Intermodality for ticketing

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Amy Wells
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1 Intermodality for ticketing Marc GUIGON 马传儒 UIC Senior Advisor Passenger Transport Shanghai November 2013 上海 2013 年 11 月

2 Future of eticketing : Mobility 2 THNS Shanghai November 2013 Marc GUIGON

3 What Needs To Be Standardised? > Data and Coding Locations Train Identification Company and Customer Coding Coach Identification > Messaging XML catalogue (45+ Messages) > Processes Define Data Handling Responsibilities for all service areas of the TSIs 3 THNS Shanghai November 2013 Marc GUIGON

4 > Datum = 24 pt > Anlass = 24 pt und fett > Referent = 24 pt The route to electronic ticketing in the Swiss public transport network 4 Telematics Applications for Passengers Beijing September 2013 Marc GUIGON

5 The Swiss Association of Public Transport (SAPT) > Association of all transport companies 5 THNS Shanghai November 2013 Marc GUIGON

networks Direct Transport Tariff Networks 6 Telematics

6 A success story A national tariff partnership Including around 250 Swiss transport companies 20 regional tariff networks Direct Transport Tariff Networks 6 Telematics Applications for Passengers Beijing September 2013 Marc GUIGON

7 One journey one ticket The network of around 250 affiliated transport companies can be used with just one ticket. A B C D E Railway I Railway II TC 1 TC 2 Ship Postbus TC 3 TC 4 7 THNS Shanghai November 2013 Marc GUIGON

8 The popular products (Full fare travelcard (GA)) (Half fare travelcard (HTA)) «One in three Swiss residents owns a travel card!» As at 09/ THNS Shanghai November 2013 Marc GUIGON

9 Distribution Channels and media Ticket counter/ Contact center/ Ticket machine Online SMS Mobile 9 THNS Shanghai November 2013 Marc GUIGON

Barcode / paper / plastic ticket > Visual checking Plastic card > Distribution:

Security paper ticket > Distribution: Internet > Record of use pdf UIC918.

3) Mobile ticket SMS ticket > Server security: encryption, a unique ticket

10 Barcode / paper / plastic ticket > Visual checking Plastic card > Distribution: counter + ticket machine > No record of use > Electronic checking Encryption Security paper ticket > Distribution: Internet > Record of use pdf UIC918.3 print@home (UIC 918.3) Mobile ticket SMS ticket > Server security: encryption, a unique ticket number, restricted access to data on the server > System security: automatic customer recording, unique customer number 10 THNS Shanghai November 2013 Marc GUIGON

11 Electronic ticketing: RFID > Standard: ISO ,-3,-4, ISO ,-3 and referencing mode > No CICO in Swiss public transport > Distribution not dependent on channel > Electronic checking: validity information > Chip on an RFID chipcard or NFC mobile phone > Branding, vendor independence, provider independence, security öv-id 11 THNS Shanghai November 2013 Marc GUIGON

One RFID standard in Swiss public transport «Referencing mode for the travel cards» 1. 2.

12 One RFID standard in Swiss public transport «Referencing mode for the travel cards» Customer Data ) ) ) Travelcard Data Central data for checking Travel card database updating DB for Direct Transport Travel card holders THNS Shanghai November 2013 Marc GUIGON DB for tariff network card holders Y DB for tariff network card holders X Telematics Applications for Passengers Beijing September 2013 Marc 12

Checking from 2015 Security paper (optional barcode) Visual checking Public transport Travelcard Print@home Control device

13 Checking from 2015 Security paper (optional barcode) Visual checking Public transport Travelcard Control device Partial automation of the validity checking possible Solutions for all sectors Smartphone 13 THNS Shanghai November 2013 Marc GUIGON

14 Electronic ticketing Be in Be out (BIBO): Easy access to public transport Before the journey During the journey After the journey Purchase of public transport card. Public transport may then be used without the need to purchase a ticket. Automatic trip data recording (as per BIBO) enables the entire route travelled to be recorded without customer interaction. The data is transferred periodically to the background system. The price for the route travelled is calculated and billed. Pre and post-paid solutions are possible. 14 THNS Shanghai November 2013 Marc GUIGON

15 Development of ticketing media Security paper Security paper with possible addition of barcode Uniform barcode tickets irrespective of channel Barcode tickets Plastic card Chipcard 1.0: public transport card Chipcard 2.0: BIBO THNS Shanghai November 2013 Marc GUIGON

16 INTERMODALITY AIR/RAIL 16 THNS Shanghai November 2013 Marc GUIGON

17 Introduction > Important airports are connected with the high speed rail network : Schiphol, Frankfurt, Charles de Gaulle, Brussels Airport etc > For Airlines operating from these airports, the European high speed rail network provides access to their major catchment areas : > Brussels and Antwerp for KLM-AF operating from Schiphol > Paris for Brussels Airlines, Jet Airways, Hainan operating from Brussels Airport > For these (scheduled) airlines, high speed rail will complement their hub and spoke model or even replace short -haul flights. 17 THNS Shanghai November 2013 Marc GUIGON

18 Why Air-Rail integration? > An integrated air-rail product > Allows Airlines to strengthen their position, especially in new catchment areas > Is expected to be an alternative for short haul flights > Has as a competitive advantage over nonintegrated air-rail products > BeNe Rail International, a joint venture of SNCB Europe and NS Hispeed, has developed a platform to facilitate Air-Rail integration, matching needs of both air and rail operators. 18 THNS Shanghai November 2013 Marc GUIGON

19 The Business model 19 Telematics Applications for Passengers Beijing September 2013 Marc GUIGON THNS Shanghai November 2013 Marc GUIGON

20 Joint intermodal vision > Airlines to distribute/price/sell a combined air-rail product (not rail only) > Rail portion to match as much as possible the air portion > Reservations/distribution > Travel process > Back-office > Railway to provide inventory access and facilitate distribution of combined air-rail product in the global distribution systems. 20 THNS Shanghai November 2013 Marc GUIGON

21 Joint intermodal concept 21 Telematics Applications for Passengers Beijing September 2013 Marc GUIGON

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32 Importance of Standards Air: Standards Enable Effective distribution Aggregation provider. GDS Tariffs Timetable Retailers: travel agent, OTA, TMC, Tour Operator Benefit of aggregation Increases consumer choice Integrated timetables Bookable Travel Options True Price Comparison Neutral travel choice across operators and suppliers others Rail: Standards Enable interoperable distribution NRT Hermes for reservation / Market priced products Railway X Passport Tariffs Merits Timetable 32 THNS Shanghai November 2013 Marc GUIGON

33 What are the main intermodal challenges? > Reservations & distribution: > Schedule publication and availability > Dynamic inventory access/messaging > Booking horizon > Travel process: > Back-office: > Check-in & boarding > Service recovery > Transfers at SPL hub (incl. signage/facilities/baggage drop-off) > E-Tickets > Settlement > Partners: interline partners > co-operation > alliance partners > Management- and real time travel information 33 THNS Shanghai November 2013 Marc GUIGON

34 So an opportunity for air-rail? > Yes from a (high speed) train perspective: > More passengers, also originating outside the train s immediate catchment area and from other distribution channels > Feeder function from/ to airports centers of cities > Perfect alternative for other transportmodalities > Yes from a (scheduled) airline perspective: > A high-frequency, high-quality feeder product strengthens the airport s catchment area > High speed rail can substitute short-haul flights > An integrated air-rail product is a competitive advantage complement rather than compete 34 THNS Shanghai November 2013 Marc GUIGON

35 Summary > Highly integrated air-rail product > High degree of seamlessness and convenience for passengers > Incremental (profitable) revenue for both partners > IT-solutions rather than manual intervention or added complexities > Generic solution suitable for all (scheduled) airlines and available for other rail operators with on-board control (handheld PDA s) 35 THNS Shanghai November 2013 Marc GUIGON

36 Thank you for your kind attention Marc GUIGON Senior Advisor Passenger Transport, UIC 36 THNS Shanghai November 2013 Marc GUIGON

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