Ellicott City ULI Baltimore. Jan , Technical Assistance Panel. Ellicott Irvington City Technical Assistance Panel January 11-12, 2017

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1 Ellicott City ULI Baltimore Technical Assistance Panel Jan , 2017 Ellicott Irvington City Technical Assistance Panel January 11-12, 2017

ULI s Mission: To promote leadership in the responsible use of land to create and sustain

2 About ULI - What We Do The Urban Land Institute (ULI) is a nonprofit research and education organization that focuses on issues of land use and real estate development. ULI s Mission: To promote leadership in the responsible use of land to create and sustain thriving communities worldwide 2 Ellicott Irvington City Technical Assistance Panel January 11-12, 2017

3 About ULI - Who We Are With over 40,000 members worldwide, the heart of the ULI experience is an open exchange of ideas, networking opportunities, and the ability to work with the leaders of the land use industry. Members include: Developers Builders Engineers Attorneys Brokers Planners Market Analysts Investors, and Financiers Academicians Architects and Designers Public officials 33

4 Ellicott City TAP ULI Baltimore Leadership -Kim Clark, District Council Chair, Baltimore Development Corporation -Josh Neiman, Chair for Mission Advancement, Hybrid Development -Josh Halbedel, Treasurer, Maryland Land Real Estate Advisors -Sean Davis, MRA/GTA, Governance Chair ULI Baltimore Staff -Lisa Norris, District Council Coordinator -Danielle Dunlap, Senior Associate

5 Ellicott City TAP Your TAP Chairperson Brad Rogers, Advanced Placemaking Your Panel Members Chris Borgal, Peterson Companies Special Secretary Jimmy Rhee, Governor s Office of Minority Affairs Kelly Ennis, The Verve Partnership Lehr Jackson, Consultant Matthew Fitzsimmons, Hord Coplan Macht Rebecca Murphy, RCM Consulting Charlie Duff, Jubilee Baltimore

6 Ellicott City TAP HCEDA requested ULI Baltimore to address a series of questions including: What Does Ellicott City Want to Be? What Retail Mix Should it Have? What Do We Need To Do To Make This Happen?

stakeholders Community Meeting Community discussions of the

7 Ellicott City TAP- Day One Tour the Main Street Walking Tours Meetings with Community Stakeholder Interviews Over 40 stakeholders Community Meeting Community discussions of the three key topics Working Dinner to Discuss and Plan for Presentation

8 Ellicott City TAP Day Two Tour of Courthouse Meeting with County Representatives Discussions of the three key topics Public Presentation

9 Question 1: What Does Ellicott City Want To Be?

10 What We Heard UNIQUE HISTORIC BEAUTIFUL AUTHENTIC

11 VISION PLAN

12 The Location

13 Ellicott City Main Street

14 Ellicott City Main Street Irvington Technical Assistance Panel

15 Ellicott City Main Street

16 Ellicott City Courthouse

17 Ellicott City Station

18 Ellicott City Lot D

19 Ellicott City Lot D

20 Frederick, MD

21 Frederick, MD

22 St. Michaels, MD St mike

23 Hampden Neighborhood, Baltimore, MD

24 Manayunk, PA

25 Europe

26 Europe

27 Urban Art Installments

29 Ellicott City Main Street

30 Ellicott City Station

32 An Ellicott City Acropolis

33 Ellicott City Streetview

34 Ellicott City View

36 Ellicott City Lot D

37 Ellicott City is a relevant upscale, vibrant commercial corridor destination that leverages charming and unique assets.

38 Question 2: What retail do we need?

39 Unique Destination Historic Ellicott City is a unique destination retail experience undergoing a rebirth as a result of the 2016 flood.

40 Successful Retail Successful, quality retail environments always offer: Signature Anchors Balanced mix of dining, fashion, gift/specialty, and entertainment Pedestrian-friendly design

41 Ellicott City Retail Opportunities Build off existing strengths and assets Add regionally identifiable retail and restaurant anchors in a balanced way to serve as a revitalization catalyst Frederick, MD - VOLT Restaurant was that regionally recognizable draw

42 Main Street into Three Subdistricts Upper Main, Mid-Main, Lower Main Creates distinctive yet integrated areas Provides location identity for retailers Contribute to the overall Historic EC experience Structured around existing architectural features intersections Provide natural transition points

43 Pedestrian Safety Emphasis on pedestrian safety and experience Improved wayfinding and signage Environmental design and improved streetscaping Convenient, adequate parking, including on-street parking, where deemed feasible Improved traffic management planning

44 Upper Main Subdistrict Ellicott Mills Drive to Old Columbia Pike Residential services specialty/gourmet market, hardware store Family restaurant Bookstore Pottery/Family oriented activity Visitor Center Housewares, Clothing

45 Mid-Main Street From Precious Gifts, Taylor s to Caplan s Department Store Salon and Spa Cultural venue (Ex. Ellicott City Cinema, Creative Alliance) Barre/Pilates/Fitness Studio Barbershop (Ex. Quintessential Gentleman) Cigar/Whiskey Bar Unisex clothing (Ex. Orvis) High-end gift/specialty shop (Greetings and Readings, Alex and Ani)

46 Lower Main Street From Caplan's to Train Museum Locally focused - makers, antiques Ethnic food Running Store Vinyl/Record Store Gallery Diner/Breakfast - Bob and Edith s, Towson Hot Bagels Speakeasy/High End Cocktail Bar

47 Lower Main Street "Transforming and Reclaiming the River Space Pop up retail, quick food - ice cream Farmer s Market/Maker s Markets Outdoor space for weekend-only concerts, festivals, food trucks Regular programming tied to rebuilding efforts that is branded and sponsored, and highlights new/returning retail.

48 Outdoor Markets & Programming

49 Pop-Up Dining & Retail

50 A Unique Outdoor Ellicott City Experience

51 Question 3: What Do We Need To Do To Make This Happen?

52 A Call to Arms Action is impossible without organizations vested with the authority to act.

53 What are the critical institutions capable of taking action?

54 A Call to Arms 1. Howard County 2. Ellicott City Partnership 3. Major Property Owners 4. Inter-Jurisdictional Task Force

55 A Call to Arms Howard County Role: Master Plan, Infrastructure Construction, Protect Interests of Citizens Constituents: Ellicott City Residents and Businesses Tools: Master Planning Process; Capital Improvements; Budget; Agency Programs

56 A Call to Arms Ellicott City Partnership (ECP) Role: The voice for Ellicott City; Implementers of the Vision: To preserve the heritage and vitality of Historic Ellicott City while enhancing and creating economic growth. Constituents: Ellicott City Residents and Businesses Tools: Establish Community Standards; Incentivize Professional Behavior; Branding; Marketing; On-The-Ground Improvements.

57 A Call to Arms The Three Major Property Owners Role: To Harness their Assets to Achieve a Shared Vision, and Coordinate With One Another. Constituents: For Howard County, Citizens and Businesses; for Two Private Owners, Themselves as Responsible Property Owners. Tools: Real Estate Assets; Public-Private Partnerships (P3); Active Coordination.

58 A Call to Arms Inter-Jurisdictional Task Force Role: Achieve Common Interests Across the Border in the Patapsco Valley Heritage Area (Especially Catonsville/EC). Constituents: Citizens of Both Counties. Tools: Joint Planning, Shared Marketing, Infrastructure, P3, and Valuable County Assets.

59 What Can These Institutions Do?

60 Howard County: What Can It Do? Pedestrian Safety Pedestrian Safety

61 Howard County: What Can It Do? Wayfinding and Signage

62 Howard County: What Can It Do?

63 ECP: What Can It Do?

64 ECP: What Can It Do? Learn To Lead

65 ECP: What Can It Do?

66 ECP: What Can It Do?

67 ECP: What Can It Do?

68 Major Property Owners: What Can They Do?

69 Major Property Owners: What Can They Do?

70 Major Property Owners: What Can They Do?

71 A Call to Arms And For Everyone Else: Stay Involved Set High Standards Expect More Demand Leadership Spend Your Money

ULI Ellicott City TAP

ULI Ellicott City TAP January 11-12, 2017 An Urban Land Institute Technical Assistance Panel Aim High Prepared by ULI Baltimore For the Howard County Economic Development Authority ELLICOTT CITY TAP Acknowledgments