Fundraising Training. WTA Board Retreat October 24, Washington Trails Association 1

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1 Fundraising Training WTA Board Retreat October 24, 2009 Washington Trails Association 1

2 Charitable Giving in the US Foundations, 13% Corporations, 5% Individuals, 82% Washington Trails Association 2

3 How WTA is Funded Earned/ Services 25% Endowment 1% Other 2% Grants 7% Individuals 57% Corporate 8% Washington Trails Association 3

4 What is Development Fundraising vs. Development Meeting annual revenue goals requires a longer-term approach to build donor loyalty Washington Trails Association 4

5 Development Cycle Thank, inform, inspire, invite (again) Identify Potential Donor Donor Cycle Ask them to invest $ Build the relationship (inform, inspire, invite them to get involved) Washington Trails Association 5

6 Our Focus Board, Staff, Major Donors & Volunteer Leaders Current Members & Volunteers Web users & others served by WTA People formerly in the inner circles Washington hikers Washington Trails Association 6

7 Giving Pyramid Fireside Leadership Circle (11 members - $5,000+) & Planned Giving Fireside Circle Giving (303 members - $500-4,999) Membership Renewals & Special Contributions (5,980 members - $40-499) New Member Giving (1,625 members) Washington Trails Association 7

8 Developing Loyal Fireside Circle Members Show appreciation (for their $, values, and connection to mission) Show them how they are making a difference Offer a sense of belonging Offer opportunities for engagement in the mission Washington Trails Association 8

9 Fireside Circle 2010 Q1 Q2 Q3 Q4 Annual Fireside celebration Annual work party Summer cycle members asked to renew giving Annual hike Ice Cream Social hikes to work party locations Year-end cycle members asked to renew giving Washington Trails Association 9

10 Board Buddies Establish a personal connection Show appreciation Make a peer-to-peer request to give Washington Trails Association 10

11 Board Buddies Give before you get Be passionate Listen Make a specific request Don t take no personally Say thank you Follow up Washington Trails Association 11

12 Making the Case WTA hosted dozens of work parties at Beacon Rock and Iller Creek this year. WTA volunteers contributed 4,252 hours of trail maintenance in the Methow this year more than double our goal. WTA led 14 Youth Volunteer Vacations this year. So what? Washington Trails Association 12

13 Making the Case WTA opened the way for families to explore places like Hardy Ridge in Beacon Rock State Park and Spokane s Iller Creek Conservation Area with the construction of brand new trails. WTA volunteers helped clear the path literally for a seasoned backpacker to wander far into the Pasayten Wilderness. You gave a high school student the experience of a lifetime on a Youth Volunteer Vacation in the Alpine Lakes Wilderness. Washington Trails Association 13

14 Making the Case This year, WTA volunteers contributed 85,000+ hours to repair and maintain hundreds of miles of hiking trails statewide our biggest year ever. In 2009, we spoke up for hikers on funding, wilderness protection, and safer trails with the help of 1,500 volunteers in our Trail Action Network. WTA s website served 400,000 visitors in the last year. So what? Washington Trails Association 14

15 Making the Case Your favorite trail is in better condition thanks to the work of WTA volunteers. WTA helped prevent the closure of as many as 40 Washington State Parks due to budget cuts. You helped tens of thousands of people get started hiking and exploring the outdoors. Washington Trails Association 15

16 Making the Case Find out what the donor cares about Focus on what you re passionate about Describe how the donor can make a difference Washington Trails Association 16

17 Making the Case Find out what the donor cares about Focus on what you re passionate about Describe how the donor can make a difference Washington Trails Association 17