A Presentation on MICE Tourism

Transcription

1 India London New York Tokyo Berlin A Presentation on MICE Tourism Additional Director General, Ministry of Tourism, Government of India

2 Why the focus on MICE? Global financial Impact of national & international meetings = US$ 300 Billion + Source : ICPB

3 Economic Aspect- MICE Tourism High Value Added Industry Seamless Industry creating large scale employment Hi-tech Industry introducing the latest technology

4 Socio,Cultural & Tourism Aspect of MICE Development of regional culture & further globalization of the region Improvement in city environment and civic life Increase international influence & accelerates non-governmental diplomacy MICE delegate becomes a future tourist

5 MICE- World Scenario Market Share for Meetings in 2011 by continent Europe 55.0% Asia 17.1% America (North) 11.9% America (South) 10.5% Africa 3.0% Australasia / Pacific 2.5% Source: ICCA Report 2012

6 MICE- World Scenario Top International Meeting Countries in 2011 Country Number of meetings Percentage of all meetings Singapore % USA % Japan % France % Belgium % Korea Rep % Germany % Austria % Spain % Australia % Source: UIA, Union of International Associations, Year 2012

7 MICE-Indian Scenario As per ICCA International Conference and Convention Association Netherlands Of a total of events tracked, India has a market share of 1.2% (Asia & Middle East has 18.8% share) In terms of delegate attendance, India ranks 25 th

8 MICE-Indian Scenario As per ICCA 85% of tracked meetings had under 1000 delegates 94% were less than 2,000 Average expenditure per delegate per meeting was US$ 2,568

9 MICE - Benefits Economic benefits to the country A conference delegate spends about 2.5 to 3 times more than the average traveler Professional development through interaction and exchange of ideas Networking opportunity Raising of financial resources for your association

10 MICE - Key Sectors Banking & Finance Medical Automobile Manufacturers & Dealers Pharmaceutical Infrastructure Media

11 China India Japan Thailand Vietnam Malaysia Indonesia South Korea Philippines Hong Kong Taiwan New Zealand Singapore Australia Micronesia

12 Ministry of Tourism Initiative Supports Bids for International Events For events 500 delegates and above Rs. 4.5 lakhs for the winner of the bid for a Conference / Convention in India Rs lakh for the bidder who comes at second or third position at the bidding stage For events of delegates Rs lakhs for winner of the bid for holding the Conference / Convention in India Rs lakh for the bidder who comes at second or third position for conference/convention of pax

13 Ministry of Tourism Initiative The Large Revenue Generating Projects scheme of the Ministry of Tourism allows financial support for construction of Convention Centers in PPP model The Ministry of Tourism extends financial assistance of Rs crores to State Governments for constructing one convention center in the State.

14 Ministry of Tourism Initiative Promotional Activities: A Video film on the conference facilities in India has been produced copies of which are provided to the members and Indian associations for promotional activities / bidding etc. Media campaign with MICE as focus

15 Ministry of Tourism Initiative Participation in International Travel Marts like Exhibition for the Incentive Business Travel and Meetings (EIBTM), Incentive Travel & Conventions, Meetings Asia (IT & CMA), IMEX, Frankfurt & USA etc. AIME, Australia ITME, USA to give exposure to India s Conference infrastructure.

16 Ministry of Tourism Initiative Research Activities Commissioned a study for creation of comprehensive data base of Professional bodies/ Associations in the country Supported a Study to Quantify the Size, Scope and Economic Impact of India s Convention Industry through IIM-B

17 Ministry of Tourism Initiative Capacity Building Proposal to organize training program under Hunar Se Rozgar scheme for various aspects of MICE Management Campaign Clean India To address issue of cleanliness in and around tourist destinations

18 India Tourism Trends

19 Foreign Tourist Arrivals ( in lakh) 11.8% 8.9% 4.0% -2.2% Growth in Global Tourist Arrivals in 2011 : 4.4% FTAs Jan-May 2012 : lakh (7.8% growth) स र त: एमआर ड व जन, पर यटन म त र लर

20 Foreign Exchange Arrivals USD Billion % -3.7% -5.9% 24.6% 27.5% 16.7% FEE Jan May 2012 : US$ 7.29 BLN (10.6% growth Source: Ministry of Tourism

21 Domestic Tourism A Major Driver 7.0% 17.9% 13.9% 6.9% 18.8% 66.9 *11.8% 74.7 *13.8% * Final Source: Ministry of Tourism

22 Advantage India Getting here has never been easier! Over 50 international airlines fly into India 4 new world class international airports and 32 regional airports under renovation Beware of Tiger McKinsey estimates that Indian manufacturing exports will grow at 17% p.a. reaching $300 billion by 2015.

23 Advantage India Getting around in India has never been easier! Over 12 domestic airlines fly with nearly 1000 flights a day to over 80 domestic destinations World s 2 nd largest Railway Network covering over 63,000 Kms carrying 20 million passengers a day Comprehensive Highway System criss-crossing the country India is the 4th largest internet user in the world India connected : 50 million users and rising.

24 India The Comparative Advantage Situated midway on East West air corridors Attraction of ancient and exotic culture Tourism product relatively uncluttered Tropical forests and wildlife Expert medical tourism at competitive prices

25 Product Diversity Great Himalayas Adventure Wildlife Beaches & Backwaters 28 World Heritage Sites Deserts Buddhist Heritage Culture Art & Craft Fairs & Festivals Rural Experience Bollywood Cuisine Shopping MICE Wellness Traditional Healing Systems Modern Medical Treatment

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27 Heritage Film

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31 Traditional Systems of Wellness Ayurveda Retreats Naturopathy Aromatherapy Spas Yoga Yoga Retirement / Assisted Living Rehabilitation & Recuperation Spiritual and Meditation

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34 Shopping Film

35 India Convention Promotion Bureau MICE segment (Meetings, Incentives, Conventions & Exhibitions) in India is growing at around 20% annually

36 Conceived 18 years ago Stands before you as the pallbearers of the meeting and conference industry in India India Convention Promotion Bureau A joint effort between the private and public sectors Your first and last point for meeting events in India

37 ICPB India Convention Promotion Bureau A joint effort between the private & public sectors, today ICPB is the only body that can truly boast of participation from the entire MICE industry, with members from central and state governments. hotels, airlines, tour operators, travel agents, exhibition suppliers, professional conference organizers, event managers, educational institutions & more

38 Goal Our goal is to market India to the world as a dynamic and rewarding destination for MICE Meetings, Incentives, Conventions & Events

39 T3 Indira Gandhi International Airport

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44 Strategy for Growth Government s role - facilitator and catalyst Synergy - Public Private Partnership Focus on upmarket clientele Thrust on quality than quantity Conservation, Preservation, Sustainability Transparent, competitive policy on privatization Promoting innovative products and projects

45 Whatever sphere of the human mind you may select for your special study, whether it be language or religion or mythology or philosophy, whether it be law or customs, primitive art, or science, you have to go to India, because," he said, "some of the most valuable and instructive material of the history of man are treasured up in India, and India only". Mr. Barak Obama, President USA (quoted from an eminent European scholar who travelled to India more than a century ago)

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