Commercial Presentation FITA 2012

Transcription

1 Commercial Presentation FITA 2012

2 Contents 1. Tourism 2. Fita Mexico City 4. Expo center 5. Our exhibitors 6. Why exhibit? 7. Visitors 8. Communications program 9. Additional benefits 10. Fita in the world 11. Exhibition space characteristics 12.Data Sheet

3 1. The Importance of Tourism In the last decades, tourism has become one of the main economic activities in the world. The constant growth of tourism industry is an international phenomenon that has boosted the socio-economic development of many countries. Some of the reasons for this are: It attracts significant investments It is a capital-intensive industry It creates jobs It has a positive effect on the services, construction, and telecommunications industries 11% of World productivity is based on tourism industry, and it provides one out of every eleven jobs* *Source: WTO

4 1. The Importance of Tourism Estimates project that within ten years the tourism market will double in size, which means that by million tourists will be traveling and producing a revenue of two thousand billion dollars For all these reasons, the evolution of tourism deserves special attention from both government institutions and private sector professionals. So, what better place to understand the evolution of the market and get acquainted with the latest trends than the International Tourism Fair of the Americas Fita 2012?

5 1. The Importance of Tourism in Mexico Tourism is a factor of major importance for the economy of many nations; specially for Mexico, as it is the third-largest source of income This is clearly evident in Mexico City since it is the #1 tourism destination in the country and #2 in all Latin America, as it welcomes 12 million tourists each year and is Mexico s aerial doorway, serving more than 32 million passengers

6 2. Fita 2011 Fita 2011 was consolidated as the most important tourism event in Latin America. In an m2 area for exhibition and m2 for seminars and conferences. Over 3000 exhibitors were present, representing the following segments: Sun and beach tourism, cultural tourism, ecotourism, cuisine tourism, luxury tourism, meetings and conventions, honeymooners, health tourism, nautical tourism, adventure tourism, golf & spa, among others. The business rounds system arranged 40 thousand pre-scheduled business meetings. This gathered over 12 thousand professional participants; 3000 of them were exhibitors, and 9000 professional visitors coming from the five continents. We also want to take this chance to inform you that the third edition of the International Tourism Fair of the Americas will be held from Septemeber 20th to 23rd, We look forward to meet you there.

7 3. Mexico City Mexico City, one of the largest in the world, is a cosmopolitan space, filled with lights, colors, tastes, and sensations. It is a city of contrasts that mixes in unique ways its multicultural past with the vanguard of the 21st century. It is located in the center of the country, a strategic spot both for Mexico and for the continent. This is the ideal location for the International Tourism Fair of the Americas, thanks it its wide offer in tourism, culture, and top-level services, as well as for having the necessary infrastructure for organizing an event of this magnitude. For Mexico City, Tourism is the third most productive activity; it represents nearly 7% of local GDP, amounting to 43, 290 million pesos annually, generating over jobs directly and over jobs indirectly. It is the ideal place for every taste and budget, and its amazing diversity regarding cuisine made Forbes declare it as one of the cities with the greates culinary wealth.

8 4. The Expo Center Expo Bancomer It has a column-free surface exceeding 35,000m2, which maximizes space usage. From the entrance the whole venue can be contemplated, providing an overview of the fair. It is located in Santa Fe, which reflects the 21st century Mexico. Santa Fe has an important infrastructure of high-end hotels and restaurants. The venue is well communicated with both the Benito Juárez international airport and the Toluca airport, as well as with the main roads for access.

9 5. Our exhibitors Over 3,000 national and international exhibitors attended. The highlights of this edition were Guerrero as our Guest Destination and Canada as our Guest Country, with over 600m2. More than 900 companies participated. The companies sectors break down as follows El giro de las empresas participantes se clasificó de la siguiente manera: Countries State Governments Destinations Hotels Airlines Car rentals Ground transportation National and International destinations Online Travel Agencies Independent hotels Tour Operators Promotion trusts Tourist parks

10 6. Why Exhibit? Fita 2012 provides a unique opportunity for all professionals that work with the tourism industry, for here they can: Present their products and novelties Generate new commercial relationships Make contacts for new businesses Get acquainted with new tendencies Consolidate networks in regional, national, and internacional markets Meet with the world tourism industry all this in the frame of Latin America s most important city

11 7. Visitors Fita 2011 was visited by over 50,000 persons interested in the tourism industry. Fita 2011 Mexico City was aimed at the tourism industry professional on Thursday and Friday, and opened to the general public on Saturday and Sunday. The fair received a select group of visitors, from which we can highlight : travel agencies, both Mexican and from the rest of the world investors wholesalers tourism industry entrepreneurs, etc.

12 8. Communications Program Advertising program with a 4 million dollars budget, with over 70 national and international media, including TV, radio, press, and exteriors. Promotion program, including participation with stands in over 12 international fairs where Fita is promoted via press conferences and meetings with media, as well as visiting future buyers and exhibitor Communications and Press Program, by means of interviews given to media, the results of Fita 2011 are made known, as well as the advances and novelties for 2012 (over 100 interviews and articles in printed and electronic media.) Online Program through our website (with over 6 million hits) and delivering a bimonthly newsletter to a database comprising over a hundred thousand tourism professionals. Promotion through Social Networks Program (Twitter and Facebook)

13 8. Presence at International Fairs Feria País Actividad Fecha FITUR Spain January 18th-22nd 2012 BIT Italy February 16th-19th 2012 ANATO Colombia February 22nd-24th 2012 ITB Germany March 7th-11th 2012 MITT Russia Promotion of Fita March 14th-17th 2012 TIANGUIS Jalisco and Nayarit Image with own Stand March 25th-28th 2012 Press Conferences POW WOW USA Visiting Clients April 21th-25th 2012 FIT CUBA EUROAL Cuba Spain Meetings with exhibitors and tour operators Meetings one on one May 8th-11th 2012 May 17th-19th 2012 RENDEZ-VOUS Canada May 25th-27th 2012 CANCUN TRAVEL MART Cancún October 12th-14th 2011 ABAV Brazil October 19th-21st 2011 FIT October 29th-November 1st 2011 Argentina WTM United Kingdom November 7th-10th 2011

14 9. Additional Benefits Among the important announcements, in this edition we incorporated the following thematic pavilions. Pavilions per product: 1.Gourmet Pavilion- Mexican cuisine 2.Fita Adventure Pavilion- Adventure tourism and ecotourism 3.Fita Luxury Pavilion- Main Luxury Hotels 4.Golf Pavilion- Main luxury beach destinations 5.LGBT Pavilion- Gay Friendly international destinations

15 9. Additional Benefits 147 events were held during Fita, among them were the forum, 44 conferences, 45 seminars, 26 wine tastings, 26 tastings, two recognition awards, and the presentation of the book El pequeño Gigante del Turismo (Tourism's little giant). The media and press were hosted in a dedicated area. Sixty-nine companies, both national and international took part. In this edition we had Guerrero as our Guest Destination and Canada as our Guest Country. As part of Fita 2011 program, 15 music presentations from different countries as well as from national destinations were held, as well as several representations from different Mexican states.

16 10. Fita in the world

17 10. Fita in the world We are very happy to inform that we are part of the World Tourism Organization, approved by the Executive Council on its 90th session, which was celebrated in Mombasa, Kenya in June, 2011.

18 12. Data Sheet 2012 VENUE: Expo Bancomer Santa Fe DATE: September 22nd to 25th, 2012 EXHIBITION AREA: 40,000 m2 EXHIBITORS: More than 3,000 GUEST COUNTRIES: Over 55 SPAN: ATTENDEES: National and International Professional visitors General public: Saturday and Sunday PERIODICITY: Annual

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