Airport Advertising Umeå Airport

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1 Airport Advertising Umeå Airport

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4 Content Swedavia a sustainable airport group Sweden and the Västerbotten region Airport Advertising Umeå Airport The airport Statistics and demography Plan Terminal Plan Outdoors Pricelist Departing Pricelist Arriving Pricelist Entire airport Pricelist Outdoor Digital Digital Out of Home Pricelist Digital networks Pricelist Wifi sponsorship Contact Valid from 2018 with reservation for printing errors and price changes.

5 Swedavia a sustainable airport group Swedavia is a state owned company that owns, operates and develops Sweden s national basic infrastructure of airports a network of ten airports from Malmö in the south to Kiruna in the north which connects all of Sweden with the rest of the world. We help to create the access that Sweden needs to facilitate travel, business and meetings in Sweden, elsewhere in Europe and around the world, based on the vision "Together we bring the world closer". Customer focus, sustainable development and security are the foundations of everything Swedavia does, both in the own operation and in the society at large. At the same time, the company shall continually reduce its carbon footprint and help reduce the environmental impact of the entire air travel industry. All of Swedavia s airports are environmentally certified at the highest level of the Airport Carbon Accreditation (ACA) programme. It is this longterm work that has made Swedavia a world leader in developing airports with the least possible environmental impact. Number of travelers at the ten Swedavia airports:

6 Sweden and Västerbotten region Sweden is one of the most competitive and productive economies in the world, leading within innovation and with refined consumers and an open mindset to international business and ownership. Sweden is the home of multiple worldleading companies across various sectors and believes in making business easy which results in attractive investment and market opportunities. Umeå, in Västerbotten, is the largest municipality in northern Sweden and a cultural stronghold and growing region, economically as well as demographically. Even though Umeå may be a rather small city it sure offers a wide range of cultural events including Sami traditions, opera, modern art, sport and all music genres you could imagine. Umeå was selected as the European Capital of Culture in 2014 due to the city's ambition to use the rich culture life as a driving force for regional development. The university is another source of growth in the region. Global health and life science and biotech are the strongest areas of research and in 2016 the university was ranked among the 100 best universities in the world by Nature Rising Star Index. Due to the rich culture life and a great variety of events and experiences Umeå is a popular destination for both leisure and business travel and it s getting more popular by every year. In 2016 almost overnight stays was accounted for in the city which was an increase by almost 13 percent from the previous year. Source: umea.se, visitumea.se, turismnytt.se, regionvasterbotten.se 6

7 Airport Advertising Airports are positively charged environments that signal exclusivity, excitement and expectations, and the majority of the travelers are receptive to change and belongs to a market with spending power. Research shows that three out of four travelers feel anticipated before the airport visit. Airport advertising is therefore optimal, offering great opportunities to capture B2B and B2C taget groups that are easy to communicate with and remains in the same location for longer periods of time. 93 % of the travelers prefer to spend an hour or more at the airport before departure. With unique knowledge of the travelers Swedavia Airport Advertising offer relevant and qualitative contacts with both geographical and numerical range. Our wide variety of analogue, digital and promotional advertising spaces are strategically placed for optimal impact and to create integrated and effective markerting activities and campaigns, tailored to requests and requirements. Learn more at: swedavia.com/aboutswedavia/advertising Follow Swedavia Airport Advertising on LinkedIn 7

8 Umeå Airport 8

9 The airport Swedavia work to constantly develop and improve the ten airports to manage the increasing demand on effective national and international travels. Umeå Airport has been in operation since May 1962 and has a central role in the region, among other thing because of the closeness to Umeå City. There is only four kilometers between the airport and the city center of Umeå. Since the inauguration the airport has continued to develop both in terms of its buildings and passenger numbers, but also due to the fact that many airlines have chosen to traffic Umeå. During the last five years the number of travelers via the airport has increased with more than seven percent. Among the airlines that traffic Umeå Airport is SAS, Norwegian, BRA, Finnair and Air Baltic. To meet the demands of the present and future and to make the travelers stay at the airport more pleasant, the airport has experienced a number of reconstructions and extensions over the years. During 2008 the airport underwent yet another comprehensive rebuild when the airport terminal was renovated. Learn more at swedavia.se/umea 9

10 Statistics & demography The traveler Gender Men 52% Women 48% Age % % % % % Home country Sweden 91% Other 9% Number of passengers Total International Domestic Transfer Total traveler increase 2017 compared to 2016 Unchanged Transport to the airport Car Destinations 60% 1. Stockholm 2. Göteborg Top 5 Bus 17% Taxi 17% Other 4% Travel purpose 3. Malmö 4. Gran Canaria 5. London Business Leisure 38% 62% 10

11 För resenärer För alla Customs Security 4 27 Checkin Analogue 1 UME008 2 UME009 3 UME017 4 UME018 5 UME027 6 UME033 7 UME034 8 UME035 9 UME UME UME UME UME UME UME UME UME UME UME UME UME UME UME UME UME UME UME UME UME UME UME144 Special 1 UME058 2 UME UME093 4 UME104 5 UME107 6 UME110 7 UME130 8 UME140 9 UME UME UME UME148 Promotion 1 UME037 2 UME056 3 UME105 4 UME126 5 UME127 6 UME133 7 UME136 8 UME139 Digital Digital Portrait 8 faces Digital Landscape 7 faces

12 Analogue 1 UME065 2 UME090 3 UME118 4 UME119 5 UME132 6 UME145 7 UME146 Special 1 UME080

13 Pricelist Departing Designation UME027 UME033 UME034 UME035 UME056 UME104 UME105 UME111 UME112 UME113 UME114 UME115 UME116 UME124 UME125 UME128 UME133 UME136 Product Promotion area Value boxes Promotion area Analogue sign, boarding disk Analogue sign, boarding disk Analogue sign, boarding disk Analogue sign, boarding disk Banner Banner Banner Promotion area Promotion area Price, weekly* SEK SEK SEK SEK Price, monthly* SEK SEK SEK SEK SEK SEK Analogue Special * All prices excl. VAT. Promotion 13

14 Pricelist Departing, continuing Designation UME138 UME139 UME147 UME148 Product Banner Promotion area Foil, windows Foil, windows Price, weekly* SEK Price, monthly* On request On request Analogue Special * All prices excl. VAT. Promotion 14

15 UME033, UME034 & Digital Landscape

16 Pricelist Arriving Designation UME008 UME009 UME017 UME018 UME037 UME100 UME101 UME102 UME103 UME109 UME110 UME117 UME120 UME121 UME122 UME123 UME127 UME130 Product Promotion area Banner Foil, baggage belt Banner Banner Banner Banner Promotion area Floor decals, package of four Price, weekly* SEK SEK Price, monthly* SEK SEK SEK SEK SEK SEK SEK SEK SEK Analogue Special * All prices excl. VAT. Promotion 16

17 Pricelist Arriving, continuing Designation UME135 UME140 UME141 UME142 UME143 UME144 Product Banner Foil, baggage belt Foil, revolving door Floor decals, package of four Banner Price, weekly* Price, monthly* SEK SEK SEK SEK SEK SEK Analogue Special * All prices excl. VAT. Promotion 17

18 Arrival hall

19 Pricelist Entire airport Designation UME058 UME065 UME093 UME107 UME126 UME137 Product Magazine racks Luggage trolleys Floor decals, package of four Foil, main entrance/exit Promotion area Mobile lightboxes, package of two Price, weekly* SEK Price, monthly* SEK On request SEK SEK SEK Analogue Special * All prices excl. VAT. Promotion 19

20 UME093 & UME126

21 Pricelist Outdoor Designation UME061 UME068 UME080 UME090 UME118 UME119 UME132 UME145 UME146 Product Analogue sign, triangle Banner Flags, package of eight Banner Doublesided analogue sign Doublesided analogue sign Banner Doublesided analogue sign Doublesided analogue sign Price, weekly* SEK Price, monthly* SEK SEK SEK SEK SEK On request SEK SEK Analogue Special * All prices excl. VAT. Promotion 21

22 BMA023 UME061 & UME090 GOT082

23 Umeå Airport Digital 23

24 Digital Out of Home Digital out of home advertising, commonly known as DOOH, is integrated and interactive and offers a wide range of possibilities to adapt campaign messages to attain ultimate reach, visibility and impact. Location, the "who" and "where", is the foundation for sucessful DOOH campaigns. With heavy knowledge of the travelers and main target groups at the airports, Airport Advertising offer solutions for delivering realworld contexts and messages that are close to the target's consciousness and purchase. The Airport Advertising digital signage consists of more than 300 faces distributed at the ten Swedavia airports, strategically placed for optimized impact among the travelers and broken down into two networks. The portrait serie is placed in the largest passenger flows were high reach is enabled and through the landscape gate serie messages can be further amplified in areas where the travelers reside for longer periods of time. 24

25 Pricelist Digital network Portrait Placement Number of spaces Share of Voice Price, weekly* Entire airport % SEK National % SEK (all ten Swedavia airports) Digital network Landscape Placement Number of spaces Share of Voice Price* Entire airport % SEK National (except Bromma Stockholm) % SEK * All prices excl. VAT. 25

26 Digital network Landscape Digital network Portrait

27 Pricelist Wifi sponsorship Product Number of spaces Share of Voice Price, monthly* Designation Banners on Swedavia's page for wifi login. Two formats 100 % SEK DRIKS013 (Covers computer, smartphone and tablet at all ten of the Swedavia airports) * All prices excl. VAT. 27

28 swedavia.com/aboutswedavia/advertising