SÃO PAULO: CITY OF THE WORLD

Transcription

1 SÃO PAULO: CITY OF THE WORLD Facts and figures of business, events, travel and tourism in the city of São Paulo 2018 Edition

2 Bruno Covas Mayor of São Paulo Orlando Faria Tourism Secretary of São Paulo Production: São Paulo Turismo S/A Visit São Paulo Andre Sanches President São Paulo Turismo Toni Sando Executive President Visit São Paulo Eduardo Colturato Tourism Director São Paulo Turismo General Coordination: Fernanda Ascar de Albuquerque Oda Tourism Manager São Paulo Turismo Lilian Natal Communication and Research Manager São Paulo Turismo Raquel Vettori Tourism Coordinator São Paulo Turismo Technical Coordination: Fabio Montanheiro Coordinator Observatory of Tourism and Events São Paulo Turismo Fabio Zelenski Innovation Manager Visit São Paulo Technical Team: Adriana Omuro Tourism Coordinator São Paulo Turismo Andrezza Serra Tourism Analyst Observatory of Tourism and Events São Paulo Turismo Andreia Yamashita Research Analyst Visit São Paulo Sala São Paulo. José Cordeiro, Avenida Paulista/MASP - Foto: José Cordeiro, 2015

3 SÃO PAULO: CITY OF THE WORLD Facts ang figures of business, events, travel and tourism in the city of São Paulo 2018 Edition This is a publication produced in partnership by São Paulo Turismo (SPTuris), through its Observatory of Tourism and Events and Visit São Paulo, with the support of the Brazilian Union of Trade Fairs Promoters (UBRAFE), which gathered primary research data and secondary partner data for the formulation of this document. More information: research@spturis.com. Cover photos: Ibirapuera Park, Congress in São Paulo, Nightlife in São Paulo. Photo: José Cordeiro. PARTNER ORGANIZATIONS Brazilian Association of Bars and Restaurants (ABRASEL) Brazilian Association of Hotel Industry (ABIH) Brazilian Association of Car Rental Companies (ABLA) Latin American Association of Road Managers travel and Corporate Events (ALAGEV) Brazilian Central Bank (BACEN) Brazilian Airport Infrastructure Company (INFRAERO) Forum of Hotel Operators of Brazil (FOHB) Economic Research Institute (FIPE) System of Data Analysis State Foundation (SEADE) GRU Airport Brazilian Institute of Geography and Statistics (IBGE) Ministry of Tourism (MTUR) World Tourism Organization (UNWTO) Municipal Secretary of the Treasury of São Paulo Union of Vehicle Rental Companies of the State of São Paulo (SINDLOC) Union of Companies for the Promotion, Organization and Assembly of Fairs, Congresses and Events of the State of São Paulo (SINDIPROM / SP) SOCICAM - Bus Terminals and Representations Brazilian Union of Trade Fair Promoters (UBRAFE) Viracopos Airports Brazil Visit São Paulo World Travel & Tourism Council (WTTC) The Observatory of Tourism and Events/ SPTuris clarifies that some data published in previous publications may have undergone changes due to methodological revisions, data grouping and adjustments in projections over the analyzed period, in view of the adequacy of the tourism market. Some data for 2017, not indicated, are not yet available from official sources. 3

4 4 Reveillon na Paulista. Photo: José Cordeiro.

5 Summary Introduction p.6 City technical map p.7 World tourism in 2017 p.10 Brazilian tourism p.11 São Paulo tourism p.12 Tourists profile p.14 City infraestructure p.18 Means of lodging p.20 Business and events p.21 Trade fairs p.22 Culture and leisure p.23 Leisure structure p.24 Gastronomy p.26 Education p.27 Finances p.28 Health p.29 Shopping p.30 Official tourism data p.34 5

6 Introduction Faria Lima Avenue. Photo: José Cordeiro. The second edition of São Paulo: City of the world - facts and figures about business, events, travel and tourism in the city of São Paulo brings interesting updates and new data about one of the most important segments of the service sector of the metropolis, which employs around 100 thousand people directly and 400,000 indirectly, in activities such as lodging, food, transportation and entertainment, among others. The data, collected by the SPTuris Tourism Observatory in partnership with Visit São Paulo, constitute an important and official source of knowledge of performance, as well as economic, social and behavioral variations of the segment in the city. 6

7 City of São Paulo information Paulista Avenue. Photo: José Cordeiro. Foundation: January 25 th, 1554; Location: Southeastern Brazil; Distance from the coast: Guarujá (88 km), Ilhabela (204 km), Santos (72 km); Population of the metropolitan region: 21.3 million inhabitants; Municipal population: 12.1 million inhabitants; Area: 1,521 km²; Language: Portuguese; Telephone Code: Brazil (55); São Paulo (11); Altitude: 750 meters up the sea level; Relative Humidity: 78% (annual average); Climate: Temperate Tropical - average 22ºC to 27ºC (summer) and 15ºC to 21ºC (winter); Predominant Religion: Catholic; Currency: Real (R$/BRL); Time Zone: GMT - 3 hours. Fonte: IBGE,

8 8 Mercado Carnival Municipal. in São Paulo. José Cordeiro, Photo: José 2017 Cordeiro.

9 9

10 World tourism in billion billion USD1.3 trillion 10% 2016 USD1.2 TRILLION 10% TOURISTS IN THE WORLD The number of tourists grew 7% in reaction to 2016, the biggest variation of the last seven years. WORLD TOURISM RECEIPTS The tourists who spend the most in the world are the Chinese, followed by the Americans, Germans and English. WORLD TOURISM GDP The tourism economy only lags behind the chemical and fuel industries in world GDP /10 1/ % 30% % 30% of every 10 jobs in the world are in tourism sector This number represents more than 300 million people engaged in tourism activities around the world. of all exports GDP Percentage of all financial transactions carried out between countries, in all activities. of all services Exports gdp Between air and road transport services, lodging, travel agency, among others. 10 Source: World Tourism Organization, 2018

11 Brazilian tourism international tourists This figure represents a growth of 42 thousand tourists compared to the year 2016, when Brazil hosted the Olympics. MAIN ORIGIN OF TOURISTS Argentina, the United States and Chile are the nations that most sent tourists to Brazil in 2017, representing approximately 50% of all foreigners who landed in the country. 6.9 million JOBS IN TOURISM IN BRAZIL In 2018, it is projected to grow 1.8% in this number, making it reach the 8 million workers in the sector. SÃO PAULO STATE Main gateway of foreign tourists in Brazil, with 32.5% of all visitors that come to the country. Altino Arantes Building. Photo: José Cordeiro. Source: Ministry of Tourism (database 2017),

12 Tourism in São Paulo city millions of tourists visited the city of São Paulo during This number represents a growth of 3.3% compared to the year millions of foreigners of different nationalities were in São Paulo. Among them, Americans, Argentines, Chileans, Germans and Spaniards were the main ones. BRL291 million were collected in taxes on services in the sector, such as hotels, events, agencies and other million Brazilians represent 83% of the tourists who came to the city of São Paulo. The great majority is from the State of São Paulo itself, followed by Rio de Janeiro, Paraná and Minas Gerais. BRL12.4 billion represent tourists spending over a year in the city people were attended at the Tourist Information Centers of the city of São Paulo 9.8% is the representative of the tourist movement of the city of São Paulo in the national tourism GDP. Paulista Avenue. José Cordeiro, Observatory of Tourism and Events, SPTuris, 2018.

13 National tourists represent 83.9% of visitors, while foreigners represent 16.1% of total arrivals in São Paulo. São Paulo State 5 main origin of domestic tourists to the city of São Paulo Ribeirão Preto Campinas Sorocaba São José dos Campos Santos 16.1% international 83.9% domestic The south and southeast regions are the predominant origins of national tourists in São Paulo. Within the state itself, the city of Campinas is the one that most sends tourists to the capital of São Paulo. Among foreigners, Argentina and the United States are the countries that most send tourists to the metropolis. Minas Gerais Other states Rio de Janeiro Paraná Santa Catarina Rio Grande do Sul 5 main origin of international tourists to São Paulo FRANCE GERMANY UNITED STATES SPAIN ARGENTINA Survey of Tourism Demand. Observatory of Tourism and Events, SPTuris,

14 Tourists profile The tourist demand is represented by the group of people that visit and stay in the city, for any reason, coming from other localities, national and international. Still, an intense movement of day users - who visit the metropolis without spending the night in it. The analysis of the factors that guide the behavior of the tourist in the city of São Paulo for the next decade depends on the deep knowledge of their habits and interests. Domestic tourists 3 days average stay BRL 180 average spent Internacional Tourists 4 days average stay BRL 484 average spent São Paulo Cultural Center. Photo: José Cordeiro. 14 Survey of Tourism Demand. Observatory of Tourism, SPTuris, 2015.

15 Tourists in São Paulo: complete profile General Domestic International Business Leisure Health Study GENDER (%) Male 63,1% 62,7% 67,4% 77,4% 56,8% 45,4% 46,1% Female 36,9% 37,3% 32,6% 22,6% 43,2% 54,6% 53,9% TOURIST ORIGIN (%) Domestic 98,9% ,4% 98,2% 100% 98,1% International 1,1% ,6% 1,8% 1,9% MAIN DOMESTIC ORIGIN 1 st SP SP - SP SP SP SP 2 nd MG MG - PR MG MG PR 3 rd PR PR - MG PR DF MG 4 th SC SC - SC RJ PR RJ 5 th RJ RJ - RJ SC GO RS 1 st Argentina - Argentina Argentina USA - Argentina MAIN INTERNATIONAL ORIGIN 2 nd USA - USA Bolivia Australia - Ireland 3 rd Portugal - Portugal Spain France th Bolivia - Bolivia Mexico Portugal th Australia - Australia Portugal Colombia - - MAIN TRAVEL MOTIVATION (%) Events 3,9% 2,6% 2,2% Business 46,7% 41,3% 28,3% Leisure 25,1% 34,9% 39,1% Studies 3,8% 1,4% 6,5% Visiting friend/ relative Health 5,0% 1,0% ,6% 18,7% 23,9% Other 1,9% 0,1% AVERAGE STAY (days) - 2,6 3,7 4 2,2 2,4 2,7 2,9 AVERAGE SPENT (BRL) MAIN MEANS OF ACCOMODATION - Friends and relatives Friends and relatives Hotel Friends and relatives Friends and relatives Friends and relatives Friends and relatives MAIN ACTIVITIES IN THE CITY 1 o Gastronomy Gastronomy Gastronomy Gastronomy Gastronomy Med Center Gastronomy 2 o Shopping Shopping Shopping Shopping Shopping Shopping Shopping 3 o Visit/ friends Visit/ friends Nightlife Nightlife Visit/ friends Visit/ friends Nightlife MAIN ATTRACTIONS 1 o Av. Paulista Av. Paulista Av. Paulista Av. Paulista Av. Paulista Av. Paulista Av. Paulista 2 o Pq. Ibirapuera Pq. Ibirapuera Pq. Ibirapuera Pq. Ibirapuera Pq. Ibirapuera Pq. Ibirapuera MASP 3 o R. 25 de Março R. 25 de Março Mercado M. R. 25 de Março R. 25 de Março R. 25 de Março Pq. Ibirapuera The results of the study of the Demand of Tourism in the city of São Paulo are part of a survey conducted in 2015, with 7,500 interviews conducted at the main entrance gates of the city of São Paulo (airports, highways and road terminals). More information at pesquisa@spturis.com. 15

16 73,9% arrived in são paulo by car motivated by business 92,3% PROFILE BUSINESS AND EVENTS 7,7% 62,2% use subway for transportation 20,4% motivated by events guests in hotels traveled alone 26,3% 42,0% 70,1% visit paulista avenue go to bars and restaurants arrive in their own car hosts in friends or family homes 31,4% PROFILE 84,1% CULTURE AND LEISURE 31,2% 73,1% GO TO BARS AND RESTAURANTS 33,5% TRAVELED WITH FAMILY go shopping Tourism Demand Research. Observatory of Tourism, SPTuris,

17 Lollapalooza Festival. Photo: José Cordeiro. 17

18 São Paulo infrastructure 3 bus terminals in the city 6 6,1 million vehicles thousand vehicles for rental 8 38 thousand taxis Km of bicycle lanes 1 1,334 bus lines 7 8 million commuters/ day 7 29 bus terminals for urban lines 7 79 stations in 6 subway lines 3 94 stations in 7 train lines hellicopters 2 Zona Santo Amaro Ceasa Butantã Perus Imperatriz Leopoldina Oeste Zona Norte Palmeiras-Barra Funda Vila Madalena Sé Moema Tam Jabaquara Grajaú Luz Tucuru Cent Zona S 18

19 3 airports in São Paulo MET area: Guarulhos, Congonhas and Campo de Marte 1 vi ro Aeroporto Guarulhos J 64,4 millions of arrivals in São Paulo MET area airports thousands of take offs and landings in São Paulo MET area airports in Corinthians- Itaquera Vila Prudente Zona Leste anduateí ul Caption Aiports Bus terminals Tourist Information Centers Main convention centers Subway Train Main road access to the city Regions North South Center East West 45 international cities with direct flights from São Paulo 1 41 domestic cities with direct flights from São Paulo 1 53 airlines in opperation in 3 airports 2 1. Observatory of Tourism and Events, SPTuris, 2018; 2.Infraero and airport administrations, 2018; 3. São Paulo Subway, 2018; 4. Metropolitan Train State Company, 2018; 5. São Paulo Traffic Company, 2018 ; 6. Bus terminals administration, 2018; 7. São Paulo bus system administration, 2018; 8.Car Rental Association,

20 Accommodation 410 hotels make Sao Paulo the South American capital with the largest hotel park in the region. 42, available apartments allow the simultaneous accomplishment of several events, without exceeding the capacity of lodging of the city. hostels spread throughout the city offer alternative lodging facilities to the public interested in this experience. Hotel apartment. Photo: José Cordeiro. 64.9% Key performance indicators % 2, % 53.4% 2,460 occupancy rates in hotels Annual occupancy rates occupancy rates in hostels available beds in hostels 64.7% 67.0% 67.3% 68.3% 69.3% 66.0% 65.5% 64.9% 58.7% % % % 61.5% Observatory of Tourism and Events, SPTuris, 2018

21 Business and events listed by Visit São Paulo Brazilian Lawerys Order Congress. Photo: José Cordeiro. 311 congresses and conventions 16% of all events that take place in the city are congresses and conventions 1,343 several events, including meetings, presentations and workshop 19 millions of visitors 1 st place in Brazil, 8 th in Americas and 5 th in Latin America on ICCA ranking NOTE: The events mentioned above comprise only the data collected by the Visit São Paulo, not representing the total number of events occurring in the city throughout the year. Visit São Paulo, 2018/ International Congress and Convention Association,

22 Trade fairs Researched by UBRAFE 4,4 millions of m² spaces for events BRL16.3 billion/year economic impact of trade fairs in São Paulo BRL7.3 billion/ year of receipt generated by tourists in hotel and entertainment, among other activities 42% of all trade fair market in Brazil 8.8 million of visitors in trade fairs, including professionals and guests UBRAFE - Brazilian Association of Fair Promoters/ FIPE - Foundation of Economic Research, Business Fair. Photo: José Cordeiro.

23 Cuture and Leisure Aniversário de São Paulo. Photo: José Cordeiro. More that 600 plays on theathers every year or 100 plays every week 391 street carnival groups registered at the secretary of culture 69 Professional carnival groups including 14 from special league and 8 from access league I, 8 from access league II and 39 from Association of Samba Groups of São Paulo 184 night clubs (São Paulo and metropolitan area) 41 traditional festivals like Nossa Senhora de Achiropita Festival, Nossa Senhora de Casalucce Festival, San Genaro Festival and Tanabata Matsuri (Japanese Festival) International communities from all over the world Observatory of Tourism and Events, SPTuris,

24 Leisure attractions in São Paulo 158 museums 1 The metropolis has a park that was elected one of the best in the world: the Ibirapuera Park 5. In addition, the Ecotourism Pole of São Paulo is an invitation to visitors to enjoy nature even within the city of São Paulo. The city s museums attract visitors for both its magnificent collection and its architecture: the São Paulo Museum of Art is a must-see for lovers of modern and unique buildings. 109 parks and green areas theaters and venues 1 With the greatest diversity of productions of the country, from national spectacles to the most consecrated international artists. 1. Tourism and Events Observatory, SPTuris, 2017; 2. Public Libraries Municipal System, 2016; 3.Sports, Leisure and Recreation Secretary, 2016; 4. Green Areas and Enviroment Secretary, Trip Advisor,

25 Cultural spaces contribute to a calendar filled with attractions in the city: shows, exhibitions, activities and workshops are available every day of the week in the city of São Paulo. 150 libraries 2 Football is in the soul of the paulistano. Whether it s a game with great clubs in the historic Pacaembu Stadium or a return to the essence of sport at Javari Street Stadium, the experience of seeing the great stars of the game in São Paulo is unforgettable. 333 sports and wellness centers cultural centers 1 São Paulo is diverse even in libraries: with collections in braille, comic books or entirely devoted to poetry, book lovers have plenty of options in the city. 11 football stadiums 1 The practice of sports is more than a habit in São Paulo: it is a vocation. Here it is possible to find practicing groups of the most varied sports, from cycling to American football. Parque da Aclimação. Photo: José Cordeiro. 25

26 Gastronomy 20 thousand restaurants 52 specialties of food 30 thousand bars 500 steakhouses 350 diners/ burger shops 600 japanese restaurants (400 thousand sushis/ day) 80 vegetarian restaurants (200 in Brasil) 4,500 pizza restaurants 400 food Trucks in greater São Paulo São Paulo is the second city in restaurant numbers, following New York. ABRASEL, Eataly. Photo: José Cordeiro.

27 Education 35 universities 163 colleges 7 Technology Inovation Centers Ministry of Education, 2018 Happy Hour. Photo: José Cordeiro. 27

28 Finances 864 thousand credit card transactions/ day 1,9 thousand bank branches 50,800 industries 38 of 100 largest private companies with national investors 17 of 20 largest banks 8 of 10 largest stock brokers in Brazil BOVESPA largest stock broker in Brazil 40 international chambers of commerce and bussiness 63% of international groups based in Brazil Visit São Paulo Vale do Anhangabaú. Photo: José Cordeiro. 28

29 Health Hospital. Photo: Spotmatik. 686 medical events based in São Paulo in 2016 Best hospital in Latin America Albert Einstein leader in transplants by the largest biomedical research center in the world Butantan Institute one of the largest biomedical research institute in the world 9 thousand clinics 55 medical specialties societies more than 50 spas for relaxing and wellness Visit São Paulo. 2018, Butantan Institute, Brazilian Medical Association, National Transplant System, América Economia Magazine,

30 Shopping 25 de Março Street largest low price shopping area in Brazil thousand people/day in São Paulo Downtown commerce area 2 53 shopping malls 3 59 specialized commerce streets 1 1. Observatory of Tourism and Events, SPTuris, Association of retailers in 25 de Março Street, Shopping Mall Retailers Association, Mercado Municipal. Photo: José Cordeiro. 30

31 Compras em São Paulo. Photo: José Cordeiro. 31

32 32 Mercado Municipal. José Cordeiro, 2017

33 Theatro Municipal. Photo: José Cordeiro. 33

34 Official tourism facts & figures World (total of tourists/ millions ) Chart 1: Tourist arrivals by region in the world ,035 1,087 1,134 1,186 1,235 1,323 Europe 52,9% 50,6% 51,2% 51,3% 51,7% 51,8% 51,1% 51,1% 49,9% 50,8% Asia and Pacific 20,0% 21,7% 22% 22,1% 22,5% 22,8% 23,2% 23,5% 25,0% 24,5% Central America and Caribean 3,1% 2,9% 3,1% 2,9% 2,8% 2,8% 2,7% 2,7% 2,9% 2,8% North America 10,6% 10,4% 10,3% 10,3% 10,2% 10,1% 10,5% 10,7% 10,6% 10,1% South America 2,3% 2,6% 2,6% 2,6% 2,6% 2,5% 2,5% 2,5% 2,7% 2,7% Source: World Tourism Organization, 2018 Africa 5,1% 5,3% 5,1% 5,1% 5,1% 5,1% 4,8% 4,5% 4,7% 4,7% Middle East 6,0% 6,5% 5,7% 5,6% 5,1% 4,7% 4,5% 4,5% 4,3% 4,4% World (millions) South America (millions) Chart 2: Tourist arrivals in Brazil (% related to world arrivals) Brazil (millions) South America (Brazil % in the World) Brazil (% in South America) Brazil (% in the World) ,8 5,1 2,3% 24,3% 0,5% ,9 4,8 2,3% 23,4% 0,5% ,4 5,2 2,5% 22,0% 0,5% ,8 5,4 2,6% 20,9% 0,5% ,035 26,9 5,7 2,6% 20,0% 0,5% ,087 27,4 6 2,5% 22,0% 0,5% ,134 29,1 6,4 2,5% 22,0% 0,5% ,186 30,8 6,3 2,5% 22,0% 0,5% ,235 33,9 6,5 2,5% 19,1% 0,5% ,323 36,2 6,5 2,7% 17,9% 0,4% Source: World Tourism Organization/ Ministry of Tourism, 2018 Chart 3: Tourist exchange revenue (Brazil - billions of US$) ,8 5,3 5,9 6,5 6,6 6,7 6,8 5,8 6,0 5,8 Source: Central Bank of Brazil, 2018 CENTRAL AMERICA AND CARIBBEAN Chart 4: International tourist arrivals in Brazil AFRICA NORTH AMERICA SOUTH AMERICA ASIA EUROPE OCEANIA Non specified countries Source: World Tourism Organization, 2018 TOTAL

35 Chart 5: projection of tourists arrivals in São Paulo (millions) ,47 10,26 10,76 11,00 11,35 11,75 12,16 12,58 13,22 15,08 13,97 14,88 15,45 15,75 16,24 16,52 Chart 6: Projection of tourists receipts in São Paulo (BRL billions) ,10 7,61 8,07 8,25 8,92 9,69 10,08 10,48 10,90 11,34 11,03 11,43 12,44 12,94 13,45 13,99 Fonte: Observatory of Tourism and Events/ FIPE, 2011 Methodology: - Estimates based on a trend scenario for the Brazilian economy developed by the Foundation for Economic Research (FIPE), through the main emitters of domestic and international tourists raised by the Observatory of Tourism and Events, and for the World Economy provided by the Economist Intelligence Unit; - Tourism receipts based on tourism demand projections (FIPE) and average costs of national and international tourists in the city of São Paulo, including lodging, leisure, food, transportation and shopping; - Described in the Municipal Tourism Plan of São Paulo (PLATUM, ). CONGONHAS GUARULHOS DOMESTIC GUARULHOS INTERNACIONAL GUARULHOS TOTAL VIRACOPOS DOMESTIC Chart 7: Passengers in airports VIRACOPOS INTERNACIONAL VIRACOPOS TOTAL Source: INFRAERO, GRU Airport and Viracopos Aeroportos Brasil, 2018 Charts 8: Airplanes in airports CONGONHAS GUARULHOS DOMESTIC GUARULHOS INTERNACIONAL Source: INFRAERO, GRU Airport and Viracopos Aeroportos Brasil, 2018 GUARULHOS TOTAL VIRACOPOS DOMESTIC VIRACOPOS INTERNACIONAL VIRACOPOS TOTAL

36 Chart 9: Passenger arrivals at São Paulo bus terminals TIETÊ BARRA FUNDA JABAQUARA Source: Socicam, 2018 Chart 10: Passenger arrivals at São Paulo bus terminals TIETÊ BARRA FUNDA JABAQUARA Source: Socicam, 2018 Chart 11: Tax collection from services - code 13: tourism (in BRL) TOTAL , , , , , TOTAL , , , ,77 Source: Mucicipal Secretary of Treasure, 2018 Chart 12: Occupancy rates in hotels/ year ( %) % TOTAL 67,00 67,31 61,37 68,54 69,29 65,99 65,55 63,81 61,42 61,50 64,87 Source: Observatory of Tourism and Events, SPTuris, 2018 Chart 13: Occupancy rates in hotels by cathegory/ year (%) ECONOMIC 76,57 69,61 62,62 66,32 67,39 63,92 64,89 65,77 61,68 59,76 62,02 MIDSCALE 71,91 68,09 60,48 70,23 69,58 66,28 66,11 65,54 61,87 62,11 67,47 LUXURY 61,69 64,31 59,14 66,39 69,49 63,92 63,23 61,37 60,16 61,11 61,33 SUPERLUXURY ,85 69,50 69,49 67,38 66,66 62,48 59,78 60,75 64,88 Source: Observatory of Tourism and Events, SPTuris,

37 Chart 14: Average daily hotel prices (BRL in general) TOTAL 159,06 176,51 196,13 205,73 240,34 295,19 312,11 327,72 316,75 295,10 293,42 Source: Observatory of Tourism and Events, SPTuris, 2018 Chart 15: Average daily hotel prices (BRL/ cathegories) ECONOMIC 67,68 59,72 54,72 88,16 102,88 154,23 161,79 173,52 214,11 205,84 206,48 MIDSCALE 134,71 150,95 160,21 165,83 162,55 262,62 269,31 275,76 284,64 270,68 282,89 LUXURY 311,86 298,34 260,44 227,23 243,90 380,06 372,20 373,50 402,08 384,94 403,04 SUPERLUXURY ,14 496,22 534,51 728,62 780,46 723,86 735,72 691,45 654,01 Source: Observatory of Tourism and Events, SPTuris, 2018 Chart 16: Hostels occupancy rates (% in general) TOTAL 64,19 61,25 51,02 51,71 47,92 53,44 47,36 Source: Observatory of Tourism and Events, SPTuris, 2018 Chart 17: Average daily hostel prices (BRL in general) TOTAL 41,93 43,06 46,74 55,29 52,19 53,36 50,86 Source: Observatory of Tourism and Events, SPTuris, 2018 Means of accommodation distribution in São Paulo hotels hostels Source: Observatory of Tourism and Events, SPTuris,

38 Tourist attractions São Paulo city * * * * * * * * * * * * * * Aquário Autódromo Arquitetura Civil Arquitetura Religiosa/ Templo Religioso Biblioteca Cemitério Centro Cultural Estádio Faculdade/ Universidade Hipódromo Mercado Museu/ Galeria de Arte Parque de Diversões Planetário Teatro/ Sala de Concertos Zoológico Source: Observatory of Tourism and Events, SPTuris,

39 Bike lane in Paulista Avenue. Photo: José Cordeiro. 39

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