March 28, 2011 Tourism Staff Reports 9 1 of 28 DIRECTOR S REPORT

Transcription

1 1 of 28 DIRECTOR S REPORT RECENT ACTIVITIES MARCH Bob Harden Radio Interviews-WGUF-FM Destination Marketing Accreditation Program Marketing Committee Rookery Bay Video Shoot Stars in the Arts Awards Luncheon Collier Lodging & Tourism Alliance Board Meeting ITB Trade Show in Berlin Meetings with 25 Tour Operators Met with 50 travel writers at Visit Florida Media reception Project Innovation- Quality of Place Florida Association of CVB s Past Chairman Conference Call Destination Marketing Accreditation Program Board Meeting

2 2 of 28 SALES DEPARTMENT- Debi DeBenedetto and Jennifer Leslie Industry Relations Sales Planning Connection Show Gainesville Attended a good connection was made here with a National Planner Company who may bring 15 planners from various feeder cities in for a Fam I am working on that TSAE Tallahassee represented by GreenLinks Golf Resort for CVB Set two Meeting Planner Fam itineraries for August and October Worked on new $ 500 K funding plan and policies Fam Committee Meeting March 17 sets 5 Fam dates Site with Travel Impressions Two Meetings with Collier County Hotel & Lodging Assn Assisted with Visit Florida Welcome Center Managers Fam Meeting with planner Teri Besse for Florida Shores Conference support New Product Development South American Sales Missions Complete We called on 3 and hosted 5 Tour operators in Orlando Feb. 16 Action Travel, City Tours, Rosebud Tours We hosted 9 Tour Operators in Miami March 21 Best Day Travel, Majestic Travel Group, New World Travel, Petty Tours, Vacation USA tours and Allied T Pro NMIE CVB, Hilton Naples, Naples Bay Resort and Inn at Pelican Bay presented Brazil Sales Mission with Visit Florida is planned for March Preparation for Hotelbeds Sales Mission in Orlando April 5 hotel partners prep Power Points and gifts for Tour operator 300 attendees

3 3 of 28 Promotions Hotelbeds hotel partners include Inn on Fifth, Naples Bay Resort, LaPlaya Resort, Hilton Naples Research, assisted Klages with ideas for planner focus groups and hotel sales team focus groups. Naples Botanical Gardens Wedding voting on line began March 4 on ParadiseCoast.com website Alan Maltz project continues Visit Florida Come Fly promo RFP s and Booked Business Eight RFP s were sent out to group hotels in this last month with a potential of almost 3,000 room nights One RFP was recorded as booked to the destination with 147 room nights for a direct Revenue of over $55,000 and estimated economic impact of $125,000 The sales team of Debi and Jennifer is doing a much better job of tracking, reporting and follow up in IDSS now that we have had more training and are using it to a higher capacity We are also seeing past groups that we have assisted are returning to the Paradise Coast same hotels year after year such as Vision Sciences who bring over 1,000 attendees for the third year in a row as well as others and also more repeat planners using the destination and CVB services. A Motor Coach group of 55 booked Oyster House Restaurant through a CVB lead and Naples Princess reported 4 booked groups through CVB leads Assisted 13 planners with local information, collateral or venue lead information and one FIT operator from Paris

4 4 of 28 PUBLIC RELATIONS & COMMUNICATIONS- JoNell Modys & Angela Aline Publicity Our publicity results this past month have been excellent, as a result of recent destination FAM trips, efforts to reach out to meetings media, as well as opportunist destination publicity as a result of Spot News that went national. FAM RESULTS: New Haven Register Heavenly Restaurants found on Florida s Paradise Coast, by Stephen Fries Media Value (online) - $459 CVB assisted writer and his video partner on extensive tour of dining and food-related locations, which resulted in this extensive round up, including video features, of many spots in the destination. Story and videos EnRoute (Air Canada Inflight magazine Quick Trip to Naples, by Jean-Francois Legare CVB arranged FAM itinerary for writer for story that mentions multiple restaurants, hotels, attractions and activities. FOCUS ON MEETINGS: Prevue.com The Naples, Marco Island, Everglades CVB Announces Group Attendance Push Pick up from CVB s GAP press release on Prevue magazine s online site Smart Meetings Tropical South Florida, by Maxine Cass Media Value - $1, CVB assisted writer with what s new and background destination information and interviews with Jack Wert and Debi DeBenedetto. Story Corporate Meetings & Incentives Welcome Back Again, by Alison Hall Story profiles Marco Island Marriott and other hotels that have consistent repeat meetings business Story

5 5 of 28 Prevue Florida. The Sunshine State Means Business but Don t Forget Your Flip Flops, by Katherine Manfredi Media Value - $4, CVB provided extensive background info for Paradise Coast section of Florida meetings round up, photos and answers to specific questions. Q & A with Jack Wert. Story is not posted on their online site Convene Florida Encounter Keeps it Sunny Naples, Marco Island, Everglades mentioned for area s meetings discounts MORE COVERAGE: Paradise Priced Perfectly Winter Campaign Release pick up: Baltimore Sun TravelPulse Daily Sales.fax.com RelocationHotelDeals.com NaplesChamber.org Blogs.PalmBeachPost.com SPOT NEWS: Noteworthy or unusual things that happen in our destination sometimes become national news. Story datelines of Marco Island have abounded this past month. Tired dog in canal saved by dolphins this story has been picked up by so many news organizations and blog sites there are 41 pages of hits for the story on Google. It was picked up by very high profile news outlets including CNN.com the New York Daily News and the New York Post. Posting of the story on our destination Facebook page had the most likes of any other post last month. Woman injured by dolphin jumping in boat this story has 30 pages of story hits on Google NFL Players on Marco Island The NFL players meeting on Marco Island created steady coverage by the Associated Press and other news organizations with the Marco Island dateline, due to the breaking news angle related to the lockout by the owners.

6 6 of 28 Media Relations: The bulk of the CVB PR team s efforts are directed at media relations. Press releases are sent out as appropriate and the monthly Paradise Connection enewsletter is issued to over 700 travel media contacts. BCF handles the bulk of pro-active media relations outreach. The CVB PR staff and BCF each provide responses to incoming inquiries. We also provide press releases and media support for our international offices. Many hundreds of requests for information and photography and other materials are processed each year. Most direct inquiries result in successfully placing our editorial content in stories. News Release Distribution Southwest Florida s Paradise Coast Earns NATJA Praise, 3/1/11 - picked up by Naples Daily News ParadiseCoast.com Hosts Voting for Naples Botanical Garden s $70,000 Garden Wedding Giveaway, 3/10/11 e-newsletter Distribution Paradise Connection media e-news distributed March 17 to over 800 media contacts. Paradise Press local industry e-news distributed late March to over 700 industry partner and related contacts. Story Pitches and Info Submissions to Media These represent some of the recent media interactions: Two top national newspapers in Denmark follow up information and photo request as a result of the airport FAM last month TagetVacations.ca submitted destination information, deals info and why the area makes sense for Canadians to visit in shoulder seasons Emily Kaufman, KTLA-TV, Los Angeles: Best Romantic Escapes Molly Fergus, ShermansTravel.com: Gulf Coast beaches Bing Travel: Rooftop Pools (routed pitch opportunity to K. Lane, Inn on Fifth CondéNast Traveler submitted destination overview copy for consideration for inclusion in May 2011 Florida section, with a note referencing the lack of our destination information in the spring section. Our outreach efforts always include this important publication but we are making a special effort to reach out to more contacts. CondeNast Traveler followed up with editor met at recent event. Added multiple contacts to Paradise Connection e-news

7 7 of 28 Successful Meetings submitted 300 word advertorial for upcoming issue Association News submitted extensive information about meetings properties, what s new etc. Smart Luxury Travel submitted info on new attractions Brazilian media provided two releases customized for the Brazilian market for use in upcoming sales and media mission to Brazil. Telegraph (UK) provided statement about our area never being impacted by the oil spill VISIT FLORIDA provided fact checking for story about Ave Maria Familiarization Trips Press in the Destination Seeing is believing, and to fully appreciate our destination we make it possible for journalists to experience the area first hand. We do this in a variety of ways, including group familiarization trips hosted by the CVB, and by providing itineraries and other support for individual journalist familiarization trips. Mapa-Mundi.com: As a result of a contact made at Pow Wow last year, the Editor in Chief and Family Travel Writer for this major Brazilian travel site visited Naples and experienced what there is to see and do. They are very interested in covering what Brazilian s can do outside the major destinations of Miami and Orlando. National Geographic Traveler: The editor of e-publishing for National Geographic Traveler was visiting family in March. The CVB assisted with arrangements for a behind the scenes tour of the Florida Panther National Wildlife Refuge, Naples Botanical Garden and other points of interests during her stay. Wedding FAM: rescheduled for November, 2011; will be held in conjunction with Naples Botanical Garden Garden Wedding Giveaway on 11/11/11 Paradise for Pooch FAM (June 15 18): Ginger Warder, SATW and Carolyn O Neil, Atlanta Journal-Constitution have confirmed. BCF preparing formal invite to be distributed mid- April; itinerary is in development. Naples Hilton will provide accommodations. Continuing to recruit qualified journalists. Michael McCarthy, Washington Flyer magazine: Journalist plans to visit April or May and will cover family travel and adventure activities Amy Rosenburg, Social Miami: Journalist plans to visit April or May and will cover arts and culture.

8 8 of 28 Paul Schultz, New York Daily News: Journalist plans to visit April and will cover history and culture of the Everglades. OTHER PROJECTS: Journey Through Paradise this is the support effort to Alan Maltz (the official Fine Art Photographer of Florida and the Official Wildlife Photographer of Florida s) effort to document the beauty of the Paradise Coast with a custom coffee table fine art book. BCF is coordinating the development and production of an interactive website to allow users to accompany, and get inside the head and heart of this distinguished artist as he works to document the unbelievable beauty of our destination. CVB staff is working on promotional efforts related to this project in the destination. Efforts include the involvement of a Journey Through Paradise element in the upcoming City Fest during May in Naples, the launch of the website (estimated May) and ongoing media outreach to promote the project. Coordinated with Quinn & Company to combine efforts on developing a hit list of editorial opportunities involving best of type awards. Coordinated collection of vacation packages for use by Governor Scott and VISIT FLORIDA in the Share A Little Sunshine tour. Conferences, Media Missions & Meetings VISIT FLORIDA media reception in Chicago with a total of 12 Florida partners Met with CondeNast Traveler advertising regional rep during her visit to Naples Social Media Twitter followers and Facebook likes continue to increase. Recommendations for social media postings from BCF include posting more photos and asking for more feedback from followers and friends. Please note the social media report for February, attached separately. The PR team is responsible for posting information and maintaining conversations on the destination Facebook Page, Facebook.com/theparadisecoast, and on our main destination Twitter The CVB PR manager also maintains her own Twitter account, and the CVB utilizes Paradise Advertising s digital team to maintain Twitter feeds for destination deals and meetings. All of the Twitter accounts support and retweet each other s content. Twitter is increasingly the avenue to maintain fast and direct contact with travel media and helps to spread our news and information across social media channels. Facebook provides a good platform to communicate directly with consumers.

9 9 of 28 Video CVB team is working with Miles Media to get the website video page upgraded. New Adventures in Paradise segments include features on Stand Up Paddleboarding, a new cultural heritage pole boat tour in the Everglades, and a feature on Rocky Patel and his decision to locate his first-in-the-world signature cigar bar in Naples.

10 10 of 28 FILM OFFICE Maggie McCarty PRODUCTION Monroe Mann music video Newbranchology - documentary WORKING LEADS The Discovery Channel TV series Darling Agency TV commercial Tresor Productions GMBH TV series Hero/UK print Scandia Productions commercial Imperial Woodpecker - commercial ALL CURRENT PRODUCTION OPERATIONS Issued film permits VisionNet upload (on-line library) Lead/inquiry response Client Management Opened a production file for each inquiry Upcoming event planning: Rally in Tally,

11 11 of 28 MEETINGS SCOUTS OTHER Locations 2011/Produced By (Film FL) FL Film and Entertainment Advisory Committee teleconference Naples Dog Park Photo provided for American Tourism: Constructing a National Tradition, essay by Aaron Cowan Columbia College Chicago

12 SPORTS COUNCIL Ralph Pryor & Nicole Curran March 28, of 28

13 13 of 28 Month Year FY FY Cause October November Addition of IWLCA (Lacrosse) event December Hosted USSSA Youth Baseball Event January February Return of FYSA Region C Cup Soccer March * *Through 3/18/11 April May June July August September TOTAL 4, February 2011 Report Freedom Softball Winter Nationals 40 adult teams 200 room nights FYSA Region Cup Round 1 (soccer) 96 teams 500 room nights

14 14 of 28 March 2011 Report FYSA Region Cup Round 2 (soccer) 50 teams 300 room nights

15 15 of 28 OMMAC- UK REPRESENTATIVES HIGHLIGHT OF THE MONTH: Ferrie For Alle, Herning, Denmark, Consumer Travel Show, February 2011 OMMAC attended the show on behalf of the Paradise Coast, and co-shared booth on the Visit Florida stand shred by Fort Myers, Florida Keys and Key West and Comefly Tour Operator. The show ran over three days and was extremely successful with a high amount of interest in our destination and the show pulling in 66,000 consumers, a 6,000 increase in last year s numbers. Very interesting point to note due to the new launch of the direct service to RSW many visitors to the stand confirmed that this had been a strong factor in making their decision to take their holiday to the destination over other areas. Interest in the Paradise Coast in particular was high. To increase numbers to our stand an opportunity to enter into a competition to win a holiday to the destination was being promoted, branded helium balloons and free popcorn. Please see attached for full show report. Below Rachel on the stand & discussing the Paradise Coast with potential consumer wishing to book a trip to Paradise Coast

16 16 of 28 BON VOYAGE, Tour Operator Consumer Event, Southampton 24 th February 2011 Attended this very successful consumer event. We co-shared with Lee County to reduce cost & as an efficient way to reach consumers. Tour operator, Bon Voyage invited an estimated 500 of their top repeat customers to an American event additional prizes & promotional items are distributed. We offered to support with a prize trip to Paradise Coast but Bon Voyage wish to hold our prize for a special offer & direct marketing to their current data base. We distributed over 250 Consumer guides, 200 maps & 150 Preferred Passes. Below Oonagh with Bon Voyage customers considering booking Paradise Coast for their forthcoming holiday this year. We would recommend participating with this event again. UK Travel News Rise in consumers choosing agents over the internet. The number of customers choosing to get advice and book holidays with a travel agent has risen by 5%, new research has revealed. Some 27,000 people were questioned, with 18% stating they would use agents for advice and to book a holiday, up from 13% in Around 28% said they would book everything themselves online, including transport and accommodation, compared with 36% in Around 16% said they would book with a tour operator directly, 18% said they would book with an online agent and 19% said they would simply book online with whoever offered the best price.

17 17 of 28 Meanwhile one in 10 consumers said they would not feel safe booking separate parts of their holiday independently, up 3% compared with 2009, which the BTA, who conducted the survey, said was a likely reflection of the demise of companies last year and press coverage of the ash cloud crisis. For the first time since the survey began, three years ago, the number of consumers who said they would book everything independently online is down by 7%. TOUR OPERATOR ACTIVITIES PARTNER/PROJECT ACTIVITY RESULT Virgin Holidays Crabtree & Evelyn Consumer Promotion Funway Holidays Jamie Oliver.com Promotion The in-store promotion was launched on 7 February Initial response to the competition has been positive. OMMAC has drafted a full release to be sent out to the UK trade and consumer media after approval from PR Dep. OMMAC is awaiting confirmation of winners travel dates. Once confirmed OMMAC will secure the dinner at Baleen restaurant. OMMAC sending Naples office screen grabs of all website and newsletter exposure. The competition will close on 27 April In Store placement is excellent see images below OMMAC to discuss further activity for 2011 & follow up on bookings received

18 18 of 28 Bon Voyage BuyaGift.com Promotion OMMAC is awaiting confirmation of winners travel dates. OMMAC to follow up once future promotions have been confirmed. North America Travel Services As part of the UK Marketing Campaign OMMAC has discussed further Partner activity regarding similar promotions for Travel partner is keen to support any future projects. Selling Long Haul co-op ad was published in the February 2011 issue, please see below. NATS acted as call-to-action for co-op industry partner Naples Bay Resort in order to drive more response from UK agent calling UK number. OMMAC to chase information for editorial content. OMMAC to discuss further activity for 2011 including booking incentive. Travel Mole The Race to Paradise Coast As part of the UK Marketing Campaign Filming took place for all industry partners participating with the fam. Following up with the video distribution OMMAC received positive feedback from all participants. And will maintain contact with all participants. Additional activity to be discussed

19 19 of 28 Destination Golf As part of the UK Marketing Campaign The winner has been selected for the Going for Golf consumer publication promotion. OMMAC informed the winner and will provide their full details to tour operator partner Destination Golf in order to complete the booking. Travel partner to book trip and inform OMMAC of confirmed travel dates. Follow up special offer to be via D Golf Fagbladet Kosmetik Danish Company OMMAC met with company to discuss the possibility of working together on a consumer promotion, and discussed competition formats that would provide maximum impact to the Danish Market and to draw positive attention to our area. OMMAC to discuss further with other consumer brands in Denmark in order to ensure maximum exposure for promotion and our destination.

20 20 of 28 Out-of-Office Sales Calls/Contacts: 1 1/2 Discussion with NATS, Ruby Briggs regarding Selling Long Haul co-op as they should act as call to action in order to encourage UK agent to call UK number & book trip 2 2/2 Following up with Phase V regarding what promotional literature is available etc. 3 2/2 - Discussion with Naples Bay Resort encourage them to have NATS as the call to action within the co-op ad for Selling Long Haul Working with Touchdown to monitor the current promotion with Crabtree & Evelyn In discussion with Lee County CVB regarding all elements of the Ferrie Far Alle consumer show, Denmark. 6 3/02 Meeting with Touchdown to discuss potential brands for three promotions in /02 Attend V USA meet the media event 8 7/2 Following up with IAGTO regarding attending the convention in May Working with Going For Golf to co-ordinate competition winner s trip /02 Discussion with Bon Voyage re marketing campaign for the remainder of the year & participation at the consumer event on 24 th Feb /2 Following up on opportunity with US Airtours re April trade promotion 12 24/ 11 attending Bon Voyage consumer event, Southampton Attending Ferrie For Alle consumer show, Herning, Denmark 14 28/11 Meeting with Danish consumer brand to discuss the possibility of future collaboration with promotions to the Danish Market /11 Attending Discover America Workshop, Copenhagen, Denmark 16 21/2 Following up with Virgin Holidays regarding upcoming marketing opportunities for remainder of the year

21 21 of 28 VUSA Meet The Media Event OMMAC attended this event and discussed story angles for the destination and features with journalists in attendance. Our area had a positive amount of interest from the journalists. OMMAC followed up with all who requested information. Please see attached for a list of attendees. Adrian Philips, The Independent On Sunday Cathy Winston, Freelance, contributes to mydaily.co.uk Rosamund Witcher, Entertainment Editor, Psychologies Cathy Bartrop, Managing Editor, Travelguru.TV Yves de Contades, Editor, International Life Neil Simpson, Freelance, contributes to Tavelmail.co.uk OMMAC contacted journalist to receive an update on when his feature will be due for publication. OMMAC met with journalist, she is very interested in off the beaten-track and adrenaline activity holidays and for it to be tailored towards woman. Journalist informed OMMAC that she will be moving to Red magazine in March. OMMAC provided an update on the destination. Journalist informed OMMAC that website will be expanding distribution through Advantage Travel Shops so tourist boards won t need to fund as before. OMMAC met with journalist and provided her with an update on luxury in the destination. OMMAC met with journalist and provided an update on the destination. Journalist informed OMMAC that the piece will be due out in March OMMAC to monitor coverage for use. OMMAC to provide information and to maintain contact. OMMAC to maintain contact with journalist. OMMAC to contact journalist to keep journalist up to date with all press releases and events. OMMAC to maintain contact with journalist. OMMAC to maintain contact with journalist.

22 22 of 28 Selling Long Haul co-op ad with industry partner Naples Bay Resort & co-op Tour Operator - North American Travel Services as call to action for agents February 2011:

23 23 of 28 Crabtree & Evelyn In Store placement in UK high Street February Note Paradise Coast promotion banner in several locations within the store including small postcards used as stuffers within each bag on purchase.

24 24 of 28 DIAMONDE- EUROPEAN REPRESENTATIVES TOUR OPERATOR ACTIVITIES Received FTI booking numbers for summer 2009 and winter 2009/10 to compare Contacted marketing department of German TO Explorer Fernreisen (Ute Braun) for possible marketing activities in 2011 (in preparation of ITB meeting) Contacted Katja Wagner from DER for new suggestions on Marketing activities to prepare ITB meeting Launched text about Naples in an information brochure Neckermann/TC will provide every guest upon arrival in the States/Canada after having booked a packaged trip; they call the brochure Reiseinformationen USA & Canada ; this is a free marketing opportunity. Provided text and images; brochure will be finished in April. Contacted Timo Kohlenberg from America Unlimited again for more details about the planned online campaign; unfortunately the Keys have not committed to this promotion so far, so we are not sure about the amount of budget we will have; Timo suggested to maybe stick with Travel Zoo one more time, because last year s campaign was so successful and he has not had a chance to experience the results on urlaub.de ; also he was in touch with Hollywood Beach (Fort Lauderdale) and they might be interested in joining this campaign. Details need to be discussed at ITB; Approved texts and images for FTI campaign Secured training session with Neckermann/Thomas Cook for March 30, Secured sales trainings with Kuoni Switzerland, Hotelplan/Skytours and Flextravel for April 2011.

25 25 of 28 TRAVEL AGENT ACTIVITIES Total number of sales calls: 45 travel agencies in Germany, Switzerland & Austria (Netherlands) Participated in the Visit USA Switzerland seminar in Zurich on March 2, 2011, with own table. A total of 415 travel agents from around the country attended the day-event in travel mart style. Attended Visit USA Austria seminar in Vienna on March 3, Held a 30 minutes destination training for 70 agents in the afternoon and participated in the travel mart as well as evening function. EVENTS Fam Trips Contact with Meike Emmel in regards to postponed agent fam Have been in contact with Air Berlin regarding a possible joint fam tour in In January 2011 we forwarded a list with possible joint marketing/media activities where we could include them with logo/text/image as kind of barter deal for the sponsored tickets. Due to the crises in Egypt Air Berlin has been very busy in February and we have not been able to get a final feedback on our request. Due to this we will try to set up an appointment with air Berlin for ITB to discuss a possible joint fam in detail. Exhibitions Attended the consumer show f.r.e.e in Munich from February 23-27, 2011 with own booth at the Visit USA Germany stand. The trade fair registered 95,000 visitors. ITB Prepared Meeting Notes Provided Jack Wert with recent PR contacts to be included in the invitation for ITB press function Secured meetings with: o Meiers Weltreisen o Dertour o Thomas Cook/Neckermann

26 26 of 28 MEDIA ACTIVITIES Press inquiries: o America Unlimited o TUI o FTI o Explorer Fernreisen o Canusa o Skytours/Hotelplan o The Keys o Fort Lauderdale Secured inclusion of NAP in Florida special in the German trade magazine Touristik Aktuell issue February 28 and provided journalist Arne Hübner with latest information and news snippets. Provided Swiss Magazine Travel Inside with news snippets for their Florida special in March Marketing Cross-Selling B2B Marketing Opportunity Golfhouse Finalized exclusive B2B marketing opportunity with Golfhouse, one of Germanys largest golf outfitters for their direct-sell brochure as well as website: full page dedicated advertorial with raffle for a 7-night stay to include air lift from Germany. The Golfhouse catalogue will be distributed on March 21, 2011 to 65,000 Golfhouse clients. Additionally we started to discuss the possibility to promote the travel prize trip to NAP to the non-winners in cooperation with a tour operator following the raffle. As Golfhouse is currently very busy with catalogue production we will contact them mid of March to discuss this idea.

27 27 of 28 Golf Mailing Finalized the golf tour operator mailing on Naples/Marco Island and send it out to 47 golf tour operators in Germany, Austria and Switzerland. The mailing pointed out our wonderful golf opportunities and highlighted a 2011 net rate package of the Ritz Carlton Golf Resort. The mailing was sent out by post and included a copy of the Paradise Golf Guide. HIGHLIGHTS IN MARCH Participation in TUI travel talks workshop, March 01, 2011 Attendance at Visit USA Belgium workshop in Brussels, March 7, 2011 Attendance at ITB Berlin, March 09-13, 2011 Sales Calls in Munich, March 21-25, 2011 Sales Training with Neckermann / Thomas Cook on March 30, MARKET NEWS America Unlimited goes Premium German tour operator America Unlimited launched their new brand for premium travel Feinreisen. Back in May 2010 they started to offer upscale tours for the United States and Canada under the name premium club. The new premium brand Feinreisen replaced the premium club and is a standalone product of America Unlimited. So far only product in North America is featured but in the near future they want to add Australia and Mauritius as new destinations. German travelers looked on the bright side in 2010 While much of the world sank into economic gloom over the past two years, Germany has been Europe s bulwark against worse trouble. That economic strength, although still somewhat subdued, has translated into a positive outlook on travel, according to the latest Global Tourism Watch (GTW) summary report. There s a decent-size potential long-haul travel market in Germany of 18.1 million. Yet the economic slowdown has had an effect on German travelers: they are more demanding and price-aware in their destination choices.

28 28 of 28 VISITOR CENTER VISITATION Several centers did not report this month. We will catch up on these in April. January February Big Cypress Welcome Center 5,034 Oasis 12,055 Everglades 2,220 Immokalee 125 Marco 1,007 1,546 Naples VIC 2,765 3,505 TOTAL 23,206 5,051