Kenya South Africa USA
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1 Kenya Tourism Federation Secretariat P.O. Box , Nairobi Tel: ; Wireless: Cell: / th Sept 2012 IN THIS ISSUE, MICE: ONE OF THE FASTEST GROWING INDUSTRIES IN GLOBAL TOURISM; Comparing Kenya to leading Destinations for MICE NAIROBI HOSTING ELITE REGIONAL INVESTMENT FORUM Africa Hotel Investment Forum 2012 is here! CALENDAR OF EVENTS MICE: ONE OF THE FASTEST GROWING INDUSTRIES IN GLOBAL TOURISM; Meetings, Incentives, Conferences & Exhibitions (MICE) is a fast growing industry, globally estimated to be worth $30 billion, with an estimated 50 million MICE travelers annually. MICE accounts for approximately 5% of global travel and tourism revenues. MICE FACTS AT A GLANCE: The industry is multi-sector -the industry integrates services and products from varied sectors, i.e. Travel management; Hospitality; Transportation, ICT, Recreation/entertainment; and has linkages to advertising. Due to its cross-sector nature, MICE generates economic benefits across sectors. Promotes the destination profile owing to international attendance and extensive publicity cultivated around events; as well as broad appeal & relevance of the subject of an event MICE travelers spend approximately 3 times more than leisure
2 MICE travelers spend approximately 3 times more than leisure travelers, as they have more disposable income from travel allowances. Research indicates that MICE travelers return for leisure to a destination they visited for MICE: boosted by an increasing preference for MICE destinations that offer unique experiences & attractions. Demand for ICT: MICE buyers increasingly value technologies such as wireless internet access & networking, audio-visual services, language interpretation and attendee feedback technologies. MICE travelers value internet access in their Hotel room more than quiet. Kenya has improved steadily in the last three years in the MICE industry performance, as measured by International Congress & Convention Association (ICCA), a leading professional MICE industry association. Kenya was ranked 4 th in 2010; 3 rd in 2011 and 2 nd in 2012 in Africa, after South Africa. In city rankings Nairobi is ranked 2 nd in Africa, behind Cape Town. The improved ranking confirms recent efforts to promote the sector is bearing fruit; and highlights the country s potential to do greatly in this industry with consistent, well structured effort. The promotion of MICE is part of a broader strategy to diversify the country s tourism offering; and has seen the development & launch of the National MICE strategic Plan , developed by the National MICE Committee & Secretariat. The plan lays out the strategic direction for the sub-sector and defines the roles of various government institutions and the private sector in realizing these goals. The plan, if fully implemented, will create a highly competitive and developed MICE industry. Comparison with Leading MICE Destinations Globally ICCA raking Kenya South Africa USA 2011: Ranked 2011: Ranked 1 st in 2011: Ranked 1 st 2 nd in Africa; Africa; 37 th globally, globally; with a 56 th globally, with a total of 84 total of 759 meetings; with a total of meetings has stayed at 30 meetings the top for the last decade. Infrastructur e 2 international airports handling scheduled passenger traffic; direct flight connections with Europe, Approximately 6 international airports, three of which won 1 st, 2 nd & 3 rd Best airport in Africa at the World Airports Awards in Approximately 50 international airports across the USA; with total international scheduled passengers at 157 mil-
3 with Europe, Asia and Africa; JKIA handled 5.8 million passengers in 2011, making it the busiest airport in East & Central Africa in terms of passenger traffic. Road, rail, air & water travel networks with further expansion and upgrading necessary to match world standards. 1 intnl convention center KICC; one of 5 IACC members in Kenya; hundreds more conference venues & facilities, provided mostly by Hotels; plans for construction of an additional Intnl convention center at the Coast Many accommodation options e.g. Hotels with varied star rating; bigger bed capacity needed to comfortably accommodate large events. Airports Awards in 2012; home to the busiest airport in Africa with regard to passenger traffic O R Tambo airport - with 18.9 million passengers in World class rail, road, air & water travel networks; with direct flights to/from six continents; ensuring easy international access as well as easy domestic travel. 3 flagship international convention centers in S. A 3 foremost tourism cities - Cape Town, Durban and Johannesburg; with hundreds more impressive conference & exhibition venues across the country. Diverse, star rated accommodation facilities & large bed capacity e.g. SA successfully hosted approximately 300,000 visitors in the country to watch the 2010 FIFA World Cup. gers at 157 million in 2010; backed with an efficient & extensive road, rail, air & water travel network; Advanced telecommunication technology Large scale bed capacity therefore comfortably accommodates large conventions; with a choice of accommodation options to suit even the most sophisticated guest 441 IACC approved convention centers across USA, of which 225 are IACC members. Exciting and diverse entertainment options and activities MICE structure & Promotional Currently without a unified, specialized marketing body e.g. a national convention bureau this would integrate all facilities, services & extras Area convention bureaus of Cape Town, Johannesburg and Durban have promoted MICE in these destinations. The National Convention Bureau launched earlier this year is an Approximately 426 visitor & convention bureaus across the USA; ensuring broad and efficient linkage between the USA MICE offering and organizers and visitors
4 vices & extras in promoting the country s MICE offering & make stronger, international hosting bids. Tourism & travel trade fairs & expos with both domestic and international attendance; with a lot of room for growth of international participation & prominence; and for fairs specifically targeting MICE. Bureau launched ear lier this year is an effective mechanism that will promote growth of the country s share of the global MICE market Annual international MICE & tourism trade fairs, e.g. Meetings Africa and Indaba Travel Trade show, attracting international and large scale MICE buyers & sellers & offering a showcase of SA s MICE offering. MICE specific publications, e.g. Incentiveworld.com and The Southern Africa Conference Exhibition & Events guide; which promote MICE and industry trends. ing and organiz ers and visitors looking for MICE solutions. Prominent annual International MICE trade fairs, e.g. IMEX America, Americas Meetings & Events Exhibition; attended by decision making buyers and suppliers of MICE, including associations; from over 100 countries. MICE publications addressing industry players interests and avail information on industry trends Training Various hospitality training institutions offering certificate, diploma & Degrees in various fields of Hospitality; with some of the institutions offering internationally accredited programs. Internationally recognized training programs; student exchange programs with leading hospitality training institutions globally & job placements with leading hospitality brands worldwide provided by some of the training institutions. Some of the top hospitality training programs globally and exporter of hospitality innovation e.g. home of some of the leading Hotel & Restaurants brands globally. Broad choice of Colleges & higher learning institutions offering diverse, specialized courses in hospitality training, including MICE
5 NAIROBI HOSTING ELITE REGIONAL INVESTMENT FORUM Africa Hotel Investment Forum 2012 is here! Leading travel industry professionals and brands are in Nairobi for the 2012 AHIF conference taking place September, at Nairobi Intercontinental. Nairobi takes pride in hosting this second edition of the elite conference which brings together decision-making professionals from diverse fields - Investors, Hotel Chains Owners & Executives, Financiers, CEOs, Real Estate Agents, Consultants; and Government and Tourism Officials from across the World-to share on investment opportunities & challenges facing the Hotel industry in Africa; and discuss and devise possible solutions to the challenges. Minister of Tourism Hon. Danson Mwazo will be the patron of the conference which has drawn at least 350 delegates. The conference organizer, Bench Events, UK, says the event will strive to focus not only on the investment challenges but also focus on generating solutions to these. Besides the plenary sessions where a host of high caliber speakers are slotted to share on important topics, 2 evening receptions are planned; as well as several more opportunities for delegates interaction, to make it possible for them to establish contacts and links with fellow delegates of business interest. The conference organizer has also created a conference app to further enhance communication with and among delegates. The app includes the full conference program, speaker profiles, will stream important live updates and makes it possible to message fellow delegates network and arrange meetings. Click here for more on AHIF 2012 CALENDAR OF EVENTS EVENT ORGANIZER VENUE DATE AFRICA HOTEL IN- VESTMENT FORUM BENCH EVENTS NAIROBI IN- TERCONTINE SEP- TEMBER 2012 NTAL MAGICAL KENYA KTB KICC SEP- TIME
6 MAGICAL KENYA TRAVEL EXPO 2012 KTB KICC SEP- TEMBER NAIROBI INTL. TRADE FAIR KENYA TOURISM WEEK Hosted by Ministry of Tourism ASK SHOW- GROUNDS NAIROBI NAIROBI 1-7 OCTOBER SEP- TEMBER To remove your name from our mailing list, please click here. Questions or comments? us at or call (0)
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