Taking Fiji AgriTourism Foward
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- Alice Harper
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1 Taking Fiji AgriTourism Foward SUVA, 24 th April 2018 Vili Caniogo, Adviser/Team Leader Pacific APP
2 Recap: Existing Policy Settings MITT: Fiji Tourism Strategy 2021 Section 17 is about linking Agriculture to the Tourism Industry MAF: Fiji 2020 Agriculture Sector Policy Agenda (p67,83 various linking to tourism) National : The Fiji Government s new 5 and 20 year National Development Plan recognises the need for stronger linkages between Tourism and Agriculture
3 Other Big Drivers 1. Regulation MoH Food Safety Act 2. Increasing Globalised world / Information 3. Push for product standards/certification/traceability etc
4 Recap: Outcomes of National Workshops 1] Coherent Plan for Fiji Agritourism needed 2] Establishment of a national mechanism to take forward Agritourism 3] Advocacy/elevation at the highest levels
5 The Agritourism Document 1] Broad Parameters What is it? Framing Document Agenda/Plan/Strategy/Framework Duration : 5 years/10 years Broad KRAs/themes fits a longer duration as they stay constant
6 (1) Food Supply to Hotels/Culinary (Food) The Scope (2) Farm Visits/Farm Stays (Authentic Experience) (3) Enabling Environment (Finances, Policy etc)
7 Policy Space who is doing what? Supply Issues incl: Consistent Production & Supply, R&D Post Harvest etc Lack of Value Addition Market Intermediation Food Standards Agriculture 2020 Agenda (National Crop Plan. National Livestock Plan etc) Agritourism Issues Include Access to local food Chefs training Tourists training/involvement Financing Information to suppliers Demand Fiji Tourism Plan 2021, FHTA, Tourism Fiiji etc ENABLING ENVIRONMENT CAPACITY & KNOWLEDGE MGMT DRM
8 A New Vision Vision Statement: (Desired End-State) A one-sentence statement describing the clear and inspirational longterm desired change resulting from collective programs, initiatives and events for (AgriTourism) Bold/ Idealistic/ Authentic
9 Examples Oxfam: A just world without poverty (5 words) National Multiple Sclerosis Society: A World Free of MS (5) The Nature Conservancy: To leave a sustainable world for future generations. (8) Make-A-Wish: That people everywhere will share the power of a wish (10)
10 Habitat for Humanity: A world where everyone has a decent place to live. (10) San Diego Zoo: To become a world leader at connecting people to wildlife and conservation. (12)
11 Suggested Key Themes / Key Result 1. Technical Assistance Facility Includes : Food Safety Value Addition /Processing R&D /Market Intelligence Product /(Farmstay) Standards DRM investments Areas Goal: - To promote high quality products, diversification and quality assurance across all food and services within the agritourism sector.
12 2. Capacity Building/Institutional development Farmer Training, Chef Training Farm to Table VC training Farmer Groups SME pathways Chef platforms Culture/Handicraft/Heritage platforms Branding Goal: Enhance the contribution of local food supply and overall farm incomes from tourism through targeted training and knowledge exchange programs
13 3. Enabling Environment (policy, legal, business, infrastructure) Policy Incentives (finance/fiscal, women, industry, product, land etc) Information, data and technology Special Purpose Fund subsidy for processing equipment, technology etc. National recognition/award systems Innovative policies /pathways to promote PPPs, youths, women, provinces and communities Goal Establish a clear, accountable policy, regulatory and business environment that is inclusive of all communities.
14 4. Sustainable Natural Resource Management (Assets) Local Food /Medicinal Systems Reefs, Fisheries Aquaculture Forestry / Forest Parts DRM Goal : Sustainable NRM Management and utilisation. Green environment!
15 Goal - Create a multi-sector Platform that will lead Fiji agritourism, promote pathways for people, secure our natural resources and contribute to national / SDGs. 5. Governance/Organisational Strengthening Integrated approach for MITT, MAF, Private sector The establishment of a new National AgriTourism Body Database/ repository Cross Sectoral Linkages
16 Broad Outline Fiji Agritourism Partnerships Agenda Vision Mission The Goals Narrative: Rationale, Scope, Status etc KRA 1 KRA 2 KRA 3 KRA 4 KRA 5: Governance/Instiution Budget M&E Framework
17 Phasing In (i) 10 year Agenda 1 st year preparatory (2) Preparatory Phase : 2017-June 18 - Started National Consultations Farmer- Hotel Events Research Programs CTA Submission (Mereia)
18 Low hanging Fruit Working /Steering Committee interim Establish a repository (or website) for information and to promote visibility Interim Submission to Budget 2018 Take to Partners and private sector Advocacy campaign and launch (Results Based approach ) Draft Document Mid-June 2018 Formal launch tbc by Committee.
19 END
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