RURAL TOURISM WORKSHOP. Workshop 1: Tourism Visioning S3llaguamish - Sauk River Valleys Pandion Consul3ng & Facilita3on

Transcription

1 RURAL TOURISM WORKSHOP Workshop 1: Tourism Visioning S3llaguamish - Sauk River Valleys Pandion Consul3ng & Facilita3on

2 Pandion Consul3ng & Facilita3on

3 Facilitators Joey Pauley Dan Moore Maureen Seeley

4 AGENDA DAY 1: TOURISM VISIONING 9:00 AM - 4:00 PM Welcome & Introduction Case Studies Current Initiatives Lunch [12:00-1:00] Creating Regional Story Visioning

5 KEY TAKEAWAYS Create regional story to be used in product development and marketing Define and name region Create vision for region looking 5, 10 and 15 years out Build relationships with local businesses, stakeholders, and government

6 WHAT ARE YOUR GOALS? Introduce Yourself to Table: Name and Company / Org What are your goals?

7 WHY RURAL TOURISM?

8 GDP=10.7%+ WHY? Rapidly Growing Industry

9 Travel & Tourism Industry Employs 260+ million people worldwide Each day, travelers spend more than $2 billion $19.5 Billion in Washington State $993 Million in Snohomish County* 10,340 Jobs in Snohomish County* *Dean Runyan Associates 2015

10 Rural vs. Urban Impact Travel Generated Employment as a % of Total Employment Urban* All Other 0% 1% 2% 3% 4% 5% 6% 7% Oregon Travel Impacts , Dean Runyan Associates

11 EXPERIENTIAL TRAVEL ECO-TOURISM OUTDOOR * CULTURAL RECREATION TRAVEL AGRI- TOURISM # CULINARY TOURISM ADVENTURE TRAVEL TOURISM ECOSYSTEM

12 SNOHOMISH COUNTY - RIPE FOR TOURISM

13 CASE STUDIES

14 Case Studies MODELS OF RURAL TOURISM DEVELOPMENT

15 Case Study: Saguenay, Quebec, Canada

16 Case Study: Saguenay, Quebec, Canada

17 Case Study: Saguenay, Quebec, Canada Industry forestry, aluminum, agriculture Part of Plan Nord/Programme ACCORD Tourism assets identified Aboriginal and cultural tourism Eco and adventure tourism Sépaq

18 Case Study: Saguenay, Quebec, Canada

19 Case Study: Saguenay, Quebec, Canada Keys to Success Partnerships & collaboration Community engagement Developing high-quality infrastructure Focusing on distinctive attractions and products Investing in human-resource training and management Promoting and marketing the destination

20 CASE STUDY: BAKERSVILLE & HAYESVILLE, NC

21 CASE STUDY: BAKERSVILLE & HAYESVILLE, NC Two small mountain towns Both have limited population & financial resources One dealt with natural disaster The Strategy Building infrastructure & capacity Revitalizing downtown Tourism through events & festivals

22 BAKERSVILLE & HAYESVILLE - OUTCOMES In Bakersville, Four new businesses and nine new jobs are attributed to the construction of the Cane Creek Walk. From 2003 to 2007, 10 vacant downtown buildings were occupied by new art galleries, restaurants or service businesses. In 2006, the Rhododendron Festival attracted between 2,000 and 3,000 visitors. The Rhododendron Festival is responsible for bringing $750,000 in grant funding resulting in new businesses and jobs. In Hayesville: In 2006, a new butcher shop, bookstore, coffee shop and several new service businesses moved into the downtown square. Two old auto service stations at the main entry to town have been renovated and remodeled into a gourmet restaurant and a furniture retailer, improving the appearance of the community s gateway.

23 CASE STUDY: BAKERSVILLE & HAYESVILLE, NC Why successful? Capitalizing on assets location & attraction Deep sense of shared heritage & culture Community ownership & initiative Partnerships to spread work across groups and individuals Integration of newcomers & ideas

24 Case Study: Oregon - Yachats, Waldport & Seal Rock Travel Oregon Video: hdps://

25 CURRENT INITIATIVES

26 CURRENT INITIATIVES City of Stanwood Deborah Knight, City Administrator Ellen Hiatt, Marketing and Communications Consultant

27 CURRENT INITIATIVES North Mountain Bike Park Yvonne Kraus, Executive Director, Evergreen Mountain Bike Alliance Dan Rankin, Mayor of Darrington

28 Darrington Mountain Bike Park North Mountain Project Overview February 29, 2016

29 Who We Are Evergreen Mountain Bike Alliance is... The Na3on s largest State-wide mountain bike organiza3on Commided to our mission of crea3ng and protec3ng sustainable mountain biking opportuni3es in Washington State Dedicated to making Washington a beder place to ride A membership based non-profit, with more than 2,300 members Headquartered in Seadle, with 7 Regional Chapters: Cold Creek (Vancouver) Central (Wenatchee) East (Spokane) Methow (Winthrop) West Sound (Kitsap) Orcas Island Ellensburg Tri-CiBes Walla Walla

30 Where We Are

31 What We Do 1. Build & Maintain Trails 2. Advocacy 3. Education 4. Build Community!

32 Goal: Make Darrington THE Place to Ride! Evergreen Mountain Bike Alliance is working with DNR to complete: A purpose-built Mountain Bike Park on North Mountain Skills Park: ~3 miles of trails Cross Country and Down-Hill Trails: ~14 miles

33 Mountain Bike Park Timeline Phase 1: Skills Park -Design: January March Construc3on: March - September 2016 Phase 2: MulH-Level Cross Country and Down Hill Trails -Beginner, Intermediate, Advanced -Design: May September Construc3on: September 16 July 2017

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35 Initial Skills Park Design Concept

36 Next Steps & How to Get Involved Hiring Local Crew: Project Manager: -Mark Lovejoy: Hire ~6-8 trail builders Interviews happening now! Engage WCC crews: summer & fall 2016 Engage youth in trail work par3es Trail naming with community members Engage broad community with site tour during Darrington Bluegrass Fes3val! VOLUNTEER! Mike Sidwell: -June : Na3onal Trails Day - Darrington Strong -Mul3ple volunteer work par3es this summer

37 Thank you!

38 CURRENT INITIATIVES Whitehorse Trail Sharon Swan, Principal Park Planner, Snohomish County Parks & Recreation

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53 CURRENT INITIATIVES Centennial Trail Kristin Kinnamon, President, B.I.K.E.S. Club of Snohomish County Mark Everett, Owner, Velo Sports in Arlington

54 CURRENT INITIATIVES

55 CURRENT INITIATIVES

56 CURRENT INITIATIVES Summer Meltdown Festival Josh Clauson, Founder Brian Pernick, Adventure Cascades

57 CURRENT INITIATIVES

58 CURRENT INITIATIVES Meltdown Festival

59 CURRENT INITIATIVES Meltdown Festival

60 LUNCH

61 WHAT IS YOUR STORY?

62 WHAT IS YOUR STORY? CREATE AUTHENTICITY THROUGH: SENSE OF PLACE PASSION PURPOSE STORYTELLING

63 WHAT IS YOUR STORY? Saguenay, Quebec

64 WHAT IS YOUR STORY? Saguenay, Quebec A region of 3mber & industry transformed into Adventure Travel hot-spot

65 WHAT IS YOUR STORY? Saguenay, Quebec A region of 3mber & industry transformed into Adventure Travel hot-spot Bakersville and Hayesville, NC

66 WHAT IS YOUR STORY? Saguenay, Quebec A region of 3mber & industry transformed into Adventure Travel hot-spot Bakersville and Hayesville, NC Small town culture and scenery

67 WHAT IS YOUR STORY? Saguenay, Quebec A region of 3mber & industry transformed into Adventure Travel hot-spot Bakersville and Hayesville, NC Small town culture and scenery Oregon Coast

68 WHAT IS YOUR STORY? Saguenay, Quebec A region of 3mber & industry transformed into Adventure Travel hot-spot Bakersville and Hayesville, NC Small town culture and scenery Oregon Coast Where the forest meets the sea

69 VISUALIZATION ACTIVITY 1 Close your eyes

70 ACTIVITY: CREATING A REGIONAL STORY Step 1: Record the results in your workbook Step 2: Form Smaller Groups (4-6) Step 3: Compare experiences Additional Considerations: What commonalities existed between people in your group? Have you had a similar experience elsewhere in the world?

71 WHAT IS YOUR VISION? Visioning generates a common goal, hope, and encouragement; offers a possibility for fundamental change; gives people a sense of control; gives a group something to move toward; and generates crea3ve thinking and passion

72 WHAT IS YOUR VISION? Saguenay, Quebec

73 WHAT IS YOUR VISION? Saguenay, Quebec Vibrant tourism all year

74 WHAT IS YOUR VISION? Saguenay, Quebec Vibrant tourism all year Bakersville and Hayesville, NC

75 WHAT IS YOUR VISION? Saguenay, Quebec Vibrant tourism all year Bakersville and Hayesville, NC Preserved heritage and values

76 WHAT IS YOUR VISION? Saguenay, Quebec Vibrant tourism all year Bakersville and Hayesville, NC Preserved heritage and values Oregon Coast

77 WHAT IS YOUR VISION? Saguenay, Quebec Vibrant tourism all year Bakersville and Hayesville, NC Preserved heritage and values Oregon Coast Opportunity for youth to stay

78 VISUALIZATION ACTIVITY 2 Close your eyes

79 ACTIVITY: A VISION FOR THE FUTURE Step 1: Record the results in your workbook Step 2: Form Smaller Groups (4-6) Step 3: Compare experiences Step 4: Create unified story and vision for your group Additional Considerations: What commonalities existed between people in your group? What made your experience world class? How do you come to consensus without compromising?

80 ACTIVITY: STILLY-SAUK UNIFIED Step 1: Form smaller groups Step 2: Complete Story-Vision worksheet Step 3: Fill out note card completing the following sentences: The Stilly-Sauk Region is Our Vision for the Stilly-Sauk Region is Additional Considerations: Who is not here that should be represented? How does your story & vision fit with other regions in the county? How does your story & vision fit with other industries in your area?

81 Next Steps

82 NEXT WORKSHOPS Tuesday, March 1-8:30 am - 4:00 pm Workshop 2: Tourism Planning Monday, March 28-8:30 am - 4:00 pm Workshop 3: Subject Area Workshop (1) Monday, April 11-8:30 am - 4:00 pm Workshop 4: Subject Area Workshop (2) Monday, May 16-8:30 am - 4:00 pm Workshop 5: Subject Area Workshop (3) Monday, May 23-10:00 am - 4:00 pm Workshop 6: Accountability & Action Planning

83 Thank you!