Mediadata 2018 Berlin Brandenburg Airport

Transcription

1 Mediadata 2018 Berlin Brandenburg Airport

2 Contents Berlin-Tegel TXL The Terminals ey Passenger Figures 2016 Terminal D Terminal E Arrival & Departures Packages Promotion Specials Berlin-Schönefeld SXF The Terminals ey Passenger Figures 2016 /B Terminal D Promotion Specials Appendix Terms and Conditions (extract) Contact Legal Information 2 Media Data

3 Berlin is the capital. Berlin is a metropolis. Berlin is simply the place to be. Few other cities in the world have developed as quickly as Berlin in the last 20 years. Today, this capital city has established itself as Germany s decision-making centre and a top trade fair and congress destination: leading the field in Germany and ranked fifth internationally. And now, both businesses and the media are discovering this once-divided city for themselves. As a result, Berlin has become a magnet for people from all over the world, and is now the third largest airport location in Germany. 3 Media Data

4 Reach your target group with advertising at Tegel and Schönefeld airports Millions of people are touching down in Berlin and that figure is rising. Only at the capital's two airports you can reach your desired audiences in such a targeted way. Tegel has a high density of business travellers, while Schönefeld is the favourite hub for leisure travellers. You will also be able to communicate with the most influential audience in Germany, as well as with international multipliers, from the fields of politics, science, sport and culture. Berlin tourists are also important recipients and multipliers for your advertising message the best foundation for a successful airport advertising campaign. 4 Media Data

5 Berlin welcomes more and more air passengers The airports in Berlin are developing faster than the national average Passenger development in comparison to the previous year Berlin +4,2 %* +6,3 %* +5,5 %* +11,4 %* Germany (average) +0,5 %** +3,0 %** +3,8 %** + 3,4%** Passenger development Berlin airports * *Internal Data **Source: ADV 5 Mediadaten

6 Berlin-Tegel Airport TXL 6 Media Data

7 Berlin-Tegel Airport TXL Terminals A and B Terminals A and B are used by around 50% of all passengers departing from Tegel. This is where check-ins are conducted for passengers of, for example, Lufthansa, Eurowings and British Airways, as well as Swiss and Turkish Airlines. Access to global destinations is provided by the intercontinental flights of United Airlines, MIAT Mongolian, Hainan Airlines and Qatar Airways. /C2/C3 is dominated by airlines, which, besides a range of internal German and European flights, partly also offers intercontinental flights. In addition, terminal areas C2 and C3 are frequently used for non-schengen flights. Terminals D and E In addition to Lufthansa and Germanwings/Eurowings, Terminals D and E are mainly used by European airlines such as Scandinavian Airlines, Air France and LM flying predominantly to domestic German and European business destinations. 7 Media Data

8 ey Passenger Figures 2017* TXL Reason for trip Passenger arriving by Leisure Business 61 % 39 % Taxi Car, car hire Bus, shuttle Other 27 % 17 % 47 % 9 % Age Up to % 34 % 21 % 27 % Net household income Up to % 15 % 13 % 32 % Gender Male Female *Internal data Residence Germany Other 54 % 46 % 59 % 41 % Stay at aiport Up to 60 mins mins mins 121 mins + Luggage Luggage check-in Hand luggage Luggage check-in & hand luggage No luggage check-in & hand luggage 23 % 27 % 31 % 19 % 3 % 53 % 41 % 3 % 8 Media Data

9 TXL 9 Media Data

10 Billboards on Boarding Bridges J Welcome to Berlin. See you again soon! Due to their location on the boarding bridges, these billboards are the first medium that passengers arriving at see. They are also the last medium that departing passengers see before boarding their plane. By using two boards opposite each other on each boarding bridge, and a network that covers all 14 boarding bridges in, you will reach all passengers arriving and departing here Lower level A0 B20-39 Terminal B C80-85 Term in al A A 0 Te Arrivals and departures, in all 14 boarding bridges in Arriving and departing passengers Advertising spaces per network 28 (2 spaces per boarding bridge) Media costs per network* 14,500/month 1 month 168 (6 networks) 1,190 mm 840 mm 1,200 mm 850 mm Large photo or print on Forex, 5 mm, rounded corners (radius 50 mm) Production + installation* 2, Media Data Berlin-Tegel TXL

11 Stickers in the Boarding Area J Land next to the passengers. All stickers in the boarding area are situated on the glass partitions at the entrances and exits directly in front of the boarding bridges. With a doublesided application, you will reach all arriving and departing passengers with this network. Bookable by the week Lower level A0 B20-39 Terminal B C80-85 Term in al A A 0 Te Arrivals and departures, Arriving and departing passengers Advertising spaces per network 14 (double-sided, 28 spaces) Media costs per network* 4,500/week 10,500/month 1 week 14 (1 network) 1,120 mm 750 mm 1,130 mm 760 mm Self-adhesive sticker Production + installation* 1,450 Up to 14 booking days: 1, Media Data Berlin-Tegel TXL

12 Coloramas Arrivals TXL The Tegel Eleven. This network, consisting of 11 wall or baggage conveyor belt Coloramas distributed over the security areas in Terminals A, C and E, allows you to reach all passengers arriving at Berlin-Tegel Airport Lower level A0 B20-39 Terminal B 2 C Term inal A A TerminalC 0 1 Te 3 Lower level Arrivals, baggage conveyor belts, Terminals A, C and E Arriving passengers Advertising spaces per network Option 1: 9 Coloramas on baggage conveyor belts, 2 on wall Option 2: 5 Coloramas on baggage conveyor belts, 6 on wall Media costs per network* 5,000/week 15,000/month 1 week (valid only for 1 net, option 2) 44 (4 networks) Baggage conveyor belt Coloramas: 2,370 mm 1,120 mm; Wall Coloramas: 2,440 mm 1,190 mm Baggage conveyor belt Coloramas: 2,430 mm 1,180 mm; Wall Coloramas: 2,485 mm 1,235 mm Slide/Backlite on acrylic, 4 mm Production + installation* 5,000 Up to 14 booking days: 4, Media Data Berlin-Tegel TXL

13 Sticker Network Arrival Stickers that get seen. The 14 stickers at all seven arrival areas in are located in the nonpublic area. They are ideally suited for campaigns with short runs. You can reach arriving passengers in the baggage claim area. Bookable by the week Untere Ebene Haupthalle A0 B20-39 Terminal B C80-85 Term in al A A 0 Haupthalle Te Arrivals, baggage conveyor belts, Arriving passengers Advertising spaces per network 14 (one-sided) Media costs per network* 3,000/week 9,000/month 1 week 14 (1 network) 1,120 mm 1,250 mm 1,120 mm 1,250 mm Self-adhesive sticker Production + installation* 1, Media Data Berlin-Tegel TXL

14 Sticker Network Departure J Stickers that get seen. The 15 stickers at all eight departure areas in are located in the non-public area. They are ideally suited for campaigns with short runs. You can reach departing passengers in the waiting area before boarding their plane. Bookable by the week Untere Ebene Haupthalle A0 B20-39 Terminal B C80-85 Term in al A A 0 Haupthalle Te Departures, Departing passengers Advertising spaces per network 15 (one-sided) Media costs per network* 3,000/week 9,000/month 1 week 15 (1 network) 1,120 mm 1,250 mm 1,120 mm 1,250 mm Self-adhesive sticker Production + installation* 1, Media Data Berlin-Tegel TXL

15 Sliding Exit Doors Advertising that gets through. Branding all of the doors immediately following the baggage conveyor belts means that you will reach all arriving passengers in. You will advertise across all seven exits from the non-public area of the terminal. Bookable by the week Lower level A0 B20-39 Terminal B C80-85 Term in al A A 0 Te Arrivals, all exits of the baggage claim areas, Arriving passengers, meeters & greeters Advertising spaces per network 7 doors (28 screens), 2 spaces per door, double-sided Media costs per network* 3,500/week 9,250/month 1 week 7 (1 network) 780 mm 780 mm 780 mm 780 mm Self-adhesive sticker Production + installation* 1,360 Up to 14 booking days: 1, Media Data Berlin-Tegel TXL

16 Coloramas Departure Gate Ring J Complete flexibility. A total of 33 advertising spaces in the public area of are distributed over all five sides of the departure gate ring. Due to their close proximity to the check-in desks and the exits from the baggage claim areas, you can reach either departing passengers or arriving passengers. If you would like to be close to a particular airline, shop or restaurant, then these advertising spaces are ideal. Simply book one of the 28 spaces and you can reach your target group in the public area of Lower level A0 B20-39 Terminal B C80-85 Term in al A A 0 Te , Departing and arriving passengers, meeters & greeters Media costs per ad space* 3,500/month Media costs per 5 ad spaces* 12,250/month 1 month 28 2,440 mm 1,190 mm 2,485 mm 1,235 mm Slide/Backlite on acrylic, 4 mm Production + installation per advertising space* Media Data Berlin-Tegel TXL

17 Coloramas Foyer J The Tegel offer. Consisting of 10 Coloramas, this network will enable you to reach the majority of passengers coming to from the car parks and taxi ranks Lower level A0 B20-39 Terminal B C80-85 Term in al A A 0 Te , Departing and arriving passengers, meeters & greeters Advertising spaces per network 10 Media costs per network* 16,000/month Media costs both networks* 25,000/month 1 month 20 (2 networks) 2,440 mm 1,190 mm 2,485 mm 1,235 mm Slide/Backlite on acrylic, 4 mm Production + installation per network* 4, Media Data Berlin-Tegel TXL

18 Banner Main Hall J Highest level of attention. One of the most attention-grabbing features at Tegel Airport is the banner suspended above the centre of the main hall. In direct proximity to the arrival and departure boards, we can give you an eye-catching space in the air to implement your unique advertising idea Lower level A0 B20-39 Terminal B C80-85 Term in al A A 0 Te , Departing and arriving passengers, meeters & greeters Media costs per advertising space* 15,000/month 1 month 1 1,800 mm 2,400 mm 1,820 mm x 2,420 mm Deko Tex 220 Production + installation* Media Data Berlin-Tegel TXL

19 Coloramas Main Hall J You can't miss it. These Coloramas are located on the left- and right-hand sides over the main hall s entrances to, at the same height as the airline lounges. These centrally located advertising spaces guarantee excellent visibility Lower level A0 B20-39 Terminal B C80-85 Term in al A A 0 Te , above the shops and at the same height as the airline lounges, Departing and arriving passengers, meeters & greeters Media costs per advertising space* 7,500/month 1 month 2 4,910 mm 1,640 mm 4,920 mm 1,652 mm Print on Digitex Dialight Production + installation* 1, Media Data Berlin-Tegel TXL

20 Sliding Doors Main Hall J Everything revolves around advertising. Tegel Airport s main hall is accessed from the outside by three sliding doors. Passengers from Terminals C, D and E, as well as passengers arriving to the airport by public transport, reach the main hall via the sliding doors. The shops and restaurants in the main hall are a strong attraction for passengers from all terminals Lower level A0 B20-39 Terminal B C80-85 Te rm in al A A0 B20-39 Te rm in al B 3 4, Departing and arriving passengers, meeters & greeters Media costs per advertising space* 5,000/month 1 month 3 All-round branding at the bottom area (0,90m) of the doors and the rotunda, details upon request All-round branding at the bottom area (0,90m) of the doors and the rotunda, details upon request Self-adhesive sticker Production + installation* 2, Media Data Berlin-Tegel TXL

21 Ceiling Banners J Advertising for pedestrians. These 40 advertising spaces located outside dominate all the pavements along the departure gate ring. This network makes it possible to address all airport guests who come to the airport using the inner ring, e.g. by taxi or cars parked in the multi-story car parks. Bookable by the week Lower level A0 B20-39 Terminal B C80-85 Term in al A A 0 Te , Departing and arriving passengers, meeters & greeters Advertising spaces per network 40 (double-sided) Media costs per network* 7,000/week 15,500/month 1 week 40 (1 network) 1,200 mm 500 mm 1,200 mm 500 mm Large photo/direct print on Dibond Production + installation* 3,600 Up to 14 booking days: 3, Media Data Berlin-Tegel TXL

22 Coloramas Taxi Pick-up Point Priority for advertising. These five backlit Coloramas are prominently situated above the taxi waiting area and offer a large space for advertising in landscape format. This is your opportunity to reach airport guests travelling by taxi directly at the taxi rank. Bookable by the week Lower level A0 B20-39 Terminal B C80-85 Term in al A A 0 Te Central taxi rank (Gate 7-8), Arriving passengers Media costs per advertising space* 2,000/week 4,500/month 1 week 5 5,990 mm 590 mm 5,990 mm 590 mm Acrylic, 4 mm Production + installation* 1,450 Up to 14 booking days: 1, Media Data Berlin-Tegel TXL

23 TXL 23 Media Data

24 Wall Wrap above Luggage Trolleys At first sight. This large advertising space is the first thing to grab the attention of arriving passengers as they enter the baggage claim area. There is an option for longterm occupants to brand the entire wall Lower level A0 B20-39 Terminal B C80-85 Arrivals, baggage claim area, Arriving passengers Media costs per advertising space* 6,600/month 1 month 1 9,000 mm 1,500 mm 9,020 mm 1,520 mm Deko Tex 220 Production + installation* 1, Media Data Berlin-Tegel TXL

25 Wall Wraps Departures J Before take-off. Up to three wall wraps dominate the waiting area next to the departure desks and opposite the hospitality area and shops. With this advertising space you will reach departing passengers in the non-public departure/waiting area of Lower level A0 B20-39 Terminal B C80-85 Departures, Departing passengers Media costs per advertising space* 3,500/month 1 month 3 5,360 mm 3,000 mm 5,380 mm 3,020 mm Forex, directly printed Production + installation* 2, Media Data Berlin-Tegel TXL

26 Coloramas Public Area J Advertising that stands out. These two Coloramas, immediately next to the check-in desks in 1 and C2 and across the food court, are omnipresent. Both public departure areas are connected by a corridor Lower level A0 B20-39 Terminal B C80-85, next to check-in, Departing and arriving passengers, meeters & greeters Media costs per ad space* 3,000/month Media costs both ad space* 4,200/month 1 month 2 2,440 mm 1,190 mm 2,485 mm 1,235 mm Slide/Backlite on acrylic, 4 mm Production + installation per advertising space* Media Data Berlin-Tegel TXL

27 Terminal D TXL 27 Media Data

28 Coloramas Departures J Advertising that stands out. Two Coloramas in the public departure area in Terminal D, located opposite the check-in desks. 0 1 A0 B20-39 Terminal B C Lower level Lower level, opposite the check-in, Terminal D Departing passengers Media costs per advertising space* 3,500/month 1 month 2 2,435 mm 1,135 mm 2,492 mm 1,190 mm Slide/Backlite on acrylic, 4 mm Production + installation* Media Data Berlin-Tegel TXL

29 LED advertising space in the waiting area J Advertising, exclusivly. This LED advertising space in the Terminal D waiting area is placed opposite the gates. You`ll reach passengers mainly departing with Germanwings, Air France, LM, SAS or Finnair Untere Ebene Haupthalle A0 B20-39 Terminal B C80-85 Untere Ebene Departures, Terminal D Departing passengers Media costs per advertising space* /month 1 month 1 1,995 mm x 2,695 mm 2,020 mm x 2,720 mm Digitex Dialight Production + installation* Media data Berlin-Tegel TXL

30 Terminal E TXL 30 Media Data

31 Wall Colorama Arrivals Landing attention. This Colorama is located next to the baggage conveyor belts. This advertising space will assure you the attention of all passengers arriving at Terminal E. 0 1 A0 B20-39 Terminal B C Lower level Lower level Arrivals, next to the baggage conveyor belts, Terminal E Arriving passengers Media costs* 4,600/month 1 month 1 2,440 mm 1,190 mm 2,485 mm 1,235 mm Slide/Backlite on acrylic, 4 mm Production + installation* Media Data Berlin-Tegel TXL

32 Colorama Arrivals Public Area Meeting the target groups. This Colorama is located next to the security zone exit. Anyone picking up arriving passengers will have this space directly in their field of vision. 0 1 A0 B20-39 Terminal B C Lower level Lower level, Terminal E Arriving passengers, meeters & greeters Media costs* 3,900/month 1 month 1 2,440 mm 1,190 mm 2,485 mm 1,235 mm Slide/Backlite on acrylic, 4 mm Production + installation* Media Data Berlin-Tegel TXL

33 Arrivals & Departures Package TXL 33 Media Data

34 Arrivals Package TXL The Tegel combination. With this package, consisting of 11 Coloramas in the non-public arrivals areas of Terminals A, C and E and 14 stickers in the baggage claim area in Terminal A, you will reach all arriving passengers Lower level A0 B20-39 Terminal B 2 C Term in al A A Te 3 Lower level Arrivals (non-public area), Terminals A, C and E Arriving passengers Advertising spaces per package 11 Coloramas, Terminals A, C, E; 14 stickers, Media costs per package* 21,150/month 1 month Visible size (W x H) Production size (W x H) Production + installation* 5, Media Data Berlin-Tegel TXL

35 Departures Package TXL S J The Tegel quartet. With this package, consisting of three Coloramas in the boarding gate ring in and a Colorama in Terminal D, you will reach departing passengers in the public areas. All Coloramas are located directly in the check-in areas in the respective terminals Lower level A0 B20-39 Terminal B C Term in al A A 2 Lower level 0 Te , Terminals A and D Departing and arriving passengers, meeters & greeters Advertising spaces per package 3 Coloramas, ; 1 Colorama, Terminal D Media costs per package* 13,000/month 1 month Coloramas, : 2,440 mm 1,190 mm; Colorama, Terminal D: 2,435 mm 1,135 mm Coloramas, : 2,485 mm 1,235 mm; Colorama, Terminal D: 2,492 mm 1,190 mm Slide/Backlite on acrylic, 4 mm Production + installation* 2, Media Data Berlin-Tegel TXL

36 Departures Package TXL M J The Tegel sextet. With this package, consisting of five Coloramas in the boarding gate ring in and a Colorama in Terminal D, you will reach departing passengers in the public areas. All Coloramas are located directly in the check-in areas in the respective terminals Lower level A0 B20-39 Terminal B C Term in al A A 2 Lower level 0 Te , Terminals A and D Departing and arriving passengers, meeters & greeters Advertising spaces per package 5 Coloramas, ; 1 Colorama, Terminal D Media costs per package* 19,000/month 1 month Coloramas, : 2,440 mm 1,190 mm; Colorama, Terminal D: 2,435 mm 1,135 mm Coloramas, : 2,485 mm 1,235 mm; Colorama, Terminal D: 2,492 mm 1,190 mm Slide/Backlite on acrylic, 4 mm Production + installation* 3, Media Data Berlin-Tegel TXL

37 Promotion TXL 37 Media Data

38 Mobile Promotion J Promoting in person. Would you like to communicate your products or services in person? Then promote them in the airport's public areas and seize the opportunity to speak directly to arriving and departing passengers, as well as to guests and people picking up travellers Lower level A0 B20-39 Terminal B 2 C Te rm in al A A0 B Te rm in al 3 Lower level Departing and arriving passengers, meeters & greeters Media costs* Up to 3 people: 750/day; each additional person: 250/day 1 day 38 Media Data Berlin-Tegel TXL

39 Promotion Point J Complete flexibility. Take advantage of our Promotion Points in the most frequented terminal and get to talk to your potential customers in person. The spaces are located in the public area next to check-in and arrival and offer enough space for individual stalls with 3 sqm each Lower level A0 B20-39 Terminal B C80-85 Term in al A A 0 Te , Departing and arriving passengers, meeters & greeters Media costs per ad space* 3,600/5 days 11,500/1 month maximum of 4 promoters 5 days 2 Stand size 3 m² Flame-resistant in accordance with DIN 4102 B1 Production + installation* Production/installation is the customer's responsibility 39 Media Data Berlin-Tegel TXL

40 Company Meeting Point For hosts. Planning an event, trade fair or congress in the capital city and want to welcome distinguished guests at the airport? We can offer a Company Meeting Point equipped to ensure a fitting reception. We are happy for you to design the external spaces Lower level A0 B20-39 Terminal B C80-85 Te rm in al A A0 B20-39 Te rm in al B 3 4 Strategically located between Terminals A, B and C Arriving passengers Media costs* 1,000/day, maximum of 8 promoters 1 day Branding opportunities: Lightband above the counter 4-colour logos, backlighting; Size: 1,380 mm 330 mm, 1,920 mm 330 mm Optional window stickers Size: 1,120 mm 1,910 mm Production costs*: upon request Signposts with logos at baggage claim exits 4-colour logos, total: 17 units; Size: 450 mm 750 mm; Production costs*: 833 Ceiling signposts in main hall 4-colour logos, total: 2 units; Size: 800 mm 1,200 mm; Production costs*: Media Data Berlin-Tegel TXL

41 Specials TXL 41 Media Data

42 All-round Branding J Endless advertising. This advertising space measures roughly 500 linear metres. The decentralised six-section structure of the departure gate ring means that your advertising message will run around the entire non-public area of. You will reach arriving passengers at the baggage conveyor belts, as well as departing passengers in the waiting area before they board their planes Lower level A0 B20-39 Terminal B C80-85 Term in al A A 0 Te Arrivals and departures, Arriving and departing passengers Media costs* 40,000/month 1 month 1 Approximately 500 linear metres self-adhesive sticker Production + installation* 42 Media Data Berlin-Tegel TXL

43 Panorama Space in the Inner Ring J A real eye-catcher. This supersized advertising banner system guarantees a 360 advertising presence that stands out. Through booking all six spaces (in total approximately 1,800 m²) you are covering the entire inner ring, reaching all passengers, as well as meeters & greeters, arriving or leaving /B by taxi or car Lower level A0 B20-39 Terminal B C80-85 Term in al A A 0 Te , inner ring /B Departing and arriving passengers, meeters & greeters Advertising space 1 king-sized poster panorama space, consisting of 6 areas Total area: approx. 1,800 m² Media costs*/** 200,000/month 1 month 1 giant poster panorama surface consisting of 6 spaces For each of the 6 spaces: Upper edge: approx m Lower edge: approx. 20 m Height: approx m Polyester fabric coated on both sides with PVC Production + installation* Approx. 50,000 **plus fair-surcharge in March and September 43 Media Data Berlin-Tegel TXL

44 Colorama parking space J Being present long-term. Directly next to the Panorama Space this advertising space is located outdoor in the short-parking area. Passengers frequenting /B are reached. 0 1 Haupthalle A0 B20-39 Terminal B C80-85 Standort Abflug-Bereich Ankunft-Bereich Öffentlicher Bereich Untere Ebene Term in al A A 0 Haupthalle Te , inner ring /B Departing and arriving passengers, meeters & greeters Media costs* 5,000 /month 6 months 1 9,250 mm x 2,950 mm 9,450 mm x 3,150 mm Production + installation* 44 Media Data Berlin-Tegel TXL

45 Giant Poster Access & Exit Road J Your remarkable presence. Reach your target group on their way to and from the airport Berlin-Tegel. 0 Haupthalle A0 B20-39 Terminal B C80-85 The double-sided Giant Poster is located at a central position at the peak of the airport s only driveway, reaching all passengers, as well as meeters & greeters, arriving or leaving all Terminals. On the two spaces with a size around 10 meters x 10 meters your spectacular appearance is assured Untere Ebene Hauptha 4 Road/public area, all terminals, in front of parking area 3 Departing and arriving passengers, meeters & greeters Advertising space 2 king-sized posters, front and back side Media costs*/** 60,000/month 1 month 2 giant posters For each of the 2 spaces: 10,40 m x 9,85 m For each of the 2 spaces: 10,50 m x 9,95 m Polyester fabric coated on both sides with PVC Production + installation* 5,700 *plus. VAT **plus fair-surcharge in March and September 45 Media Data Berlin-Tegel TXL

46 Banner Advertising on Access Roads J Omnipresent advertising. Accompany your target group as they travel to or from Tegel Airport. In total, 50 banner sites border the main traffic routes as well as parking spaces at the airport, meaning all passengers and visitors to the airport pass these advertising sites. Bookable by the week Lower level 1 A0 B20-39 Terminal B 2 C Main ha C T erm in a l C Term i C80-8 Access roads, public area, all terminals, parking area P5 outside Departing and arriving passengers, meeters & greeters Advertising spaces per network 100 advertising spaces on 50 lamp posts Media costs per network* 8,500/week 25,000/month 1 week 100 (1 network) Production + installation* 7, Media Data Berlin-Tegel TXL

47 Wi-Fi Sponsoring Berlin Tegel and Schönefeld Airport J Meet our passengers online. From Mai 2017 onward we offer unlimited Wi-FI to our passengers. Be our sponsor and reach your target group in 3 steps: On the entry page of the captive portal, during the login process and on the landingpage. Present your company with a logo, banner or animated GIF. Schönefeld Airport and Berlin Tegel Airport Arriving and departing passengers, meeters & greeters Media costs* / p.a. 80,000 /3 months 30,000 /1 month 1. Presence On Captive Portal: logo 2. Presence Captive Portal with counter: banner or animated GIF (4 GB max; 5 sec) 3. Presence Automatic forwarding to the landingpage: logo 1 month 47 Media Data Berlin-Tegel TXL / Schönefeld SXF

48 Digital TXL 48 Mediadata

49 Digital Departure Gate J Flight route 1x digital world, please In the waiting area of departure gates 8/9, you can reach passengers with a particularly high quality of contact, due to their long waiting time. On the digital advertising space in 16:9 format, you can really stage your campaign. Full attention is thereby guaranteed. You just have to take care that passengers don t miss their plane in amazement! That way nothing will stand in the way of the digital world flight route Lower level A0 B20-39 Terminal B C80-85 Term in al A A 0 Te Departures, departure gate 8/9, Departing passengers Media costs per ad space* 800/1 slot/1 week 1 slot/1 week 6 slots Exclusive allocation on request 2.05 m x 1.21 m Technical data sheets on request or here Moving pictures or images Ad length 10 sec. (1 slot), 20 sec. (2 slots), 30 sec. (3 slots), 49 Media Data Berlin-Tegel TXL

50 Digital Gate Ring J Full flexibility in every direction No matter which directions our passengers go in from now on, they will always pass one of the 5 high-quality digital advertising spaces. The 5 advertising spaces are spread across the entire inner ring of and offer our advertising customers flexibility in their creation as well as in the booking and occupancy period. The excellent location, including check-in counters, restaurants and other points of contact guarantees a lasting impression. Full flexibility ahead! Lower level A0 B20-39 Terminal B C80-85 Term in al A A 0 Te , Departing and arriving passengers, meeters & greeters Media costs per ad space* 1.500/1 slot/1 week 1 slot/1 week 6 slots Exclusive allocation on request 2.05 m x 1.21 m Technical data sheets on request or here Moving pictures or images Ad length 10 sec. (1 slot), 20 sec. (2 slots), 30 sec. (3 slots), 50 Media Data Berlin-Tegel TXL

51 Coloramas Public Area J Advertising which moves people From now, you can get your advertising message showcased digitally at Tegel Airport. The digital advertising space is located in in the public area, with the easyjet check-in to its left, the entrance for arriving passengers to its right, as well as restaurants and shops opposite. Vividly bring your message to life! Lower level A0 B20-39 Terminal B C80-85, next to check-in, Departing and arriving passengers, meeters & greeters Media costs per ad space* 750/ 1 Slot / 1 week 1 week / 1 slot 6 slots Exclusive allocation on request 3,00 m x 1,72 m Technical data sheets on request or here Moving pictures or images Ad length 10 sec. (1 slot), 20 sec. (2 slots), 30 sec. (3 slots), 51 Media Data Berlin-Tegel TXL

52 Berlin-Schönefeld Airport SXF 52 Media Data

53 Berlin-Schönefeld Airport SXF Terminals A and B EasyJet, Ryanair, Aeroflot and Germania fly from here to European and international destinations. Terminal B isused exclusively for checking in easyjet passengers. All airlines arrive at from both terminals. Terminal D Terminal D, spiltted into Terminal D Arrival and Terminal D Departure, is used by, among others, Ryanair, Norwegian, Condor and El Al. These airlines primarily fly European routes. 53 Media Data

54 ey Passenger Figures 2017* SXF Reason for trip Passengers arriving by Leisure Business 84 % 16 % Taxi Car, car hire Bus, shuttle, train Other 9 % 14 % 73 % 5 % Age Up to % 38 % 17 % 17 % Net household income Up to % 13 % 10 % 18 % Gender Male Female *Internal data Residence Germany Other 52 % 48 % 47 % 53 % Stay at airport Up to 60 mins mins mins 121+ mins Luggage Luggage check-in Hand luggage Luggage check-in & hand luggage No luggage check-in & hand luggage 11 % 23 % 41 % 25 % 2 % 66 % 28 % 4 % 54 Media Data

55 /B SXF 55 Media Data

56 Coloramas Arrivals Advertising at baggage carousel. Five new large-size advertising spaces are bookable. Arrivals, baggage claim areas, Arriving passengers Media costs per advertising space* 3,500/month 1 month 5 4,000 mm 1,250 mm 4,020 mm 1,270 mm Digitex Dialight Production + installation* Media Data Berlin-Schönefeld SXF

57 Large Coloramas Arrivals When bigger is better. Book an extra-large Colorama. There is one extra-large Colorama in each of the two baggage claim areas in. Arrivals, baggage claim area, Arriving passengers Media costs per ad space* 3,500/month Media cost both ad spaces* 6,000/month 1 month 2 4,500 mm 1,250 mm 4,520 mm 1,270 mm Digitex Dialight Production + installation* Media Data Berlin-Schönefeld SXF

58 Colorama Arrival 2 Non-stop advertising. Through booking this Colorama in, Arrivial 2, you can grab the attention of arriving passengers. Passengers frequent the advertising space directly when leaving this area. Arrivals, baggage claim areas, Arriving passengers Media costs per advertising space* 3,000/month 1 month 1 3,300 mm 1,250 mm 3,320 mm 1,270 mm Digitex Dialight Production + installation* Media Data Berlin-Schönefeld SXF

59 Coloramas Departures J Advertising for those who are waiting. Altogether there are five Coloramas located in the non-public departures area of. This is the waiting area where departing passengers spend time in close proximity to shops and restaurants. 2nd floor Departures (non-public area), Departing passengers Media costs per advertising space* 3,000/month 1 month 2 4,000 mm x 1,250 mm 4,020 mm x 1,20 mm Digitex Dialight Production + installation* Media Data Berlin-Schönefeld SXF

60 Easyjet Colorama J Take it easy. All Easyjet passengers must check in at Terminal B, as this terminal is dominated by this airline. The space directly next to the check-in desks is ideal for directly addressing Easyjet passengers before they depart. 1 Terminal B Te, check-in desks, Terminal B Departing passengers, meeters & greeters Media costs per advertising space* 2,000/month 1 month 1 Slide/Backlite on acrylic, 4 mm Production + installation* 60 Media Data Berlin-Schönefeld SXF

61 Colorama Information Counter J Exclusive location. The highly frequented Colorama in the main at Schönefeld Airport impresses with its location as it is situated directly beside the counter for passenger flight information and next to the tourist information desk. It is the only advertising space in this public area that is large and backlit., Departing and arriving passengers, meeters & greeters Media costs per advertising space* 2,500/month 1 month 1 1,642 mm 1,134 mm 1,675 mm 1,165 mm Slide/Backlite on acrylic, 4 mm Production + installation* Media Data Berlin-Schönefeld SXF

62 Terminal D SXF 62 Media Data

63 Wall Wraps Departures J Dominant advertising. You can reach departing passengers with up to three wall wraps in the nonpublic waiting area. These advertising spaces dominate the waiting area next to the gates and opposite the restaurants and shops. Departures (non-public area), Terminal D Departing passengers Media costs per advertising space* 2,000/month 1 month 3 5,500 mm 3,000 mm 5,520 mm 3,020 mm Directly printed Forex Production + installation* 2, Media Data Berlin-Schönefeld SXF

64 Wall Wrap Public Area J In the spotlight. These advertising spaces immediately next to the check-in desks and opposite the hospitality zone are the first things to grab the attention of all departing passengers in the public area of the terminal. It is also possible to brand the entire wall., next to check-in, Terminal D Departing passengers, meeters & greeters Media costs per advertising space* 2,000/month 1 month 1 10,010 mm 1,600 mm 10,030 mm 1,620 mm DecoTex 220 Production + installation* 1, Media Data Berlin-Schönefeld SXF

65 Promotion SXF 65 Media Data

66 Mobile Promotion J Promoting in person. Would you like to communicate your products or services in person? Then promote them in the airport's public areas and seize the opportunity to speak directly to arriving and departing passengers, as well as to guests and people picking up travellers. Departing and arriving passengers, meeters & greeters Media costs* Up to 3 people: 450/day; each additional person: 100/day 1 day 66 Media Data Berlin-Schönefeld SXF

67 Promotion Stand J Prominent promotion. Would you like to communicate your products or services in person and in an area marked by your own branding? Then book a fixed location in the public area of and promote your product or service in a setting designed for your brand., Departing and arriving passengers, meeters & greeters Advertising spaces 1 advertising space Media costs* 3,200/5 days, maximum of 4 promoters 5 days Stand size 3 m² Flame-resistant in accordance with DIN 4102 B1 Production + installation* Production/installation is the customer's responsibility 67 Media Data Berlin-Schönefeld SXF

68 Specials SXF 68 Media Data

69 Sliding Exit Doors Network ( and D2 - Arrival) Advertising which moves people Branding all of the doors immediately following the baggage conveyor belts means that you will reach all arriving passengers in Berlin-Schönefeld. You will advertise across all seven exits from the non-public area of the terminal. Bookable by the week. Standort Abflug-Bereich Ankunft-Bereich Öffentlicher Bereich al B Erdgeschoss Ankunft Arrival Terminal D Ankunft Arrival Arrivals, exits of the baggage claim areas, and D2 Arriving passengers, meeters & greeters Advertising spaces per network 2 Arrivals (3 Doors, 2 spaces per door, doublesided, 12 screens/sticker) Media costs per network* 2,500 / month 1 month 3 (1 Network) Visible size A (W H) 645 mm mm Production size A (W H) 645 mm mm Self-adhesive sticker Production + installation* 1,090 Visible size D (W H) 1.450mm x mm Production size D (W H) 1.450mm x mm 69 Media Data Berlin-Schönefeld SXF

70 Giant Poster Big advertising. All passengers arriving by train, changing between Terminals or using, just beside this advertising space are reached., outdoor, Terminal A Arriving and departing passengers, meeters & greeters Media costs per package* 12,000/month 1 month Advertising spaces 1 15,900 mm x 7,150 mm 15,900 mm x 7,150 mm mesh banner Production + installation* about 6, Media Data Berlin-Schönefeld SXF

71 Digital SXF 71 Media Data

72 Digital InfoNet In the focus of your target group With the Digital InfoNet, you are the centre of attention for your target group. Through the use of striking positioning next to the arrivals and departures boards, the Digital InfoNet guarantees the attention of your target group in a total of three locations. Digital Tower & 2 x Digital Flight Board.., Departing and arriving passengers, meeters & greeters Media costs per net* / week 1 week / 1 slot 6 slots Exclusive allocation on request Digital Tower: 3,45 m x 5,76 m Digital Flight Board: 0,84 m x 1,47 m Technical data sheets on request or here Content Moving pictures or images Ad length 10 sec. (1 slot), 20 sec. (2 slots), 30 sec. (3 slots), *zzgl. MwSt 72 Media Data Berlin-Schönefeld SXF

73 Digital PublicNet The stage for your target group With the Digital PuplicNet accompany your target group on their journey: from their arrival at the train station Schönefeld, the check-in Terminal B up until their arrival in Terminal D2. Stir the emotions of arriving and departing passengers via the Digital PublicNet in a total of three locations: Digital Walkway, Digital Wall B & Digital Wall D.,, B und D Arrival Departing and arriving passengers, meeters & greeters Media costs per net* / week 1 week / 1 slot 6 slots Exclusive allocation on request Digital Wall: 3,00 m x 1,72 m Digital Walkway: 1,25 m x 0,72 m Technical data sheets on request or here Content Moving pictures or images Ad length 10 sec. (1 slot), 20 sec. (2 slots), 30 sec. (3 slots), *zzgl. MwSt 73 Media Data Berlin-Schönefeld SXF

74 Terms and Conditions (extract) Rental prices All prices indicated are subject to seasonal fluctuations (such as trade aggregates) and to VAT. Production & installation The costs of production and installation are intended as guidelines only and may vary depending on complexity/requirements. Please contact the producer directly. For production and installation of your advertising spaces we recommend the company PPS. Imaging GmbH Berlin: PPS. Imaging GmbH Grenzgrabenstr Berlin Contact: Mr André Urban Tel: Fax: a.urban@pps-imaging.de Mr Urban will gladly provide you with an offer for the installation and, if desired, the production of advertising space. 74 Media Data

75 Contact Flughafen Berlin Brandenburg GmbH Commercial Airport Advertising Berlin Germany Fax: Jennifer Brauer Phone.: Anja Braun Phone: Julia Brendike Phone: Steffi Fahrendholz Phone: Dennis Herrmann Phone: Dirk Rißmann Phone: Ragna Wolf Phone: Media Data

76 Imprint Publisher Flughafen Berlin Brandenburg GmbH Commercial Airport Advertising Berlin Deutschland Phone: Image credits Günter Wicker/Flughafen Berlin Brandenburg GmbH: p. 7, 9-38, 40-42, 44-46, Marco Döpke: p. 43 Thomas ierok: p. 1-6, Carolin Seeliger: p. 64 Dirk Rißmann: p. 39, p Creation media consulta Advertising GmbH Updated 08/ Media Data