2015 Corporate Sponsor Report

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Benjamin Moody
5 years ago
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1 O P F 2015 Corporate Sponsor Report

2015 PRINT MEDIA Here is a timeline that includes all Polaris print ads in BSA publications this year. Full Page Spread Digest Size Full Page Half Page Jan./Feb. 2015 Mar. 2015 Apr.

2015 Digest Size Full Page Full Page Digest Size 2015 Camp Director s Guide Boys Life Advertising Reach Scouting Magazine Advertising Reach Camp Director s Guide Reach HIGH DEMO: FULL RUN:

2 2015 PRINT MEDIA Here is a timeline that includes all Polaris print ads in BSA publications this year. Full Page Spread Digest Size Full Page Half Page Jan./Feb Mar Apr May/Jun Dec Feb Mar./Apr May 2015 Nov. & Dec Digest Size Full Page Full Page Digest Size 2015 Camp Director s Guide Boys Life Advertising Reach Scouting Magazine Advertising Reach Camp Director s Guide Reach HIGH DEMO: FULL RUN: 400,000 circulation x 4 issues (Feb., Mar., Apr., May) = 1,600,000 1,100,000 circulation x 2 issues (Nov. & Dec.) = 2,200,000 FULL RUN: 1,000,000 circulation x 3 issues (Jan./Feb., Mar./Apr., May/Jun.) = 3,000,000 AUDIENCE: QTY DISTRIBUTED: Camp Directors Scout Executives Program Directors Scout Shops 2,000

2015 DIGITAL MEDIA In March 2015, the Boy

to produce a series of videos that raise

Gear Up and Go Ride contest, and announce

23, 2015 Nov. 9, 2015 Oct. 26, 2015 Nov.

Blog Post Averages 13,000 visitors daily

3 2015 DIGITAL MEDIA In March 2015, the Boy Scouts of America and Polaris teamed up to produce a series of videos that raise awareness of ATV safety, announce the Gear Up and Go Ride contest, and announce Polaris as the official ATV and UTV provider of the Boy Scouts of America. These videos were viewed more than 2,500 times on Facebook alone. Boys Life Social Media Facebook audience: 104,825 Twitter audience: 16,597 with survey to 14 councils and Philmont Scout Ranch May 27, 2015 Oct. 12, 2015 Sep. 15, 2015 Oct. 1, 2015 Dec. 23, 2015 Nov. 9, 2015 Oct. 26, 2015 Nov. 23, 2015 Tread Lightly! Blog Post Averages 13,000 visitors daily and has 6,632 subscribers. BSA e-newsletter for employees and volunteers. 29, 178 weekly subscribers.

4 2015 DIGITAL MEDIA The Scouting Works team has published a partner page for Polaris to put a spotlight on the ways that Polaris is engaging with the Scouting movement.

5 2015 DIGITAL MEDIA Contest Landing Page Contest Web Banners on BoysLife.org Live until contest the deadline, December 31, In circulation during October, November, and December. Rotating Headline Banner Polaris Contest Entries as of December 3, 2015 Total entries: 2,627 Unique entries: 800 All Boys Life Contest Analytics November 2015 Boys Life Contest Page Analytics Pageviews Oct. 1 Dec. 8: 41,743 Avg. pageviews per day: 605 Rotating Skyscraper Banner Rotating Square Banner

PROGRAM INTEGRATION BSA councils and high-adventure bases who offered an ATV

program 36,359Total Scouts attended camps with an ATV Safety Program* 3,728

building/conservation* 637Scouts 331 Scout leaders trained in ATV Safety

6 PROGRAM INTEGRATION BSA councils and high-adventure bases who offered an ATV safety program from 2012 to BSA properties offered an ATV safety program 36,359Total Scouts attended camps with an ATV Safety Program* 3,728 Scouts completed the ASI Rider Safety Program* participated in ATV trail building/conservation* 637Scouts 331 Scout leaders trained in ATV Safety Education* 603ATV safety patches already distributed by camps* *Waiting on data from Northern Star Council

7 2015 BSA PROPERTIES PRESENCE BSA councils and high-adventure bases who offered an ATV safety program. Local Council Camp Vehicles Baltimore Area Council 12 Phoenix 200s and 4 Sportsman ETXs Baltimore, MD Black Hills Area Council 8 Phoenix 200s and 1 Sportsman ETX Rapid City, SD Circle Ten Council 8 Phoenix 200s and 2 Sportsman ETXs Dallas, TX Crossroads of America Council 8 Phoenix 200s and 2 Sportsman ETXs Indianapolis, IN Del-Mar-Va Council 12 Phoenix 200s and 4 Sportsman ETXs Wilmington, DE Greater St. Louis Council 8 Phoenix 200s and 2 Sportsman ETXs St. Louis, MO Heart of America Council 8 Phoenix 200s and 2 Sportsman ETXs Kansas City, MO Inland Northwest Council 12 Phoenix 200s and 4 Sportsman ETXs Spokane, WA Istrouma Area Council 8 Phoenix 200s and 1 Sportsman ETX Baton Rouge, LA Miami Valley Council 8 Phoenix 200s and 2 Sportsman ETXs Dayton, OH Northern Lights 9 Phoenix 200s, 2 Outlaw 90s, and H.O.s St. Paul, MN Northern Star Council 8 Phoenix 200s and 2 Sportsman ETXs Minneapolis, MN Utah National Parks 12 Phoenix 200s and 4 Sportsman ETXs Orem, UT National High-Adventure Base Vehicles Philmont Scout Ranch 16 Phoenix 200s and 2 Sportsman ETXs Cimarron, NM Polaris vehicles are currently being used at BSA properties that offer an ATV safety program 173donated

8 2015 BSA PROPERTIES PRESENCE BSA councils and high-adventure bases who use or purchased Polaris vehicles, but did not have an ATV safety program. 41 Polaris vehicles have been purchased/donated to be used at the Summit Bechtel Reserve 22 have been donated, 19 have been purchased 4 3 Polaris vehicles have been donated to be used at the New Birth of Freedom Council Polaris electric UTVs have been donated to be used at the Florida Sea Base 1 Polaris Ranger UTV has been donated to be used at the Orange County Council s Irvine Ranch Outdoor Educational Center vehicles have been purchased by BSA councils through the BSA supply warehouse 19Polaris Capitol Area Council, Austin, TX 4 Phoenix 200s Longhorn Council, Ft. Worth, TX 4 Phoenix 200s Cradle of Liberty Council, Philadelphia, PA 2 UTV Ranger Crew 570s Erie Shores Council, Toledo, OH 2 Phoenix 200s Washington Crossing Council, Doylestown, PA 1 UTV Ranger Crew 570s Western Massachusetts Council, Westfield, MA 4 Phoenix 200s

2015 EVENT ENGAGEMENT National BSA Events In 2015, Polaris exhibited in two key leadership meetings for Scouting professionals and leaders: May 19 22, 2015: National Annual Meeting, Atlanta, GA.

9 2015 EVENT ENGAGEMENT National BSA Events In 2015, Polaris exhibited in two key leadership meetings for Scouting professionals and leaders: May 19 22, 2015: National Annual Meeting, Atlanta, GA. Hosted more than 2,000 of BSA s top professionals and volunteers from 280 councils. Aug , 2015: Top Hands Conference, Dallas, TX. Hosted nearly 1,000 BSA council executives from 280 councils. Local BSA Events August 20 23, 2015: Coleman Family AdventureFest, Irving, TX. This event brought outdoor adventures such as archery, fishing, and rock climbing inside for an event unlike any other! Polaris was there to promote ATV safety to more than 2,000 attendees.

Lower Income Journey to Work Market Share From American Community Survey

Lower Income Journey to Work Market Share From American Community Survey 2006-2010 Table 1: Overall National Data Table 2: Car, Truck or Van Table 3: Transit Table 4: Metrics Table 1 Work Trip Market Share: