100% hospitality. A global platform for the hotel, restaurant, cafe And foodservice industry

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2 100% hospitality A global platform for the hotel, restaurant, cafe And foodservice industry

3 16 years connecting the global hospitality industry with THE Middle East and Africa 4 The Hotel Show Dubai 2016 The Hotel Show Dubai

4 Dear colleague, In 2015 US$89.9m business deals were generated at The Hotel Show Dubai which is just one of the many reasons why as a supplier, you need to be here. Continuous demand for hotel rooms, restaurants, cafes and entertainment for all budgets has driven the hub of the region, Dubai, to diversify its hotel stock. Midmarket hotels represented 44% of new developments entering the Dubai market in the final months of This included Dubai s first Hilton Garden Inn hotels, currently the brand with the highest total number of projects underway in the Middle East and Africa, followed by other mid-range brands with major ongoing developments including Holiday Inn and Park Inn by Radisson. A WARM WELCOME AWAITS YOU AT THE hotel SHOW DUBAI 2016 Not losing its appetite for luxury; some of Dubai s most extravagant 5* resorts, boutique and designer offerings to date will enter the market in the coming years including the Palazzo Versace (2015), Bulgari Hotel (2017) and the major Dubai Pearl (2018) development set to feature Dubai s first MGM Grand and Bellagio made famous by the Las Vegas strip. Dubai and the wider region is certainly more and more attractive to tourists whether for business, meetings, religion, medical or leisure. The pipeline of hotel and entertainment facility build across the Middle East and Africa currently stands at 872 projects, with 174 hotels opening on average each year. Therefore, in various stages of the buying cycle over the next 5 years and beyond. The Hotel Show Dubai, as the largest event across the region, has for 16 years provided key decision makers from major hotel, restaurant and leisure brands with a high quality meeting place. Suppliers from over 48 countries showcase a vast range of products from hospitality technology and security to interiors, furnishings, operating equipment, catering and foodservice supplies and equipment, commercial kitchens and bathrooms, FM, retail franchise, fixtures and fittings, lifts, escalators and services encompassing everything from design and build through to fit out and refurb. 24,720 hospitality professionals travel from across the globe to attend events, conferences and seminars where over 135 speakers take to the stage to share insight and knowledge, network at informal and formal gatherings, and meet over 650 exhibitors. For companies looking to inject some life into their order book, win contracts, launch their brand or product into the heart of the industry or reconfirm their position as a thought leader, The Hotel Show is the event for you. A world class global event, in what could be described as the leading hospitality hub. One thing is for sure, the hospitality industry in this region is strong, healthy and developing and the future looks very promising. I invite you to come to The Hotel Show Dubai and see for yourself. Christine Davidson Group event director dmg events hospitality portfolio The Hotel Show Dubai

5 Logo 2 - black INDUSTRY OVERVIEW MIDDLE EAST & AFRICA HOSPITALITY Dubai and Saudi Arabia maintain supremacy in hotel development across the Middle East whilst Africa continues to surge. With MEGA projects well underway and future growth in tourism a certainty, get set to see the changing face of hospitality across the region. US$99m value of GCC hospitality interiors fit out market 44% INCREASE IN MID-RANGE hotel DEVELOPMENT IN DUBAI 38% increase in UPSCALE rooms in Middle East and Africa Issam Abdulrahim Kazim Chief executive officer Dubai Corporation for Tourism and Commerce Marketing (DCTCM) INDUSTRY SUPPORT As Strategic Partner to the event, DCTCM is heavily involved in the show and supports its position as a must attend event for the industry. The team works closely with DCTCM to drive its show features and educational content and ensures it reflects the region s need. The Hotel Show is one of the most important annual events in our calendar at Dubai Tourism and has played a significant part in driving the hospitality sector by bringing hoteliers together and facilitating partnerships. Hotels and hospitality have a great part to play in realising Dubai s Tourism Vision for 2020, which aims to welcome 20 million visitors per year by the start of the next decade. Together, facilitated by The Hotel Show, we can reach and exceed our goals, and drive success and prosperity within the tourism industry as a whole. US$103bn contracts awarded in 2015 across the GCC 19.1% HOTEL DEVELOPMENT increase IN MIDDLE east AND AFRICA Knowledge partners: 5,200 new rooms by 2017 in Abu Dhabi 50,000 rooms, 270 hotels in Africa 166,036 ROOMS IN 546 HOTELS IN MIDDLE EAST AND AFRICA Media partners: 48,256 rooms under construction IN Saudi Arabia 63,790 rooms under construction IN UAE 12,499 rooms under construction IN Qatar Sources: hotelnewsresource.com, Leadersme.com, Hoteliermiddleeast.com, Afkinsider.com, Modernghana.com, Thefirstgroup.com

6 EXHIBITORS 2015 VISITORS 2015 The Hotel Show is a fabulous exhibition and we recommend it for any supplier looking for a high-quality platform in the GCC. It truly is the best way to get yourself out there. We have been participating for over 10 years now and it is the perfect format for meeting with solid buyers and creating long-term partnerships. Ingrid & Isabelle, Ingrid Lesage Belgium US$1.6bn Value of orders placed by visitors Good, interesting and the best show around the world showcasing everything; lighting, interiors, technology etc. Good to have a single platform for the entire hospitality industry. Helps stay on trend, get new ideas and find new innovations. David Brown, General Manager, Fraser Suites 606 exhibitors 48 US$ 89.9m worth of business deals generated as a result of the show 46% 16 countries re-booked onsite country pavilions for % view the event as important to help achieve their business objectives OVER 9% Retail 109 countries 31% Interiors, Lighting, design 24,729 total attendance Main products visitors come to buy 23% Technology/ security franchise 19% 17% Operating Facilities equipment & management supplies 17% Hotel build 18% Kitchens & bathrooms 22% Hotel services 39.1% more attendees than % key decision makers, purchasers and buyers 13% HORECA & food services 86% from Middle East & Africa 17,878 visitors 48% are sourcing new suppliers

7 MARKETING & PR THAT WORKS Building a global community 204m Total reach across PR, advertising, marketing, SMS, social media and web up from 101m in 2014 US$3.7m TOTAL CampaiGN VALUE up from us$1.8m in m US$3.1m pr REACH pr value The Hotel Show has been an amazing event for Castello with over 50 prospective leads for hotels, safari lodges and international resorts with potential orders over US$10 million. We will definitely be back next year with a new range of product designs. Laurie Clayden, CEO and Designer, Castello Luxury Baths

8 EXHIBITOR PROFILES Technology and security Entertainment systems & solutions, surveillance systems, locks & monitoring, room automation systems & technology, information security services, e-commerce & web applications, inventory & control systems & solutions, telecommunication systems, services & equipment, audio visual, conferencing, PA & sound systems, commercial security, management tools & systems, minibar systems, high speed internet access systems, front & back PMS, customer loyalty & dinner programs. Interiors, lighting and design Furniture & furnishing, art, accessories & décor, curtains, upholstery & fabrics, wall coverings, wall paper & paint, flooring & carpeting, lighting & fitout consultants. Operating equipment & supplies Dispensers & disposables, amenities, mattresses & bedding, bed linen, table linen, towels, room service equipment, uniforms & clothing, vending machines, mini bars. Facilities management Health, safety, energy consumption control systems & services, waste disposal & management systems, recycling systems & facilities, airconditioning & ventilation systems & services, maintenance, repair systems & services. HORECA & foodservice F&B services & equipment, catering services & equipment, buffetware, glassware, flatware, chinaware, tableware & accessories, cutlery & crockery, refrigeration & storage, menu systems, restaurant consultants, food service & kitchen utensils, bar & restaurant equipment. Hotel build Hotel real estate developers, designers & architects, building systems, HVAC, green building systems, window & door manufacturers, hotel building material suppliers, fitting & fixture equipment & supplies, building management systems, emergency evacuation solutions & equipment, elevators, signage. Hotel services Valet parking services, car rental services, modeling & staffing, photography & video services, event services & car parking facilities. Kitchens and bathrooms Bathroom supplies, refrigeration & storage, automatic hand dryers, bathroom cleaners & dispensers, bathroom fixtures & fittings, chefs cooking accessories & cooking utensils, commercial kitchen appliances, commercial kitchen ovens & cooktops & dishwashing machines. Retail franchise Restaurants & hotel franchisers, flowers & ribbons, gifts, souvenirs & giveaways, hair & beauty salons, travel service desks, fashion & jewellery, coffee, bar & tobacco. UAE dominates commercial cleaning & laundry laundry in GCC Laundry equipment rental services, commercial laundry equipment, machinery & accessories, textiles & linen, dry cleaning & dyeing equipment & agents, cleaning chemicals, products & services, catering & food hygiene equipment, cleaning machinery equipment & systems. Key exhibitors: Adriani & Rossi Al Yousef NEC Artecasa Assa Abloy Baal Artisian Casa Shamuzzi Commercial Kitchen Design - UK Crown International Epsco Interel Ingrid Lesage Creations (Finobello bvba) Iris Software Karcher Liddell Magisso Mouhajer Design Philips Poly Products (RAHA) Procurio General Trading RAHA (Poly Products) RAK Porcelain Renarte Hospitality Supplies Reza Hygiene Romeo Interiors Sandalyeci Sara General Trading Simmons Intercoil Stylis

9 A GLOBAL PLATFORM Host to more than 16 country pavilions each year - The International Village takes up nearly 40% of the entire show providing the largest display of countries offering thousands of hospitality products. Located in two halls, visitors are easily able to navigate their way around each country and supplier. With 58% of visitors attending The International Village to source new and innovative products from around the world, it becomes a prime location for any international supplier looking to penetrate the Middle East and Africa market. Many countries support international export and trade through government funding and local support is often offered to small to medium enterprises via key industry associations. In 2015, 16 countries were present from outside the UAE, with 16 dedicated country pavilions including Turkey, China, Portugal, UK, France, Italy, Germany, Japan and many more... AUSTRIA BELGIUM CHINA FRANCE GERMANY The Hotel Show has presented us with an excellent opportunity to connect with top level professionals from the hospitality industry in the Middle East who have a real interest in Japan. Despite this being our first time at the show, we already have a number of potential business tie-ups lined up post-show. An absolute must for any organisation in the hospitality industry with links to the region. Tak Ohta, Head of operations, Japan Leading-Edge Foundation GREECE INDIA ITALY JAPAN NETHERLANDS WHAT Exhibitors say POLAND PORTUGAL SPAIN TURKEY UK USA It was great to meet other international exhibitors. I think HAVIng the International Village COncept is A great idea. Excellent 370 INTERNATIONAL SUPPLIERS Very well ORGAnised VERY good

10 MORE THAN JUST AN EXHIBITION TECSEC SUMMIT The technology and security conference for hotel, restaurant & foodservice professionals. 6 A huge success in 2015, TecSec will return for its second year. Hear from major technology, hotel and restaurant brands as they take to the stage to share latest thinking, technology solutions, trends and know-how. This year s Vision Conference will be host to more than 135 international speakers offering 1,387 delegates insights and market intelligence on the latest topics and trends in the hospitality market. Key presentations, panel discussions and keynote speakers will share their expertise over three days SPEAKERS 131 International speakers 46 Panel discussions, debates & presentations 2015 SPEAKERS Avinash Mohan Executive chef The Address Dubai Marina Basant Kushwaha Director of engineering Kempinski Hotel Thomas van Vliet CEO Paramount Hotels & Resorts 1,387 DELEGates Ali Hashmi Industry manager, travel & government Google Catherine Tremeau Senior consultant and RMS partner manager Sabre Hospitality Solutions Cem Cetinturk Vice president MEA TravelClick Inc. Martin Cooper Director real estate services, head of real estate consulting Deloitte Philip Shepherd Partner PwC Middle East Hospitality & Leisure Sanjay Manchanda CEO Nakheel 2015 SPEAKERS FROM MAJOR BRANDS Kees Van Donk Director hospitality NEC Enterprise Solutions Meriam Elouazzani Product specialist Middle East Wireless PSS Cisco, Cisco Rayan Soumsom Technology manager - Middle East & Africa Crestron The Hotel Show has grown year on year, quality of delegates has improved, and visitor footfall is excellent and it s a great place to showcase new products, especially in technology. The show has more international visitors this year from countries like Iran, Nigeria, Italy, South Africa and India. Vanessa Soley Peters, Business Development Manager, Electric Mirror (Truelux Group) If you are a supplier, become a 2016 partner and benefit from the extensive PR and marketing campaign. Some major contributors and sponsors include: Saahil Mehta Managing director ResNet World Svetozar Kujic Community manager Media One Hotel Wael Othman Director of IT & business solutions Rotana Hotel Management

11 The Middle East Hotel Awards, taking place in June 2016 is the most prestigious awards ceremony in the Middle East, where over 400 hoteliers join to celebrate excellence in the industry. Partner with us, gain exposure for your brand and meet hundreds of key decision makers from leading hospitality brands in the region. In the Middle East everybody wants to know what is happening in hospitality, the Middle East Hotel Awards is the place to be. In three words; excellence, service and great atmosphere. Mohammad Abdul Kader, Assistant director of sales, The St. Regis Doha stand BOOKING STANDARD RAte premium RATE PACKAGE $450 $470 space only $500 $520 shell scheme only $545 $565 upgraded shell scheme $630 $650 double decker $150 Administration fee $250 exhibitor listing CALL NOW ABOUT STAND & SPONSORSHIP OPPORTUNITIES Sangeeta Dhanak Sales manager E: T: M: COMMERCIAL PARTNERSHIPS With a global reach of 204m and a campaign value of US$3.7m, partnership opportunities include: content, branding, lead generation and thought leadership, profiling within education forums including the popular Vision Conference, within the region s leading hospitality event. Co-align with The Hotel Show Dubai, become an event partner and maximise your exposure through extensive PR and marketing campaigns PARTNERS Vision conference partner Fit out partner Interiors partner Retail and hospitality partner SUPPORTING YOU WITH FREE MARKETING OPPORTUNITIES The marketing team offer all of our exhibitors FREE marketing tools to help promote their presence at the event, increase visitors to their stand and generate business leads. Make the most of the free marketing tools and get maximum results from your participation. Free marketing opportunities include: WEB BANNERS - request any size banner to promote your participation at the show on your website SIGNATURE BANNER - includes your stand number to promote your participation at the show on all your company s - we will design an template including your logo and stand number so you can send to your important clients, inviting them to the show CLIENT LIST - send us your client wish list and we will send a targeted for you, free of charge SOCIAL MEDIA - we will post your product pictures on Facebook and promote your participation at the show through Twitter

12 OUTDOOR & LEISURE CO-LOCATED WITH THE HOTEL SHOW With the UAE set to rival Orlando as the number one leisure destination and significant market growth across the Middle East, there is a vital need for a forum for the leisure sector as Dubai sets to become the world s biggest tourism hub. The Leisure Show, an extension of The Hotel Show Dubai provides suppliers across pool and spa, outdoor design, furniture and lighting, recreational fun and adventure and sports and fitness the opportunity to showcase latest products and services. With a showcase of major brands, workshops, live demonstrations and The Hub, the show attracts1000s of industry professionals was our first time participating in The Leisure Show. We covered our investment during the first day of show, and reached 300% ROI on the second day! Nasser Obeid, Managing director, Johnson Health Tech The Leisure Show is co-located with The Hotel Show Dubai. For all exhibiting enquiries, please contact: Sarkis Kahwajian Event manager T: +971 (0) M: +971 (0) E: sarkiskahwajian@dmgeventsme.com the Leisure Show INDUSTRY SUPPORT As strategic partners to the event, DCTCM and Dubai Sports Council are heavily involved in the show and support its position as a mustattend event for the industry. The team works closely with both authorities to drive its show features and educational content and ensures it reflects the region s growing leisure need. Issam Abdulrahim Kazim Chief executive officer Dubai Corporation for Tourism and Commerce Marketing (DCTCM) With ambitious targets for 2020, an increasingly competitive marketplace targeting the global traveller and challenges to the international travel industry posed by currency devaluations in Asia and Europe, now more than ever we need to ensure we are focused on providing a compelling and always evolving destination offer. The leisure industry has a sizeable role to play and as we look towards next year when our offering will be significantly enhanced by the opening of a number of theme parks, it s crucial that these big projects are complimented by continuous additions in other areas, always ensuring that there are more and more reasons to visit Dubai. With a vision to set up a distinguished sporting community, Dubai Sports Council is a Strategic Partner of The Leisure Show. Association partners Knowledge partners Media partners

13 Other events in the hospitality portfolio: the Leisure Show 6 Strategic partner: Organised by: thehotelshow.com