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1 Supported by: Show Supporters: Co-located: Media Partners:

2 EVENT SUMMARY The Federation of Thai Industries, together with IMPACT Exhibition Management and Informa Exhibitions joined forces to present Beyond Beauty ASEAN-Bangkok 2016, which was a resounding success, reinforcing its status as the region s leading exhibition for the beauty industry. The 3 rd edition of Beyond Beauty ASEAN-Bangkok 2016, held from September 2016, at Challenger 3, IMPACT Exhibition & Convention Center, Bangkok, Thailand, served as a one-stop platform for the introduction of leading products and innovations of the beauty and cosmetics industry, in response to the rising demands in the ASEAN region. Beyond Beauty ASEAN-Bangkok 2016 occupied 20,000 sqm of exhibiting space with 428 exhibiting companies (an increase of 39% from 2015) from 17 countries, including 10 international pavilions: China, Germany, Indonesia, Japan, Korea, Malaysia, Myanmar, Spain, Taiwan and Vietnam with strong support from IKW, STANPA, KOTRA and POLCHARM. The 3-day trade exhibition attracted more than 12,358 trade visitors from 81 countries including Australia, Cambodia, Canada, China, France, Germany, Hong Kong, India, Italy, Indonesia, Japan, Korea, Lao PDR, Malaysia, Myanmar, Philippines, Singapore, Spain, United Arab Emirates, United Kingdom, United States of America, Vietnam and many more. In conjunction with exhibition were the BBAB Trends Conference (co-organized with infash), Aesthetics & Dermatology Congress, and many more workshops & seminars. More than 30 renowned professional international industry speakers provided great insight into a variety of key industry topics. Beyond Beauty ASEAN-Bangkok 2016 effectively served as a hub of trade, knowledge and networking where beauty industry players were able to exchange ideas and establish possible commercial connections with local and international organizations. Both exhibitors and visitors also explored opportunities to expand their business within the ASEAN region. The event also served as the best gateway to the expanding Southeast Asian beauty and cosmetics industry, which has enjoyed phenomenal growth over the years, and is anticipated to accelerate its growth with the upcoming establishment of the ASEAN Economic Community. 428 exhibiting companies Beyond Beauty ASEAN-Bangkok 2016, at a glance 81 visiting countries 245 VIP buyers 10 National&group pavilions 12,358 attendees 20,000 sqm of floor space 17 exhibiting countries

3 Supported by: Endorsed & Supported by: Media Partners:

4 VISITOR SUMMARY 81 Visiting Countries 12,358 Attendees Overall visitors classified by countries How would you rate Beyond Beauty ASEAN-Bangkok 2016? International 33% 67% Local What is the purpose of your visit? 73% 18% 9% Excellent Very Good Good How satisfied were you with Beyond Beauty ASEAN-Bangkok 2016? Source new products, suppliers 42% Place / plan orders with suppliers Gather market information, networking Visit exhibitor / suppliers Attending the conference Evaluate the show for future participation 11% 8% 5% 3% 29% 68% 29% 3% Very satisfied Satisfied Fair This show is interesting. There are a lot of products here. Actually, I come here to find whitening and anti-aging products, as well as some packaging, and there are a lot to be found in this show. The show is great and well-organized. There are many exhibitors from many countries. I can find many products. This is very satisfying. Eric Tee Wei Long, Managing Director Vitality Synergy Sdn. Bhd. (Malaysia)

5 VISITOR AUDIENCE Job Function Decision-making Power Owner, Director, GM Manager 22% 28% 45% 37% Buyer 19% Media Beautician 9% 13% Final decision Influence & recommend Medical Chemist Other 4% 3% 2% 14% 4% Specify a need Play no part Achieved as a result of visiting 94% of visitors successfully achieved their event objectives 87% of visitors successfully sourced products and identified suppliers 63% of visitors found new ideas & inspiration International trade visitors attended from The top counties were: Australia Indonesia Cambodia Japan Canada Korea China Lao PDR France Malaysia Germany Myanmar Hong Kong Philippines India Singapore Italy Spain United Arab Emirates United Kingdom United States of America Vietnam Countries.

6 EXHIBITOR SUMMARY A stunning number of 428 exhibitors, of which 47% were Thai companies, participated in the exhibition. 227 international companies came from 17 countries, China, Germany, Hong Kong, Indonesia, Japan, Korea, Malaysia, Myanmar, New Zealand, Poland, Singapore, Spain, Taiwan, Thailand, Turkey, United States of America and Vietnam. The exhibitors showcased their products, innovations and services and received an overwhelming response from the local and international visitors. 10 National & group pavilions 17 Exhibiting countries 428 Exhibiting companies 20,000 Achieved as a result of exhibiting 84% of exhibitors found new buyers and potential customers 82% of exhibitors generated new enquires / sales leads 87% of exhibitors were satisfiffiified with their investment of time and money 78% had meetings with VIP hosted buyers during the event 79% rated the quality of visitors as good or excellent 86% agreed that BBAB was the best place to meet buyers in the region 91% would consider exhibiting at BBAB 2017 again 10Pavilions from China, German, Indonesia, Japan, Korea, Malaysia, Myanmar, Spain, Taiwan, Vietnam I heard from my doctor friends - they recommended this event as there will be a lot of doctors and beauticians at the show. And they were right! The show is very nice because the hall is very big and there re a lot of services such as the VIP matching program. We met a lot of customers here and it benefited us a lot. Joyce Guo Sales Manager Southeast Asia Market Beijing Honkon Technologies Co., Ltd. (China) We want to build our brand awareness and this show will help us to create the awareness to the rest of the industry. Interestingly, this show was well set-up. I have experienced different customers from various kind of industries, including doctors and beauty salon professionals. I think potentially, this show is very well-organized for companies to participate and start creating that awareness in the market. Michale Lee Sales Manager DEFINIQ (Singapore)

7 EXHIBITOR SUMMARY Overall exhibiting companies classified by country How would you rate Beyond Beauty ASEAN-Bangkok 2016? 47% Local 53% International 48% Very good 33% Good What were your primary reasons to exhibit? Enter or expand the Southeast Asian marketplace Launch new products and services Meet with potential and existing customers / buyers Generate new enquiries and sales leads Seek new distributors Networking Support supplier 2% 14% 9% 7% 5% 21% 42% 13% Excellent 6% Fair How valuable is this show as a tool in reaching your customers? How do you rate the quality of the visitors at your stand? 51% Very valuable 49% Valuable 29% 45% Excellent 22% Good Very good 3%Fair 7% Fair

8 MARKETING AND PROMOTION To ensure that our target audience is aware of Beyond Beauty ASEAN-Bangkok 2016 and its importance, we have an integrated marketing plan with both a direct marketing campaign along with advertising & promotion. The event was promoted extensively through multiple marketing channels that targeted exclusively at professional industry trade visitors and also promoting greater public awareness of the event. A comprehensive visitor marketing campaign was executed in the year leading up to the event, using the full range of media, including direct mail, , PR, print media, online adverting, TV, radio and social media. 48 international media partners 144 print adverts 39,510 targeted mail pieces 100,000+ s sent Radio & Television Newspaper Public Advertising Magazine An extensive advertising during the show days produced 224 pieces of live advertisement, including newspaper, television channels, radio channels, van wrap, mass transportation s wall wrap Beyond Beauty ASEAN-Bangkok 2016 worked with 48 of the leading international trade publications and magazines. A total of 144 printed adverts resulted as part of the campaign.

9 Direct Mailing VIP and visitor invitations were mailed to a selected and highly targeted audience. Over 39,510 direct mail pieces were sent to an extensive and growing database of previous show participants, regional supporting associations, the global Informa database and other relevant industry lists. Marketing The marketing was most comprehensive and effective campaign to date, with more than 100,000 s sent to the most relevant professionals of the industry. Online Advertising In total there were 42 web banners on targeted online partner website with a further 420 banners sent to exhibiting companies to help promote their presence at BBAB2016

10 SHOW HIGHLIGHTS Beyond Beauty Trends Conference Beyond Beauty ASEAN-Bangkok 2016 is honoured to welcome a selection of international and local speakers to lead a conference program specially designed to explore the upcoming beauty trends in the world. In addition, BBAB 2016 was also collaborating with infash, Thailand Institute of Fashion Research (part of INTERCOLOR), to feature fashion and color forecasts and concepts. Color is a driving force in design and lifestyle and also one of the major reasons for product purchase. Aesthetics & Dermatology Congress 2016 Aesthetics Development is fast moving at a very rapid pace in this new era of prosumerism. Prosumers no longer want products or services but real quantifiable benefits of the latest Aesthetics Technologies and procedures. Doctors need to keep abreast of the latest state-of-the-art evolution of the Aesthetics industry; to be ahead of consumers in this new frontier of prosumer needs for Aesthetics. Explore the new frontier of Master Class in the Aesthetics industry with BBAB 2016 Congress. Featured K-Beauty Expo Bangkok 2016 A brand new collaboration with KINTEX, K-Beauty Korea is Korea s largest and most recognized beauty show. With this new partnership, BBAB has become Southeast Asia s largest beauty trade platform, with the highest number of Korean Exhibitors; many of which were showcasing international brands for the fiffiirst time in the region. International Pavilions Unique international pavilions were created for the exhibiting companies from 10 different countries, allowing them to showcase their national identities. Visitors were able to learn about the latest products and innovations unique to these different countries. Creativity Presentation Theatre Explore the latest product, services and innovation delivered from our leading supplier, well-known beauty brands and industry specialists. These presentations are free of charge to attend and take place over 3 days

11 HOSTED VIP BUYERS PROGRAMME As a key element of the whole Beyond Beauty ASEAN-Bangkok experience, the 2016 Hosted VIP Programme welcomed 245 Buyers from around the globe. With 2,352 meetings taking place throughout the 3 days, the Business Matching Lounge was abuzz with key decision-makers and delegates engaged in a mix of serious and casual business discussions. Contributing to the overall success of this year s event, it served as an effective platform allowing both exhibitors and VIP visitors to maximize networking opportunities and to form new business partnerships. Meetings 2,352 VIP buyers 245 Participating countries 15 Some of Leading Companies Participating in VIP buyers Programme Ruby Riah, Group CEO - Beaubelle Worldwide Sdn. Bhd. (Malaysia) Total Number of Participating Countries: 15 Bahrain Korea Cambodia Malaysia China Philippines Singapore Hong Kong Thailand India Turkey Indonesia United Arab Emirates Japan Vietnam

12 ABOUT THE ORGANIZERS The Centre for Leveraging Thailand s Industrial Development in the Global Arena. F.T.I. is the private sector administrative juristic person to serve as the core organization and also as the centre for all Thai industries in the kingdom. It is a non-profiffiit organization with the main duties of promoting and supporting the industry focusing on both developing sustainable growth for all industrial operations in the country. F.T.I. is the core centre in the following four areas: Centre of industrial co-operation among and with private sector and government sector in Thailand and abroad, Service centre for all industrial developments, activities centre for all industrial operators & Problem-solving centre for all industrial enterprises in the kingdom, both member and non-members regardless of sizes and types. Under F.T.I. Act, 1987 it is empowered to perform the duty of representing private sector in the industrial sector of Thailand. IMPACT Exhibition Management Co., Ltd. is the leading exhibition organizer in Thailand. IMPACT organizes and manages professional trade and public exhibitions, conferences, meetings and trainings, working in hand with international trade associations, organizers and corporations across a board spectrum of industries. We create effective market platforms and offer a comprehensive range of turn-key event management solutions ranging from market research, exhibition and visitor promotion and sales, advertising and promotion, public relations, operation to on-site logistic management for exhibitions and conferences of all sizes and industries. Informa PLC is one of the world s leading business intelligence, knowledge, and events businesses, with more than 8,000 employees in over 150 offiffiifices across 150 cities. Informa is structured around four Operating Divisions: Academic Publishing, Business Intelligence, Knowledge & Networking and Global Exhibitions to which Informa Beauty is affiffliliated. With the creation of the INFORMA BEAUTY cluster, Informa has reinforced its strong presence and leading position in the global Beauty events market, creating a powerful network of Beauty events globally. The Informa Beauty portfolio includes Alternative Fragrance & Beauty, Beauty Factory Paris, China Beauty Expo, Spameeting and Cosmeeting Business Meetings and Beyond Beauty ASEAN. Informa Beauty s events span the full spectrum of the Beauty Sector, including Packaging, Contract Manufacturing, Ingredients, Full Service, Nutricosmetics, Fragrances (both ingredients and fiffiinished products), Wellness & Spa, Hairstyling and Healthcare, catering to the mass market and the luxury sector.

13 UFI is the association of the world s leading tradeshow organisers and fairground owners, as well as the major national and international exhibition associations, and selected partners of the exhibition industry. UFI s main goal is to represent, promote and support the business interests of its members and the exhibition industry. UFI directly represents around 50,000 exhibition industry employees globally, and also works closely with its 55 national and regional associations members. 691 member organisations in 85 countries around the world are presently signed up as members. Over 900 international trade fairs proudly bear the UFI approved label, a quality guarantee for visitors and exhibitors alike. UFI members continue to provide the international business community with a unique marketing media aimed at developing outstanding face-to-face business opportunities. Established by Royal Decree in 2002, the Thailand Convention and Exhibition Bureau (also known as TCEB) is a public organization tasked with promoting and developing business events in Thailand. Since 2004, TCEB has worked toward establishing Thailand as Asia's premier business events destination, by providing flexible, service-oriented support to meeting-goers, incentives winners, convention attendees and exhibition participants.

14 See you at Beyond Beauty ASEAN-Bangkok September 2017 Challenger 3, IMPACT Exhibition and Convention Centre, Bangkok, Thailand Beauty & Cosmetics Hair & Nail Herbal & Health OEM & Packaging Aesthetics & Dermatology Spa & Wellness Organized by