Gulf Life Magazine IFE Lounges Announcements ers & more
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1 /GulfLife gulflife.online Gulf Life Magazine IFE Lounges Announcements ers & more
2 50 27 cities countries 8Over million passengers fly every year National carrier of the Kingdom of Bahrain Pearl of the Gulf Asia, Africa Europe 3 Continents Over 64 % of total traffic through Bahrain International Airport 36 aircraft 1200 weekly flights 2
3 31 aircraft ORDERED 4 Boeing Dreamliner, 10 Airbus A320neo and 17 Airbus A321neo aircraft to be delivered till 2023 Over 60 years of The airline connects you to all major Middle East capitals with double daily flights from its hub at Bahrain International Airport Invested upto $7.6 bn in buying new AIRCRAFT Gulf Air is the Title Sponsor of the Formula 1 Bahrain Grand Prix and is the Official Airline of the Bahrain International Airshow 3
4 TOP ROUTES FROM BAHRAIN No. 1 airline in Middle East in terms of passengers carried between GCC Countries. 36,900 DUBAI 28,507 DOHA 26,315 KUWAIT 25,070 RIYADH monthly seats 21,390 18,360 dammam 19,040 muscat 4 18,660 JEDDAH ABU DHABI No. 2 airline in all other Middle East Countries after national carriers. 14,980 london 11,980 mumbai Source: Official Airlines Guide Schedules
5 1 Gulf Life Gulf Life won Gold in the prestigious US-based NATJA (North American Travel Journalists Association) in Gulf Life won Galaxy Awards in 2017 for Best Photography. 2 Wireless Implementation of the Year 2015 Network Middle East Innovation award AWARDS 3 Middle East s Leading Airline Reward Programme at the World Travel Awards 2009 Winner of the John White Publication Award for Best Inflight Magazine First airline in the world to be accredited for its Information Technology practices under five different ISO Certificates 1. Quality 2. Environmental 3. Service 4. Information Security 5. Energy Systems 5 Virtualisation Project Award at the Network World Middle East Awards CNME for its continuous efforts to qualify Information Technology in innovative ways to deliver competitive advantage and enhance business value 5
6 In 2018 Gulf Air increased its total weekly flights by approximately 200 There were over 96k aircraft movements recorded at Bahrain airport in 2017, out of which over 62% were by Gulf Air Gulf Air carried over 5.3 million passengers in 2017 and expected to carry over 5.5 million in 2018 Gulf Air had a market share of a whopping 62% over other players in terms of total passengers carried at Bahrain in 2017 Codeshare Partners 6 Get access to the world class exclusive lounges of Gulf Air with the world renowned Falconflyer Programme Source: Ministry of Transportation and Telecommunication
7 Destination Bahrain GATEWAY TO THE ARAB WORLD lifestyle is more relaxed Different nationalities, cultures, religions and denominations mix freely contributing to Bahrain ranking as the 4th best expat experience worldwide It s easier to get here Bahrain s liberal visa policy allows E-visa facility for 102 countries. Airlines fly to over 50 destinations 825 times a week Better visitor value Average travel costs are lower compared to neighbouring destinations. Bahrain can typically provide a less expensive overall vacation essentially for larger families or those wanting to stay longer A rich cultural and arts heritage UNESCO World Heritage Sites: Qual at al-bahrain (Bahrain Fort) and The Pearl Route matched by modern sports and events There is a great deal to do or watch, including Gulf Air Bahrain Formula 1TM Grand Prix, water sports, golf, horse riding and an annual triathlon event Source: Bahrain Economic Development Board RECOGNITIONS F1 CIRCUIT Capital of GCC Tourism Capital of Arab Tourism Capital of Asian Tourism Arabian Capital of Culture Middle East s only NIGHT RACE 12 YEAR OLD CIRCUIT ONE OF THE 3 CIRCUITS IN ASIA 7
8 VISITOR ARRIVAL STATISTICS PURPOSE OF VISIT The tourism sector s share in Bahrain s economy is expected to grow to 8.3% in 2022 from 6.5% in 2018 LEISURE BUSINESS OTHERS TRANSIT 45% 21% 28% 6% In 2018, the daily average spend of a tourist in Bahrain was BD80, which is expected to grow to BD97.9 in 2022 TOURISM RECEIPTS BY MAJOR COMPONENTS SHOPPING ACCOMMODATION FOOD & BEVERAGE OTHER TR COMPONENTS 14% 35% 18% 34% Expenditure is estimated from Overseas Visitor Survey. Other TR components include expenditure on airfares on Gulf-based carriers, port taxes, local transportation, business, medical, education and transit visitors. 8 Bahrain welcomed 12 million visitors in 2018 and the numbers are expected to reach 14.6 million in FAST FACTS Source: Bahrain Tourism and Exhibitions Authority
9 1,255,949 Bahrain IMMIGRATION TOTAL PASSENGERS THROUGH IMMIGRATION BY NATIONALITY in BAHRAIN 797,955 India TOP 125,554 Philippines 124,294 Kuwait 113, ,977 Qatar 164,352 Saudi Arabia 221,652 United Kingdom 203,468 United States 9 Pakistan 110,761 Egypt Source: Ministry of Transportation and Telecommunication
10 network gulf air Baku Málaga Casablanca Alexandria Sharm El Sheikh *Salalah Bangalore Calicut.Map not to Scale 10
11 Extended Network Asia north america Europe 11
12 GULF LIFE Gulf Air s exclusive monthly bi-lingual in-flight magazine over 64 % of the Market share AT bahrain Readership 8 Million annually Bi-lingual English & Arabic Digitally empowered Website Mobile App Social Media gulflife.online 12
13 Magazine Dimensions/ Bleed Ad W x H (cm) W x H (mm) TECH SPECS & RATE CARD Magazine Size: 19.5 cm x 26.0 cm 195 mm x 260 mm Live/Safe Area: 17.5 cm x 24.0 cm 175 mm x 240 mm Bleed size: Magazine size + 3 mm Magazine Size: 19.5 x x 260 Live/Safe Area (FPC): 17.5 x x 240 Double spread ad 39.0 x x 260 Non-Bleed Ad Dimensions W x H (cm) W x H (mm) Full page 17.5 x x 240 Double Spread 37.0 x x 240 PAGE BLEEDS: 3 mm on all sides for a total document size of 195 mm wide x 260 mm high. Ads submitted without sufficient bleed area will be reduced to fit live area size. LIVE/SAFE AREA OR NON BLEEDS: 10 mm on all sides for a total document size of 195 mm wide x 260 mm high. Additionally, for spread bleed ads, allow 10 mm on each side of the gutter for binding. Please do not place logos, legal disclaimers or other critical information outside live area. Clearly mark all ad materials with proper cropping instructions to avoid misinterpretation. The ad should be provided in the pdf and eps format only. +3mm bleed Live/Safe Area 175 mm (w) x 240 mm (h) +3mm bleed +3mm bleed 195 mm (w) x 260 mm (h) Magazine Size +3mm bleed Bleed 195 mm (w) x 260 mm (h) Ad Creative Deadlines Issue May, 2019 June, 2019 July, 2019 August, 2019 Rate Card Specifications Deadline 10 th Apr 10 th May 10 th June 10 th July and similarly for all successive months Rate Card (in US $) Rate Card (in AED) Rate Card (in BHD) Full Page Colour (FPC) 10,400 39,000 3,900 Double Spread (DPS) 17,500 65,000 6,600 Inside Front Cover 14,600 54,000 5,500 Inside Front Cover (DPS) 21,900 90,000 8,300 2nd DPS 20,400 75,000 7,700 3rd DPS 19,000 70,000 7,200 Outside Back Cover 25,000 92,000 9,400 Inside Back Cover 14,600 54,000 5,500 Periodicity: Distribution: Monthly Every seat pocket 13
14 INFLIGHT FALCON ENTERTAINMENT Put on the headset, pick a favourite audio or video programme, feel refreshed most WATCHED CHANNELS NEW HINDI MOVIE ARABIC ISLAMIC PROG. DISNEY ARABIC MOVIES WARNER BROTHERS KIDS MOVIES NEW english MOVIES TAMIL MOVIES CLASSIC english MOVIES NUMBER OF SCREENS PER AIRCRAFT TYPE 136 A A a320 er 214 A330 14
15 INFLIGHT FALCON ENTERTAINMENT say hello to personalised videos Passengers know how to tune out spots that are just advertising. We have an answer to this a controlled, scripted message that s non-intrusive, entertaining and memorable. TECHNICAL SPECIFICATIONS Video Audio Format Data Rate Frame Size Aspect Ratio Frame Rate Format Data Rate Sample Size Sample Rate MPEG Mbps 720*480 16/ MPEG Layer MPEG Mbps 720*480 16/ AAC DVD Video 3.5 Mbps 720*480 16/ AAC RATE CARD (Monthly) Spot Length Rate in BHD Rate in USD 30 sec 12,000 31, sec 14,000 37, sec 15,000 40, sec 18,000 50,000 Terms and Conditions Rates for special packages on request Booking deadline: 1 month prior to broadcasting month Material deadline: 4 weeks prior to broadcasting month All video advertisements are to be in English. Arabic versions can be supplied by the corresponding channels All video advertisements are subject to approval by Gulf Air 15 Mandatory for all passengers on all flights Average of 700,000 passenger per month exposed to your message
16 ON BOARD ANNOUNCEMENT Take your message to new heights With over 8 million passengers flying Gulf Air every month, businessmen, families travelling for leisure and trendy millennials are ready and waiting to hear about your brand, product or service. Get customised announcements like Gulf Air recommends... Your brand... Average of 700,000 passenger per month exposed to your message Mandatory for all passengers on all flights Set up Cost Booking deadline: 1 month prior to broadcasting month Content deadline: 4 weeks prior to broadcasting month Engish and Arabic versions will be recorded by Gulf Air in their studio based on content provided by you at a price of 500 BHD All audio advertisements are subject to approval by Gulf Air RATE CARD (Monthly) Audio 12,000 (BHD) 31,800 (USD) 16
17 GULF AIR LOUNGE Unwind, Catch Up On Work Or Just Chill Out bahrain london dubai Get access to: 24x7 Wi-Fi Showers Prayer Room Lockers Baby Care television Available Options standee tent cards Note: Rates on request as per your requirement. It will vary depending upon number of lounges and kind of advertising options chosen 17
18 er & Web Banner & Reach out to over 2,000,000 Gulf Air database. RATE CARD er & Web Banner* 10,000 (BHD) 26,500 (USD) *One time er blast to 2,000,000 customers Get add on presence in Gulf Air s website landing page. Other Collaterals Food Tray Tea/coffee cup On board sampling & many more can be explored... 18
19 MaXposure Global Office Network 19
20 MaXposure Media Group Bahrain Maxposure Marketing Services WLL, Suite No. 652, 6th Floor, The Lounge Serviced Offices, Building 247, Road No 1704, Diplomatic Area, Manama, Kingdom of Bahrain, P.O. Box Mob: Tel: , uae Maxposure Arabia FZ LLC, Dubai Media City, Building No. 8, Ground Floor, Premises No. EO10, Dubai, UAE,P.O. Box Mob: , Tel: , singapore Maxposure Global Pte Ltd, 51 Goldhill Plaza, #07-10/11, Singapore , Tel: india Maxposure Media Group India Pvt Ltd, #TheAddress, Plot No 62, Okhla Phase 3, New Delhi , India Tel: , usa Maxposure Media Group LLC, 2525 Ponce De Leon Blvd #300 Coral Gables, Fl 33134, USA Tel: , bangladesh Subcontinental Media Pvt Ltd, Profficio 2nd floor, 4 Mohakhali, Commercial Area, Dhaka 1212, Bangladesh, Tel: , shohedul@subcontinentalmedia.com Europe London David Simpson Simpson Media Ltd, Mob: , david@simpson-media.com France l Nicolas Devos IMM International, Tel: +33 (0) , Fax: +33 (0) , n.devos@imm-international.com Switzerland Nathalie DupuY IMM International, Tel: +41 (0) , Mob: +41 (0) , n.dupuy@imm-international.com Cyprus & Greece Spiros Trivolis, STA-Spiros Trivolis and Associates Ltd Mob: , strivolis@sta.com.gr Turkey Tan Bilge Media Ltd., Tel: +90 (0) , Fax: +90 (0) , tanbilge@medialtd.com.tr NORTH America Canada Wayne Saint John, The New Base, Tel , wayne.stjohn@thenewbase.com far east Sri Lanka info@maxposuremedia.com Hong Kong Indonesia Peter Jeffery Asian Integrated Media Ltd., Tel: , peterjeffery@asianmedia.com Malaysia Shallie Cheng Mind Sense Sdn.Bhd. Tel: , shalliecheng@gmail.com Japan Michiko Kawano Pacific Business Inc, Tel: +81-(0) , Fax: +81-(0) , kawano-pbi@gol.com South Korea Jung-Won Suh Sinsegi Media Inc. Tel: , Fax: , sinsegi-2@sinsegimedia.info Thailand Stephen Marsh Managing Director, Media Representation International, Tel: , M: , stephen@mediarepint.com Australia Sydney Charlton D Silva Publisher s Internationalé Tel: charlton.dsilva@pubintl.com.au 20
Gulf Life Magazine IFE Lounges Announcements ers & more
/GulfLife gulflife.online Gulf Life Magazine IFE Lounges Announcements emailers & more 44 27 cities countries 8Over million passengers fly every year National carrier of the Kingdom of Bahrain Pearl of
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