Advertising Opportunities 2012

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Silvia Bishop
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1 Advertising Opportunities 2012

2 Background Information In the last 5 years Ireland West Airport Knock s position has been further strengthened as Ireland s fourth International Airport with a major increase in the number of passengers using this facility Ireland West Airport Knock is the main international air access gateway for the West, North West and Midland regions of Ireland The airport has experienced rapid developments and the airport now serves more than 25 scheduled International destinations across Ireland, the UK and Europe. There are over 65 weekly flights with passenger numbers for 2011 expected to reach 650,000 With an estimated 1 million meeters and greeters passing through this airport on an annual basis, Ireland West Airport Knock offers the perfect opportunity to reach your target audience New services to Germany announced with Europes biggest airline, Lufthansa, starting May 2012 with new services to Barcelona, Frankfurt, Milan and Paris starting with Ryanair in march 2012

Route Network UK and Ireland New Edinburgh 3/week New Leeds 3/week London Stansted Daily London Luton Daily Birmingham 4/week Manchester 4/week East Midlands 4/week Bristol 3/wk Leeds Bradford 3/wk

3 Route Network UK and Ireland New Edinburgh 3/week New Leeds 3/week London Stansted Daily London Luton Daily Birmingham 4/week Manchester 4/week East Midlands 4/week Bristol 3/wk Leeds Bradford 3/wk Liverpool Daily London Gatwick Daily Europe Alicante 2/week New Barcelona 3/week Faro Algarve 3/week New Frankfurt Hahn 3/week Gran Canaria 1/week Lanzarote 1/week New Milan 3/week New Paris 3/week Tenerife 1/week New Dusseldorf 1/week

4 Passenger Profile Age Profile 35% Gender Profile 60% 30% 50% 25% 20% 15% 10% 5% 40% 30% 20% 10% 0% Under % Male Female Reason for Travel Length of Stay 50% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% Visiting Friends / Relatives 40% 35% 30% 25% 20% 15% 10% 5% 0% Business Holiday Work Other 1-2 days 3-5 days 6-7 days 8 days+ Source: Passenger survey Sept 2011 Base 1500 passengers

5 Advertising Opportunities Lightbox Advertising Snap Frame Advertising Outdoor billboards New Baggage Trolley Advertising Entrance / Exit Doors branding Airport Brochure Advertising Lift Door Advertising Car Park Ticket Advertising Car Park Barriers New Terminal Promotions Brochure Display Online Advertising

6 Lightbox Advertising Throughout Airport All passengers and meeters and greeters 841mm (w) x 1188mm (h) 2,000 per site per annum Your vibrant message can be delivered by brilliant and effective backlit photography and sharp graphics in our strategically located A0 sized display light boxes

Snap Frame Advertising Airport Bathrooms All passengers and A3 Portrait 7,500 per annum for 150 Snap Frames for 12 months 4,000 for 75 Snap Frames A3 Snap frames are an extremely effective way of

7 Snap Frame Advertising Airport Bathrooms All passengers and A3 Portrait 7,500 per annum for 150 Snap Frames for 12 months 4,000 for 75 Snap Frames A3 Snap frames are an extremely effective way of displaying posters and literature to your customers and to the thousands of people travelling through the airport. Made out of an aluminium frame and non-reflective PVC cover, this poster frameis a very durable display unit. A3 Snap Frames are located in high visibility areas throughout the airport in all bathrooms.

8 New Outdoor Billboards Front Wall x 4 All passengers and meeters and greeters 4600mm (w) x 2600mm (h) 5,000 per site per annum Promote your business with our new large billboard sites located in prime locations at front entrance to the airport Please note price excludes printing of banner advertisement

annum Your Advert Here View as you exit arrivals Your

9 New Outdoor Billboards Arrivals Exit Wall Passengers and meeters and greeters 4600mm (w) x 2600mm (h) 5,000 per annum Your Advert Here View as you exit arrivals Your Advert Here Please note price excludes printing of banner advertisement

10 New Outdoor Billboards Fire Station Wall x 4 adjacent to car park Passengers and meeters and greeters 3250mm (w) x 2000mm (h) 4,000 per site per annum Please note price excludes printing of banner advertisement

11 New Outdoor Billboards Fire Station Wall x 2 adjacent to car park Passengers and meeters and greeters 3250mm (w) x 2000mm (h) 4,000 per site per annum

12 New Outdoor Billboards Approach road into the airport Passengers and meeters and greeters On request 1,250 per site per annum Outdoor Billboard sites located on fence running along the approach road into the airport. Located in prime positions these sites offer excellent visibility for your brand with exposure to over 1m people combining passengers and meeters and greeters using the airport on an annual basis. Your Advert Here

13 New Outdoor Billboards Approach road into the airport Passengers and meeters and greeters On request 4,000 per site per annum 1 prime billboard site located facing oncoming traffic along the approach road into the airport. Located in prime position this site offers excellent visibility for your brand with exposure to over 1m people combining passengers and meeters and greeters using the airport on an annual basis. Your Advert Here

14 New Outdoor Billboards Opposite Main terminal Entrance Passengers and meeters and greeters On request 2,500 per site per annum 4 x prime billboard sites located on the fencing opposite the entrance to the main terminal adjacent to incoming traffic alongside the drop off area in front of the main terminal Located in prime position this site offers excellent visibility for your brand with exposure to over 1m people combining passengers and meeters and greeters using the airport on an annual basis. Your Advert Here

15 New Car Park Billboard Car park area beside exit gate Passengers and meeters and greeters 12ft x 8ft 3,500 per site per annum 2 x prime billboard sites located in the main airport car park. Located in prime position this site offers excellent visibility for your brand with exposure to over 1m people combining passengers and meeters and greeters using the airport on an annual basis. Your Advert Here

per annum Advertise your business on the back and front of our Airport

16 Baggage Trolley Advertising Quantity: Throughout Airport & Car Park Passengers and meeters and greeters 400mm (w) x 20mm (h) 125 Trolleys 1,000 per annum Advertise your business on the back and front of our Airport baggage trolleys. Trolleys are located and used in all prominent areas throughout the airport.

Entrance / Exit Doors Branding Airtport Entrance / Exit Doors Passengers and meeters and greeters On request 2,500 per annum 1,500 per six months Prime advertising opportunities located at the

17 Entrance / Exit Doors Branding Airtport Entrance / Exit Doors Passengers and meeters and greeters On request 2,500 per annum 1,500 per six months Prime advertising opportunities located at the entrance/exit doors to the departures and arrivals halls at Ireland West Knock offering exposure for your business to departing and arriving passengers as they arrive/depart the airport Your Branding here Your Branding here

Arrivals Door Branding Airtport Entrance / Exit Doors Passengers/meeters & greeters On request 2,500 per annum 1,500 per six months YOUR BRANDING HERE The arrivals area of the airport is one of the

18 Arrivals Door Branding Airtport Entrance / Exit Doors Passengers/meeters & greeters On request 2,500 per annum 1,500 per six months YOUR BRANDING HERE The arrivals area of the airport is one of the busiest areas at Ireland West Knock. The arrivals door remains closed until the Passengers enter the arrivals hall. Meeters and greeters gather here up to 30 minutes before flights arrive offering your business a prime advertising site to promote your brand and services

Airport Brochure Advertising Airport Quantity: Region wide and DL Page 10,000 Brochures 500 per edition There are 4 editions of the full colour Airport Guide produced each

19 Airport Brochure Advertising Airport Quantity: Region wide and DL Page 10,000 Brochures 500 per edition There are 4 editions of the full colour Airport Guide produced each year. 10,000 copies of the guide are printed and distributed to outlets throughout the region and on display throughout the airport offering region wide exposure for your business.

Lift Door Advertising Quantity: Ground Floor of Terminal Lift Passengers and meeters and greeters 3ft (w) x 6ft (h) 1 set of Lift Doors 1,250 per annum

20 Lift Door Advertising Quantity: Ground Floor of Terminal Lift Passengers and meeters and greeters 3ft (w) x 6ft (h) 1 set of Lift Doors 1,250 per annum Advertise and promote your business using high impact branding on the lift doors at the airport offering high end exposure to an annual audience of 1m plus

21 Car Park Ticket Advertising Quantity: On back of all car park tickets issued Passengers and meeters and greeters 85mm (w) x 53mm (h) 150,000 ticket run 500 Promote your business to 150,000 people with a customised promotional message/design on the backs of our Car Park Tickets

Car Park Barrier Advertising Quantity: Tailored advertisement on entrance/exit car park barriers All cars entering and exiting car parks 5 barriers in total 3000 per barrier for 12 months 5000 for

22 Car Park Barrier Advertising Quantity: Tailored advertisement on entrance/exit car park barriers All cars entering and exiting car parks 5 barriers in total 3000 per barrier for 12 months 5000 for two barriers for 12 months Promote your business with a customised message on our car park barriers. On exiting and entering our car park drivers attention is by nature focussed on the barrier equipment to ensure that they have correctly activated the machine. The multi colour illuminated boom is revolutionary and yet very simple...take a look at the video! Click Here to View a Sample Demo

Brochure Display Quantity: Brochure Display Units in Arrivals Hall and Main Terminal Arriving passengers and meeters and greeters DL and A4 Brochure sizes only

23 Brochure Display Quantity: Brochure Display Units in Arrivals Hall and Main Terminal Arriving passengers and meeters and greeters DL and A4 Brochure sizes only Unlimited 250 per annum Brochures will be displayed in prominent, high footfall areas throughout the airport and will be viewed by 1m+ passengers and meeters and greeters.

Terminal Promotions Departures Hall, Arrivals Hall,

greeters 150 per day Located in all areas of the

give your business the opportunity to interact with

24 Terminal Promotions Departures Hall, Arrivals Hall, Main Terminal Arriving passengers and meeters and greeters 150 per day Located in all areas of the Airport, promotions in prime passenger flow areas, give your business the opportunity to interact with the passengers and meeters and greeters travelling through the airport.

25 Online Advertising irelandwestairport.com statistics Current Visitor Statistics to irelandwestairport.com Yearly visits to Irelandwestairport.com - (2010) 601,219 Average weekly visitors to irelandwestairport.com - 12,000 Average weekly unique visitors - 8,500 Average weekly page views - 47,000 Most Popular pages: (Based on average weekly page views) Home Page - 19,000 Flight Information - 8,500 To and from the Airport - 1,375 Country of origin of visitors to irelandwestaiport.com (per month) Ireland - 39,654 Britain - 10,490 Note all statistics can be verified by Google Analytics

Type 1 120 (w) x 60 (h) 234 (w) x 60 (h) 468 (w) x 60 (h) 120 (w) x 600 (h) *For bookings of 1 year

26 Online Advertising Website Homepage 12,000 weekly visitors Pixels see below Banner Banner Type 1 Banner Type 2 Banner Type 3 Banner Type 4 Cost per 6 month Type 4 Type 3 Type 2 Type (w) x 60 (h) 234 (w) x 60 (h) 468 (w) x 60 (h) 120 (w) x 600 (h) *For bookings of 1 year or more 20% discount will apply **Detailed statistics on clicks per banner can be provided on monthly basis

27 Online Advertising Flight Information 8,500 weekly visitors Pixels see below Banner Banner Type 1 Banner Type 2 Banner Type 3 Banner Type 4 Cost per 6 month Type 4 Type 3 Type 2 Type (w) x 60 (h) 234 (w) x 60 (h) 468 (w) x 60 (h) 120 (w) x 600 (h) *For bookings of 1 year or more 20% discount will apply **Detailed statistics on clicks per banner can be provided on monthly basis

Online Advertising To and from Airport 2,500 weekly visitors Pixels see below Banner Banner Type 1 Banner Type 2 Banner Type 3 Banner Type 4 Cost per 6 month 400 200 150 100 Type 4 Type 3 Type 2 Type

28 Online Advertising To and from Airport 2,500 weekly visitors Pixels see below Banner Banner Type 1 Banner Type 2 Banner Type 3 Banner Type 4 Cost per 6 month Type 4 Type 3 Type 2 Type (w) x 60 (h) 234 (w) x 60 (h) 468 (w) x 60 (h) 120 (w) x 600 (h) *For bookings of 1 year or more 20% discount will apply **Detailed statistics on clicks per banner can be provided on monthly basis

Online Advertising Plan & Book Your Trip 1,500 weekly visitors Pixels see below Banner Banner Type 1 Banner Type 2 Banner Type 3 Banner Type 4 Cost per 6 month 300 200 125 100 Type 4 Type 3 Type 2

29 Online Advertising Plan & Book Your Trip 1,500 weekly visitors Pixels see below Banner Banner Type 1 Banner Type 2 Banner Type 3 Banner Type 4 Cost per 6 month Type 4 Type 3 Type 2 Type (w) x 60 (h) 234 (w) x 60 (h) 468 (w) x 60 (h) 120 (w) x 600 (h) *For bookings of 1 year or more 20% discount will apply **Detailed statistics on clicks per banner can be provided on monthly basis

Online Advertising Airport Guide 1,000 weekly visitors Pixels see below Banner Banner Type 1 Banner Type 2 Banner Type 3 Banner Type 4 Cost per 6 month 300 200 125 100 Type 4 Type 3 Type 2 Type 1

30 Online Advertising Airport Guide 1,000 weekly visitors Pixels see below Banner Banner Type 1 Banner Type 2 Banner Type 3 Banner Type 4 Cost per 6 month Type 4 Type 3 Type 2 Type (w) x 60 (h) 234 (w) x 60 (h) 468 (w) x 60 (h) 120 (w) x 600 (h) *For bookings of 1 year or more 20% discount will apply **Detailed statistics on clicks per banner can be provided on monthly basis

Online Advertising Destinations Guide 2,000 weekly visitors Pixels see below Banner Banner Type 1 Banner Type 2 Banner Type 3 Banner Type 4 Cost per 6 month 300 200 125 100 Type 4 Type 3 Type 2 Type

31 Online Advertising Destinations Guide 2,000 weekly visitors Pixels see below Banner Banner Type 1 Banner Type 2 Banner Type 3 Banner Type 4 Cost per 6 month Type 4 Type 3 Type 2 Type (w) x 60 (h) 234 (w) x 60 (h) 468 (w) x 60 (h) 120 (w) x 600 (h) *For bookings of 1 year or more 20% discount will apply **Detailed statistics on clicks per banner can be provided on monthly basis

120 (w) x 60 (h) 234 (w) x 60 (h) 468 (w) x 60 (h) 120 (w) x 600 (h) *For bookings of 1 year or

32 Online Advertising Visitors Guide 900 weekly visitors Pixels see below Banner Banner Type 1 Banner Type 2 Banner Type 3 Banner Type 4 Cost per 6 month Type 4 Type 3 Type 2 Type (w) x 60 (h) 234 (w) x 60 (h) 468 (w) x 60 (h) 120 (w) x 600 (h) *For bookings of 1 year or more 20% discount will apply **Detailed statistics on clicks per banner can be provided on monthly basis

33 Online Competitions Homepage of website and dedicated competitions page links and promotion on Airport Facebook page twitter page (3,000 fans and 1000 followers respectively 19,000 weekly visitors to homepage of website 3,000 facebook fans 1,000 Twitter followers Varies 100 for one week competition 250 for one month competition

Ezine Competition/Feature Branded presence and/competition on the monthly Airport Ezine 4,500 Irish subscribers 3,200 UK subscribers 200 per edition

34 Ezine Competition/Feature Branded presence and/competition on the monthly Airport Ezine 4,500 Irish subscribers 3,200 UK subscribers 200 per edition Advertise and promote your business on the Ireland West Airport Knock monthly newsletter Flying High and promote your business to a targeted Irish/UK audience.

35 Booking information: To advertise at Ireland West Airport Knock please contact Bryana Hindle on or by telephone Please note: Advertising space at Ireland West Airport Knock will be allocated on a first come first serve basis. All prices and offers featured above are subject to availability and terms and conditions Above prices are available until 31 st of December, 2012 and all advertising must be paid for prior to going on display. Where payment has not been received in advance, advertisement will not be displayed. Please note Monthly payment schedule can be also facilitated. Note prices stated exclude printing of materials. Businesses who advertise at Ireland West Airport Knock are permitted to display their brochures and promotional material in the dedicated brochure stands both in the arrivals and main terminal area at the Airport free of charge, during their advertising period.

36 Thank You Thank You

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