for THOUGHT A newsletter for partners and friends of CPCS whom we cherish...

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1 FOOD for THOUGHT Issue 21 Dec 2007 A newsletter for partners and friends of CPCS whom we cherish...

2 In This Edition CPCS 2007 Review 3 CPCS 40th Anniversary Goes Down in History 4 CPCS Receives TG Excellent Service 2006 Gold Award 6 Partners in Excellence 2006 British Airways We Cater We Care Partners for Excellence with SQ and ANA Exploring the new CPCS Website 10 5S Housekeeping Campaign New Ideas for Workplace Development 10 CLS Catering Services Canada 11 China Pacific Catering Services 11 Cebu Pacific Catering Services 12 Vietnam Air Caterers Most Popular School Meal Recipes by Future Inflight Chefs 8 Apprentice Chefs Excel at HOFEX 9 CATHAY PACIFIC CATERING SERVICES 11 Catering Road East, Hong Kong International Airport, Lantau, Hong Kong Telephone : (852) Fax : (852) Sita : HKGHQCX We welcome your comments on our newsletter. Please contact Ms Pat Cheung at Telephone : (852) Fax : (852) pat.cheung@cpcs.com.hk

3 CPCS 2007 Review 2007 has been another memorable and challenging year for CPCS, with strong market demand and volume growth offset by continuously rising food costs. However, it was particularly memorable for a quite different reason, that of our 40th anniversary. A cocktail party was arranged and we were delighted to be able to celebrate this milestone with many of our long-standing business partners. Alex Chau, CEO The relationships that we have built together have remained strong and secure through many and varied economic ups and downs throughout this period, and even though the competitive environment continues to be challenging, I have no doubt that our ongoing relationships will continue to grow and prosper. This will be achieved through our philosophy to make CPCS the most admired kitchen in Asia whilst also working in the best interests of all our stakeholders. We recognise that corporate social responsibility is also an important part of our reputation and brand. We will only continue to be successful and sustainable if we continue to display those values with and on behalf of our stakeholders. These values, we believe, are already being demonstrated through our unreserved commitment to, and strong endorsement of, all applicable antitrust and competition rules prevailing in Hong Kong. It is obligatory that CPCS staff members develop and maintain the reputation of the Company in all business dealings, ensuring that commercial decisions are fair, unbiased, transparent and accountable. A truly successful business recognises that the local community is a key stakeholder and as one of the largest employers within the airport community, we will continue to support our corporate social responsibilities on behalf of the local community. I am proud, therefore, to announce that all of these efforts resulted with CPCS being recognised as a Caring Company by the Hong Kong Council of Social Services for our efforts in the support and provision of volunteer services to our local community. In 2008, CPCS will not rest on its laurels, but with the continued support of you all, shall continue to operate with the highest ethical values and continue to strive for ever improving levels of excellence. I would like to express my heartfelt thanks to our customers, suppliers, staff and all our sister kitchens for their unfailing support. Finally, may I take this opportunity to wish every one of you and your families the seasons greetings and a happy and prosperous

4 CPCS 40th Anniversary Goes Down in History CPCS held its 40th anniversary celebration on 6th July 2007 in the Grand Ballroom at the Four Seasons Hotel with over 200 guests honouring the occasion with their presence. The event also highlighted the important role that our partners had contributed in helping CPCS to achieve this significant milestone. 40th Anniversary toast by members of CPCS Board of Directors and CPCS Management Team - Cheers! From a small kitchen at the old Kai Tak Airport, CPCS has now grown to provide in-flight catering services to more than 30 international airlines, producing 60,000 meals a day. A video charting CPCS historical journey was shown to the guests including interviews with Mr Christopher Pratt, Chairman, John Swire and Sons (HK) Ltd.; Ms Quince Chong, Director Service Delivery of Cathay Pacific Airways and Chairman of CPCS; Mr Alex Chau, Chief Executive Officer of CPCS; and Mr Daniel Cheung, General Manager of CPCS. Demonstrating the successful and long-term relationships CPCS has enjoyed with many of its airline customers interviews with senior representatives from China Airlines (CI), Cathay Pacific Airways (CX), Korean Air (KE), Singapore Airlines (SQ) and Thai Airways (TG), each of whom have had a business partnership with CPCS for more than thirty years, were also highlighted. 4

5 Alex Chau, CEO, has witnessed the development of CPCS at first hand, as one of our longest service staff members, and he strongly believes that the success of CPCS is built on the support of its customers and the expertise of its staff. From its beginning as Air Caterer Ltd., providing 500 meals a day to 12 airlines, CPCS has grown to be one of the largest inflight caterers in the world. We believe that a tight network and a strong commitment among our employees will provide an essential environment for CPCS to continue to grow and flourish, said Alex. Quince Chong, Chairman of CPCS, emphasises that food and beverage onboard is always a key highlight of the whole flying experience Quince Chong, Chairman of CPCS, emphasised that food and beverage onboard is always a key highlight of the whole flying experience: CPCS dedication to airline customers embraces the same service ethos as that displayed by airlines directly to their passengers. She also congratulated CPCS on doing a very good job in ensuring that the best quality products and services are provided. As part of the event, four traditional handicraft booths, Rainbow Calligraphy, Silhouette, Cartoon Portrait and Tarot Divination were provided as entertainment and guests greatly appreciated this mixture of elegance and fun. Being one of the long service staff, Alex Chau, CEO of CPCS has witnessed the growth and development of CPCS 5

6 CPCS Receives TG Excellent Service 2006 Gold Award CPCS has been honoured for the quality of its catering services provided to Thai Airways (TG) winning the Gold Award in Excellent Service of Regional Route for the 2006 fiscal year. Mr K K Leung, Airline Account Manager of CPCS, was invited to attend TG s first Inflight Caterer Conference, held at its headquarters in Bangkok from 22nd to 24th November The conference itself was to recognise the outstanding business performance of its caterers and this accolade represents recognition of CPCS ability to provide consistently high quality services and authentic tasting meals for our partner, Thai Airways. CPCS is honoured to receive TG Excellenct Service 2006 Gold Award Partners in Excellence 2006 British Airways British Airways (BA) once again recognised CPCS as Partners in Excellence. This award is to confirm CPCS has displayed considerable professionalism throughout the year, and is the third time CPCS has received the award since BA's Award For Excellence recognises CPCS professionalism in both our products and services At CPCS, we are proud of the quality standards we have been delivering to our customers. We will continue to show true professionalism by ensuring we deliver only the highest standard products and services. 6

7 We Cater We Care Partners for Excellence with Singapore Airlines and All Nippon Airways CPCS has been serving many airlines for more than 30 years. These successful business relationships that we have jointly built with our customers are valuable assets to us, said Alex Chau, Chief Executive Officer. This year both Singapore Airlines and All Nippon Airways celebrated long standing partnerships with CPCS and we recently presented an agate stand to both SQ and NH as a token of appreciation for the loyalty continuous trading they have shown CPCS for 30 and 20 years respectively. 1 Trust and loyalty these qualities go together and are essential to successful partnership. We are grateful to both SQ and NH for their support throughout these years. In return, we endeavour to link customers needs with CPCS processes to create the best customer experience and value possible. a very strong partnership between Singapore Airlines and CPCS as we both strive for service excellence in the air By providing international cuisine, CPCS has brought SQ to further height, said Goh Khean Hooi, General Manager, HKG of SQ. Building upon the strong foundations of these business relationships, we will continue to work together with our partners to ensure that service excellence and quality remain a core value of our business proposition for our mutual longterm benefits. 2 1 Group picture taken at CPCS/SQ 30th anniversary celebration at Singapore. From left: Daniel Cheung; Harmann Freidanck, Manager Inflight Services (Food and Beverage) of SQ; Betty Wong, VP Inflight Services of SQ; Kim Wah Yap, Senior VP Product & Services of SQ; Alex Chau; Siew Lay Lim, VP Contracts Ground Handling & Catering Contracts Dept of SQ; Joyce Koh, Contracts Executive of SQ 2 Alex Chau (second from right) presents a tailor-made agate stand to Kenji Kimura (first from left), Director Inflight Service Planning of ANA to celebrate the 20th anniversary 7

8 Most Popular School Meal Recipes by Future Inflight Chefs Four apprentice chefs from CPCS competed in the Popular Lunchbox Election Recipe and Cooking Competition organised by the Campaign of the Hong Kong Department of Health. This competition aims to introduce healthy eating habits among children and promote creative, attractive and tasty nutritious meals. Two of the CPCS dishes were elected to the Top Ten Most Popular Lunchbox Recipes. They were Alex Kwok s Chicken Roll in Pumpkin Sauce with Corn and Spinach Rice and Stirfried Mixed Vegetables and Kelvin Mo s Vegetable Roll in Strawberry Sauce with Corn and Mushroom Rice and both were awarded merit certificates to reflect the excellence of the meals. 1 Taking part in a competition is a good learning experience, said Kelvin Mo, one of our apprentice chefs. It s really neat to see what else is going on, what other people are doing. It inspires me to be more creative. I feel very proud of the award I ve won. We are absolutely delighted at their accomplishments, as the competition was very fierce with many culinary professionals participating. We hope to nurture the creativity of individual young chefs so as to continually raise the standards of culinary excellence and professionalism in airline catering, said Bobby Shum, the CPCS Production Training and Development Manager. Once again, we would like to express our gratitude to our young chefs, and hope they inspire the development of future generations. 1 Alex Kwok's "Chicken Roll in Pumpkin Sauce with Corn and Spinach Rice and Stir-fried Mixed Vegetables" 2 Kelvin Mo's "Vegetable Roll in Strawberry Sauce with Corn and Mushroom Rice" 3 Natalie Chong (middle), Deli Fresh Manager, congratulates our apprentice chefs on their accomplishments 3 2 8

9 Apprentice Chefs Excel at HOFEX CPCS apprentice chefs entered the HOFEX culinary competition for the third successive year, which this year was held at the Hong Kong Convention and Exhibition Centre from 8th to 16th May 2007 and brought home two bronze medals from the Hong Kong International Culinary Classic (HKICC). The team, who trained intensely for ten weeks prior to the competition, were judged on all aspects of their cooking and kitchen skills, kitchen and personal hygiene, use of ingredients, creativity as well as the taste and presentation of the dishes prepared. The International Culinary Classic Competition was well attended by over 550 professionals worldwide, and the competition for medals was very fierce. Yeung Yin Ling (right) receives her Bronze Award certificate of the "Modern Chinese Cuisine Challenge Hot Cooking" category from one of the judges In the Western Hot Cooking category, Alex Kwok won a Bronze Award, as did Yeung Yin Ling in the Modern Chinese Cuisine Challenge Hot Cooking category. The competition provided a great opportunity for me to hone my skills, said Yeung Yin Ling. Bobby Shum, the CPCS Production Training and Development Manager, is delighted with his students success. It s important to know that these students did this competition on their own time. We re very proud of what they have done; to pull in these awards with that standard of competition is amazing, said Bobby. 1 1 Alex Kwok and his Bronze Award certificate of the "Western Hot Cooking" catergory 2 Yeung Yin Ling's winning dish: Vegetarian Spring Roll with Stuffed Shimeji Mushroom 3 Alex's winning dish: Golden Prawns with Spicy Sauce & Cream Sauce Culinary competitions challenge our future inflight chefs to achieve nationally established standards for excellence in food preparation. We will continue to provide such opportunity to sharpen individual culinary skills to prepare them to deliver top quality products for our customers

10 Exploring the new CPCS Website Seven years after the CPCS corporate website was first established in 2000, we are pleased to announce the redesign and creation of a new website ( with effect from September While retaining all of the best parts of the old site, the new site has been given a brand new look and image and some exciting new features. The improved structure and trilingual language selections (English, Traditional and Simplified Chinese) is more search engine friendly and easier on the eye. To make the site more interactive, we have introduced a Facility Virtual Tour. Visitors can travel across every corner of our Production and Operations Department by placing a single click on our facility plan. Welcome to CPCS new website! The content has been substantially enriched for greater readability with Fast Facts, Company and Environmental Policy, News Release, Customer List as well as an introduction to each departmental function team included. All these informative supplements and refined optical effects make the website an easy way to learn more about CPCS. To keep in touch with our latest news, please visit our home page at We hope you will find this new website, helpful, attractive and informative. 5S Housekeeping Campaign New Ideas for Workplace Development The 5S quality management system has been adopted by many corporations worldwide to establish and maintain a quality culture within their organisations. CPCS commitment to quality and dedication to continuous process improvement is evidenced by launching the 5S Housekeeping Campaign in the Dishing, Traysetting and Top-up meal areas in May this year. In principle the 5S concept focus is: 1. Sort: To keep the working area tidy and organised. 2. Set In Order: To arrange tools and equipment in an orderly manner. 3. Shine: To uphold a high level of personal and work place hygiene standards. 4. Standardise: To operate in a consistent and standardised fashion. 5. Sustain: To practice the 5S method and establish a 5S culture among all staff. The campaign started with an introductory 5S training programme for all relevant staff. The concept and importance of the programme was stressed to allow our staff to get a clear picture on what to achieve. Together with promotion materials such as posters and banners, all of our staff were well aware of the advantageous changes 5S Housekeeping Campaign aims to enhance our that 5S could bring. productivity and quality The 5S Housekeeping Campaign is an ongoing programme to promote efficient processing and production and we are encouraged by the positive feedback and progress achieved by our production staff. They clearly recognise that this process is an opportunity to strive for better productivity and quality. 10

11 CLS Catering Services Canada For consecutive years, CLS Catering Services Toronto has been honoured to receive the Cathay Pacific Best Caterer Award the Diamond Award for 2005 and the Gold Award for The awards are a tribute to the hard work and professionalism of all staff at CLS Catering Services and they are quite right to be proud of these achievements, which validate the consistent quality products and service delivered to their customers. Many congratulations! (From left) Rick Bushell, GM of CLS Toronto; Alex Hui, Account Manager; Vinod Dass, Executive Sous Chef; Vince Sicilia, Executive Chef; Danny Lun, Mr Charles Grossrieder, Manager of Catering Services, Cathay Pacific Airways; Ms Beatrice Yim, Manager Purchasing, Cathay Pacific Airways; and Mr Peter Ho, Regional Catering Manager, North America Cathay Pacific Airways, presented the awards to CLS Catering Services Toronto management team and employees. China Pacific Catering Services China Pacific Catering Services will set a new record of uplifting 10 million meals and handling 50,000 flights by the end of 2007, doubling the load of 480,000 meals and 22,500 flights handled when they commenced operations in In addition to a new record, China Pacific Catering Services are excited about the opening in December 2007 of Sky Café, a brand new coffee and bakery shop that is wholly owned and operated by China Pacific Catering Services. This opening represents a unique opportunity in the expansion of their business and brand in Taiwan. They carefully looked for professional food and beverage equipment and ingredients that would ensure consistent quality products including a wide variety of coffee, tea, breakfast, sandwiches, salad, healthy bread, cake and on-site fresh-baked muffins and scones. Chinese Chef; Charles Grossrieder, Manager of Catering Services, Cathay Pacific Airways; Peter Ho, Regional Catering Manager, North America Cathay Pacific Airways Also in November 1987, KE commenced flight operations to Canada on a routing of YYZ/YVR/SEL and this year CLS Catering Services Toronto will celebrate twenty years of continuous business relationship with KE. On 29th October 2007, Emirates Airlines (EK) commenced its service from Dubai to Toronto with CLS providing catering services for three classes on the B773er aircraft. The Canadian economy continues to be strong and shows no signs of slowing. Air travel is booming, with most carriers adding frequency and larger aircraft. We are looking forward to Cathay Pacific Airways possibly operating two daily flights to Toronto in Next year is shaping up to be a big year for CLS Catering Services Toronto. Celebrating NWA's inaugrual flight: (From left in the front) Carmelita Say, Secretary to Station Manager, NW TPE; Rita Chen, NW TPE Maintenance Department; Raymond Chang, General Manager NW Taiwan; Linda Lau, Cabin Crew, NW, HKG; Hiroki Yamasaki, Catering Operations Manager, NW Asia ISO22000:2005 certification China Pacific Catering Services is also pleased to announce that it was awarded a new Northwest Airlines (NWA) catering contract for a daily flight from TPE-OSA on 1st June The original partnership with NWA began in February 1998 and ended in March 2003; it is exciting to have an old friend back and also United Airlines (UA) introduced its new daily TPESFO service on 6th June The aviation industry in which China Pacific Catering Services operate is undergoing constant change at a fast pace. Rapid response, flexibility and assurance of services are the customer needs of today. As part of China Pacific Catering Services efforts to be prepared, to respond quickly, and to deliver quality, this year they received the internationally recognised ISO22000:2005 certification, a consolidated management system of ISO 9000 and HACCP (Hazard Analysis and Critical Control Point). 11

12 Cebu Pacific Catering Services In addition to having the honour of participating in Cathay Pacific Catering Services (HK) 40th anniversary in July 2007, Cebu Pacific Catering Services likewise celebrated its 11th anniversary on 1st October While maintaining our corporate value of care for our staff through giving thanks and appreciation at the celebration, we invited our staff to share their creativity by wearing fancy dress character costumes. Witches, Dracula, Storm, the Power Puff Girls, Popeye and Mr Suave all paraded and received consolation prizes. However, it was the character of Zorro, the anti-terrorist, and Cupid that snatched the best in costume titles. Perfect Attendance awards were presented to ten deserving staff members also. Chilling out on the 11th Anniversary: (From left) Ben, Executive Chef; Bernadette, Finance/Admin ; Rovee, Purchasing Officer; Joryle, Operations Assistant and Blesila, Account staff This year has been challenging with the strengthening of the Philippine peso but we look forward to the New Year with confidence and enthusiasm. Vietnam Air Caterers Vietnam Air Caterers won two prestigious awards this year receiving the Diamond Award of Cathay Pacific Airways for 2006 in July and the Golden Award of All Nippon Airways for 2006 in October. This is a double recognition of our success in consistently providing quality products and services for our customers and we wish to pay tribute to the commendable efforts of our staff that brings Vietnam Air Caterers the leverage and prominence it has in the airline catering industry. Business continues to improve in Vietnam, and we will continuously make a concerted effort to achieve the common goal of providing product and service excellence so as to keep abreast of the ever-evolving aviation industry Diamond Award of Cathay Pacific Airways Tran Van Bang (middle), Chairman of Vietnam Air Caterers, was honoured to receive the Golden Award at ANA Catering Centre. Hiroko Kawamoto (left) VP Quality Evaluation / Inflight Services of NH and Bert Dinkel, Deputy GM of Vietnam Air Caterers (right) 12

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