From: OECD Tourism Trends and Policies Access the complete publication at: Chile

Transcription

1 From: OECD Tourism Trends and Policies 2014 Access the complete publication at: Chile Please cite this chapter as: OECD (2014), Chile, in OECD Tourism Trends and Policies 2014, OECD Publishing.

2 This work is published on the responsibility of the Secretary-General of the OECD. The opinions expressed and arguments employed herein do not necessarily reflect the official views of the OECD or of the governments of its member countries or those of the European Union. This document and any map included herein are without prejudice to the status of or sovereignty over any territory, to the delimitation of international frontiers and boundaries and to the name of any territory, city or area.

3 Chile Tourism in the economy Tourism is Chile s fourth-largest export industry after mining, fruit, and pulp and paper. International tourism receipts reached USD 2.6 billion in 2012, representing 20% of total service exports. They have grown strongly in recent years: by an average of 6.1% a year between 2004 and 2010, by 14% in 2011 and by 17% in It is estimated that, in 2010, tourism accounted for 3.5% of GDP more than industries such as farming, food, and electricity, gas and water. The National Tourism Strategy has set a target of raising tourism s contribution to GDP to 6% by Tourism organisation and governance Tourism comes under the Ministry of Economy, Development and Tourism (Figure 1). In 2010, the post of Undersecretary of Tourism was established to act as the direct link between the minister and the National Tourism Service (SERNATUR). This strengthened the position of tourism within the government and established a clear definition of responsibilities, with the Undersecretary of Tourism in charge of national tourism strategies and policies, and SERNATUR in charge of their implementation. The Undersecretary also has a responsibility for monitoring SERNATUR s performance. Figure 1. Chile: Organisational chart of tourism bodies STRATEGIES Ministry of Economy, Development and Tourism Undersecretary of Tourism Ministerial Committee on Tourism EXECUTION National Tourism Service (SERNATUR) Consultative Council for Tourism Development Source: OECD, adapted from the National Tourism Service (SERNATUR), In addition, a Ministerial Committee was created to ensure good co-ordination and to improve efficiency within government. This committee is composed of representatives from seven ministries: Economy, Development and Tourism; Culture; Infrastructure; Agriculture; National Assets; Housing and Urban Development and Environment. 139

4 SERNATUR has a regional office in each of the 15 states of Chile. The Regional Tourism Directors interact with the state governors and local authorities. It should be noted that SERNATUR is a decentralised service. There are also mirror committees of the Ministerial Committee in each state. The Consultative Council for Tourism Development, renewed annually, consists of representatives from seven industry associations and seven government organisations. There are also statutory public advisory councils involving private industry and consumers. Tourism budgets The central government budget for tourism is divided into two parts the first is the budget of the Undersecretary of Tourism, for administrative purposes, and the second is for the operations of SERNATUR. For 2013, the budget for the Undersecretary of Tourism was USD , and the budget for SERNATUR is USD 42 million. In addition, the state governments have allocated approximately USD 20 million to tourism. Tourism-related policies and programmes The major reform in recent years was the implementation of the new institutional framework defined by the Tourism Law No , promulgated in This law is intended, among other things, to improve the transparency and quality of tourism services for consumers, to establish priority areas for the development of tourism, to establish a model for tourism concessions in national parks, and to establish a model for public-private promotion. The National Tourism Strategy was launched in This provides for 46 different lines of action over the eight years in five strategic areas (Box 1). 140

5 Box 1. Chile s National Tourism Strategy The strategy provides a long term vision and constitutes a roadmap for all public and private stakeholders to meet the challenges linked to tourism development. The Strategy is based upon five pillars: Promotion, Sustainability, Investment and Competitiveness, Quality and Human Capital and Market Intelligence. The implementation of the Strategy provides great challenges to the country to improve its competitiveness. Nationally, the most important needs are: Increasing effectiveness in promotion in order to improve the positioning of Chile both internally and abroad. Incorporating sustainable practices in the tourism industry with a focus on protecting the environment and cultural heritage and encouraging community participation, in order to maintain and enhance tourist attractions in a responsible manner. Increasing incentives for entrepreneurship to encourage investment in the sector, creating new jobs, developing new products and destinations. Ensuring quality training for tourist services focused on human capital and ensuring the existence of the necessary public infrastructure. Improving inter-ministerial co-ordination to ensure the harmonious development of tourism throughout the country and promotion of public policies that improve conditions within this area. The strategy aims to achieve the maximum value that tourism can provide to the country within a framework of sustainable development, and in order to acheive these objectives, the strategy contains 46 points of action. For more information, Statistical profile Table 1. Chile: Domestic tourism Unit Total domestic trips Overnight visitors (tourists) Thousand Same-day visitors (excursionists) Trips by main purpose of visit Business and professional Holiday, leisure and recreation Nights in all means of accommodation Thousand Hotels and similar establishments Other collective establishments Domestic travel receipts Million USD

6 1. Includes overnight and same-day visitor receipts. Table 2. Chile: Inbound tourism Unit Total international arrivals Overnight visitors (tourists) Thousand Same-day visitors (excursionists) Top markets Argentina Thousand Brazil Thousand Bolivia Thousand Peru Thousand United States Thousand Nights in all means of accommodation Hotels and similar establishments Other collective establishments Total international receipts 1 Million USD p p p p p International travel receipts 1 Million USD p p p p p International passenger transport receipts Million USD 374 p 374 p 432 p 441 p 421 p 1. Includes overnight and same-day visitor expenditure. Table 3. Chile: Outbound tourism Table 4. Chile: Enterprises in tourism Number of enterprises Unit Total international departures Overnight visitors (tourists) Thousand Same-day visitors (excursionists) Total international expenditure 1 Million USD International travel expenditure 1 Million USD International passenger transport expenditure Million USD Total tourism enterprises Tourism industries Accommodation services for visitors Hotels and similar establishments Food and beverage serving industry Passenger transport Air passenger transport Railways passenger transport Road passenger transport Water passenger transport Passenger transport supporting services Transport equipment rental Travel agencies and other reservation services industry Cultural industry Sports and recreation industry Retail trade of country-specific tourism characteristic goods Other country-specific tourism industries Other industries Includes campsites. 2. Includes restaurants and fast food establishments (bars, pubs, pizza restaurants, ice cream restaurants, etc.). 3. Includes air, ground and sea transport. 4. Includes car rentals, museums, art galeries, casinos and sale of handicraft. Source: Internal Revenue Service

7 Table 5. Chile: Employment in tourism Number of employees Total tourism employment (direct) Tourism industries Accommodation services for visitors Hotels and similar establishments Food and beverage serving industry Passenger transport Air passenger transport Railways passenger transport Road passenger transport Water passenger transport Passenger transport supporting services Transport equipment rental Travel agencies and other reservation services industry Cultural industry Sports and recreation industry Retail trade of country-specific tourism characteristic goods Other country-specific tourism industries Other industries Gender breakdown Male (% of total tourism employment) Female (% of total tourism employment) Includes campsites. 2. Includes restaurants and fast food establishments (bars, pubs, pizza restaurants, ice cream restaurants, etc.). 3. Includes air, ground and sea transport. 4. Includes car rentals, museums, art galeries, casinos and sale of handicraft. Source: Internal Revenue Service Table 6. Chile: Key economic indicators Percentage Tourism GDP (direct) as % of total GDP Total tourism employment (direct) as % of total employment For more information Consumer website SERNATUR Subsecretaría de Turismo