Low Fares The Engine For Passenger Growth 3 rd April 2003
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1 Low Fares The Engine For Passenger Growth 3 rd April 2003
2 Europe s No 1. Low Fares Airline No. 1 Established 1990 No 1 for traffic 24m passengers this year No 1 for On-Times No 1 for Lowest Fares No 1 for Lowest Costs No 1 for People Productivity No 1 for European Routes (125) and Bases (9) No 1 for Market Share No 1 for Profitability and Market Cap
3 The Ryanair Formula Lowest fares in all markets Lowest Costs No.1 or 2 share in 68 of 76 markets Single aircraft type, acquired at bottom of cycle Efficient secondary airports Internet 94%, strong ancillary sales Most productive, incentivised staff Disciplined organic growth 30% p.a. (9 bases) Strong balance sheet. Cash of 1 bn + Southwest
4 The Ryanair Formula : Lowest Fare Wins Av. Fare % > Ryanair Net Margin Low Med Ryanair 49-24% Easyjet/GO % 11% Air Berlin % Loss Deutsche BA % Loss Germanwings % Loss Iberia % Loss High Alitalia % Loss Lufthansa % Loss KLM % Loss British Airways % Loss
5 The Ryanair Formula: Dublin - London PAX Millions Ryanair Start 2 Current Stagnation Note: Includes traffic to / from Heathrow, Gatwick, Stansted, Luton and City Source: Aer Rianta Traffic Numbers, CAA statistics
6 Delivering Growth
7 Ryanair s Traffic Growth Passenger Numbers Million Passengers Buzz Organic
8 Europe s Largest International Scheduled Carriers LUFHTANSA BA AIR FRANCE RYANAIR KLM SAS ALITALIA IBERIA HAPAG LLOYD AER LINGUS Source: IATA Members Statistics 2001 and Ryanair current year forecast
9 Fleet and Passenger Growth No. Aircraft Firm Orders Only Passengers * Aircraft in operation in Summer season
10 Passenger Service
11 Ryanair Customer Service Charter High Fare Ryanair s Airlines Committed to selling lowest fares at all times Yes No Allow Flight and Name changes Yes No Deliver No. 1 on-time performance Yes No Tell passengers the precise reason for delay Yes No Provide prompt complaint response Yes (7) No (28) Provide prompt refunds Yes (7) No (28) Eliminate overbookings Yes No Publish monthly service statistics Yes No Support EU plan to publish stats Yes No
12 Ryanair No 1. on time in Europe Airline Ryanair Easyjet SAS KLM Lufthansa Iberia British Airways Air France Alitalia Ranking % % Source: Association of European Airlines January 2003
13 Ryanair No. 1 for fewest lost bags Airline Ryanair Iberia Lufthansa Ranking Number* Alitalia SAS British Airways Air France KLM *Number of bags missing per 1,000 passengers Source: Association of European Airlines January 2003
14 Flight Regularity: Competitive Comparison Airline Ranking % Ryanair KLM Alitalia Lufthansa British Airways SAS Air France % of flights performed as planned Source: Association of European Airlines January 2003
15 Route Network 2003
16 London Europe: Now 59 Routes
17 Buzz Routes Subject to regulatory approval
18 UK and Irish Bases continue to grow Dublin (21) Shannon (4) Glasgow (9)
19 6th European Base: Brussels April 01 (11 routes) Delivering Growth
20 PAX Millions 2 Brussels Traffic Growth Last 7 years CAGR 92% E
21 7th European Base: Frankfurt Feb 02 (15 Routes)
22 Frankfurt Hahn Traffic Growth last 7 years PAX Millions CAGR 153% E
23 8 th European Base: Milan, Feb 03 (7 Routes)
24 9 th Base: Stockholm, April 03 (8 Routes)
25 Barcelona Girona Ryanair Milestones September Ryanair announce first route to Girona December daily services launched to Frankfurt February daily services launched to Milan February daily services launched to London April daily service launched to Glasgow May Launch of 2 additional daily services to London May Launch of 2 daily services to Brussels June Launch of weekly service to Dublin Working with local partners many more destinations to come
26 6 Routes to Barcelona Girona
27 Impact on Barcelona Girona 1.1 million passengers in year 1 Lower access costs for business and tourism (i.e. short breaks) Average passenger spend of m to local economy Hotels, Restaurants, Car Hire, and other ancillary services benefit from independent travellers
28
29 Future Plans for Spain Untapped market for Low Fares 50m people Secondary airports for example Murcia Jerez Santiago De Compostela Vigo Vitoria Salamanca etc etc etc Link with existing Ryanair hubs at London, Frankfurt, Dublin, Glasgow, Stockholm Milan and new hubs Develop Spanish hubs for International & Domestic Ground handling deregulation
30 Summary for Ryanair in Europe Growth of 25% - 30% per annum Fares will continue to fall by 5% each year Use existing underused facilities at secondary airports No slot or congestion problems Low costs required to support low fares Unlimited growth potential
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