trade & services Assist your travelers and generate ancillary revenue Comarch Travel Assistant

Transcription

1 trade & services Assist your travelers and generate ancillary revenue Comarch Travel Assistant

2 Introduction Planning air travel can be a rather frustrating experience, often culminating in missed flights and missed opportunities. Tight schedules, airport traffic, flight delays and long hours spent waiting decrease overall customer satisfaction. Passengers who end up stressed and disappointed today can turn into a lost client tomorrow. Therefore it is vital to personally identify travelers and treat them as individuals, considering their needs and expectations. Controlling the travel experience by providing up-to-date information, helpful travel reminders, directing passengers with tight connections to their gates and providing them with various interaction and entertainment services is crucial in order to make traveling comfortable, enjoyable and stress-free. 2

3 Business Objectives Comarch s solution is designed to improve the travel experience by granting passengers a new level of self service possibilities. These benefits can help you retain more customers and meet their increasing expectations, while providing you with a great opportunity for ancillary revenue. Comarch Travel Assistant (CTA) is a sophisticated and modular tool which acts as a virtual guide and is designed to aid travelers in managing their journeys. Up-to-the-minute and personalized travel information is delivered directly to passengers mobile devices. Each user can access their itineraries, flight details, weather forecasts, gate information and baggage locations. In addition, the system offers services to alert passengers about important events, like check-in or boarding. Messages received as s or SMS s provide information regarding any flight schedule anomaly. Information about the airport allows the passenger to find boarding gates and other points of interest. This feature simplifies airport navigation and reduces the overall time spent searching. The system can also provide entertainment services, including music, videos on demand or online games, to make waiting time more enjoyable. In addition, the system provides social community services to identify the current location of your friends as well as enable various types of interaction with other travelers. Benefits for travelers Easy access to flight information Travel updates and reminders Alerts for important events in the itinerary Services making airport waiting time more enjoyable Discounts on services located inside the airport Mobile phone enabled services Integration with travel communities Business Benefits One-to-one dialogue with travelers during the entire journey Direct and extensive brand promotions Dedicated, context oriented offers (based on traveler profile & location) Increased revenue through premium services Fully configurable services and communication channels Extensive reporting capabilities Support for different languages 3

4 Key Features Travel Info all the information your travelers need in one place This module is designed to aid the control of travel itineraries. Passengers have all the up-to-date information about their travel in one place, which allows for an effective management of the journey. Travel Info covers the following areas: A constantly up-to-date flight itinerary Gate numbers and boarding directions Aircraft & seat info Information on rebooked flights with details on how to proceed Airport weather reports Baggage location Travel planning the fastest and easiest way to plan a trip Alerting Services let your passengers forget about stress This module is designed to inform users about important facts/ events affecting their journey. Information is provided using electronic distribution channels such as , short message services (SMS) and the alert bar of the CTA system. The service is especially dedicated to registered users, providing the opportunity to send personalized information based on flight destination and personal preferences. Types of information available: Check-in alert with check-in desk location Boarding alert with gate information Personal contact requests Gate and boarding time changes Flight delays and cancellations with further instructions Destination guide Departure Control System Travel Info Alerting Services Reservation System Travel Info Airport Info Travel Community Net Localization System User Interface SMS Internet Mobile Internet Logische Architektur 4

5 Airport Info provide your passengers with their personal airport guide Airport Info is designed to supply various types of information about the airport and surroundings. Through integration with companies providing services to the airport, it is possible to offer complete information on the partners, their promotions and news. The possibility of direct marketing enabling context sensitive and location based messages is a powerful tool for reaching travelers. The module covers the following areas: Passenger navigation to the desired airport locations Passenger tracking (with their permission) for the sending of information at the most relevant time Delivery of information (ads) on various possibilities: shopping, dining, exhibitions etc. Travel Community net turn waiting time into a pleasure Travel Community Net was designed to entertain and turn waiting time into a pleasure. This module also provides considerable potential for gaining ancillary revenue. Additionally, by incorporating social networking it provides a novel opportunity to target the new generation of passengers and gather vast amounts of up-to-date information. Travel Community Net opportunities: Single and multiplayer net gaming Mobile messenger, chat and forum with picture exchange option Music & video on demand IPTV Promotions and offers tailored to meet specific passenger needs (based on passenger profiles) Regional promotions - demonstrate to guests what happens in and around the airport Possibility of novel services (valet car parking, traffic info etc.) 5

6 How does Comarch Travel Assistant work in practice? Scenario 1 optimize passenger flow reduce delays Minimize passenger stress Lets imagine a passenger on the way to the airport. He has already checked in but still may not arrive on time at the gate. Heightened stress levels make the beginning of the journey unpleasant. What if the boarding time or gate changes? What if it takes too long to find the gate? He has never flown from that airport and is not sure what to expect. Then he receives an SMS with detailed information about terminal and gate number as well as estimated boarding and departure time. He s also advised to use the navigation service to quickly reach the departure gate. After arriving at the airport, he follows these instructions and takes the shortest route to his destination point that is displayed on his mobile device. It was a close call but he makes it on time. In this way the traveler is able to easily reach the departure gate and have a more comfortable beginning to his journey. On the other hand, the airline and airport benefits from better passenger flow meaning fewer delays caused by late passengers. 6

7 Scenario 2 Scenario 3 heighten passenger satisfaction Increase ancillary revenue Brand promotion Another passenger is waiting for their connecting flight. The planned departure time is in five hours. They log into the CTA system and check all their flight information. They know the terminal, gate, boarding time, flight number and location of the gate. The only thing left now is to plan what to do with the remaining time. focus on a new generation of travelers offer modern services Let s imagine that a 17 year old, traveling alone without any friends or family, is waiting for a flight. They have two hours to spare before the flight s departure. They have just bought some gifts in the duty-free zone, what else can they do with the remaining time? They would like to chat with some friends. Having opted to receive special offers, they check their messages after landing and find a 10% discount coupon for duty free shopping. Satisfied with the offer, they spend the next hour shopping. The remaining four hours can be spent leisurely visiting interesting places in the airport. Travelers can find various information about places worth seeing and activities worth doing. The system displays information about current and future events in and around the airport such as events, exhibitions, current promotions, VIP arrivals and concerts. Everything can be customized according to a passenger s profile. As boarding time approaches, they receive information that their flight will be delayed by an hour. It happens to be a nice coincidence as they were in the middle of the movie at the airport theater. After hours of being entertained the passenger is notified of the imminent flight, its new gate, boarding time and estimated departure and arrival time. In that case, they log into the system to check if any of their friends are currently at the airport. Unfortunately, nobody is available at the moment, one friend that is also at the airport just proceeded to the boarding gate. In this situation, they can search for other people who have nothing to do, have similar interests and are willing to chat. They invite a selected user to engage in a conversation. Both travelers have their profiles in the system and can easily see what the other person looks like, what interests they have, the number of countries they ve visited, flight statistics and a gallery. Noticing that they both have the same amount of time to wait, they decide to meet each other and go to an airport restaurant to drink some coffee, eat some cake and simply discuss their common interests. 7

8 Comarch Headquarters Al. Jana Pawla II 39 a Krakow Poland phone: fax: info@comarch.pl Comarch Inc. 10 W 35th Street Chicago, IL United States phone: fax: info@comarch.com Comarch Software AG Chemnitzer Str Dresden Germany phone: fax: info@comarch.de Comarch OOO Prechistenskiy Pereulok 14/ Moscow Russia phone: Poland Gdansk, Katowice, Krakow, Lublin, Lodz, Poznan, Szczecin, Warsaw, Wroclaw Belgium Brussels France Lille Germany Dresden, Frankfurt/Main Lithuania Vilnius Panama Panama City Russia Moscow Slovakia Bratislava UAE Dubai Ukraine Kiev, Lviv USA Chicago, Miami Comarch is a leading Central European IT business solutions provider specializing in forging business relationships that maximize customer profitability while optimizing business and operational processes. Comarch s primary advantage lies in the vast domain of knowledge accumulated in and applied to our software products. These products incorporate highly sophisticated IT solutions for businesses in all vertical sectors. Comarch has a multinational network of offices employing over 2800 highly-experienced IT specialists in Europe, the Middle East and the Americas. Comarch Spółka Akcyjna with its registered seat in Kraków at Aleja Jana Pawła II 39A, entered in the National Court Register kept by the District Court for Kraków-Śródmieście in Kraków, the 11th Commercial Division of the National Court Register under no. KRS The share capital amounts to 7,960, zł. The share capital was fully paid, NIP Copyright Comarch All Rights Reserved. No part of this document may be reproduced in any form without the prior written consent of Comarch. Comarch reserves the right to revise this document and to make changes in the content from time to time without notice. Comarch may make improvements and/or changes to the product(s) and/or programs described in this document any time. The trademarks and service marks of Comarch are the exclusive property of Comarch, and may not be used without permission. All other marks are the property of their respective owners. EN