EASYJET. The e-commerce company that fly planes LISBON NOV 2015

Transcription

1 EASYJET The e-commerce company that fly planes LISBON NOV 2015

2 What does easyjet knows about e-commerce? of e-revenue of e-profit An e-commerce that needs to load 1200 flights every day 2

3 Startup with 20 years base in the UK (Luton) 26 bases across Europe 3 airports in the UK (Luton, Glasgow and Edinburgh) 137 airports across Europe 2 routes in the UK 788 routes across Europe 1 country (UK) 31 countries 2 leased aircraft 243 aircraft with an average fleet age of 6 years Approx. 40,000 passengers 68 million passengers annually Around 70 employees 10,000 employees London Glasgow flights from London Glasgow flights from

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5 How did WE MANAGE TO GROW WITHOUT LOOSING THE FOCUS? 20 years taking innovation seriously: apply technology to save costs and be able to present an irresistible price. 20 years understanding what consumer wants, even before he realise what he needs 5

6 Understanding consumer needs Need an affordable fare Need a free coffee Need to arrive on time Need free newspapers on board Need an European network that connects the major airports Need to have a crew that talks your language Need to be informed about what s happening in real time Need a personal assistant or self booking tools And our mission: Making travel easy and affordable 6

7 Apply Technology to consumer needs Technology applied to consumer needs can be a powerful tool. Technology applied to trend is only ornamentation 7

8 DIGITAL TECHNOLOGY MANDAMENT Making it as easy as possible for customers to interact with us through digital channels to drive commercial performance & address targeted areas of customer satisfaction Making travel easy and affordable 8

9 DIGITAL TECHNOLOGY FIGURES 500 million visits to easyjet websites & App each year 14 million APP downloads 200,000 seats sold via digital channels every day At our busiest we fill a plane every 6 seconds 10% of passengers use mobile boarding pass Making travel easy and affordable 9 9

10 HOW MANY PEOPLE WORK IN DIGITAL TEAM? (MANAGING 23 homepages in 17 languages) (Bringing of E-revenue) a) 13 b) 59 c) 157 Making travel easy and affordable 1010

11 HOW? make it easy Optimisation to continually simplify wherever and whenever possible make it everywhere Extending reach through digital channels make it relevant Personalisation to drive experience & efficiency make money (KIS) (KTNTHI) Making travel easy and affordable 111

12 MOBILE FACTS 14m app downloads across both ios and Android 15.2m mobile boarding pass downloads (10.3% of all boarding passes used in August were mobile) 14.5% of all ecommerce bookings in August - 2.3m bookings for FY15 (in Sep 14 this was 9%) 998k flight status checks last month ios Android mweb Winning Criteria MOMAS Best B2C App and Overall Grand Prix Award Travolution Award Winner Best B2C App Effective Mobile Marketing Awards Best B2C App FTE Awards 2015 Best Passenger Assistance Initiative (Mobile Host) 12

13 HOW IT WORKS? 13

14 MAKING TRAVEL EASY Scan you passport to enter APIS or retrieve APIS using Touch ID Use Mobile Boarding Passes (for flight departures from 115 airports) Track your flights anytime using the app 14

15 Passport scan 15

16 Push notifications Mobile Host We send the following relevant and personalised messages: Delayed notifications Cancelled notifications Live update notifications every time a live update about customer s flight is posted on Flight Tracker Reminder to check-in 20 days before flight Reminder about travel documentation 10 days before scheduled time of departure 16

17 MOBILE HOST 17

18 APPLE WHATCH 18

19 Any questions?