PANROTAS OFFLINE PUBLICATIONS Media Kit
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1 PANROTAS OFFLINE PUBLICATIONS 2018 Media Kit
2 PANROTAS PANROTAS Committed to promoting business opportunities for your company A communication, event, and market intelligence company for the Travel and Tourism industry. Founded in 1974, it works in the organization of private and tailored events, printed publications (which also include a digital version), news portals, websites, activities and brand activation in trade shows, conventions, and social media. COMMITMENT RESULTS PARTNERSHIPS INNOVATION Headquartered in São Paulo with offices in Brasilia, Rio de Janeiro, and Miami, PANROTAS is the lead company in content production for the tourism professional, working with the entire sector s supply chain, such as airlines, hotels and hotel chains, tour operators, travel agencies, car rentals, ocean cruise companies, distribution and reservation services, assistance cards, official tourism agencies, professional associations, tech companies, among others.
3 PUBLICATIONS Your brand in publications with highquality graphics and editorials and with the PANROTAS seal. PANROTAS Weekly Yearbooks and Guides PANROTAS at ABAV Expo PANROTAS at WTM LA Special Brochures The only weekly tourism magazine for 25 years Modern language and look, with tips from specialists Two issues: 1st issue includes a Power List of the top 100 big shots in tourism and the 2nd issue showcases the event coverage Two issues: the 1 st issue includes the trade show's catalogue and the 2 nd showcases the event coverage Publications tailored to the client's need
4 The only weekly magazine for Travel and Tourism professionals in Brazil It presents analyses of the main facts of the week, interviews, and exclusive studies, in addition to articles on destinations, columns, and special sections. COMING 2018: New dimension: (21 cm x 28 cm) 10 (ten) special issues Aimed at the main leaders of companies and entities of Tourism and Corporate Travels Exclusive print run for subscribers, which guarantees the quality of your audience. There is a strong value-relationship between the platform and your readers Distributed to leaders in the entire tourism industry, including all the travel agencies associated with the ABAV, AVIRRP, and AVIESP. And to decision makers of all segments of the industry
5 READER PROFILE Average of weekly circulation: 5,030 copies Distribution by States Average of readers per copy: 3 Distribution: to leaders of the entire tourism industry, including all the travel agencies associated with the ABAV, AVIESP, and AVIRRP São Paulo We have reached 339 cities 31.53% Distribution by Segment Rio de Janeiro 17,80% Other states 15,72% Travel Agencies 58% Minas Gerais 7,26% Hotel Industry 13% Bahia 5,43% Airline 8% Paraná 4,96% Other Services Corporate (Managers and MICE) Official travel agencies Assistance Card Car Rentals 1% 1% 7% 7% 5% * Other services: global distribution systems, ocean cruises, technology, independent professionals, and destination representative agencies. Rio Grande do Sul Pernambuco Santa Catarina Brasília Ceará Espírito Santo 4,10% 3,45% 2,73% 2,52% 2,40% 2,10%
6 10 YEARBOOKS that circulate in specific weeks FEBRUARY CORPORATE TRAVELS MARCH FORUM PANROTAS It presents the tourism trends of It presents more than 300 travel managers The issue circulates during the two-day event (March 19 of the largest companies and for the main corporate travel agencies. Launching at 2018 Lacte, the main event of Corporate Travels and MICE in Latin America and 20) and directly reaches the sector s main leaders and opinion leaders APRIL WTM LATIN AMERICA - Catalogue There are two issues - 1 st Issue: a special publication with the best travel agencies of Brazil and the trade show's catalogue. APRIL BRAZILIAN OVERVIEW in english The Brazilian OVERVIEW is a project that brings the numbers, statistics and indicators of the Brazilian economy and industry of Travel and Tourism. Circulation: for all exhibitors at the IPW 2018 in Denver, and other international fairs TOURISM STATISTICS in portuguese Junction of the Brazilian Overview data plus the Distribution Guide. Circulation: for all travel agencies and ABAV, AVIESP AND AVIRRP
7 10 YEARBOOKS that circulate in specific weeks APRIL PURCHASES ABROAD MAY LUXURY What are the best shopping destinations in the world? What are the best specialty or department stores? Traditional mall or It presents trends, destinations, and products from upscale trips in Brazil and abroad, in a segment that does not know crisis. it includes "Wedding outlet? The United States ou Europe? We have answered these and other questions about one of Brazilians favorite activities when they are abroad. Destinations", distributed at Travelweek São Paulo by ILTM, the main Luxury Travel event in Latin America. PANROTAS is a Media Partner MAY CRUISES - Guide AUGUST VACATION GUIDE For leisure, events, and corporate meetings, it It presents the main ships and maritime companies operating in Brazil and abroad, including niches and river cruises, in addition to tips on how to sell and articles on what is new in the industry. presents a list of the best sightseeing itineraries, parks, receptive tour operators, and destinations in Brazil and abroad. IT INCLUDES: Resorts and Leisure Hotels
8 10 YEARBOOKS that circulate in specific weeks SEPTEMBER ABAV EXPO DECEMBER RETROSPECTIVE There are two issues - 1st Issue: a special publication that includes a "Power List" of the top 100 businesses in the Tourism sector. 2nd Issue: it shows everything that happened in the event, highlighting launches, exclusive interviews, and the main occurrences. A publication to keep. It presents the main tourism facts, month by month; the most read news on the PANROTAS Portal, the ranking of companies, the best images of the year and the sector's rates and numbers December 2018
9 6 cm 6 cm 12 cm 28 cm 28 cm PANROTAS WEEKLY PANROTAS Newspaper MEASUREMENTS AND TABLE - DIMENSION 21x28 CM 1 1 double page 2 1 page 3 ½ page (horizontal) 4 5 Footer 42 cm 5 double footer 21 cm 19 cm ½ Page (Vertical) Module Layout Measurement Price (R$) Price (US$) 1 Double Page 42cm x 28cm R$ 27, US$ Page 21cm x 28cm R$ 15, US$ Covers 21cm x 28cm R$ 21, US$ 7,818 3 ½ Page (Horizontal) 19cm x 12cm R$ 8, US$ 3,090 4 Footer 19cm x 6cm R$ 4, US$ 1,454 5 Double Footer 40cm x 6cm R$ 7, US$ 2,618 6 ½ Page (Vertical) 9cm x 26cm R$ 8, US$ 3, cm 40 cm
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