INDONESIA AIRPORTS APPLICATION

Size: px

Start display at page:

Download "INDONESIA AIRPORTS APPLICATION"

John Butler
5 years ago
Views:

1 INDONESIA AIRPORTS APPLICATION INDONESIA AIRPORTS APPLICATION

2 OUTLINE 1 Angkasa Pura II at a Glance 2 Smart Airport 3 Customer Experience for Digital Journey 4 Indonesia Airports Apps

3 1 Angkasa Pura II at a Glance

4 ANGKASA PURA II AT A GLANCE PT Angkasa Pura II (Persero) are the state-owned business company in the field of management Airport services, to implement and support policy government programs in the field of economic and national development in general

5 MISSION Ensuring safety and security as a first priority; Providing world-class infrastructure and services to support economic development of Indonesia through connectivity to other cities or countries; Delivering a reliable, consistent and pleasant travel experience to all our customers by using modern technology; Developing a network of partners to complement our capabilities and extend our offering; Bringing the best out of our people and being the employer of choice among Indonesian; Honoring our corporate and social responsibilities. VISION The Best Smart Connected Airport Operator in the Region CORE VALUE PRIDE OF INDONESIA ENTREPRENEURIAL RESPONSIBLE FOCUSED OUTSTANDING SERVICE RESPECTFUL MERITOCRATIC

Sultan Thaha Airport 8. Sultan Mahmud Baddarudin II 9. Halim Perdanakusuma 10.Soekarno-Hatta International Airport 11.

6 COVERAGE Manage 15 Airports: 1. Sultan Iskandar Muda Airport 2. Kualanamu International Airport 3. Sultan Syarif Kasim II International Airport 4. Raja Haji Fisabilillah Airport 5. Minangkabau Airport 6. Depati Amir Airport 7. Sultan Thaha Airport 8. Sultan Mahmud Baddarudin II 9. Halim Perdanakusuma 10.Soekarno-Hatta International Airport 11.Husein Sastranegara Airport 12.Supadio Airport 13.Silangit Airport 14.Kertajati Airport 15.Banyuwangi Airport BTJ KNO 1 2 DTB 13 PKU 5 PDG 3 6 PGK 8 PLM TNJ 4 PNK 12 DJB 7 HLP CGK 14 BDO BWX 15 KJT

7 OAG Megahubs Index Top 50 Megahubs OAG Megahubs International Index Top 50 International Megahubs Top Megahubs by Region (Asia Pacific) Top LCC Megahubs Top International Megahubs by Regions

9 BUSINESS STRATEGY Airport as main production tool SERVICES

Operating efficiency improvement Promote process visibility and tracking Improve efficiency More civilized Why airport need to digitalize?

is a collaboration between people and systems, between airports, airlines and ground handlers with the ultimate goal of moving passengers and cargo from departure to arrival in a safe, hassle-free

10 Operating efficiency improvement Promote process visibility and tracking Improve efficiency More civilized Why airport need to digitalize? Airports are becoming Transportation Hub and this provides an immense growth opportunity for non-aeronautical revenue stream How Technology Creates a First Class Airport Experience: The Smart Airport is a collaboration between people and systems, between airports, airlines and ground handlers with the ultimate goal of moving passengers and cargo from departure to arrival in a safe, hassle-free and timely manner. Reducing loss opportunity Reduce operating costs and increase revenue Organize rapidly growth of populations and trends Creating new revenue stream Establish long-term growth Analizing Passenger needs Copyright 2017 Project Business Digital Airport. All Rights Reserved.

11 2 Smart Airport

The Smart Airport Framework Digital-based application for passengers, stakeholders and employee

Making the passenger experience smoother, more convenient at every step.

Maximizing existing revenue streams and creating new ones.

12 The Smart Airport Framework Digital-based application for passengers, stakeholders and employee itself. Digital-based information system for employee, leaders and stakeholders. Making the passenger experience smoother, more convenient at every step. Providing an ecosystem that readily gives everyone access to information and data they need. Maximizing existing revenue streams and creating new ones. Enabling all stakeholders to share information in real time and work together as one. Ref: SITA. Towards 2020 and Beyond Copyright 2017 Project Business Digital Airport. All Rights Reserved.

13 SMART AIRPORT STRATEGY BRAND MANAGEMENT FEATURES/CONTENT MANAGEMENT CUSTOMER/ EMPLOYEE ENGAGEMENT COMMUNICATION SMART AIRPORT Real Time Information Painful Reduction Helpful Information Heatmaps Personal Responses Survey Comment & Review Integrated Communication Contact Center & Airport Reporting Video Tutorial SUCCESS INDICATOR STRONG BRAND AWARENESS INNOVATIVE & HELPFUL CLOSED RELATIONSHIP FAST RESPONSES SERVICES Maintaining SLA & SLG Monitoring CMS (content management system) MONITORED & FOCUSED Copyright 2017 Project Business Digital Airport. All Rights Reserved.

14 DIGITAL MARKETING STRATEGY for Indonesia Airport Apps SMART AIRPORT REACH ACT & CONVERT ENGAGE Search engine optimisation Advertisement (pay per click) Online PR Social Media Marketing Ecommerce Management Landing Page Optimisation Conversion Rate & Review Optimisation Content Marketing Strategy (Tenant, Business Partner) E-Contact (contact center) Customer Services & Support Live Chat Ref: SMART INSIGHT Digital Marketing Strategy Copyright 2017 Project Business Digital Airport. All Rights Reserved.

15 INDONESIA AIRPORTS APPS MARKETING MIX CONTENT Awareness Purchase ENTERTAIN INSPIRE Emotional Airportainment What s New Event Rational Digital Cinema My flight Important Number Games ebook Travel E Commerce Rating Shop & Dine All contents are available in Indonesia Airports Apps Ref: SMART INSIGHT Digital Marketing Strategy Profile Airport Care EDUCATE My Transport Facilities CONVENIENCE Copyright 2017 Project Business Digital Airport. All Rights Reserved.

16 3 Customer Experience for Digital Journey

17 CUSTOMER EXPERIENCES IDENTIFICATION PRE JOURNEY AIRPORT JOURNEY POST JOURNEY Pains Needs Pains Needs Pains Needs Traffic Jam &Weather Jammed Parking Security Check Point Queuing Check-In & Baggage Drop Queuing Traffic Update & Weather Jammed Parking Smart Parking & Booking Request Premium Service Request Premium Service Leak of Information Signage Digital Available Smart Parking & Booking Valet Service Leak of Information E-Kiosk Where Am I Digital Signage Public Area Real Time Flight Information (FIDS) Tenant (FIDS) Transfer Queuing Digital Way Finding E-Kiosk Where Am I Digital Signage Parking Area Real Time Flight Information (FIDS) Tenant (FIDS) Easy Transfer Digital Signage My Flight Info in Indonesia Airport Apps Over Luggage Request Premium Service (Airport Helper) Over Luggage Additional Request Premium Service (Airport Helper) Immigration Queuing Automated Gate Leak of Information Drop Off Gate Ticket Airport Train Reservation Find Gate in Indonesia Airport Apps Security Check Point (1 & 2) Queuing Indonesia Airport Apps Request Premium Service SCP Experience Auto Screening Security Follow Me Robotic to Boarding Gate/Lounge Waiting for Baggage Customs Baggage Arrival Monitoring Digital Customs Experience Leak of Information Leak of Information Dangerous Good FIDS at Public Transportation Indonesia Airport Apps Check-In & Baggage Drop Queuing Immigration Queuing Boarding Gate Queuing Online Check-In Self Check-In Self Baggage Drop My Flight Notification in Indonesia Airport Automated Gate Automated Boarding Gate Leak of Information Tour & Travel Leak of Information Tour & Travel Reservation Bus Tracking Digital Taxi Queuing Valet Service Train Schedule Skytrain Schedule E-Ticketing Reservation Rent Car (Indonesia Airport Apps)

AIRPORT DIGITAL JOURNEY EXPERIENCE 1. I Prepare 2. I Go To The Airport 3. I Arrive & Go Inside 4. I Check-In 5. I Go Through Security Check 5.A. I Go Through Immigration Indonesia Airport Apps Web Check-In Contact Center Social Media 8.

I Leave The Aircraft SCP Experience E-Kiosk Pick me Parking Service for Overstay Parking (Apps) Smart Parking & Booking Digital Signage ARRIVAL Self Check-In in Indonesia Airport Apps Self Baggage

18 AIRPORT DIGITAL JOURNEY EXPERIENCE 1. I Prepare 2. I Go To The Airport 3. I Arrive & Go Inside 4. I Check-In 5. I Go Through Security Check 5.A. I Go Through Immigration Indonesia Airport Apps Web Check-In Contact Center Social Media 8.A. I Go Through Immigration Traffic Update Estimated Time Distance Indonesia Airport Apps POST 8. I Leave The Aircraft SCP Experience E-Kiosk Pick me Parking Service for Overstay Parking (Apps) Smart Parking & Booking Digital Signage ARRIVAL Self Check-In in Indonesia Airport Apps Self Baggage Drop DEPARTURE SCP Experience Auto Screening Security Follow Me Robotic to Boarding Gate/ Lounge 7. I Board To The Aircraft Automated Gate Gate e-passport ON 6. I Wait For Boarding Automated Gate Gate e-passport Digital Way Finding Easy Transfer The Flight POST My Flight Info in Indonesia Airport Apps Automated Boarding Gate Work Space Where Am I Free Wifi Shop & Dine Entertainment Digital Cinema My Flight Notif Indonesia Airport Apps 8.B. Connecting Flight 9. I Pickup My Baggage 10. I Go To Customs & Security 10.A. I Go To Boarding Lounge 11. I Leave The Airport 12. I Seek My Transport Easy Transfer Skytrain or Free Shuttle Bus Schedule in Indonesia Airport Apps Baggage Arrival Monitoring Digital Customs Experience (Go To No. 7) Finding Hotel near the airport in Indonesia Airport Apps Hotel Reservation Tour & Travel Reservation Bus Tracking Digital Taxi Queueing Indonesia Train Schedule Airport Skytrain Schedule Apps Rent Car Valet Service E-Ticketing Reservation

Passenger Journey using Indonesia Airport Apps Pre Journey Airport

Preparation My Flight Information : Terminal Info Remark Gate Info

How to go to the Airport My Transport : Airport Train Schedule Bus

Arrived at the Airport One terminal to the other terminals.

19 Passenger Journey using Indonesia Airport Apps Pre Journey Airport Journey Post Journey 1. Preparation My Flight Information : Terminal Info Remark Gate Info Flight Schedule Flight Reminder 2. How to go to the Airport My Transport : Airport Train Schedule Bus Rent a Car Landside 3. Arrived at the Airport One terminal to the other terminals. My Transport : Skytrain Schedule Shuttle Bus Schedule Rent a Car Terminal 4. Check-in Self Check-in : Sriwijaya Air Air Asia Citilink NAM Air Garuda Indonesia 5. Waiting for Boarding Guide : Facilities (Co-working space, executive lounge, reading corner etc.) E-commerce : Tenants Airportainment : Digital Cinema 6. Leave the Airport My Transport : Airport Train Schedule Bus Tracking Digitalize Taxi Queuing Rent a Car 7. Connecting Flight My Transport : Skytrain Schedule Shuttle Bus Schedule

20 4 Indonesia Airports Apps

Application INDONESIA AIRPORTS Short Description Portal for Indonesia Airports Managed By PT Angkasa

22 INDONESIA AIRPORTS APPS FEATURES Indonesia Airports Apps will managing the airport through digital tools to ensure a pleasant and civilized experience. APPS LAUNCH Nov 9 th 2016 TOTAL DOWNLOAD INSTALL ON ACTIVE DEVICE AVERAGE RATING 4.5 (795 Voters) Copyright 2017 Project Business Digital Airport. All Rights Reserved.

23 INDONESIA AIRPORTS APP FEATURES 1 Personalization (My Profile) 5 Shopping Merchant (Shop & Dine) 9 What s New Personal info of enduser, enabling behavior analytic On roadmap to payment integration. Currently serving list of available merchant Information for Airport News, Event, Retail & Travel Promotion Multi Transport Integration (My Transport) Easy to arrange trip from/to airport from multi available transport 3 Silent Airport (My Flight) 6 7 Digital Interaction (Airport Care) Enable digital form of feedback and customized survey e - Commerce 10 Check-in Self Check-in where customer at once directly issued e-boarding pass Push announcement of airline flight. An online market place or commerce related information Location Context (Guide) 8 Airportainment On roadmap to in-door navigation. Currently only listing nearby place and public facilities An Online Digital Cinema at The Airport Copyright 2017 Project Business Digital Airport. All Rights Reserved.

24 2 M My Transport PT Angkasa Pura II (Persero) offers various types of transportation such as Airport Train Airport Train Skytrain

25 Before integrating with mobile application system - Long queueing - Uncertainty - Late response Digitalization taxi queueing process After integrating with mobile application system - Distributed - Convenient - Fast response Copyright 2017 Project Business Digital Airport. All Rights Reserved.

26 Before integrating with mobile application system - Untracking - Uninformed - Uncertainty Digitalize shuttle bus tracking After integrating with mobile application system - Informative - Scheduled - Convenient Copyright 2017 Project Business Digital Airport. All Rights Reserved.

27 3 Silent Airport (My Flight) 4 Location Context (Guide) Terminal Time Skytrain Remark Gate Airport Train Executive Lounge

28 Shopping Merchant 5 Digital Interaction (Shop & Dine) 6 (Airport Care) 7 e - Commerce Skytrain Airport Train

29 8 Airportainment 9 What s New 10 Check-in Skytrain Airport Train

APPS TESTIMONIAL & NEWS http://bit.ly/2l8fwxy http://tangerangnews.

Airport IT Are you ready for the future

Airport IT Are you ready for the future Life was simple Trends Affecting Airports in the next 20 years It s all about me! I can travel the world (virtually) I am the new (middle class) passenger Shifting