Post Show Report 2013

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1 The Largest International Trade Fair for Beauty Products, Hair, Fragrances and Well-being in the Middle East Post Show Report 2013 Alluring facts. Captivating figures.

The 18 th edition: Beauty, evolved Beauty and wellness represent an optimistic and ever-growing industry.

Needless to say, navigating these aspects can be challenging.

decades, Beautyworld Middle East has helped people in the beauty business do just that.

2 The 18 th edition: Beauty, evolved Beauty and wellness represent an optimistic and ever-growing industry. This growth is accompanied by increased complexity, more mature markets, and a more informed competitive landscape. Needless to say, navigating these aspects can be challenging. Exhibitor year-on-year show growth ,089 Visitor year-on-year show growth 22,243 18,210 16,124 25,732 For nearly two decades, Beautyworld Middle East has helped people in the beauty business do just that. It is the guiding light for a market that takes greater strides with each passing year. But don t take our word for it. The numbers in the pages to follow will present hard-to-ignore facts and will inspire greater faith in the catalysing power of Beautyworld Middle East

Massive appeal: Fascinating facts and fabulous figures More than 25,732 trade visitors came through our doors this year an almost 16% increase over the 2012 show.

51 exhibiting countries 1,089 exhibitors A diverse range of exhibitors and brands from all over the world benefited from the presence of the large visitor numbers, and specifically from

Exhibitors by product category 25,732 visitors Cosmetics / Skincare 468 Hair / Nails / Accessories 223 Fragrances 167 Machinery / packaging / raw materials 131 Professional Equipment & Spa

3 Massive appeal: Fascinating facts and fabulous figures More than 25,732 trade visitors came through our doors this year an almost 16% increase over the 2012 show. The numbers reiterate Beautyworld Middle East s consistently growing reach and relevance. 33,507 Sqm. 51 exhibiting countries 1,089 exhibitors A diverse range of exhibitors and brands from all over the world benefited from the presence of the large visitor numbers, and specifically from dealing with actual decision makers. Exhibitors by product category 25,732 visitors Cosmetics / Skincare 468 Hair / Nails / Accessories 223 Fragrances 167 Machinery / packaging / raw materials 131 Professional Equipment & Spa 46 Others 54 (Associations, Business Services, Private labels) Regional breakdown of exhibitors C D EFG A 31% Middle East B 30% Asia C 29% Europe A D 7% North America E 1% Africa F 1% Australia G 1% South America 113 visiting countries 23 international pavilions B The quality of the visitors was very good and better than last year s. You should be here if you want to expand your business in the Middle East. Siegfried Greiner, Managing Director, Greiner

Incredibly attractive: Why exhibitors are drawn to the show New business alliances, presenting innovative products and developments, and nurturing existing relationships came in as the top three

Exhibitors main reasons for exhibiting Meeting objectives for exhibiting (all figures in %) Initiating new business relations 74 B A 82% Extremely satisfied/satisfied Presenting innovations, new

market situation Attaining sales deals 20 26 30 A Exchanging experience 15 Comparing competitors 12 Passing on specialist knowledge 7 0 10 20 30 40 50 60 70 80 During the three-day event, we were

4 Incredibly attractive: Why exhibitors are drawn to the show New business alliances, presenting innovative products and developments, and nurturing existing relationships came in as the top three reasons exhibitors participated in Beautyworld Middle East Unsurprisingly, the vast majority of exhibitors have expressed their intention to exhibit again in Exhibitors main reasons for exhibiting Meeting objectives for exhibiting (all figures in %) Initiating new business relations 74 B A 82% Extremely satisfied/satisfied Presenting innovations, new developments Cultivating existing business relations B 18% Less satisfied/ Dissatisfied Preparing sales deals 33 Showing, discussing product variants Obtaining an overall impression of the market situation Attaining sales deals A Exchanging experience 15 Comparing competitors 12 Passing on specialist knowledge During the three-day event, we were able to connect major and coveted buyers, retailers and distributors from the Middle East, Europe and Asia with the prestigious brands we presented at Elements Dubai. It was a great success! We are already planning for a more comprehensive and larger Elements Dubai Ulrich Lang, Co-founder, Elements We are happy that we have made a lot of deals with international customers. You can meet buyers, distributors and key players from all over the world at Beautyworld Middle East. Ali Hachem, Managing Director, Cosmetica

Beautiful and bold: The appeal of big numbers With more than 25,000 visitors from 113 countries at the show, exhibitors benefited from high levels of interest in their product offerings.

5 Beautiful and bold: The appeal of big numbers With more than 25,000 visitors from 113 countries at the show, exhibitors benefited from high levels of interest in their product offerings. Visitors reasons for attending the show (all figures in %) Initiate new business relations View/get to know innovations, new developments Prepare purchasing decisions Conduct purchases View/get to know product variants Exchange experience Compare competitors Beautyworld Middle East has been the right place in the MENA market for the beauty industry. We ve been exhibiting since the beginning, we never miss it. Every year we increase our space because we have a lot of potential and so many different categories hair care, skin care, nail care, perfumes, colour cosmetics, manufacturing, education. Mr. Nazih Hamid, CEO Nazih Group Cultivate existing business relations 18 Expand specialist knowledge 17 Achieve an overall impression of the market situation Regional breakdown of visitors C D B E F G A A 59% UAE B 12% GCC C 7% Iran D 7% Asia E 6% Rest of Middle East F 6% Europe G 3% Africa, Australia, North America, South America Top 10 visiting countries 1. UAE 2. Iran 3. Saudi Arabia 4. India 5. Kuwait 6. Pakistan 7. Egypt 8. Bahrain 9. China 10. Oman We did meet our target this year. The grouping of countries is perfect and the layout was amazing. We did find customers and distributors we never had before. We made a deal with four international distributors around the world. Gokhan Ceylan, Plant Manager Farmasi

6 Big decisions. Big business. An overwhelmingly large section of visitors more than 80% of the total number were key decision makers, with most occupying top management positions. Visitors main areas of interest at Beautyworld Middle East Overall assessment of show by visitors (all figures in %) Cosmetics Fragrance B A 97% Extremely satisfied/satisfied B 3% Dissatisfied Skincare 35 Hair 30 Nails Healthcare Anti-ageing Spas Toiletries A Salon and spa equipment and furnishings 13 Wellness Fitness Tanning Dental Others We have been in this market since more than 30 years and have therefore gathered great expertise about the local preferences. The participation has been very exciting and rewarding for us. We are definitely looking forward to next year s exhibition. Jürg Koller, CEO LUZI AG The industry is getting much more advanced. Many more educated people are investing in this industry. We re seeing that more small chains are being well managed by HR, Accounting, Finance and this is something very new. Many of the salons and the spas have professional advertisements and PR. Those are all very important elements which we are seeing. Yes, I can tell you that the market is getting much more developed. Competition is more, yes, but this is good. Mr. Mohammed Madi Madi International

Show Highlights: Attracting a diverse set of visitors Beautyworld Middle East Boutique This specialised hall was dedicated to showcasing exceptionally luxurious products across cosmetics, skin-care,

Here, beauty retailers had the opportunity to experience some of the world s most exclusive products under one roof, many of which sought representation and retail & trade opportunities across new

7 Show Highlights: Attracting a diverse set of visitors Beautyworld Middle East Boutique This specialised hall was dedicated to showcasing exceptionally luxurious products across cosmetics, skin-care, make-up and more. Here, beauty retailers had the opportunity to experience some of the world s most exclusive products under one roof, many of which sought representation and retail & trade opportunities across new markets. Elements Elements the premier U.S. meeting ground for industry leaders, buyers and brands within the niche fragrance category presented various top-tier brands at the top of the fragrance and beauty game. Visitors interacted with the brands key representatives to capitalise on their presence here, as well as brands within the niche fragrance category, before anyone else. Walk of Beauty by Madi International Walk of Beauty, organised in conjunction with Madi International, was back for the 8th consecutive year, featuring the most talented professional hairdressers and make-up artists from the GCC region performing live on stage in an interactive and electrifying environment. Nail It! by OPI and Nazih Group With a fresh, new look, Nail It! by OPI and Nazih returned with the definitive nail competition in the region. The competition was full of new categories and was open to a wider range of skill levels. Tone It! by Pantone Pantone, the global authority on colour, joined Beautyworld Middle East for the first time and ran a competition to select the Middle East Cosmetic Colour Palette Winter 2014/15. They also presented a series of seminars over 3 days at the Beautyworld Middle East Boutique. Face It! by Evagarden Brought to you by Enigma Beauty Group, Face it! by Evagarden was a competition that recognised and awarded the region s leading makeup artists across all categories of makeup. Hair Education by Salon Educators With 3 dedicated zones over 75sqm, internationally renowned online educator MyHairDressers.com (MHD) and leading Middle East hairdressing experts, SALON EDUCATORS demonstrated the unique and highly effective hairdressing training offered by MHD and its globally-lauded key contributors. Fragrance Station Visitors had the opportunity to sample various fragrances on display at the popular Fragrance Station, located in Hall 3. Spa & Salon Management Summit Two exclusive conferences for the Spa and Salon industries were held during the show, namely the Spa Management Summit and Salon Management Summit, which featured stimulating discussions and valuable insights into the business of beauty. Natural & Organic Cosmetic Workshops Natural & organic is the fastest growing sector of the global cosmetics industry, with sales growing by about USD 1 billion per year. For the first time in the Middle East, Organic Monitor conducted two workshops on natural & organic cosmetics. Dates for 2014: May 27 th - 29 th Platinum Sponsor: Gold Sponsors: Silver Sponsors: Walk of Beauty Organisers: Face It! Sponsors: Nail It! Sponsors: Media Partners

8 Scents of success: The debut of Elements in the Middle East Beautyworld Middle East 2013 featured, for the first time, Elements, the curated fragrance and design show and the premier U.S. meeting ground for industry leaders, buyers and brands within the niche fragrance category. XEN TAN P R E M I U M S U N L E S S T A N

9 About the Organiser Messe Frankfurt is one of the world s leading trade show organisers with 536.9* million euros in sales and 1,833* active employees worldwide. The Messe Frankfurt Group has a global network of 28 subsidiaries and approx. 50 international Sales Partners, giving it a presence for its customers in more than 150 countries. Events made by Messe Frankfurt take place at more than 30 locations around the globe. In 2012, Messe Frankfurt organised 109 trade fairs, of which more than half took place outside Germany. Messe Frankfurt s exhibition grounds, featuring 578,000 square metres, are currently home to ten exhibition halls and an adjacent Congress Center. The company is publicly owned, with the City of Frankfurt holding 60 percent and the State of Hesse 40 percent. For details concerning participation as an exhibitor, visitor or sponsor, please visit our website at or contact us directly at beautyworld@uae.messefrankfurt.com *2012 figures. EPOC Messe Frankfurt GmbH PO Box 26761, Dubai, UAE Tel Fax beautyworld@uae.messefrankfurt.com

Post Show Report 2012

The Largest International Trade Fair for Beauty Products, Hair, Fragrances and Well-being in the Middle East Post Show Report 2012 A beautiful show, a lasting impression www.beautyworldme.com The 17 th