BABTA PRESENTATION CASSANDRA COSTELLO - MAY 2018

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1 BABTA PRESENTATION CASSANDRA COSTELLO - MAY 2018

2 WHAT IS SAN FRANCISCO TRAVEL?

3

4 MOSCONE EXPANSION EXPANSION QUICK FACTS On budget and on time-completion 2018 Increasing the largest contiguous exhibition space to 504,000 sq. ft. Adding a 50,000 sq. ft. column free ballroom. 25,000 sq. ft. of outdoor terraces. New onsite Visitor Information Center.

5 CURRENT PACE

6 CURRENT PACE MOSCONE PACE AS OF MARCH 31, 2018 ROOM NIGHTS Definite RNs 700,617 1,162, , ,591 Pace Targets 848, , , ,813 Variance (147,615) 202,902 (8,374) (92,222) Room Night Goal 855,000 1,000,000 1,050,000 1,100,000 Pace % 83% 121% 99% 90% EVENTS Events Pace Targets Variance (4) (2) (7) (8) Annual Event Goal Pace % 91% 95% 81% 76% Source: TAP Report March 2018

7 NEW SUPPLY

8 SUPPLY AND DEMAND SUPPLY SUMMARY (SAN FRANCISCO/MARIN COUNTY/SAN MATEO CURRENTLY 52,428 ROOMS) Hotel Scale/ # of Rooms In Construction Final Planning Planning Unconfirmed Luxury rooms rooms rooms Upper Upscale rooms rooms Upscale rooms rooms rooms Upper Midscale rooms rooms rooms Midscale 1 86 rooms Economy Independent rooms rooms Total: 39 hotels, 5,981 rooms (+11.4%) 11 1,784 rooms 10 1,506 rooms 18 2,628 rooms

9 SUPPLY AND DEMAND SUPPLY SUMMARY SF ONLY (CURRENTLY 34,002 ROOMS) Hotels In Construction (2018 open date) Grand Hyatt SFO (Jul. 2019) 350 Hyatt Place (Oct. 2019) 228 Yotel (September. 2018) 200 Virgin Hotel (Aug. 2018) 196 Presidio Building 105 (Dec. 2018) 40 Final Planning (2019 open date) Waldorf Astoria (Nov. 2021) 170 A/C Hotels by Marriott (Sep. 2019) 77 Planning ( ) open date) Hilton Garden Inn (Oct. 2021) 475 Marriott Mission Bay (2020) 250 Independent Market (Jun. 2019) 250 Langham Place (Jun. 2021) 223 Teatro Zinzanni Hotel (Feb. 2020) 200 citizenm (n/a) 186 Moxy (Jun. 2022) 65 Total: 2,910 rooms (8.6% of existing) 1,014 rooms (3.0% of existing) 497 rooms (1.5% of existing) 1,399 rooms (4.1% of existing)

10 LODGING STATISTICS

11 LODGING STATISTICS 2017 OCCUPANCY % Transient Group Crew Total San Francisco City & County San Mateo-Redwood City San Francisco Airport Oakland-Berkeley-Hayward OCCUPANCY % CHANGE Marin County Transient Group Crew Total San Francisco City & County San Mateo-Redwood City San Francisco Airport Oakland-Berkeley-Hayward Marin County Source: SFTA & STR, December 2017 Report

12 LODGING STATISTICS 2017 ADR (AVERAGE DAILY RATE) Transient Group Crew Total San Francisco City & County San Mateo-Redwood City San Francisco Airport Oakland-Berkeley-Hayward ADR % CHANGE Marin County Transient Group Crew Total San Francisco City & County San Mateo-Redwood City San Francisco Airport Oakland-Berkeley-Hayward Marin County Source: SFTA & STR, December 2017 Report

13 PUBLIC POLICY

14 PUBLIC POLICY UPDATE PUBLIC POLICY PRIORITIES Promoting San Francisco and the Bay Area as a visitor destination Facilitating travel to and within San Francisco, the Bay Area, and California Promote and advocate for long term development projects that positively impacts the visitor experience Quality of life issues (safety, crime, houseless neighbors)

15 PUBLIC POLICY ROLE Partner with stakeholder organizations on a local, state and federal level - US Travel - Cal Travel - SF Chamber - Golden Gate Restaurant Association - Visit California - Hotel Council

16 PUBLIC POLICY UPDATE SAFETY AND CRIME Priority issues for hospitality/tourism industry: 1. Vehicle break-ins ParkSmart Campaign Regular meetings with public safety Visitor education SB Property crimes 3. Increased Police Officers officers announced 2. SF Travel 10 B program

17 PUBLIC POLICY UPDATE HOMELESSNESS Priority policies and programs: $30 million new investment Unified Command/Healthy Streets Operation Center-DPH, DPW, SFPD, DHSH Creation of the Encampment Resolution Team Homeless Outreach Team (HOT) Homeward Bound Program Rapid Rehousing Project Homeless Connect Expanded Shelter Systems (Navigation Centers) Increase in Permanent Supportive Housing Increased eviction prevention programs

18 PUBLIC POLICY UPDATE STREET CLEANLINESS Priority policies and programs: Working with existing BID and CBD and the creation of the Downtown BID Petition gathering phase 2019 establish $3.9 million in new revenues Increased cleaning services (concentrated in areas of highest need)-$13 million investment proposed in City s budget PitStop Program

19 RECENT PRESS ON STREET CONDITIONS We can t be quiet anymore, D Alessandro said. We ve got such a glorious history, such a beautiful setting, and the fact is, we re letting it all slip away into this quality of life now that is not good for anybody. We ve become complacent, and I think we ve taken this as a kind of new normal, and it s not. It s wrong, and we have to do something about it. San Francisco Chronicle, April 2017

20 WHY IT MATTERS

21 TOURISM: SAN FRANCISCO S MAJOR INDUSTRY 29 1 visitors outnumber residents $9.1B in visitor spending $10,677 spent per San Franciscan $714M in local taxes 81,747 SF jobs 25.2M visitors annually

22 HOW VISITORS SPEND OVER $9 BILLION Lodging 20% Dining: 23.1% Shopping 15.9% Transportation Related 21.7% Sightseeing & Entertainment 11.1% Exhibitor Services 8.2%

23 TOURISM: THE CITY S MAJOR INDUSTRY $714 million in taxes & fees 4,328 police officers 4,527 firefighters 917,721 patient days at Laguna Honda Hospital

24 TOURISM: THE CITY S MAJOR INDUSTRY Tourism Employs Your Neighbors

25 TOURISM SUPPORTS OVER 80,000 JOBS IN SAN FRANCISCO Hotels 22,339 Restaurants 19,727 Retail 9,509 Ent/Sightseeing 9,201 Local Transportation 8,876 Exhibition Services 9,673 SFO Jobs 7,750

26

27 THANK YOU Cassandra Costello Vice President, Public Policy San Francisco Travel Association

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