LETS GROW ABORIGINAL TOURISM
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1 , LETS GROW ABORIGINAL TOURISM
2
3 OUR VISION?
4 WAITOC VISION Help create a vibrant authentic Aboriginal tourism industry as an integral component of Western Australia s tourism industry.
5 WAITOC MISSION Educate, mentor and facilitate partnerships to increase the size and quality of the Aboriginal Tourism industry in Western Australia.
6 WAITOC MEMBERS WAITOC has 122 members who are operators of Aboriginal Tourism businesses in Western Australia.
7 WAITOC MEMBERS table
8 KEY WAITOC PARTNErS Australian Tourism Export Council (ATEC), Aboriginal Tourism British Columbia, World Indigenous Tourism Australia, Tourism Council WA, Experience Perth and Australia s South West.
9 KEY WAITOC SPONSORS Tourism Western Australia, Government of Western Australia Department of Regional Development and Royalties for Regions.
10 Whats aboriginal tourism?,
11 Accommodation
12 Cultural Tours And Centres
13 Art
14 Fashion And Retail
15 Gourmet Cuisine
16 Festivals & Events
17 Performing Arts
18 Other Attractions
19 REGIONS
20 AUSTRALIAS NORTHWEST,
21 Coral Coast
22 Golden Outback
23 Experience Perth
24 AUSTRALIAS SOUTH WEST,
25 70% Market Concentration 70% of all tourism business happens in the Perth and SouthWest regions.
26 WAITOC PROBLEM Only 25% of WAITOC members are Aboriginal Tourism operators based in the Perth and SouthWest regions - the key tourism market.
27 Current Perception The current perception amongst consumers and the tourist trade is that Aboriginal Tourism experiences only happen in the Outback.
28 Corporate Engagement To help grow the Aboriginal Tourism industry, WAITOC is starting a process of engagement to increase the level of Corporate and Private sector involvement, participation and partnership with WAITOC, its operators and with the Aboriginal Tourism sector in Western Australia in general.
29 WHAT CAN CORPORATES DO?
30 Sponsorship WAITOC, members and WAITOC Events.
31 Partnership With WAITOC or with specific members.
32 Reconciliation Action Plans WAITOC can be engaged to assist Corporates with the implementation of their RAP s.
33 New Product Development Work with WAITOC to develop new products or services to suit the specific needs of your company.
34 New Market Development Work with WAITOC to help develop new markets for WAITOC members to supply their products to.
35 Help achieve accreditation Help a specific WAITOC member to achieve Tourism Council Accreditation or Eco-Tourism Accreditation as a key step to growing the business and the industry.
36 Help become Export Ready Assist a specific WAITOC member to improve their internal and external processes to achieve Export Ready classification. The Australian Tourism Export Council (ATEC) provides support to WAITOC members who are Export Ready.
37 Schools Program Work with WAITOC to help encourage more schools to experience Aboriginal Tourism experiences as part of their education.
38 Sponsorship Opportunities WAITOC (Admin) Specific Operators WAITOC Events or Member Events Regional Showcase Kambarang Gourmet event
39 Kambarang Gourmet Event Highly successful event featuring renowned Aboriginal chefs Mark Olive and Josh Whiteland Interest from Heston Blumenthal and Noma restaurant (Denmark) Run alongside the Margaret River Gourmet Escape in late 2014 Next event in November 2015
40 REGIONAL ShowCase These half-day or one-day showcase events will be used to focus on Aboriginal Tourism one particular region at a time Provide Corporates, Government departments and the Tourist trade with the opportunity to meet WAITOC members operating in the region Foster contact and engagement Sponsorship can be financial, in-kind or by association City of Perth, Experience Perth, Perth Convention Bureau, Study Perth and Australia Southwest have all expressed interest
41 Partnership Opportunities Nurture a business Second an executive Cultural Leadership Immersion Introduction Experience Immersion
42 Corporate Product Development Dove-tail Corporate Packages Dove-tail Weekend Packages Designed for Specific Markets Chinese delegations Other
43 Corporate Market Development Corporate Hospitality services Corporate Function Catering Packaged Food Products Art and Craft Products (Auctions)
44 Forte Hospitality Able to provide Corporate Hospitality and Catering in Perth and the South West region Opportunity to be a partner in an Aboriginal Owned hotel to be built in Perth
45 , Maxs Black Gourmet Bush Foods Unique and delicious range of Gourmet Bush Foods Opportunity to supply to Corporates and mine-site caterers Opportunity to partner with established food marketer and distributor to the Gourmet supermarket trade
46 Corporate SUPPORTERs Annual Corporate Supporter fee is $880 Corporate Supporters engage in a process with WAITOC to see if there are other ways they can work together to help grow Aboriginal Tourism Many additional benefits
47 NEXT STEP We d like to provide you with our WAITOC Corporate Engagement Brochure and follow up with you next week to establish your interest in becoming a Corporate Supporter and to discuss your possible engagement in more detail.
48 ANY QUESTIONS?
49 THANK YOU
50
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