ATPCO. Intended positioning on the market

Transcription

1 Company profile Founded in 1965 Head Office address USA (Washington Dulles International Airport) Countries with offices 3 countries (USA, UK, Singapore) Main activities Number of employees Countries with operations Global revenues Main references in airline industry "World's leader in the collection and distribution of airline fare and fare-related data. ATPCO collects this information from more than 450 airlines worldwide and distribute it to global distribution systems (GDS) such as Amadeus, Travelport, and Sabre; online travel agents (Expedia and ITA); and other computer reservation systems (CRS)." Not specified Worldwide Not specified ATPCO currently works with more than 450 airlines worldwide, and it supplies more than 99 percent of the industry s intermediated fare data to all the major airfare pricing engines. Intended positioning on the market Drive the most efficient and flexible airline data distribution process, giving our customers better choice and control over their offers; and ultimately, the services they provide the end consumer. We remain focused on maintaining reliability, throughput speed, and pricing accuracy, 24/7.

2 Product name : not specified Addressed clients : Airlines, Aggregators, OTA, distributors, CBT, MSE Value proposition Create industry utilities for airlines, sellers, aggregators in order to facilitate NDC adoption Manage the complexity of an offer management system linked to the ancillary services (e.g. bags) Enable a single point of contact for aggregators/sellers. For instance, OTA has access to the bag services of more than 400 airlines through a single connection with ATPCO ATPCO is a neutral player: it facilitates the communication in the ecosystem Current NDC offer Content: deliver all the airline content (for instance ) in the right format, in a efficient way; Computation: provide an offer engine managing complex rules linked to ancillary services such as bags; Connection: provide a message hub which simplifies the connection between airlines and sellers/aggregators by managing the interoperability between multiple NDC versions/implementation and providing a robust infrastructure. Content: Focus on the shopping functions. The next step is the order management functions. Computation: Baggage offer engine deployment for an OTA. Other ancillary services will be managed. Connection: Extend the NDC messages to cover (all types of messaging) and the connection to aggregators. What differentiates this solution Best position to provide the infrastructure and the key enablers for NDC adoption. For instance, Air Profiles ensure that airlines only receive the requests that they want to receive. Currently in production with Optional Services Content for +100 airlines and baggage for over 400 airlines. Baggage in production with airlines and a major OTA, Airline profile in production with OTA and airline. NDC Roadmap NDC perception Modules bringing most value Integration with legacy Airline profile Air Ancillary services Main pain points heard from industry Airlines lack of clear view for transition No preliminary analysis of airlines processes Business case for NDC was not made Areas of innovations Migration to later versions of standard Integrate RMS Integrate Loyalty

3 Value chain Architecture Offer Mgt Content Mgt Order Mgt API Mgt Airline.com Airlines interline Integ. Mgt Distribu on NDC XML API Pricing Offer Management & Merchandizing Rich Media Aggregators Aggregation Sellers Tools for sellers Covered Not covered Integra on Layer Functional coverage BRD NDC use cases coverage N/A % BRD use cases covered 0 % Shopping "Our solutions 0 % are Booking infrastructure and not covered in 0 the % use Payment cases & in ticketing the BRD" 0 % 0 % Interline Market presence airlines aggregators sellers working on NDC +0 to 50% in next 2 years (target) Engagement N/A% NDC bookings N/A% in 2 years (target) Key points IT provider with a specific positioning: Provide a message hub to simplify connectivity between airlines and aggregators/sellers Focus on airline content (e.g. airline profile, rich media) Cover air ancillary services (e.g. bags )

4 Sellers Aggr. Airlines ATPCO Covered Not covered Use cases Functional items Offer Mgt Air ancillaries Non-air ancillaries Personalization Dynamic pricing Rich media Affinity shopping New offer logic Content Mgt Reference in NDC message Text Video Picture Multi-language Order Mgt Order creation Post-booking ancillaries Order change Order cancellation Payment Order repository One Order Airline API Mgt Direct connect Integration Aggregators Integration Network Airline.com B2C web site and mobile app B2B web site and mobile app Interline Offer Interlining Order Interlining Integration Mgt CRM integration Loyalty integration PNR synchronization Analytics RMS integration CMS integration Aggregation Offer messages Order Messages Rich media Tools for sellers based on NDC messages Travel agency solutions Self Booking Tool TMC solutions OTA solutions MSE solutions Two-way translation

5 Architecture Distribution NDC XML API Pricing Offer Management & Merchandizing Rich Media Integration Layer