InterVISTAS Consulting Group. Chinese Airport Commercial Project References

Transcription

1 InterVISTAS Consulting Group Chinese Airport Commercial Project References

2 1. Chinese Airport Terminal Concessions References

3 Shenzhen International Airport Ground Transportation Centre and Airport City Plan The Challenge Shenzhen International Airport, one of the fastest-growing airports in the world, sought to develop a ground transportation centre ( GTC ) and a unique airport city to enhance customer service and increase non-aeronautical revenue. Our Role In close cooperation with NACO, our partner providing physical planning services to Shenzhen International Airport, InterVISTAS developed the retail strategy and revenue forecast for the GTC and an expansion strategy for the adjacent Airport City. Johan Schölvinck, Olaf van Tol Results The GTC will provide m 2 of retail in 76 units. The Airport City will be developed in three phases. In its ultimate phase, it will include 130 ha of commercial space on 80 ha of land. The project will include a World Trade Centre and a five-star hotel. A risk and revenue sharing ownership structure and a marketing plan developed by InterVISTAS with the City of Shenzhen and other stakeholders proved to be a crucial element of the success of the project. 3

4 Taiwan Taoyuan International Airport: T3 and Multifunctional Building Commercial Planning commercial Retail and Food and beverages area 300 m2 800 m2 VT to lv m2 300 m2 250 m2 100 m2 300 m2 800 m2 250 m2 300 m2 VT to lv m2 i airline lounges 81 m Transfer VT from lv m2 700 m m2 airline lounges 400 m2 500 m2 BOH area BOH area passport control departures 216 m Retail OOG goods waste staff AHU risers OOG goods waste staff AHU risers Food & Beverage Toilets security control departures Services VIP info bridge over void bridge over void bridge over void bridge over void departure curb 4 4 bax lifts to BHS CI island 30 desks departure gate waiting area Legend: airside circulation departures airside circulation arrivals landside circulation gate waiting lounges airline lounges back of house areas commercial area baggage handling area technical room (MEP) governmental controls sanitary facilities Johan Schölvinck & Olaf van Tol Terminal 3 for an extra capacity of 20 million passengers per annum is designed by NACO with its partners Parsons Brinckerhoff and TYLin. Terminal 2 also has below-standard performance in retail and food & beverage. VIP The project is ongoing. InterVISTAS has conducted intensive workshops with the info info info client to investigate the existing ticketing / sanitary facilities / Food& beverages market and the commercial plans of TTIA, and suggest commercial targets. The next step was the binnacles with building services / FIDS /fire hoses development of a comprehensive commercial plan for T3 and thelv +34 VT from VT from lv +34 MFB in close connection with TTIA, NACO, PB and TYLin. The client has approved of the plan and as a next step, InterVISTAS is suggesting to assist with the tender phase. A new check-in hall InterVISTAS VIP Our Role VIP The Need was asked by its sister company NACO to develop a commercial plan for all the nonaronautical elements of the new Terminal 3 as well as the new Multifunctional Building at Taiwan Taoyuan International Airport (TTIA) in Taipei, Taiwan. Results Promotional stage h a + Projec Subjec Discipl 1:3000 Scale:

5 Urumqi Airport, China: Retail Development for Terminal 3 The Need Our Role Results Johan Schölvinck Urumqi Airport is the gateway into Northwest China and the capital of Xinjiang province. Its airport is growing fast and in 2008 was building its third terminal for a maximum of 16m passengers, which required world-class retail. InterVISTAS was asked to develop a comprehensive retail plan. The traffic is predominantly domestic but the international share is growing. Both markets require a different retail offer., Chinese customers have a different visiting and purchasing pattern in checkin and arrival halls than European customers. This complexity had to be translated in smart concepts for all terminal areas m2 of shops and m2 of food & beverage would raise the retail spend per passenger from a very low amount to at least 3.75 for international and 2.00 for domestic passengers in the 2nd full year of operation. 5 5

6 2. Chinese Airport City Project References

7 Zhenghzou International Airport Airport Area Commercial development plan Tim van Vrijaldenhoven The Challenge In 2013, the Zhengzhou Municipality invited NACO to develop an integrated Master Plan for the airport and it s surroundings. The development plan should provide Zhengzhou with a vision for the development of the airport in conjunction with the economic development in the airport s periphery and with the corridor between the airport and the city. Our Role We fully capitalized the social and economic potential of the airport by developing an economic growth model and urban plan, which has been divided in several interrelated clusters, each having its own economic (sub) driver. Services performed by the planning team: - Industry market analysis - Economic feasibility analysis - Airport master plan - Urban Master plan (Airport City) Results The development plan was incorporated into city s overall Master plan. With our integrated plan we contributed to acceleration the economic development of the city of Zhenghzou. 7

8 Shenzhen International Airport Industry Distribution Plan (Aerotropolis) The Challenge As follow up on the successful development of the Shenzhen Bao an International Airport Ground Transportation Centre and Airport City Plan project, which was commissioned by the airport authority, the local government (Shenzhen Bureau of Traffic & Communications) recognized the economic impact of the airport on its surrounding and commissioned InterVISTAS and NACO to develop an Aerotropolis Plan Industry Distribution Plan for Shenzhen Bao an International Airports surrounding area. Our Role InterVISTAS was asked to deliver an assessment of the current situation, international benchmark, competitor analysis, theoretical framework, impact of the global economic crisis, development strategy, industrial distribution plan, value chain flow analysis, conceptual transportation plan and policy recommendations for the Shenzhen Bao an Bureau of Traffic and Communication. Results The local and regional government started with the development of the proposed industrial and high tech parks has approved the Aerotropolis plan. Johan Schölvinck, Olaf van Tol 8

9 Chengdu Shuangliu International Airport Aviation Related Service Industry Development Plan Report The Challenge Chengdu Shuangliu International Airport, one of the fastest-growing airports in the world, sought to develop aerotropolis development plan specifically to enhance the aviation related services. Our Role In close cooperation with NACO, our partner providing physical planning services to Chengdu Shuangliu International Airport, InterVISTAS developed the real estate development strategy and aviation related services industry development plan for the adjacent Airport City. Results Together with the regional government, the airport implemented the airport city development strategy attracting aviation related companies to the airport surroundings. Olaf van Tol 9

10 3. Conference Presentations in China (recent)

11 4 th China Airport Commercial Summit Shenzhen, 3-5 Sep 2014 (180 attendants) - Presentation and Panel moderation Presentation Johan Schölvinck delivered a keynote presentation on Sep 5 th entitled "Exciting new concepts in Airport Retail" in which developments in China alternated with global airport commercial trends and concepts, and their place within "the Fundamentals of Airport Retail". Panel Johan delivered an introduction, then led the panel to present and discuss their individual ideas, and involved the audience, on the following topic: Topic: What makes great airport food & beverage really tick? Panellists: Yang Xuqiang, Director, HNA Airport Group Sang J. Ahn, Director of Concession Team 1, Incheon Int Airport Corp. Li Yang, Managing Director, Great China, SSP China Luigi Battuello, Comm. Director Non-Aviation, SEA Milan Airports 11

12 China Travel Retail Event CTR/ACS2014 Shanghai, Nov 2014 (150 attendants) - Presentation and Panel moderation Presentation "Synergising Airports and Airlines" was the title of a keynote presentation delivered by on Nov 13th. The James-Bond themed address focused on ideas around a whole new way of shopping throughout the air journey ( Green Travel Retail ) wherein airlines and airports work together benefiting the climate, security concerns, a customer feel good image of the retailer and a consistent offer. Panel Johan delivered an introduction, then led the panel to present and discuss their individual ideas, and involved the audience, on the following topic: Topic: Airports Exploring the Commercial strategy Panellists: Ping Lu, General Manager of Dehang Business, a company of Sanya Stephanie Rodriguez, CEO of Mighty Media Group Michel Brekelmans, Partner at L.E.K. Consulting 12

13 Contact: Johan Schölvinck Vice President Commercial InterVISTAS Consulting Group T: Anna van Saksenlaan HT The Hague The Netherlands