Please try to limit private meetings to free times, rather than competing with conference sessions or events.

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1 About directxchange Conferences NEMOA offers direct marketing merchants of all sizes, and the vendors that service them, an affordable network to SHARE knowledge, LEARN about industry trends and CONNECT with peers and experts in a non-selling environment. There are no exhibits at directxchange Conferences. However, attending companies are welcome to display collateral materials at shared tables provided in the Xchange Cafe. These tables are not manned and attendees can browse at their leisure. Please try to limit private meetings to free times, rather than competing with conference sessions or events. Thank you. We look forward to seeing you at the conference! Please contact the NEMOA office if you have any questions concerning the conference. Terri Patashnik NEMOA Events & Operations Director terri@nemoa.org Meet the NEMOA Board of Directors Meet the NEMOA Staff View a list of NEMOA Member Companies 1

2 Schedule of Events as of 03/05/14 All sessions, meals and events (except for the Thursday night dinner) take place at the Renaissance Boston Waterfront Hotel. All sessions take place on the 3 rd floor of the Renaissance Hotel unless otherwise noted. Day 1: Wednesday, March 12 12:30-6:00 Registration Desk Open Ballroom foyer Xchange Café Open Atlantic Atrium 12:30 Welcome Refreshments and Networking 1:00-1:30 Welcome Briefing for First Timers Atlantic Ballroom 1:45-2:45 Opening Keynote Pacific Ballroom Lessons from the Circus Susan Doctoroff Landay, Trainers Warehouse/Office Oxygen 2:45-3:00 Short Break 3:00-4:00 5-Track Breakouts, Round 1 Meeting rooms are in parentheses below Choose one session to attend. #1 Brand (Atlantic 3) - Andrea Syverson, IER Partners #2 Data & Ops (Atlantic 2) - Fred Lizza, Dydacomp #3 Customer Lifecycle (Atlantic 1) - Udayan Bose, NetElixir Richard Chavez, PM Digital #4 Merchandising Strategies (Mediterranean) - Frank Oliver, Gardener's Supply Co. #5 Creative Strategies (Caspian) - Craig Waller, Pace Communications Robert Simon, Loudscout (formerly of Four Seasons) 2

3 Wednesday, March 12 th - continued... 4:00-4:30 4:30-5:30 Closing Keynote Pacific Ballroom Influence any outcome using neuroscience to sell, lead and market better Christine Comaford, Christine Comaford Associates 5:30-6:00 Free Time 6:00-7:30 directxchange Opening Reception Ballroom Foyer Our Wednesday night reception is a great place to meet new friends in the industry or to reconnect with old friends. Please join us for drinks, hors d oeuvres, networking, and some fun photo ops! 7:30 NEMOA Board and Speaker Dinner by invitation only *********************************************************************************************************** Day 2: Thursday, March 13 7:30-6:00 Registration Desk Open Ballroom foyer Xchange Café Open Atlantic Atrium 7:30-9:00 Breakfast Buffet Ballroom foyer Breakfast and Networking Pacific Ballroom 8:00-8:30 Industry News Update Pacific Ballroom Special Delivery: The latest from the troupe in Washington Hamilton Davison, ACMA 3

4 Thursday, March 13 th - continued... 9:00-9:15 Opening Welcome Pacific Ballroom Cindy Marshall, NEMOA President 9:15-10:15 Opening Keynote Pacific Ballroom Staging innovation: Robotic pets, virtual keyboards and drones Jim Speltz, Brookstone 10:15-10:45 10:45-12:00 Xpress Talks Pacific Ballroom Rapid-fire, provocative talks guaranteed to make your mind fly! (order of speakers is TBD) Andrea Syverson, IER Partners Dana Springfield, Yankee Candle Co. Glenda Shasho Jones, Shasho Jones Direct Russ Gaitskill, Garnet Hill Brian Rainey, Path2Response Margot Murphy Moore, Homeopathy 12:00-12:45 Lunch Buffet Open Ballroom Foyer Lunch and Networking Pacific Ballroom 12:45-1:00 Presentation of Scholarship Awards Pacific Ballroom Congratulate our Rising Stars and Education Xchange Winners! 1:00-2:00 Keynote Luncheon Presentation Pacific Ballroom The flying circus of marketing: How the science of customer engagements changing the sales experience Steve Spangler, SteveSpanglerScience.com 2:00-2:30 4

5 Thursday, March 13 th - continued... 2:30-3:30 5-Track Breakouts, Round 2 Meeting rooms are in parentheses below Choose one session to attend. 3:30-3:45 Short Break #1 Brand (Caspian) - Jim Hauptman, Blaze and Jenna Klein Jonsson, L.L.Bean #2 Data & Ops (Atlantic 1) - Matt Redlon, Clario Analytics Amori Langstaff, National Geographic #3 Customer Lifecycle (Atlantic 2) - Kavita Baball, Shoebuy.com #4 Merchandising Strategies (Mediterranean) - Lauren Freedman, the e-tailing group #5 Creative Strategies (Atlantic 3) - Lois Brayfield, J. Schmid & Assoc. 3:45-5:00 Panel Session Pacific Ballroom Under the big top: Google and multidevice marketing Margaret Lawrence, Google Chris Morgan, Google Michael Publicity (moderator) 5:15-5:45 Annual Members Meeting Pacific Ballroom All NEMOA Members welcome. NEMOA continues to be a thriving organization through the ongoing support of our membership. Our Annual Meeting is a great opportunity to share your opinions on member benefits and vote on Board Member nominees. 5:45-6:15 Free Time 6:15-6:20 Travel to Children's Museum Bus transportation provided. Please meet in hotel lobby to board buses. 6:30-9:30 Dinner & Networking Event at Boston Children's Museum Unleash your inner child at our dazzling Thursday-night dinner event at the Boston Children's Museum. Enjoy great entertainment, fabulous dining, and an evening of play and discovery with old and new NEMOA friends. *********************************************************************************************************** 5

6 Day 3: Friday, March 14 7:30-2:00 Registration Desk Open Ballroom Foyer Xchange Café Open Atlantic Atrium 7:30-9:15* Breakfast Buffet Open Ballroom Foyer Breakfast and Networking Pacific Ballroom *please note: morning sessions begin at 8:15am 8:15-9:30 CEO Breakfast (invite only) Brewster, 4 th Floor 8:15-9:30 Meet the Experts Meeting rooms are in parentheses below Critique sessions 9:30-9:45 Short Break #1 Website (Atlantic 3)- Lauren Freedman, the e-tailing group #2 Mobile (Mediterranean) - Nancy Terzolani, ngage Labs #3 (Caspian) - Kristina Huffman, Exact Target #4 Catalog (Atlantic 2) - Sarah Fletcher, Catalog Design Studios #5 Catalog (Atlantic 1) - Brent Niemuth, J. Schmid & Assoc. 9:45-10:45 Opening Keynote Pacific Ballroom See it to believe it - Marketing in a 2.5-billion-images-a-week world Apu Gupta, Curalate Tori Tait, The Grommet 10:45-11:15 (Hotel Checkout - by 12:00pm) 6

7 Friday, March 14 th - continued... 11:15-12:15 5-Track Breakouts, Round 3 breakout rooms TBD Choose one session to attend. #1 Brand - Kevin Lee, Didit #2 Data & Ops - Travis Seaton, CohereOne (formerly of Merkle) Jim Fotis, Lydia's Uniforms #3 Customer Lifecycle - Stacey Hawes, Epsilon Russell Davis, Integrated Marketing Solutions #4 Merchandising Strategies - Amy Leighton, Garnet Hill #5 Creative Strategies - Rick Binger, Gump's 12:15 Lunch Buffet Opens Ballroom foyer Lunch and Networking Pacific Ballroom 12:45-1:45 Closing Luncheon Presentation Pacific Ballroom The final act - the amazing CustomInk! A roadmap to risk. Ben Carter, CustomInk A note about Surveys Please complete the surveys we to you about your conference experience. We really do read them and we value your feedback and input! THANK YOU! 7