10 million meeters & greeters per year

Transcription

1 MEDIA DATA 2018

2 VIENNA AIRPORT The Gate to the World RECORD YEAR 2017: 24.4 million passengers in total 2.5 million passengers in strongest month 91,200 passengers on strongest day 100 shops, restaurants and food outlets 10 million meeters & greeters per year 22,600 employees on site

3 VIENNA AIRPORT Austria s Gate to the World The most important hub between eastern and western Europe ORIGINS OF LOCAL PASSENGERS Germany 9% Austria 52% 195 UK 3% 72 Catchment Area 59% Slovakia 4% Czech Republic 2% Switzerland 3% Hungary 1% France 2% destinations Italy 2% Russia 2% countries America 2% Asia/Australia 3% Europe other 4% Middle East/Africa 2% EU other 10%

4 VIENNA AIRPORT First Class Advertising 86% of the advertising-relevant target group are between 14 and 54 years old 35 million per year TARGET GROUPS Business travellers: The decisive target group primarily expects premium quality and a wide range of top brands. 35% 65% Holiday travellers: The consumer target group individuals who like traveling and do it frequently. They share a significant focus on premium goods.

5 VIENNA AIRPORT Airline & Gate Info GATES B & C (Pier West Schengen) GATES D (Pier East Non-Schengen) GATES F (Pier North Schengen) GATES G (Pier North Non-Schengen) ASL Airlines France Aegan Airlines Air France Eurowings Finnair Air Baltic EasyJet Switzerland Norwegian Transavia Holland Iberia Adria Airways Wizz Air KLM Air Malta Luxair People s Viennaline Travel Service Airlines Brussels Airlines Sky Work Airlines Transavia France Vueling Air Nostrum Iberia Regional Volotea Air Moldova Austrian Georgian Airlines Air Algerie British Airways Bulgaria Air EVA Air Air China EasyJet China Airlines Condor Air Lingus Emirates KLM Ethiopian Airlines Free Bird Airlines Rossiya Iran Air Air Serbia Korean Air Jet2.com ELAL Pegasus Qatar Airways Ukraine Int. Airlines Royal Jordanian Tarom Turkish Airlines Tunisair Ural Air Wings of Lebanon Sunexpress Montenegro Airlines Dniproavia Austrian Germanwings Lufthansa Eurowings LOT Polish Airlines Swiss Brussels Airlines TAP Portugal Austrian Egypt Air Eurowings Croatia Airlines LOT Polish Airlines Swiss Brussels Airlines TAP Portugal 2.6m passengers per year 2.4m passengers per year 5.4m passengers per year 2.2m passengers per year

6 CONTENT DEPARTURE Terminal 1 7 Terminal 3 Check-In 9 Pier West / B & C gates 11 Pier East / D gates 13 Pier North / F gates 15 Pier North / G gates 17 Business Lounges 19 ARRIVALS Baggage claim area 20 Arrivals and transfer level 23 Passenger walkways 24 Central arrivals hall 25 DIGITAL NETWORKS Digital hotspots 27 Central access terminal 29 Passenger walkway 30 Gatewalk Pier North Schengen 31 Gatewalk Pier North 32 Non-Schengen Gatewalk Pier West Schengen 33 PUBLIC TRANSPORT 34 PROMOTIONS Plaza 36 Pier West / B & C Gates 37 Central arrivals hall 38 Baggage claim area 39 Pier North / G gates 40 OUTDOOR ADVERTISING Airport entrance and exit roads 41 PREMIUM ADVERTISING Jet bridges 46 Mega Wall 48 Advertising tower 49 Advertising installation 51 Passenger bridges 52 SPECIALTY ADVERTISING Baggage belt advertising 53 Clock branding 54 MEDIA OVERVIEW 55 CONTACT 58

7 DEPARTURE Terminal Check-in area of airlines of Oneworld Alliance (British Airways, Finnair, Iberia, S7 Airlines and others) as well as SkyTeam (Air France/KLM, Aeroflot, Alitalia, China Airlines, Korean Air, Tarom and others) Media: 1 The 3 light boxes at Terminal 1 are among the largest indoor advertising spaces featuring an impressive surface area of more than 80 m 2 Media price: from EUR 60,000 / year 1 3 million 7

8 DEPARTURE Terminal Light box above boarding pass control Media price: from EUR 60,000 / year Double-sided advertising spaces above sales offices Media price: from EUR 24,000 / year 3 3 million 8

9 DEPARTURE Terminal 3 Check-In 1 2 Check-in area of Austrian Airlines, Lufthansa, Swiss, Eurowings, Egyptair, Brussels Air, TAP and further members of Star Alliance as well as Emirates and Qatar Airways Media: 1 The digital Mega Wall at the boarding pass control is the central access point to the F & G gates Media price: from EUR 48,500 / month 2 7 units of 84 inch UHD screens See Digital Network Central Access Terminal, p. 29 Calculate the price of your advertising campaign at million 9

10 DEPARTURE Terminal 3 Check-In million New since February 2018: Digital Hotspot LED Wall Central Security The high-resolution LED wall with awe-inspiring dimensions of 8 m 2 welcomes all locally departing passengers directly after the central security check at Terminal 3 Calculate the price of your advertising campaign at See p double-sided advertising banners along the check-in area of Austrian Airlines Banner dimensions: 2.4 x 8 m Media price: from EUR 168,000 / year Large-scale light boxes in the central security control area Media price: from EUR 140,000 / year 10

11 DEPARTURE/ARRIVALS Pier West / B & C gates 1 Schengen destinations Media: 1 The digital wall composed of 3 x 3 units of 55 inch full HD screens may be booked in combination with the corresponding promotion surface, thereby providing an exclusive and modern platform for your advertising message Media price for the promotion surface: EUR 7,500 / month See Digital Network Gatewalk Pier West Schengen, p. 33 Calculate the price of your advertising campaign at million 11

12 DEPARTURE/ARRIVALS Pier West / B & C gates 2 2 Light boxes in the entire arrivals, departure, and gate area Media price: from EUR 6,000 / year million 12

13 DEPARTURE/ARRIVALS Pier East / D gates 1 Non-Schengen destinations 2 Media: 1 Gate branding Media price: from EUR 36,000 / year 2 The 6 City Light displays along the walkways to the gates accompany all departing and arriving passengers with exclusive branding! Media price: from EUR 15,000 / year 3.8 million 13

14 DEPARTURE/ARRIVALS Pier East / D gates 3 3 Light box at the escalators down to passport control with a total surface area of 5,310 x 4,000 mm Media price: from EUR 25,000 / year 3.8 million 14

15 DEPARTURE Pier North / F gates Schengen destinations (Star Alliance) Media: 1 City Light network with at least 5 locations in the access area and/or the gate waiting area Media price: from EUR 5,000 / month 2 Digital Network Gatewalk Pier North Schengen 12 units of 84 inch screens in UHD landscape format Booking beginning for summer 2018! 5.4 million 15

16 DEPARTURE Pier North / F gates Large-scale light boxes in the gate area with advertising spaces of more than 11 m 2 Media price for 12 displays: EUR 40,000 / year Media price for 24 displays: EUR 70,000 / year Specialty advertising with an advertising surface of more than 40 m 2 Media price: from EUR 74,900 / year 5.4 million 16

17 DEPARTURE Pier North / G gates 1 Non-Schengen destinations 2 Media: 1 4 units of 84 inch and 1 unit of 65 inch UHD screens along the walkways to the gates See Digital Network Gatewalk Pier North Non-Schengen, p. 32 Calculate the price of your advertising campaign at 2 City Light network with at least 5 locations in the access area and/or the gate waiting area Media price: from EUR 5,000 / month 2.2 million 17

18 DEPARTURE Pier North / G gates Light boxes in the gate area Media price for 7 displays: EUR 21,125 / year Media price for 14 displays: EUR 35,000 / year Promotion surfaces Media price: EUR 7,500 / month million 18

19 DEPARTURE Business Lounges Mainly used by business travellers, the 750 m 2 JET Lounge in the transit area, in the heart of the Shopping Plaza, serves as a lounge for departing passengers from gates B, C and D Media: 5 backlit advertising spaces 2.6 x 2.9 m Media price: from EUR 18,000 / year 120,000 19

20 ARRIVALS Baggage Claim Area Target groups: all locally arriving passengers 1 Media: 1 New since December 2017: Digital Hotspots LED Walls Arrivals: The 2 high-resolution LED walls with awe-inspiring dimensions of 15 m 2 and 18 m 2 welcome all arriving passengers at the entrance to the baggage claim area, making them the ideal solution for spectacular and lasting image advertising Calculate the price of your advertising campaign at See p million 20

21 ARRIVALS Baggage Claim Area Digital Hotspot Baggage Claim Area: 120 full HD screens (4 screens per unit) create a synchronised and striking advertising medium along the baggage belts and help your advertising message to shine Calculate the price of your advertising campaign at See p. 28 Mega light wall along the entire baggage claim area with a total surface area of up to 80 m 2! Media price: from EUR 95,000 / year 11.5 million 21

22 ARRIVALS Baggage Claim Area 4 Large-scale light boxes right after the escalators from Terminal 3 and in direction of the baggage claim area Media price: from EUR 15,500 / month million 22

23 ARRIVAL Arrival & Transfer Level Arrivals from non-schengen destinations Media: 1 Glass film coating at the escalators down to the baggage claim area Media price: from EUR 60,000 / year 2 3 City Light displays: 4 units static and 4 units digital composed of 75 inch UHD screens Media price (static): from EUR 12,000 / year See Digital Network Passenger Walkway, p. 31 Calculate the price of your advertising campaign at Wall designs Media price: upon request 4.5 million 23

24 ARRIVALS Passenger Walkways 1 Airlines: Oneworld (e.g. British Airways, Qatar Airways, S7 Airlines, and Finnair) and SkyTeam (Aeroflot, Air France, Alitalia, KLM etc.) Media: 1 Light boxes along the walkway to the baggage claim area Media price: from EUR 25,000 / year City Light displays Media price: from EUR 18,000 / year 2.6 million 24

25 ARRIVALS Central Arrivals Hall 1 2 Media: 1 The large-format banners hanging from the ceiling in the landside area cannot be missed. Positioned in the highly frequented arrivals hall, they are visible from both the departure and the arrivals level with corresponding impact Media price: upon request 2 City Light displays Media price: from EUR 18,000 / year Bridge advertising: up to 8 different subjects for the best possible presence of your brand Media price per bridge: EUR 56,250 / 6 months 11.5 million 25

26 ARRIVALS Central Arrivals Hall Handrail advertising (double-sided) Formats up to 17 x 0.5 m Media price: from EUR 50,000 / year Light boxes Media price: from EUR 24,000 / year Advertising at the main exits Media price: from EUR 70,000 / year 11.5 million 26

27 DIGITAL NETWORKS Digital Hotspots 1 Areas: 1 LED Walls Central Arrivals: 2 LED walls of 15 m 2 and 18 m 2, both at the entrance to the baggage claim area 2 Digital baggage belt advertising: 120 units of 46 inch full HD screens (15 units of 2 x 4 screens) with synchronised advertising 2 Calculate the price of your advertising campaign at 27

28 DIGITAL NETWORKS Digital Hotspots 3 34 Areas: 3 Mega Wall at Terminal 3: 78 units of 46 inch full HD screens in portrait format Right at the boarding pass control in the departure area 4 LED Wall Central Security: 8.3 m 2 LED wall directly after the central security check at Terminal 3 Calculate the price of your advertising campaign at 28

29 DIGITAL NETWORKS Central Access Terminal 1 Areas: 1 Terminal 1A: 2 units of 84 inch screens in UHD landscape format 2 Terminal 3: 7 units of 84 inch screens in UHD portrait format 2 Calculate the price of your advertising campaign at 29

30 DIGITAL NETWORKS Passenger Walkway Areas: 1 Public Transport: Access Terminal Digital wall 2 x 8 units of 48 inch full HD screens 2 3 Terminal 3 Arrivals Level +2: Arrivals / Transfer 4 units of 75 inch screens in UHD portrait format Terminal 3 railway level Departure / Arrivals 70 inch screen in UHD portrait format Calculate the price of your advertising campaign at 30

31 DIGITAL NETWORKS Gatewalk Pier North Schengen Booking beginning for summer 2018! Areas: Pier North F gates Departure / Transfer - Schengen 12 units of 84 inch screens in UHD landscape format Calculate the price of your advertising campaign at 31

32 DIGITAL NETWORKS Gatewalk Pier North Non-Schengen Areas: Pier North G gates Departure / Transfer - Non-Schengen 4 units of 84 inch screens in UHD landscape format 1 unit of a 65 inch screen in UHD landscape format Calculate the price of your advertising campaign at 32

33 DIGITAL NETWORKS Gatewalk Pier West Schengen Areas: Pier West C gates Departure / Transfer Schengen Digital wall 3 x 3 units of 55 inch full HD screens Calculate the price of your advertising campaign at 33

34 PUBLIC TRANSPORT 1 Media: 1 Digital Network Passenger Walkway: The impressive 70 inch UHD screen communicates your message to all passengers arriving and departing by train on the railway level The railway station for short and long-distance trains features a digital wall with 8 x 2 units of full HD screens as well as an XL light box. These advertising media may be booked in combination upon request for the best possible presentation of your brand Media price: from EUR 24,000 / year Calculate the price of your advertising campaign at See p

35 PUBLIC TRANSPORT City Lights Media price: EUR 6,000 / year Light boxes Media price: from EUR 12,000 / year

36 PROMOTIONS Plaza The promotion surface is located right in the midst of the transit area in direction of Pier West and Pier East flanked by appealing shops and restaurants (e.g. Swarovski, Christ, Hugo Boss etc.) Airlines: Air France, KLM, Eva Air, China Air, British Airlines, Condor, Qatar, Sunexpress, Vueling etc. Format of the display area: 30 m 2 Media price: EUR 10,000 / month 5 million 36

37 PROMOTIONS Pier West / C gates Schengen departures / arrivals In addition to the display area, the digital wall in the back with 3 x 3 units of 55 inch full HD screens may be used for advertising as well (videos, images, animated clips) See Digital Network Gatewalk Pier West Schengen, p. 33 The adaptive floor lighting is adjustable to the desired range of colours Airlines: Air France, KLM, Alitalia etc. Format of the display area: 5.4 x 3.5 m 5 million Media price: EUR 7,500 / month 37

38 PROMOTIONS Central Arrivals Hall Terminal 3 The perfect space for presenting your vehicle Format of the display area: 3 x 5 m Media price: EUR 7,500 / month 11.5 million 38

39 PROMOTIONS Baggage Claim Area Promotion surface for reaching passengers from Terminal 3 Format: 3 x 1.5 m Media price: EUR 7,500 / month Promotion desk in the baggage claim area Format desk: 2.8 x 0.7 x 2.4 m (L x W x H) Format sign: 1.2 x 0.4 m (W x H) Media price: EUR 7,500 / month 11.5 million 39

40 PROMOTIONS Pier North / G gates Non-Schengen Departure Star Alliance Promotion surface right in front of the duty free shop in direction of the departure gates Airlines: Austrian Airlines, Lufthansa, Swiss etc. Format of the display area: ca. 3 x 3 m Media price: EUR 7,500 / month 2.2 million 40

41 OUTDOOR ADVERTISING Airport Entrance & Exit Roads Large-scale light boxes along the airport entrance and exit roads Format: 6.5 x 4 m Uniformly backlit LED banners for a high-profile presentation of your advertising message Media price: from EUR 80,000 / year 17.5 million 41

42 OUTDOOR ADVERTISING Airport Entrance & Exit Roads Enormous banners with awe-inspiring surface areas of up to 1,600 m 2 Media price: from EUR 150,000 / year 17.5 million 42

43 OUTDOOR ADVERTISING Airport Entrance & Exit Roads City Light displays are strategically positioned along the passenger walkways and all across the Airport City. These highly frequented locations provide both a tangible and cost-efficient medium. Media price: from EUR 5,000 / year 17.5 million 43

44 OUTDOOR ADVERTISING Airport Entrance & Exit Roads The XL light box at the railway station next to the road to short-term car park 3 evokes a wow effect among both arriving and departing passengers Media price: ab ,- / Jahr Mounted on the façade of Office Park 3, the 4 largescale light boxes are clearly visible from the entrance road. Media price: from EUR 35,000 / year 17.5 million 44

45 OUTDOOR ADVERTISING Airport Entrance & Exit Roads Their unique 360-degree format turns these innovative advertising elements into effective eye catchers from all angles Media price: ab from EUR 70,000 / year 17.5 million 45

46 PREMIUM ADVERTISING Jet Bridges 42 jet bridges at Pier North, Pier East, and Pier West High brand awareness combined with a claim to exclusivity and a tailor-made creative idea designed for the world of flying Format up to 8.25 x 2.25 m Media price: upon request 23 million 46

47 PREMIUM ADVERTISING Jet Bridges The extensive advertising surfaces along the inside of the jet bridges are ideally combined with additional advertising on the outside elements of the jet bridges Format up to 8.25 x 2.25 m Media price: from EUR 9,000 / year 23 million 47

48 PREMIUM ADVERTISING Mega Wall The central location at the boarding pass control of Terminal 3 makes sure that this spectacular advertising medium reaches every single passenger of the Star Alliance Group in direct and exceptional fashion as the very first hotspot of their journey The Mega Wall (78 units of 46 inch full HD screens) is able to display both still and moving images. Its different clusters reinforce the advertising campaign and effectively focus the attention on individual messages Exclusive use possible 6.5 million 48

49 PREMIUM ADVERTISING Advertising Tower Situated at the entrance road to the airport and visible from the motorway A4 in direction from both Vienna and Bratislava 2 surfaces in total, each with approx. 200 m 2 / 16 m x 12 m per direction Excellent visibility from the B9 in both directions as well 1.5 million per month! 49

50 PREMIUM ADVERTISING Advertising Tower LED backlighting The added airport skyline and the symbolised aircraft flying into the sky combined with an appealing range of colours generate further attention. The design may be selected either in changing colours or a colour scheme adjusted to your advertising campaign Media price: EUR 290,000 / year 1.5 million per month! 50

51 PREMIUM ADVERTISING Advertising Installation Visible from the motorway A4 in direction from Vienna to the airport as well as from Bratislava Total height: 20 m LED backlighting The added airport skyline and the symbolised aircraft flying into the sky generate further attention. The light colour is individually adjustable. Media price: EUR 180,000 / year 1.5 million per month! 51

52 PREMIUM ADVERTISING Passenger Bridges Visible from Terminal 3 Arrivals & Departure Up to 8 different subjects for the best possible presence of your brand High brand recognition by directly addressing both departing and arriving passengers Individual rental opportunities available Media price per bridges: EUR 56,250 / 6 months 14.5 million 52

53 SPECIALTY ADVERTISING Baggage Belt Advertising Area: central baggage claim area Total of 10 baggage belts Minimum booking of 5 baggage belts Easily combined with screen advertising Media price: from EUR 7,500 / month 11.5 million 53

54 SPECIALTY ADVERTISING Clock Branding In the departure area of Terminal 3 as well as the central baggage claim area, all airport clocks may be booked for exclusive branding Their special position efficiently attracts passenger attention High brand awareness combined with a claim to exclusivity as part of the exceptional ambiance of an international airport 41 clocks are available for your advertising campaign Media price: upon request 18 million 54

55 Medium Description Areas City Light displays The European standard format of the displays (1185 x1750 mm) minimises production costs and permits the rapid change of your advertising subjects. The backlit film optimises colours and gives an added brightness to your advertising message. Light boxes As the formats are tailored to your individual needs, even large-scale advertising displays are easily realised. Such implementation as well as the installation in existing light boxes promises high quality at low production cost. The technology is based on a simple yet high-quality backlit banner for an attention-grabbing presentation of your advertising message. Outdoor: Terminal 1A Access ramp Short-term car park Terminal 3 Access ramps to car parks Charter bus parking space (short-term) Inside car parks VIP terminal Indoor: Arrivals hall Pier North (F gates, G gates) Pier West (B gates, C gates) Pier East (D gates) Arrivals and transfer level Arrivals East Outdoor: Entrance and exit roads Short-term car park Terminal 3 Office Park 3 Indoor: Baggage claim area Arrivals hall Central security control Terminal 3 Pier West C gates Pier North F gates Pier North G gates South walkway Terminal 1 check-in Terminal 1 boarding pass control Transit Dimensions in m (w x h) (unless indicated otherwise) MEDIA OVERVIEW Media price per year (unless indicated otherwise) x 1.75 from EUR 5,000 up to 40 m 2 from EUR 15,000 55

56 Medium Description Areas Jet bridges Promotion surfaces Outdoor banners Advertising elements Banners 12 jet bridges Pier West 8 jet bridges Pier East 22 jet bridges Pier North Dimensions in m (w x h) (unless indicated otherwise) Media price per year (unless indicated otherwise) Outdoor & Indoor up to 8.25 x 2.25 upon request Plaza/Transit Arrivals hall information desk Arrivals hall customs desk Terminal 1A Baggage claim area Baggage claim area Terminal 3 check-in Pier North F gates Pier North G gates end of the pier Pier North G gates beginning of the pier Pier West C gates at digital wall Pier West C gates Car park 4, pay machine Car park 8 3 units Car park 3 2 units Car park 4 Short-term car park Terminal 3 Charter bus parking space Car park C Arrivals hall 6 units Terminal 3 check-in 6 units 4 x 4 5 x 3 3 x 2 2 x 2 3 x x x x x 3 4 x x x x 2 16 x x x 63 x up to x 5.78 & 3.29 x 5.78 (side elements) 3.7 x x 8 EUR 10,000 / month EUR 7,500 / month EUR 7,500 / month EUR 7,500 / month EUR 7,500 / month EUR 7,500 / month EUR 7,500 / month EUR 5,000 / month EUR 7,500 / month EUR 7,500 / month EUR 7,500 / month EUR 5,000 / month EUR 3,500 / month EUR 36,000 EUR 170,000 EUR 150,000 from EUR 70,000 EUR 188,000 EUR 168,000 Bridge advertising Arrivals hall 12.8 x 2.5 upon request Revolving door advertising Arrivals hall central access, east access MEDIA OVERVIEW x 1.85 from EUR 70,000 56

57 Medium Description Areas Glass film coating Handrail advertising Digital advertising Pier North F gates Arrivals and transfer level 1 Arrivals and transfer level 2 Dimensions in m (w x h) (unless indicated otherwise) x x x Media price per year (unless indicated otherwise) EUR 74,900 EUR 60,000 EUR 60,000 Arrivals hall 3 spaces, double-sided up to x from EUR 70,000 Baggage claim area: 120 full HD screens (15 units of 2 x 4 screens) LED Walls central arrivals Terminal 3 check-in: 7 UHD screens Terminal 3 railway level: 1 full HD screen Terminal 3 arrivals and transfer level: 4 full HD screens Access central/public transport: digital wall 2 x 8 full HD screens Pier West C gates: digital wall 6 x 6 full HD screens Pier North G gates: 5 UHD screens Mega Wall Terminal 3 boarding pass control: 78 full HD screens LED Wall Central Security 46 inch landscape 18 m 2 and 15 m 2 84 inch portrait 70 inch portrait 75 inch portrait 48 inch landscape 55 inch landscape 1 x x 84 inch landscape 46 inch landscape 8.3 m 2 MEDIA OVERVIEW Go to and use our price calculator for digital advertising to compute your tailor-made advertising campaign 57

58 CONTACT Please do not hesitate to contact us for more information! Flughafen Wien AG PO box 1 A-1300 Vienna Airport Phone advertising@airport-media.at Ilse Koinig Head of Airport Media and expert for tailor-made advertising campaigns 58