2014 Evergreen State Fairground Report to Council

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1 2014 Evergreen State Fairground Report to Council The Fairgrounds, home to equestrian events, youth education, swap meets, car races, guns shows and many community activities was visited by 604,884 people in 2014 and was financially sustainable. The fairground is working on environmental sustainability by increasing recycling and composting, reducing water use and improving how we treat stormwater and protect the environment.

2 Visitor Attendance at the Fairground The Fairground is one of the most used parks in Snohomish County averaging over 600,000 visitors every year. The Evergreen State Fair had 348,628 people visit in 2014 up 2% from Total non-evergreen State Fair attendance was 256,256 (249,815 people in 2013). The May auto swap meet was visited by 14,561 people and the October swap meet had 13,383 people in attendance. 45,000 40,000 35,000 30,000 25,000 20,000 15,000 10,000 5,000 0

3 Fairgrounds Revenue and Cost Recovery Revenues help cover maintenance expenditures and help offset the cost of providing free facility use to youth oriented activities like 4H, FFA, and Snohomish County Park s sponsored events. The fee for rental is based on the competitive market for similar facilities in the area. Free and paid activities by month at the fairground Paid Activities Free Activities 20 0

4 Revenues and Expenditures Fiscal Years 2009 and 2010 were affected by the economy and rainy weather. Parks initiated a restructure the end of 2010 which consolidated and changed reporting relationships in management and finance while absorbing fixed cost increases. In addition we implemented an event ticketing system promoting advanced sales. The results of these changes are seen in Fiscal Years

5 Revenue Sources The 12 day Evergreen State Fair provides 75% of the fairgrounds revenues but these funds continue to be at risk due to poor weather, animal health problems or security issues. As we improve and promote fairground facility rentals, control operational costs, see increased attendance at racing and equestrian events we expect to see growth in non-fair revenues reducing dependency on the fair. Evergreen State Fairground Revenues 4% 3% 2% 2% 7% Evergreen State Fair Speedway including Speedway Concessions Horse Arena/Barns 7% Building Rental Parking- Off-Season 75% Food Concessions not including Fair or Speedway RV Income

6 Evergreen Fairgrounds Capital Improvements Recommendation for Staff present to Council each year a list of capital improvements at the fairgrounds that address the highest and best need for expenditures of funds available in the accumulative reserve Fund 180. The fairground for the fourth consecutive year has deposited an average $750,000 into fund 180. The revenue surplus is held in the fairgrounds accumulative reserve fund 180 to be used for capital improvements per SCC The recommended CIP funding strategy for 2015 and 2016 is to focus the accumulative reserve 180 fund on the renovation of existing facilities to protect structures, preserve existing revenue sources and leverage opportunities to expand customer use of the facility year-round. When additional funding resources become available we recommend developing new business lines based on the best return on investment.

7 Master Plan Recommendations The recently completed fairgrounds master plan identified attracting and retaining horse shows and events, livestock shows, animal shows, motocross and truck pulls, small to mid-sized consumer and public shows, business and tradeshows, club, high School, university and other extracurricular events/competitions, agricultural shows and events, cultural events and festivals, rodeos and bull ride, festivals, family events reunions, receptions, and music events. The master plan further describes the chief goal for improvement should be to optimize the use of the Fairgrounds implemented by development priorities of highest and greatest need. 1. Make facility, structural and aesthetic improvements. 2. The improvements should be targeted to attract a larger market to the Fairgrounds facilities for improved revenue from year round use. 3. The improvement projects will continue to enhance the ability of the fairgrounds to be financially self-supporting. 4. Buildings will be used as multi-purpose facilities, and the capacity for multipurpose use of facilities and grounds should be maximized.

8 Beef Pavilion Building 600 Beef Pavilion. Improvements to the Beef Pavilion located next to the Event Center will provide 13,500 square feet of rentable space. The roof leaks and the facility is in need of energy efficiency improvements. Project will include a new roof, insulation, upgrades to wiring and communications systems. Project expected to be completed in Total estimated cost $320,000.

9 East Parking Lot Improvements The east parking lot was purchased in 2010 and is in need of upgrades to improve access, address drainage and surfacing issues. Project expected to be completed in Total estimated cost $200,000

10 1. Move Ticket Booths 2. Provide improved entries with line of sight improvements 3. Grade parking areas and improve drainage 4. Improve ADA parking 5. Increase Museum Space East Parking Lot Improvements

11 Covered walkway between Gary D. Weikel Event Center and Beef Pavilion. Large flat space shows at the fairgrounds historically had used the 57,190 square foot arena which required removing all of the dirt and bulk heads to accommodate the event. Development of a covered walkway between the two buildings will allow for customers seeking a larger venue to rent both the Pavilion and the Event Center providing a combined 50,976 of flat floor space. Walkway space between the buildings will provide additional 3,876 square feet of rentable space. Project expected to be completed in Total estimated cost $250,000

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13 New Roof Building 100 Equestrian Arena The 57,100 square foot arena was built in The roof was repainted and sealed in Roof replacement includes removal of existing roof, and cleaning and inspecting structural elements. Project will protect the structure and support continued equestrian events and revenues. Total estimated costs $420,000.

14 Major project total 2 year funding proposal Major Projects Cost Year Highest and Greatest Need Beef Pavilion Roof $320, Protect, preserve structure, revenues 2. Parking Lot $200, Improve parking and revenues Total estimated cost 2015 $520, Covered Walkway $250, Support facility rental revenues Arena Roof $420, Protect structure/business revenues Total estimated cost 2016 $670,000 Major project total 2 year funding proposal $1,190,000

15 2015 Facility Renovation Small Project List valued at less than $45,000 Priority Description ROI Estimate Project Lead Date 1. Upgrades Footing Practice Safety & Maintain $10,000 Bob/Mark Complete Arena Business 2. Door Replacement Admin Safety/Security $10,000 Hal 3. Door Replacement Display Safety/Security $10,000 Hal 4. Door Replacement Beef Safety/Security $10,000 Hal 5. Sewage Pump Safety $32,000 Mark/Bob Improvements 6. Roof Speedway Office Structure $20,000 Bob Preservation 7. Engineering Dust Control Safety $6,000 Hal Wood Shop 8. Pipe Fence Grandstand Safety $5,000 Bob 9. Sewer Line to stage Safety & Efficiency $7,500 Mark 10. Water Seal Grandstand Safety $10,000 Hal Seating 11. ADA Improvements ADA & Tickets $20,000 Hal Grandstand 12. ADA Improvements Arena ADA & Tickets $20,000 Hal 13. Master Plan Completion Planning $15,500 Hal Complete 14 LED Sign Replacement Advertisement $35,000 Hal promotion TOTAL $191,000

16 Proposed 2 year plan Total expected expenditures 2015 large project $520, Small project $191, total $711, Process Recommendation on final 2016 project list will be presented in early 2016 after the fair and other revenues sources from 2015 have been reviewed. Total expected expenditures 2016 large project $670,000 Small project budget for 2016 to be determined $_TBD

17 City of Monroe Concerns Council requested staff present the Master Plan to Monroe Council and ask for comments. The Monroe Council expressed interest in developing the bike path along US 2 and sound walls to help control speedway noise. Both projects are part of the long term development plans for the fairgrounds and are in design development and evaluation for funding.

18 US 2 ROW Line 13 from back of Building US 2 and ROW Issues

19 US 2 Pedestrian Path & Sound Wall View from West US 2 Bike Path and Sound Walls

20 US 2 Pedestrian Path & Sound Wall View from East

21 US 2 Entry Improvements Sound Wall Relief Panels Green Transparent Sculpture

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