Tourism Plan H.E. Mrs. Kobkarn Wattanavrangkul Ministry of Tourism and Sports
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1 Tourism Plan 2018 H.E. Mrs. Kobkarn Wattanavrangkul Ministry of Tourism and Sports
2 Tourism Plan 2018 Mrs. Kobkarn Wattanavrangkul Minister of Tourism and Sports 2
3 Tourism Policy 1. Sustainable tourism with quality and value-added (Balance: Economic, Social & Environment) 2. Wealth distribution 3. Pride of local heritage Collaboration between Public Sector, Private Sector, and Local Community 3
4 Tourism Policy Quality Increase Spending per Head and Length of Stay Minimum natural resource usage Not emphasize on quantity Total tourism receipt 2015: 2.2 trillion Baht 2016: 2.5 trillion Baht 2017: 2.7 trillion Baht(80 Billion US Dollars) 4
5 Tourism Strategy Promote Tourism Market 1.1 Image change to Quality Leisure Destination 1.2 Restructure for High Value market 1.3 Community Based Tourism 1.4 Balance area and travelling season 2.Develop Tourism Product and Service 2.1 AREA Base : 8 Tourism Clusters, 12 Hidden Gem Provinces, 12 Hidden Gem Plus Provinces 2.2 Issue Base : Medical & Wellness Tourism, Aging Tourism, MICE, Green Tourism, Sports Tourism, River Based & Maritime Tourism, Muslim Friendly Destination 2.3 Infrastructure and Tourism Facilities 2.4 Safety Measure 2.5 Logistic Development 3. Tourism Management 3.1 Collaboration 3.2 HRD and Tour Operator Development 3.3 Thailand Tourism Gateway Website &Tourism Intelligence Center Law Enforcement
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9 Amazing Thailand Tourism Year st November st January
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12 Amazing Thailand Tourism Year Sports Tourism 36 2 Gastronomy Tourism 12 3 Wedding & Romance Tourism 1 4 Medical & Wellness Tourism 5 5 Maritime Tourism 4 6 ASEAN Connect Tourism 6 7 Cultural Event Tourism 40 8 Big Tree/Green Tourism 5 9 Night Tourism 7 10 Entertainment Tourism Community Base Tourism MICE Tourism Tourism for all 3 14 B2B Marketing Activity Logistics 6 16 Good Host 3 16 Products Group 183 Events Bangkok 102 North 9 N/E 23 Central 9 East 14 West 2 South 17 Overseas 7 13
13 Sports Tourism > Event > Global Air Race 1 Nov. 17 Fleet Review Nov. 17 World Jet Ski Dec. 17 Pre Moto GP Feb LPGA thailand Feb. 18 Thomas & Uber Cup Jul Moto GP Oct World Jet Ski Jov
14 Sports Tourism > Event > Global November Au Ta Pao Airport 15
15 Sports Tourism > Event > Global Feb and Oct Chang International Circuit, Burirum 16
16 Sports Tourism > Event > International 1/2 Princesscup legendary.com Muaythaiangels/ Princess s cup Nov. 17 Phuket Triathlon Laguna /Bangkok Marathon Nov. 17 Chiang Mai Marathon/ Tour de Farm 5 /Loi Faa Run Lamtakhong Dec. 17 Ride to Khong/ Banbung Marathon Dec. 18 Thailand Marathon (Iron man) Feb. 18 Wai Kru Muay Thai Ceremony Mar. 18 Angel Fight 2017 Apr. 18 Bangsaen Triathlon May KHORATHALFMARATHONLOIFAA /
17 Sports Tourism > Event > International 1/2 18
18 Sports Tourism > Event > International 2/2 marathon Laguna Phuket Marathon Jun. 18 Marching Band Competition Jul Muaythai Youth World Aug. 18 Pattaya Marathon Jan wordpress.com Buriram Super GT Race Oct. 18 Phuket Triathlon Laguna /Bangkok Marathon Nov. 18 Chiang Mai Marathon /Loi Faa Run Lamtakhong Dec KHORATHALFMARATHONLOIFAA
19 Sports Tourism > Conference nd The ASEAN Physical Fitness Indicators Feb. 18 FIM World Superbike Mar. 18 Sport Accord / Sport Festival Apr BWF Meeting May 18 Thialand Golf Travel Jul
20 Sports Tourism > Conference National Muay Thai Day on 17 March 21
21 Sports Tourism > Conference SportAccord Conference 2018 April 22-25,
22 Gastronomy Tourism> Event Community Chef by Chef Chumpol Nov Michelin Guide Book Nov. 17 Rice Festival Jan. 18 Pattaya Seafood May 18 Thai FEX / Amazing Thai Taste Jun. 18 Rice Farming Jul. 18 Amazing Fruit Festival Aug. 18 Phuket Gastronomy Sept. 18 Rice Farming Dec
23 Gastronomy Tourism> Event 24
24 Gastronomy Tourism> Conference 4th May
25 Wedding & Romance Tourism Valentine Fast Lane Feb. 18 Wedding Fair Feb m/ 26
26 Medical & Wellness Tourism VISA Extension 90 Days CLMV +China Nov. 17 orn Plaza Nov. 17 Tum Phang Traditional Dancing Therapy Dec
27 Maritime Tourism Super Yacht Feb Marina May 18 Jul. 18 Regatta King Cup Dec
28 ASAEN Connect (2 Countries 1 Destination) Crossing 2 Checkpoints, Travelling in 2 Countries Nov. 17 ATF May 18 Chiangmaii Pattyai TTM Jun. 18 MTF Dec. 18 Nakonphanom 29
29 Cultural Event Tourism > Cultural (1/2) River Festival No. 17 New Year Count Down Dec. 17 Ayuthaya World Heritage Jan 18 Chinese New Year Feb. 18 Look Thung Festival Mar. 18 Water Festival Apr
30 Cultural Event Tourism > Cultural (1/2) Loy Kratong Festival at Ranong 31
31 Cultural Event Tourism > Cultural (2/2) Morlam Carnival May 18 Phi Ta Khon Festival Jun. 18 Buddhist Lent Day Jul. 18 Um Phra Dam Nam CeremonySept. 18 End of Buddhist Lent Oct. 18 River Festival Nov. 18 New Year Count Down Dec
32 Cultural Event Tourism > Special (1/2) Wang Lee House/ Creative District Nov. 17 Temple of Dawn/Wonderfruit Festival/ Gao Yok Guan Chuan Tiew Dec. 17 Thailand Tourism Festival Jan. 18 Thailand International Kite festival Feb Hidden Gems Plus Mar. 18 Balloon Festival Feb
33 Cultural Event Tourism > Special (2/2) ICONSIAM/ Family Fun/ Nakhon Sawan Landmark Chaopraya Jun 18 Chiang Rai ASEAn Flower Jul. 18 Thai Silk Festival/ Mother Day Aug. 18 Vegetarian Nov. 18 Bangkok Art Biennale Nov. Dec
34 Cultural Event Tourism > Special 35
35 Big Tree/Green Tourism 36
36 Night Tourism > Night Show KAAN Himapan Muay Thai Siam Niramitr Ong Bak Khon Ramayana 37
37 Night Tourism > Lighting Light Decoration along Chao Phraya River 26 landmark 38
38 Entertainment Tourism > Special 20th BEC Tero Concert Nov. 17 MAYA Dec. 17 S2O Music Festival Apr. 18 Festival of Dance & Music Sept. Oct. 18 MAYA Dec
39 Entertainment Tourism > Special 40
40 Entertainment Tourism > Regular Bang Krajao by night Jan. 18 Marvel Experience May 18 com/ 41
41 Entertainment Tourism > Special The Marvel Experience, a popular mobile interactive attraction in U.S. will open in Bangkok in May 2018 The admission is expected to cost the same as what the U.S. entertainment attraction collected, which was US$35, or about THB1,
42 DEVELOP TOURISM PRODUCT AND SERVICE 43
43 DEVELOP TOURISM PRODUCT AND SERVICE 44
44 Medical & Wellness Tourism Cambodia Laos Myanmar Vietnam China Extension of Stay in the Kingdom of Thailand for Medical Ground CLMV and People s Republic of China Nationals Visa exemption for medical treatment of stay in Thailand for 90 days Up to 4 followers are eligible 160 participated hospitals 45
45 Medical & Wellness Tourism Japan Finland USA Switzerland Australia Canada Italy UK Germany France Denmark Netherlands Sweden Norway Extension of Stay (Long-stay Visa) Extension from 1 year to 10 years Age 50 years or older 14 designated countries Deposit fund (3 million Baht), saving account (1,800,000 Baht), and annual income (1,200,000 Baht) Has a Thai health insurance policy 46
46 Sports Tourism
47 Ease of Traveling Thailand Common Ticket E-payment Phase I: June 2018 Public bus Airport Link Phase II: October 2018 MRT/BTS Green/Purple/Blue Future Plan Chao Phraya Speed Boat Easy Pass Express Way 48
48 Hop on Hop off Bus/Boat Ease of Traveling 49
49 Ease of Traveling U-Tapao Rayong-Pattaya International Airport 190 KM southeast from Bangkok 30 KM from Pattaya/ mins by car Passenger Terminal 1 - Area : 2,610 square meters - Accommodation Capacity : maximum capacity of persons Car Parking : maximum number of vehicles 100 Passenger Terminal 2 - Commercial Area : 3,000 square meters - Accommodation Capacity : maximum capacity of persons 1,200 Passenger Facilities - Transportation : Shuttle Bus, Van and Taxi - Medical facilities : first aid station and queen 50 Sirikit Hospital in the aerodrome
50 SAFETY AND SECURITY 51
51 Safety Before Now Tourist Police 934 1,652 Tourist Assistance Center in 2019 Lifeguard Buoy Warning Sign Jelly Fish First Aids Information Sign CCTV Speed Boat in
52 Tourist Police Tourist Police Bureau Tourist Police Division Police Lt- General Sakhon Thongmuni Commandant of Tourist Police Bureau 53
53 Arrest Record under Tourism Business and Tourist Guide Act, B.E Charge 2016 (No. of Case) Jan.-Dec (No. of Case) Jan.- Aug. 1. Tourist Guide 1.1 No license Granting other person who has no license to perform tourist guide duty Others (inappropriate dress, does not carry ID card while on duty) Total Tour Operator 2.1 No license Others Total Grand Total Sept Oct Source: Tourist Police Bureau
54 Arrest Record on Taxi and Public Transport Charge 2016 (No. of Case) ( Jan. Dec.) 2017 (No. of Case) ( Dec. Aug.) Reject passenger Turn off meter Over charging No driving license for public transport Others - - Total 1, Sept Oct Source: Tourist Police Bureau
55 Arrest Record under Operation in 10 prohibited groups 2017 (Jan. Aug.) No. of Case No. of Accused 1. Low quality tour Shopping frauds Cheated transportation service Illegal bar/club/night entertainment Road traffic Drugs Cross boarder crime 2,194 2, Accident/safety standard in tourism related activities Tourist related crime Mafia Total 5,257 5,255 Sept (No. of Accused) Oct (No. of Accused) , Source: Tourist Police Bureau
56 Tourist Assistance Center 16 TAC (Before) + 30 TAC (1 st Oct. 2017) + 30 TAC in 2019 TOTAL 76 TAC in
57 Lifeguards and Road Assistants Volunteer Volunteer Staff Road Assistants Mae Hong Son Chiang Mai Chiang Rai Lampang Phetchabun Loei Buriram Beach Lifeguard Chonburi Rayong Chanthaburi Trat Chumphon Ranong Phuket Phang Nga Nakhon Si Thammarat Trang Satun 58
58 CCTV 59 Source: Tourist Police Bureau
59 Speed Boat 60 Source: Tourist Police Bureau
60 Safety Measure in National Park 61
61 Safety Measure in National Park 62
62 Safety Measure in National Park Insurance for Tourist Available in 154 National Parks nationwide 7 days covered period Price for foreigner: 40 Baht Benefits: 400,000 Baht Medical Claim: 15,000 Baht 500 hospitals nationwide Documents: Insurance policy + National Park entrance ticket 63
63 TOURISM MANAGEMENT 64
64 Licensed Tour Operator and Tourist Guide TOUR OPERATOR Outbound 3,513 Inbound 2,542 Domestic 1,192 Specific Area 3,792 TOTAL 11,038 TOURIST GUIDE General International 48,660 Specialized Specific Area (International) Specific Area (Thai) Thai , Trekking 228 Culture 4 Sea 31 Coast 3,018 Nature Trail 251 Local Tradition 159 TOTAL 73,476 As of 24 October Source: Department of Tourism
65 Human Resource Development Amazing Thai Host Local 15,000 Senior 396 Youth 320
66 Human Resource Development Thailand s History for Tour Guides in 7 Languages 67
67 Digital Tourism 68
68 Digital Tourism 69
69 Digital Tourism 70
70 Tourism Intelligent Center 71
71 Tourism Intelligent Center 72
72 Smoking Zone Beach 73
73 Smoking Zone Beach 74
74 Smoking Zone Beach Pilot Beaches Project 24 beaches 15 provinces Enforcement 1 st Feb Penalties : Maximum 1 years imprisonment or maximum fine of 100,000 Baht or both 75
75 76
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