievement Form (available from Camp Masters) and notes on the form the Scout is applying for the 6% program. 3. This form is normally used for Sales Achievement of $1,500 and up; HELP SUPPORT OUR Military Since the program began in 2007, total contributions have amounted to over $3,719,875.00! Together, with Scouts in your area and CAMP MASTERS, you can become a part of the effort to show our support for the U.S. Military by making an extra purchase of CAMP MASTERS Popcorn. With your Military purchase, CAMP MASTERS Popcorn will be shipped to U.S. military personnel serving our country at various military facilities throughout the U.S. and around the world, including product shipped to Operation USO2GO ( SUPPORT OUR TROOPS, org,veterans Hospitals, VA Programs and the National Guard. SUPPORT OUR TROOPS AND ScOUTING, TOO! Make an extra purchase of $25 (order Item Z) or $40 (order item W) & CAMP MASTERS Popcorn will be shipped to the Military. 70% of all proceeds benefit local Scouting. however, for participation in the scholarship program we recognize their sales may be less than the $1,500 required on this form. Their participation is based on past sales and we will honor their sales reward in their former program. Payment will be rounded up to the nearest ten dollars. 4. Total Sales must be noted on the form. 5. Council must attach a copy of the report for the Scout s current scholarship fund (or some other document that verifies they are current participants in the scholarship program.) 6. Council must sign the forms to verify accuracy. 7. Council will submit this form along with all other sales achievement forms to Camp Masters. For Scouts choosing to stay with the 6% program, American Express Gift Cheques will be issued for the Scout s investment in their educational savings program. Some Scouts will put the money in interest bearing accounts, others use the money to purchase pre-paid college education in the states that have such programs. There are no Camp Masters 3 restriction on the savings and use of the money.

6 boy scouts of america Blue Ridge Mountains Council P.O. Box 7606 Roanoke, VA Non-profit Org US Postage PAID Roanoke, VA Permit # In the spring, High Achieving Scouts who sold $1,000 or more will be invited onto the Blue Ridge Scout Reservation for a fun and action packed day of learning and applying survival skills as they use their wits to create an environment where they avoid the evil hordes and build successful living areas. Boy Scouts and Cub Scouts will participate in ageappropriate events. Craft a successful campaign, and then craft a world of wonder at the Reservation!

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