Pick-up and drop off point at MIEC Pre-booking is required at seats are available at first come first served basis

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1 *Registration desk, PATA Secretariat and all meeting rooms for Board & Committee Meeting are located at LICC: Langkawi International Convention Centre, unless otherwise indicated. *PATA Travel Mart 2018 venue is located at MIEC: Mahsuri International Exhibition Centre, 30 mins away from LICC. Wednesday 12-Sunday 16 September PATA Secretariat Venue: Rebuk on Sep 12 Venue: Bumbon on Sep TM and LADA Secretariat Venue: Rebuk Wednesday 12 September Complimentary half-day city tour with PTM delegates Option 1: Langkawi Discovery Package Option 2: Langkawi Agro Package Note Pick-up and drop off point at MIEC Pre-booking is required at seats are available at first come first served basis PATA Youth Symposium Venue: MIEC Ballroom RSVP to Ms. Parita Niemwongse at Travolution Asia Forum 2018 organized by Travel Weekly Venue: Galleria 1, MIEC (PATA Board and Committee members will be able to use their badges to attend the forum on complimentary basis. Click here to register Session 1: Making your company tech-smart Machine learning, data analytics and artificial intelligence, buzzwords maybe but all vital for the modern travel company. In this session experts will discuss how firms with established and maybe legacy tech stacks can integrate with new and emerging technology providers to super-charge their systems and processes. How do they ensure there is a seamless integration, that partner systems deliver on their promise and there s no negative impact on business-critical systems or data leakage? Session 2: Client meet destination the secrets to travel matchmaking As holidaymakers become increasingly ambitious and adventurous in their choice of destinations and activities to do on holiday, how do travel providers anticipate demand. What are the legal and ethical limits on how companies can use personal customer data to generate intelligent, targeted suggestions on where to travel. This session will discuss why the ability to match clients preferences and interests with places they will fall in love with is critical to success in today s travel industry. Session 3: The real deal packing it all up The package holiday might be over 70 years old but its popularity is showing little sign of waning and, in fact, firms are looking to include more and more product options. Whether it s the bourgeoning forms ground transportation, tours and activities, theatre or sporting tickets or ancillaries like airport lounge access or dining options, value-add is the watchword. So what are the opportunities and challenges for travel firms looking to take advantage of these new revenue streams. How do they access product and integrate it into their selling processes? Programme as of 9 August 2018 page 1

2 Lunch hosted by Berjaya Hotels & Resorts Venue: Pre-function room, MIEC (PATA Board and Committee members are invited) WTFL Start-up Innovation Camp 2018 Venue: Galleria 1, MIEC PATA Board and Committee members will be able to use their badges to attend the forum on complimentary basis. Click here to register The Start-Up Innovation Camp offers investors and industry executives the opportunity to meet the most innovative start-ups in the travel industry worldwide and gain insights into the best ideas of the future. Organised by the World Tourism Forum Lucerne (WTFL), the event will see start-ups in the tourism, travel and hospitality industries pitch their business models to an esteemed jury panel for a chance win the grand prize of US$ 15,000. The start-ups at the event will be the crème de la crème - selected for the finalist round from a pool of 200 applications from 54 countries worldwide in the categories of Transaction, Transport, Hospitality, Destination and Impact Start-Up Innovation Camp 2018: Welcome & Introduction of jury members 1345 Elevator pitches: 3 categories, 3 start-ups/category, total 9 start-up pitches 1545 Coffee Break 1615 Elevator pitches: 3 categories, 3 start-ups/category, total 9 start-up pitches 1730 Keynote speaker 1930 Announcement of winners at PTM2018 Welcome Reception, LICC : coffee break PTM2018 Welcome Reception Hosted by Malaysia Venue: LICC Ballroom (All PATA Board and Committee members are invited.) Thursday 13 September Registration, Tour, and Transfer Desks PTM2018 walk hall (optional) PATA Board and Committee members will be able to use their badges to access PTM2018. Friday 14 September Registration, Tour, and Transfer Desks Audit & Finance Committee Meeting In-room coffee break, self service PATA Gold Awards Lunch and Awards Presentation hosted by Macao Government Tourism Office Venue: Ballroom, MIEC PATA Board and Committee members Programme as of 9 August 2018 page 2

3 PATA Executive Board Meeting (for Executive Board members only) Venue: Tuba & Dendang In-room coffee break, self service PATA Life Members Get together hosted by LADA Venue: TBC Evening At Leisure Saturday 15 September Registration, Tour, and Transfer Desks Human Capital Development Committee Meeting Venue: Tuba & Dendang Coffee Break hosted by Tourism Malaysia PATA Chapter Colloquium Venue: Grand Ballroom 1A Lunch hosted by Tourism Malaysia Venue: Ballroom Pre-function area Sustainability and Social Responsibility Committee Meeting Venue: The Frangipani Langkawi Resort & Spa 1200: Transfer from LICC 1230: Organic Buffet Lunch hosted by Frangipani Langkawi Resort and Spa at Mentari Restaurant 1330: Committees meeting 1430: Eco walk within the Frangipani property 1530: Debrief and wrap-up by Mr Anthony Wong and PATA Committee Chairs at Cocojam Ballroom, followed by Q&A session 1630: Transfer to LICC Government / Destination Meeting Venue: Grand Ballroom 1B Honours Committee Meeting Coffee Break hosted by Tourism Malaysia Nominating Committee Meeting Programme as of 9 August 2018 page 3

4 Supervisory Board-Finance Meeting Venue: Dangli PATA Insights Lounge Venue: Grand Ballroom 1 A PATA Foundation Board of Trustees Meeting Venue: Dendang Aviation Meeting Venue: Tuba PATA Board Dinner and Chapter Awards Presentation Hosted by Tourism Malaysia Venue: Dash Hotel (45 minutes from The Westin) Sunday 16 September Registration, Tour, and Transfer Desks Walk with the Chairman Venue: The Westin Garden and poolside, The Westin Industry Council Meeting Venue: Tuba& Dendang Programme as of 9 August 2018 page 4

5 Hospitality Meeting Coffee Break hosted by Tourism Malaysia Lunch hosted by Tourism Malaysia Venue: Ballroom Pre-function area PATA Board Meeting Venue: Grand Ballroom 1A & 1B Coffee Break hosted by Tourism Malaysia Evening At leisure and departure Monday 17 September : Complimentary Tour for Board/Committee members and spouse Pre-booking is required, please click here to download booking form Programme in brief: -Kota Mahsuri -Mangrove Boat Safari -Eagle Square -Seafood Lunch at Fish Farm Remarks: -Pick Up and drop off at WESTIN HOTEL -Start Time: 09:00am sharp -Tour Durations: 6 hours -Maximum 40 pax coach per tour (Without Luggage) Send your tour booking form by August 15 to: Ms. Noorhashimah Bt. Ismail info@tropicalcharters.com.my Phone: Fax: Mobile: Cc. to: Tourism Malaysia hishamuddin@tourism.gov.my and sarafena@tourism.gov.my Programme as of 9 August 2018 page 5

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