HORECA June 2011 KSA. Riyadh-Saudi Arabia Riyadh International Convention & Exhibition Center

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1 HORECA KSA June Riyadh-Saudi Arabia Riyadh International Convention & Exhibition Center Meet key players at the biggest Hospitality, food & Beverage exhibition in Kingdom of Saudi Arabia. Featuring: Conference Daily Workshops VIP Lounge Culinary Art Show NetWorking & Social Events Award Ceremony

2 HORECA KSA

3 Why Saudi Arabia? HORECA KSA Riyadh Ksa2010 The Kingdom is the easiest place to do business in the Middle East and Africa, as per the Doing business 2010 report, issued by the World Bank. The kingdom of Saudi Arabia, the GCC s largest food importer with a spending of more than $17 billion and with 13% of the regions imports. Over 27 million population with 32.4% of Saudi s under the age of 15, which makes KSA one of the fastest growing markets. Saudi Arabia is the land of hospitality and its culture featuring Food & Beverages as a sign of generosity, therefore consuming rate keeps getting higher. Riyadh International Convention & Exhibition Center 02

4 The International Trade Show for the Hospitality, Food & Beverage industry Who will exhibit? H F SPITALITY & DSERVICE T HE INTERNATIONAL TRADE SHOW FOR THE I N D U S T R Y WHO WILL VISIT? Catering, Supermarket, Kitchen and other equipments Furniture, fixtures & design Buyers and decision makers Tableware, uniforms, linens & guest amenities Technology Government offices Packaging Consultant, recruiting & franchise Hotels & cafes Cleaning & maintenance Hotels, resorts/spa & furnished apartments Restaurant & similar establishments Franchise & management companies Bakeries & patisseries Independent & retail chains Independent & supermarket chains Institutional & independent caterers The International Trade Show for The Food Industry Who will exhibit? 03 Delicatessen, cured meats & cold cuts Eggs and dairy products Sea foods Dried fruits, fresh fruits & vegetables Fresh meat Fresh poultry Frozen products Grocery products 02 Riyadh International Convention & Exhibition Center THE INTERNATIONAL TRADE SHOW FOR THE FOOD I NDUSTRY Health food & diet products Organic products Preserved & canned foods Ethnic foods Confectionery, biscuits, pastries & chocolate Bakery and pastry products Coffee & tea Hospitals Engineers, architects, designers, consultants Hotel management schools & universities Private & public institutions Suppliers Services COUNTRIES COVERED HORECA The exhibition will be covering Saudi Arabia, and will also appeal to a wider audience from all other GCC countries (Bahrain, Kuwait, Qatar, the Sultanate of Oman and the United Arab Emirates). Riyadh International Convention & Exhibition Center 04

5 A World Of Events! Live HORECA The Hospitality Salon Culinaire Horeca visitors can discover the region's latest culinary concepts and trends, watch the talented chefs competing in different food categories, and meet an international panel of renowned judges at the hospitality salon culinaire. The Annual Conference The workshops will bring key hospitality players from the region to discuss latest trends related to the industry. The Atelier Gourmand Famous international chefs will show off their talent by demonstrating live at the Atelier Gourmand. Delicious tasting will take place. The World Culinary Heritage HORECA will honor a country at the World Culinary Heritage pavilion's live cooking station, where you can discover its culinary traditions and unique flavors. The Live Junior Chefs Competition for the first time in Saudi Arabia, the country's leading technical schools and hotels management institutions will show off their students' talents during The Live Junior Chefs Competition. 02 Riyadh International Convention & Exhibition Center HORECA Riyadh International Convention & Exhibition Center 06 05

6 The Venue The Organizers Riyadh International Convention & Exhibition Center (RICEC) is a new world-class exhibition center combining functionality, convenience and adaptability with state-of-the-art facilities and top international standards. A modern international exhibition complex consisting of four halls offering 15,000 square meters of indoor exhibition area in addition to 5,000 square meters of outdoor area, ample car parking with a capacity of 1500 cars and buses, conference hall, support services, VIP reception lounge, business and press centers, restaurants and cafeterias, organizers offices. Saudi Event Management & Marketing Company (SEMARK) is an integrated marketing and event management solutions company that operates with Saudi brains and hands. It has wide expertise in event management and its key clients include renowned Saudi organizations from the public and private sector. KSA, Riyadh, Exit 7 ALwady Commercial Center P.O.Box Riyadh Tel , Fax , info@semark.com.sa Follow us

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