HANNOVER MESSE 2017 Media information Outdoor advertising

Transcription

1 HANNOVER MESSE 2017 Media information Outdoor advertising April 2017 Hannover Germany hannovermesse.de Get new technology first

2 Advertising your trade fair appearance List of contents Boards 3-4 Frames 5 Advertising towers 6-8 Special locations 9 3-sided poster stands 10 Taxi stand advertising 11 Advertising columns 12 Big banner 13 Banner in entrances Big poster 16 Large-scale surfaces 17 Billboards in inter-hall passageways 18 Billboards on the "Exponale" pedestrian bridge 19 Billboards at the East 3 entrance 20 Advertising cubes 21 Promotions Skywalk advertising Ad carpets 34 XL poster XL poster mounted on hall facades XL poster, EXPO cube 41 Messe shuttle 42 SwingCards 43 Ad locations Contact 46 2

3 Boards A particularly eye-catching option in high-traffic areas like taxi stands, entrance and exit gates, car parks and public transport stations and between the exhibition halls is a five-meter-wide board. The boards can be seen from considerable distances and their striking size makes them an ideal way to draw attention to your trade fair appearance. W 5.00 m x H 0.90 m Supply of the backplates, digital print production, laminating of the prints onto the backplates, assembly and disassembly double-sided No. Site Quantity 1 Nordallee, (northern access road) 30 2 Taxi stand / northern tram terminal 6 3 Northern tram terminal 12 4 West 1 entrance 9 5 Karlsruher Strasse, West 1 car park 16 6 Kronsbergstrasse, West 1 car park 15 7 South 1 entrance Hermesallee/northern access road + West car park 25 3

4 Boards No. Site Quantity 11 North 9 car park Hall 4, Hall 3, Hall Hall 4, Hall 5, Hall Hall 5, Hall Hall 9, Hall 11 5 No. Media Production 2, 3, ,010 1, 7, , , ,010 4

5 Frames Our framed posters are placed around car parks and entrance gates. They are mounted on walls and fences at eye level to ensure your advertising slogans catch the attention of trade fair visitors. A series of images is a particularly effective way of using this medium. W 2.50 m x H 2.00 m Supply of the backplates, digital print production, laminating of the prints onto the backplates, assembly and disassembly one-sided No. Site Quantity A Entry and exit to North 7/8 car park 20 B Fence at West 3 entrance 20 C Fence at West 2 entrance 25 E Fence at South 2 entrance 8 F Fence at South 1 entrance 12 Media Production

6 Advertising tower With an advertising surface measuring more than 160 square meters on four sides, our advertising towers represent a premium form of advertising space. Around ten meters high, these towers are visible from a great distance and are guaranteed to attract the attention of your target groups, thanks to their prominent placement directly at the exhibition grounds and in the entrance areas. W 4.25 m x H 9.90 m one-piece panel: W m x H 9.90 m Digital print production of the one-piece panel, positioning of the supporting frame (including ballasting), assembly and disassembly 4-sided Sites (see Ad locations page 45) No. Site No. Site 1 North 4 car park 6 B North 1 entrance 2 North 4 car park 6 C North 2 entrance 3 North 4 car park 7 Hall 2 4 North 3 car park 8 Hall 2 5 North 2 entrance 9 Hall 4 6 Tram terminal / Europaallee 10 West car park 6 A Europaplatz North 1 entrance/tram terminal 12 West car park 6

7 Advertising tower Sites No. Site No. Site 13 West car park 35 East car park 14 West 2 entrance 36 East 16 car park 15 West car park 37 East 11 car park 16 West 35 car park 38 North 9 car park 17 West 2 entrance 39 Hall 2, Hall 3 18 West 35 car park 40 Hall 6, CC North side 19 West Skywalk / West 1 entrance 41 Hall 7, Hall 8, CC South side 20 West Skywalk / West 1 entrance 42 Hall 14, Hall 15, CC South side 21 West Skywalk / West 1 entrance 43 Platz der Nationen, Hall 8, Hall 9 22 West Skywalk / West 1 entrance 44 Hall 9 23 West 34 car park 45 Hall 11, Hall Mobile home lot 46 Open air site, Hall 12, P South 1 entrance 47 Open air site, Hall South 29 car park 48 Open air site, Hall 13, Hall South 28 car park 49 Open air site, Hall South Skywalk 50 Open air site, Hall 26, P East 13 car park 51 Hall 22, Hall 24, Hall East 2 entrance 52 Hall 22, Hall 24, Hall East 2 entrance 53 Hall 22, Hall 24, Hall East car park 54 Hall 22, Hall 23 7

8 Advertising tower Sites No. Site No. Site 55 Hall 23, Hall Nordplatz, North 1 entrance 56 Hall 23, Hall Hall 6 57 Hall 17, P Hall 9, Hall Hall 18 Additional locations available on request. No. Media Production 1, 5, 6A, 6B, 6C, 7-9, 14, 17, 19-21, ,600 11, , 6, 22, 25 9,100 11, , 15, 16, 18, 23, 24, 27-29, ,800 11,100 8

9 Special locations Enjoy maximum exposure by booking a special location for your exhibit. Your advertising medium can be flexibly positioned in a number of places around the exhibition grounds contact us! Please contact us. - Space only (no additional services) various locations around the exhibition grounds Media on request 9

10 3-sided poster stands These three-sided advertising spaces in A0 poster format are bound to catch the eye of passersby, no matter which way they are going. The distinctive pyramids can be booked as a set and placed in ten ideal locations at every entranceway and at the exhibition grounds. DIN A0: W 0.84 m x H 1.19 m Foil, digital print production, assembly and disassembly 3-sided 1 set Consisting of 10 poster stands at various locations around the site Total sets available 9 sets Set price (subject to VAT) Media Production 3,360 1,380 10

11 Taxistand advertising Catch visitors attention by ad spaces located directly at taxi stand. The advertising spaces in a A0 poster format are located at in ideal place reaching visitors coming by taxi. DIN A0: W 0.84 m x H 1.19 m Self-stick foil, digital print production, assembly and disassembly double-sided posters 1 set Taxi stand, North entrance. Consisting of 4 double-sided posters (= 8 posters) Total sets available 3 Set price (subject to VAT) Media Production 1,

12 Advertising columns These prominent ad spaces located near the East 3 and North 1 entrances as well as the northern taxi stand are perfect for giving your customers an additional image boost. These 4-sided advertising spaces are bound to catch the eye of passers-by, no matter which way they are going. W 0.52 m x H 2.50 m Supply of the backplates, digital print production, assembly and disassembly 4-sided No. Site Quantity 1-3 North entrances, taxi stand East 3 entrance Nordplatz, North 1 entrance 7 Media Production

13 Big banner A particularly eye-catching option in the high-traffic northern and western part of the exhibition grounds are big banners. These ad spaces are guaranteed to attract the attention of your target groups, thanks to their prominent placement at the North 1, North 2 and West 1 entrances. BB 1-6 W 3.80 m x H 3.10 m BB 7-9 BB W 2.70 m x H 8.70 m W 4.80 m x H 2.30 m Frontlit or Mesh, digital print production, assembly and disassembly one-sided No. Site Quantity BB 1-2 North 2 entrance, north side 2 BB 3-6 North 2 entrance, west side 4 BB 7-9 North 1 entrance 3 BB West 1 entrance 3 No. Media Production BB 1-6 4,200 1,330 BB 7-9 6,000 1,480 BB ,500 1,330 13

14 Banner in the entrances Reach your customers before they enter the exhibition grounds - using a banner in the entrance! These ad spaces are guaranteed to attract the attention of your target groups, thanks to their prominent placement. North 1 W 6.00 m x H 3.00 m North 2 East 2 East 3 South 1 West 1 West 1, vertical W 5.00 m x H 2.00 m W 3.00 m x H 1.00 m W 3.00 m x H 1.50 m W 6.00 m x H 2.00 m W 3.00 m x H 1.50 m W 2.85 m x H 5.70 m Digitex, digital print production, assembly and disassembly one-sided 14

15 Banner in entrances Site Quantity North 1 entrance 3 North 2 entrance 3 East 2 entrance 2 East 3 entrance 3 South 1 entrance 3 West 1 entrance 3 West 1 entrance, vertical 1 Site Media Production North 1 entrance 6, North 2 entrance 4, East 2 entrance East 3 entrance 1, South 1 entrance 3, West 1 entrance 1, West 1 entrance, vertical 6,

16 Big poster Posted in the connecting zones between halls or at the entrances to the exhibition grounds, these big posters are a real eye-catcher. Display several large format posters lined up in a row the ideal advertising medium for product series or for branding an entire hall connecting zone with your own corporate design. W 1.30 m x H 1.80 m Self-stick foil, digital print production, assembly and disassembly one-sided or two-sided No. Site Quantity 1-17 East 3 Entrance, one-sided Connecting zone Hall 11/14, two-sided 14 No. Media Production ,

17 Large-scale surfaces Large-scale surfaces on our hall facades are the quintessence of outdoor advertising. The advantageous format and blanket coverage on the exhibition grounds add up to numerous options for your product advertising. W 3.62 m x H 2.59 m Digital print production on Frontlit, assembly and disassembly one-sided Sites No. Site No. Site 1-2 Connecting zone Hall 3/ Hall Connecting zone Hall 4/ Hall Hall Hall Hall Hall 24 Media Production 2,

18 Billboards in inter-hall passageways This option lets you grab visitors attention as they cross over from one hall to the next via covered passageways. W 5.00 m x H 1.30 m Digital print production on Frontlit, assembly and disassembly one-sided Halls 2-7, 11-14, 17, 21-25, 27 Media Production 2,

19 Billboards on the "Exponale" pedestrian bridge Top exposure along both sides of the highly frequented Exponale bridge located between the southern Skywalk and at the East 3 entrance. Ideally suited for product promotion, e.g. by means of cascading or repetitive motifs which captivate viewer interest along the way. W 2.24 m x H 1.04 m Digital print production on Frontlit, assembly and disassembly one-sided No. Site 1-16 Exponale bridge Media Production

20 Billboards at the East 3 entrance Located at the East 3 entrance, these large billboards are real eye-catchers. By grouping several of them you can easily promote an entire product range. W 3.42 m x H 2.28 m Digital print production on Frontlit, assembly and disassembly one-sided No. Site Quantity 1-4 East 3 entrance 4 Media Production 1,750 1,050 20

21 Advertising cube Bearing a total of six advertising surfaces, these advertising cubes are guaranteed to grab the attention of passersby in any direction. These eye-catching advertising cubes can be flexibly positioned in a number of places around the exhibition grounds contact us! Per side: W 1.00 m x H 1.00 m, H 1.75 m including pedestal Foil, digital print production, assembly and disassembly 6-sided No. Site Quantity 1-30 various locations around the exhibition grounds 30 Media Production 1,

22 Promotions Reach your customers directly via exclusive promotional campaigns! Distribute flyers or giveaways to address your target groups personally onsite and disseminate your product and company information. We guarantee you exclusive distribution locations. If required, we can also provide competent promotional helpers for you. 2 promotional helpers per promotion Site Quantity All halls 5 One hall 2 North 1 entrance 3 North 2 entrance 2 West 1 entrance 2 South 1 entrance 2 East 2 entrance 2 East 3 entrance 3 22

23 Promotions Costs per campaign, without staff (subject to VAT) Site Period Media All halls 5 days 9,500 All halls 1 day 2,500 One hall 5 days 6,500 One hall 1 day 1,800 North 1 entrance 5 days 5,600 North 2 entrance 5 days 2,800 West 1 entrance 5 days 5,600 South 1 entrance 5 days 2,800 East 2 entrance 5 days 2,800 East 3 entrance 5 days 2,800 Please inquire for individual campaign charges 23

24 Skywalk advertising Tens of thousands of exhibitors and visitors use the southern and western Skywalks every day, as these represent an ideal, weatherproof way to reach the heavily frequented entrance gates from the large car parks to the south of the exhibition complex or the Hannover Messe/ Laatzen train station to the west. Skywalk poster, one-sided Catch visitors attention as they glide along on the Skywalk people-mover, with plenty of time to cast their gaze upon your posters mounted right alongside. A great way to promote products, especially for multiple motifs or repeat exposure. W 1.30 m x H 0.90 m Self-stick foil, digital print production, assembly and disassembly one-sided No. Site Quantity W West Skywalk 260 S South Skywalk 326 Media West: 280 South: 230 Production

25 Skywalk advertising Skywalk posters, double-sided Two-sided Skywalk posters are perfect for reaching your target audience as they approach or leave the West Skywalk via the stairs or escalators, right at eye level and viewable from both sides. W 1.30 m x H 0.80 m Self-stick foil, digital print production, assembly and disassembly double-sided No. Site Quantity WD 1-10 West Skywalk, train station 10 WD West Skywalk, West 1 entrance 12 Media Production

26 Skywalk advertising Billboard As visitors stream through the Skywalks, you can be sure of standing out on billboards mounted right above the escalators. Skywalk billboards are perfect for giving your customers a warm welcome or scoring an additional image boost and leaving a lasting impression as they head for home. W 3.70 m x H 2.40 m Digital print production on Frontlit, assembly and disassembly one-sided No. Site Quantity 1 West skywalk, train station West Skywalk, West 1 entrance 2 No. Media Production 1 2,800 1, ,000 1,170 26

27 Skywalk advertising Skyboard Use the Skyboard to grab the attention of huge crowds as they stream out of the railway station and head for the Skywalk on their way to the show. The Skyboard is positioned directly over the west entrance to the Skywalk, making it one of the most attractive locations in this high-traffic area near the West entrance to the grounds. W 3.80 m x H 2.50 m Digital print production on Frontlit, assembly and disassembly one-sided No. Site Quantity 1 West Skywalk, train station 1 Media Production 6,000 1,170 27

28 Skywalk advertising Escalator advertising Escalator advertising is perfect for reaching your target audience as they approach or leave the West Skywalk via the escalators. West 1 entrance W m x H 0.62 m plus end section Train station W m x H 0.62 m plus end section Self-stick foil, digital print production, assembly and disassembly left and right side Site Quantity West Skywalk, West 1 entrance, left and right side 2 West Skywalk, train station, left and right side 2 Media Production 4,300 2,250 28

29 Skywalk advertising Mega Skywalk banner, South Skywalk Big is beautiful! To really stand out in the South and West Skywalks, mega Skywalk banners are just what you need. W 1.85 m x H 2.10 m Height lower handrail: approx m m Height middle handrail: approx m m Height upper handrail: approx m m Digitex, digital print production, assembly and disassembly one-sided No. Site Quantity 1-40 South Skywalk approx. 40 Media Production

30 Skywalk advertising Mega Skywalk banner, West Skywalk W 2.06 m x H 2.40 m Digitex, digital print production, assembly and disassembly one-sided No. Site Quantity 1-40 West Skywalk approx. 40 Media Production 1,

31 Skywalk advertising Skywalk super billboard Super billboards make a huge 14-square-meter (!) impression on users of the South car park as they enter or leave the South Skywalk. W 2.80 m x H 5.06 m Digital print production, assembly and disassembly one-sided No. Site Quantity 1-2 South Skywalk / South car park 2 Media Production 3,000 1,380 31

32 Skywalk advertising, Convention Center Mega Skywalk banner, Convention Center W 2.40 m x H 2.70 m Digitex, digital print production, assembly and disassembly one-sided No. Site Quantity 1-10 Skywalk between hall 7 and Convention Center 10 Media Production 1,

33 Skywalk advertising Floor-Graphics Show your customers the way to go straight to your stand! Floor graphics are every bit as effective as they are attractive. W 3.00 m x H 1.30 m Special self-stick foil, digital print production, assembly and disassembly one-sided Site Quantity West Skywalk 16 South Skywalk 22 Media Production West Skywalk South Skywalk

34 Ad carpets New! Roll out the ad carpet for your customers! Place your ad on high-quality PVC flooring and direct visitors right to your stand. W 7.50 m x H 3.00 m PVC, digital print production, assembly and disassembly one-sided Site Quantity North 1 entrance 8 North 2 entrance 3 South 1 entrance 2 East 3 entrance 4 West 1 entrance 4 Media Production 5,500 1,320 34

35 XL poster These extremely large surfaces in poster formats of up to 273 square meters lend themselves to all kinds of designs and radiate a strong, assertive impression. Our high-quality production standards impart a powerful impact to your advertising slogans in prominent locations like the main access roads or the front side of on-site parking ramps. No m² (W m x H m) No m² (W m x H m) No m² (W m x H m) No m² (W m x H m) No m² (W m x H m) No m² (W m x H m) No m² (W m x H 7.90 m) No m² (W m x H 9.40 m) No m² (W m x H m) No m² (W m x H m) No m² (W m x H m) No m² (W m x H m) 35

36 XL poster No m² (W m x H m) No m² (W m x H m) Digital print production on Frontlit or Mesh, assembly and disassembly, lighting Sites No. Site 1-4 Excellent visibility from the adjacent expressway plus at the exit ramp for traffic heading to the North entrance 1-12 Alongside approach road leading to car parks and ramps for 6,660 cars and 70 buses Across from a high-traffic crossing with traffic light Directly alongside an approach road to the North and West car parks/ramps in proximity to the North entrance gate Directly across from the North car parks/ramps for cars and buses Directly across from the Messe/Nord tram terminal serving the North entrance Adjacent to the North entrances 36

37 XL poster No. Media Production 1+2 each with 163 m 2 14,850 7, each with 190 m 2 13,500 9, each with 193 m 2 13,500 9, m 2 9,800 6, m 2 11,500 7, m 2 7,700 5, m 2 19,250 12, m 2 11,550 7, m 2 15,400 10, m 2 18,200 10, m 2 18,200 10,040 All rates specified also cover spotlighting so posters remain visible throughout the evening hours. 37

38 XL poster mounted on hall facades XL posters on the outer walls of our exhibition halls are impressive from near and far. Brand the hall you re exhibiting in with your own design or take advantage of these giant-sized posters to steer visitors to your hall. These large-format posters are guaranteed to capture visitors attention! No m 2 (W m x H 5.00 m) No m 2 (W 5.00 m x H 4.50 m) No m 2 (W m x H 5.00 m) No m 2 (W m x H 5.00 m) No m 2 (W m x H 5.00 m) No. 26A 75 m 2 (W m x H 5.00 m) No m 2 (W m x H 5.00 m) No m 2 (W m x H 5.00 m) No m 2 (W 5.00 m x H 5.00 m) No m 2 (W m x H 5.00 m) No m 2 (W m x H 5.00 m) No m 2 (W m x H 5.00 m) No m 2 (W m x H 5.00 m) No m 2 (W m x H 5.00 m) No m 2 (W m x H 5.00 m) No m 2 (W m x H 8.54 m) No m 2 (W m x H 5.00 m) No m 2 (W m x H 5.00 m) No m 2 (W m x H 5.00 m) 38

39 XL poster mounted on hall facades No m 2 (W 5.50 m x H 4.40 m) No. 41* 46 m² (W m x H 3.77 m) No ,5 m² (W 5.00 m x H 5.50 m) No m² (W 9.90 m x H 3.20 m) No. 45A 25 m² (W 9.90 m x H 2.50 m) No. 47A 17,50 m² (W 5.00 m x H 3.50 m) No. 47B 17,85 m² (W 5.10 m x H 3.50 m) No. 47C 17,85 m² (W 5.10 m x H 3.50 m) No m² (W 6.75 m x H 4.70 m) Digital print production on Mesh, assembly and disassembly * Digital print production on Frontlit, assembly and disassembly Sites (see Ad locations page 45) No. Site No. Site 22 Hall 5 30 Hall Hall 5 31 Hall Hall 5 32 Hall Hall 6 33 Hall Hall 6 34 Hall 18 26A Hall 6 35 Hall Hall 6 36 Hall Hall 7 37 Hall Hall 7 38 Hall 23 39

40 XL poster mounted on hall facades Sites (see Ad locations page 45) No. Site No. Site 39 Hall 23 45A Hall 7 / Bridge CC, south side 40 Hall 2 47A Hall 19 41* Hall 3 47B Hall Hall 9 47C Hall Hall 7 / Bridge CC, north side 48 Hall 21 Additional locations available on request No. Media Production 22,25, 27, 28, 30, 33, 34, 35, 37, 38, 39 12,400 3, , , 26, 26A, 31, 32 9,300 2,800 29, 40 3, ,600 7, ,100 2, ,400 1, ,000 1, A 3,100 1, A, 47 B, 47 C 2, ,000 1,400 40

41 XL poster, EXPO cube The Expo cube is a highly exclusive advertising medium. Its central location puts it at the center of attention of all visitors. Your advertising virtually looms over the heads of our tradeshow visitors. Located between a row of exhibition halls and the Convention Center, this cube guarantees a high number of contacts with virtually zero waste coverage. 160 m², W m x H m Mesh, digital print production, assembly and disassembly one-sided Site Quantity XL poster, EXPO Cube, south-east side 1 Media Production 22,600 9,400 41

42 Messe shuttle Each eye-catching bus offers a huge 25 m² of total ad space, distributed on both sides and the rear. Get right on board for new business contacts! Our shuttle buses cruise the grounds along regular routes, displaying 3-sided ads (left, right and back side) in plain view of thousands of visitors every day. This makes shuttle buses an ideal way of scoring major POS image gains and driving customers straight to your stand! Left / right side: each W 4.60 m x H 2.10 m Back: W 1.40 m x H 1.60 m Foil, digital print production, assembly and disassembly Site Quantity 23 buses criss-crossing the HANNOVER MESSE showgrounds 23 Media Production 5,700 2,200 42

43 SwingCards Swing along with SwingCards. These eye-catchers are hung inside our exhibition shuttle buses and offer you an unusual opportunity to make a direct advertising impact on your target groups. What is special about them: They are easily detachable, so each passenger can take a card with them. Make the most of this exclusive, mobile advertising option for example in the form of coupons, information, invitations, cards advertising your talk or product presentation or even a prize contest. W 0.10 m x H 0.27 m Advertising holders which are suspended from support rails in the interior of our shuttle buses. double-sided Quantity SwingCard Package Total number of available packages Quantity 1 package/bus = 100 cards 23 units Media Production 2,

44 Standorte der Werbeflächen / Ad locations Boards Werbesäulen Advertising columns Deutsche Messe Verwaltung/Administration Parkplatz (PKW) Parking (Cars) Bahnhof/Railway Station Hannover Messe/Laatzen Big Poster Big poster Großflächen Large-scale surfaces Eingang Entrance Parkplatz (Bus) Parking (Bus) S-Bahn Light rail Billboards am Eingang OST 3 Billboards at the East 3 entrance Big Banner Big banner Informations-Centrum Information Center Parkplatz (LKW) Parking (Lorries) Stadtbahn Tram Frames Billboards auf der Exponale Billboards on the Exponale pedestrian bridge Convention Center Taxi Taxistand Werbung Taxi stand advertising Skywalk-Werbung Skywalk advertising Haus der Nationen House of Nations Flughafen Shuttle Airport Shuttle 09/2014 Änderungen vorbehalten/modifications reserved Außenwerbung Seite 1 CeBIT

45 Standorte der Werbeflächen / Ad locations Werbetürme Advertising towers Deutsche Messe Verwaltung/Administration Parkplatz (PKW) Parking (Cars) Bahnhof/Railway Station Hannover Messe/Laatzen XL-Poster XL poster Eingang Entrance Parkplatz (Bus) Parking (Bus) S-Bahn Light rail XL-Poster/EXPO-Würfel XL poster/expo cube Informations-Centrum Information Center Parkplatz (LKW) Parking (Lorries) Stadtbahn Tram Skywalk-Werbung Skywalk advertising Convention Center Taxi Haus der Nationen House of Nations Flughafen Shuttle Airport Shuttle C 47 B A A 09/2014 Änderungen vorbehalten/modifications reserved 45 Außenwerbung Seite 2 CeBIT

46 Deutsche Messe Messegelände Hannover Germany Tel Fax Sanja Silovic Tel Anke Robbers Tel Sabina Kroll-Behrens Tel