AIRPORT MEDIA PACK 1

Transcription

1 AIRPORT MEDIA PACK 1

2 Contents About Leeds Bradford Airport 3 Key Facts 4 Testimonials 5 Our Passengers 6 LBA Passenger Profile 7 Destinations 8 Airlines and Tour Operators 9 Why Airport Advertising? 10 Why Airport Advertising at LBA? 11 Opportunities 12 Bespoke Terminal Front Window Wrap 13 External 48 Sheets 14 Digital Screen Content 16 Vinyl Wall Wraps 17 LBA Website Content 18 6 Sheet Posters 20 Premium Bespoke Area Takeover 21 Let s Talk 24 2

3 About Leeds Bradford Airport A record 4 million passengers flew via Leeds Bradford Airport in 2016/17, the busiest year in the airport s history 3

4 Key Facts Winner of Best UK Airport - Travel Weekly Globe Awards 2014 LBA has been the fastest growing regional airport in the UK over the last 5 years Record passenger numbers in 2017, the best year on year record and expected to be higher in 2018 In excess of 50 million has been invested over the last 10 years to transform the terminal, parking, transport and security facilities LBA has direct flights to over 70 destinations, including hubs with onward worldwide connections (Heathrow, Schiphol and Dublin) Over 2,700 staff work at the airport across 50 businesses New airlines and routes for

5 Testimonials It s usually difficult to measure the effectiveness of advertising but the results from LBA have convinced me that this method of advertising is getting results. It s so refreshing to work with Martin and the team at LBA. They offer a flexible and pro-active service, working alongside us to help achieve our objective. Chris Allen, Managing Partner Blacks Solicitors LLP Sharon Robinson, Marketing Leader Stratstone BMW & MINI Group We have always found the team a pleasure to work with and helpful in ensuring our objectives are achieved. Rachel Hobson, Marketing Manager Napoleons Casinos & Restaurants Working with Leeds Bradford International Airport has helped us to raise brand awareness of our products to consumers who have been receptive to our messages albeit in a busy, fast moving environment. Bruce Carlin, National Sales Executive Clinova Ltd I ll definitely be looking for future opportunities to advertise at LBA. Laura James, Area Manager Enterprise Car Hire As a regular traveller through Leeds Bradford Airport I value the advertising opportunities on offer to small attractions like ourselves. We have had various advertising sites throughout the airport and it has continued to raise awareness and the profile of the railway. I will definitely be working with them again in the future. Sarah Howsen, Marketing Officer Keighley Worth Valley Railway 5

6 Our Passengers LBA passenger numbers exceeded 4 million for the first time in 83 years LBA serves the Yorkshire region, which has a population of 5.3 million, and beyond LBA is located in the affluent Golden Triangle linking York, Harrogate and Leeds LBA serves two of the UK s fastest growing cities, Leeds and Bradford Closest airport to York which is the highest inbound UK tourist destination outside London Highest proportion of ABC1 pax outside of London LBA s business and leisure passengers are the most affluent outside London 6 6

7 LBA Passenger Profile Age breakdown 2% Under 15 Gender split Business / leisure 9% % % % 45% 17% 83% 21% % % Over 65 Socio-economic group 12% D/E Arr. Dept. 163, , , , , , , , , , , ,072 17% C2 71% ABC1 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Source: LBA 2015/2016 7

8 Destinations Austria Innsbruck Ireland Dublin Slovakia Bratislava Bulgaria Bourgas Cyprus Larnaca, Paphos Czech Republic Prague France Bergerac, Limoges, Montpellier, Nice, Paris Germany Berlin, Dusseldorf Italy Pisa, Milan, Rome, Naples, Venice, Verona, Turin Latvia Riga Lithuania Vilnius Madeira Funchal Malta Malta Spain Alicante, Barcelona, Malaga, Murcia, Reus, Ibiza, Mallorca, Menorca, Fuerteventura, Gran Canaria, Lanzarote, Tenerife, Madrid Switzerland Geneva, Zurich Turkey Antalya, Bodrum, Dalaman UK & Channel Islands Aberdeen, Belfast, Glasgow, Guernsey, Jersey, London, Newquay, Southampton Greece Corfu, Crete, Halkidiki, Kefalonia, Kos, Rhodes, Zante Hungary Budapest Netherlands Amsterdam Portugal Faro Connect to the world via major city hubs like London Heathrow, Amsterdam Schiphol and Dublin Poland Gdansk, Krakow, Warsaw, Wroclaw 8 8

9 Airlines and Tour Operators And many more... 9

10 Current Advertisers And many more

11 Why Airport Advertising? The average dwell time in airports is 2½ hours, which is greater than any other public transport hub Additionally, the positive mindset of passengers means they are receptive to advertising 11

12 Why Airport Advertising at LBA? Our cost effective local advertising, coupled with audience quality, make this a perfect platform for promoting your brand Increasing passenger numbers at LBA mean a growing reach for your advertisements Captive audiences in certain holding areas such as baggage reclaim and security mean your adverts can have greater impact You have an excellent opportunity to target both business and leisure passengers We provide the option to select advertising locations based on passenger journey Airport advertising can increase your brand s international status - 88% of our passengers are travelling on international flights Multiple creative and bespoke platforms to suit various budgets digital advertising screens throughout the terminal 12

13 Opportunities We are able to offer a number of exciting and creative advertising and sponsorship opportunities across the airport These range from traditional poster sites and online adverts to the latest digital interactive advertising platforms - with their unique possibilities for tactical, day part and day of week advertising 13

14 Bespoke Terminal Front Window Wrap 14

15 External 48 Sheets 15

16 External 48 Sheets 16

17 Digital Screen Content 17

18 Digital Screen Content 18

19 Digital Screen Content 19

20 Vinyl Wall Wraps 20

21 Vinyl Wall Wraps 21

22 Vinyl Wall Wraps 22

23 your advert here LBA Website Content 23

24 6 Sheet Posters 24

25 Light Boxes 25

26 Premium Bespoke Area Takeover 26

27 Premium Bespoke Area Takeover 27

28 Let s talk If you would like to reach our 4 million passengers then talk to us now about how we can work with your organisation Tel: Advertising@lba.co.uk Leeds Bradford Airport Whitehouse Lane, Leeds LS19 7TU 28