MOUNT PLEASANT TOWNE CENTRE

Size: px

Start display at page:

Download "MOUNT PLEASANT TOWNE CENTRE"

Isabel Copeland
5 years ago
Views:

1 MOUNT PLEASANT TOWNE CENTRE

3 CHARLESTON, SOUTH CAROLINA

CHARLESTON, SOUTH CAROLINA A mere seven miles from historic downtown Charleston, South Carolina, and right in the heart of the area s island resort communities, you ll find a shopping destination

4 CHARLESTON, SOUTH CAROLINA A mere seven miles from historic downtown Charleston, South Carolina, and right in the heart of the area s island resort communities, you ll find a shopping destination second to none Mount Pleasant Towne Centre. Architecturally distinct, featuring lush courtyards filled with fragrant flowers, Mount Pleasant Towne Centre is the embodiment of fine Southern living. No wonder it has been voted Charleston s No. 1 shopping destination thirteen years in a row. What s more, Mount Pleasant Towne Centre is well supported by affluence in the community and by an equally high-income tourist population. In fact, each year millions flock to this area just to shop it s the No. 1 leisure trip in South Carolina. The result is that Mount Pleasant Towne Centre is a shopping and entertainment destination unlike anything else in the region.

5 project location Mount Pleasant Towne Centre is the premier shopping destination in the Charleston market. Situated at the heart of Charleston s island resort communities, Towne Centre s 438,000 square feet of retail, restaurants and movie theater make it a regional shopping and entertainment destination. Mount Pleasant Towne Centre is located at I-526 and Highway 17, at the gateway to Isle of Palms and Sullivan s Island. Conveniently positioned only seven miles from historic downtown Charleston, it is easily accessible for both tourist and native populations. Within the next two years, Highway 17, the major access road to Mount Pleasant Towne Centre, will be widened from four lanes to six lanes, accommodating 40,000 cars per day. Additionally, a new threelane overpass is being planned for the interchange of Hungryneck Boulevard and I-526, providing more direct and convenient access to the southeast entrance of Towne Centre. SITE FACTS Estimated POPULATION , , , year growth 16.7% Estimated HouseholdS , , , year growth 16.4% trade area tourism More than 34% of households in a five-mile radius of Mount Pleasant Towne Centre earn over $100,000 income. Daytime population within 15 minutes exceeds 215,000 people. Charleston is home to over 4.3 million visitors annually. Recently featured as a top vacation destination on NBC s Today show and The Early Show on CBS, Charleston was also recently honored as the No. 2 U.S. travel destination by Condé Nast Traveler magazine, among other accolades from various media. The Charleston visitor profile includes: Median Income: $110,000 - $150,000 Median Age: 38 Female/Male Ratio: 56% Female; 44% Male Median Length of Stay: 3 nights, 4 days Average Household Income 2010 $76, $84, $94, year growth 23.4% Source: U.S. Census Bureau and Applied Geographic Solutions, 2010; 15-mile radius Within the state of South Carolina, shopping excursions account for over 50% of day trips and 35% of overnight trips. Charleston is also a regional fashion capital, hosting its own Fashion Week each spring, drawing thousands from across 30 states and Europe. Sources: Charleston Area Convention & Visitors Bureau and College of Charleston Department of Hospitality and Tourism Management

6 17 52 Goose Creek 26 Northwoods Mall Hanahan Tanger Outlets North Charleston 526 The Citadel Mall Charleston Downtown Shopping District 700 Folly Beach Kiawah Island Miles Miles 5.00 Miles Sullivan's Island 41 Mount Pleasant Towne Centre Isle of Palms Population Density One Dot = 100 Persons Trade Area = 306,415 People Average HH Income By Block Groups $100,000 or more $75,000 to $100,000 $50,000 to $75,000 $30,000 to $50,000 Less than $30,000 17

7 Mount Pleasant Towne Centre

8 aerial view facing east

MOUNT PLEASANT TOWNE CENTRE Total Size: 438,000 sq. ft.

Palmetto Grande 16 Cinema (61,396 SF) Atlanta Bread Company Bakery Café Burtons Grill* Charleston Creamery* Grimaldi s

Chang s* TCBY Qdoba Mexican Grill SPECIALTY SHOPS: A Pea in the Pod* Coldwater Creek* Gymboree Palmetto Moon Teal*

Investments Francesca s Collections GameStop Gap Ad

11 MOUNT PLEASANT TOWNE CENTRE Total Size: 438,000 sq. ft. ANCHORS: RESTAURANTS: Barnes & Noble (21,000 SF) Bed, Bath & Beyond (34,560 SF) Belk (81,675 SF) Old Navy (21,450 SF) Palmetto Grande 16 Cinema (61,396 SF) Atlanta Bread Company Bakery Café Burtons Grill* Charleston Creamery* Grimaldi s Pizzeria* Hatchell s American Tavern* LongHorn Steakhouse P.F. Chang s* TCBY Qdoba Mexican Grill SPECIALTY SHOPS: A Pea in the Pod* Coldwater Creek* Gymboree Palmetto Moon Teal* American Eagle Outfitters Ann Taylor Banana Republic Bath & Body Works Caché Chico s Claire s Copper Penny Edward Jones Investments Francesca s Collections GameStop Gap Adult/Kids Genealogy* Hairy Winston* Hallmark J. Jill* Jos. A. Bank Clothiers Lane Bryant LOFT Men s Wearhouse Pandora Pier 1 Imports Rack Room Shoes Reeds Jewelers Shooz by Copper Penny Stella Nova Spa & Salon Stylexchange* Ulta Beauty* Victoria s Secret Versona Accessories* White House Black Market WineStyles* Yankee Candle

13 Bayer Properties Commitment

Towne Centre Marketing Philosophy: Two distinct benefits position Towne Centre as the customer-preferred shopping destination in the market.

These principles are the focus of an integrated marketing campaign that communicates this message to consumers every day.

Store opening messages are often integrated into the media mix, helping to ensure the success of new stores.

16 Movie Screens HigHway 17N at belk drive While some may believe build it and they will come, we choose to be certain and drive consumer traffic by telling them about it as well.

14 Towne Centre Marketing Philosophy: Two distinct benefits position Towne Centre as the customer-preferred shopping destination in the market.* First is the special mix of high quality retailers and restaurants; second is the unique shopping atmosphere created by careful attention to architectural and landscaping details. These principles are the focus of an integrated marketing campaign that communicates this message to consumers every day. Print and Billboard Advertising: Customers are reminded each month of Mount Pleasant Towne Centre s fantastic assortment of retailers, seasonal fashions and special events. Store opening messages are often integrated into the media mix, helping to ensure the success of new stores. Spring print Summer print Back to School print You re Gonna need a BiGGer BaG Billboard 55 Stores. 8 Restaurants. 16 Movie Screens HigHway 17N at belk drive While some may believe build it and they will come, we choose to be certain and drive consumer traffic by telling them about it as well. And to us, that means investing the necessary resources to ensure our retail partners are successful, and more importantly, that our shared customer is happy as well. * : Best Place To Shop as selected by Charleston magazine Radio Advertising: Radio communications provide additional rationale for shopping, store suggestions and event details to further entice the customer to visit stores at Mount Pleasant Towne Centre. Public Relations: There is always something new going on at Towne Centre. It is this premise that drives our public relations efforts. Whether it s an event like our Block Parties, a new store opening, or the appearance of a new fashion trend, we are always talking to media and customers about what s going on at Mount Pleasant Towne Centre.

digital Marketing: The Mount Pleasant Towne Centre website provides messaging to drive consumers to the

Facebook and Web serve as critical sources of consumer information about store mix, location, sales and

Email and Facebook are also utilized to communicate special events, new store openings and other happenings

Research: We recognize that the demographics and shopping behaviors of our customers are dynamic and

Research is an integral part of our marketing efforts, allowing us to ensure advertising effectiveness and

We believe there is no substitute for genuinely knowing your customer.

to solidifying the role of Mount Pleasant Towne Centre in all aspects of shoppers lives.

15 digital Marketing: The Mount Pleasant Towne Centre website provides messaging to drive consumers to the retail locations. Facebook and Web serve as critical sources of consumer information about store mix, location, sales and events, while providing links to retailer websites. and Facebook are also utilized to communicate special events, new store openings and other happenings at Mount Pleasant Towne Centre. Research: We recognize that the demographics and shopping behaviors of our customers are dynamic and ever-changing. Research is an integral part of our marketing efforts, allowing us to ensure advertising effectiveness and formulate insightful marketing strategies that are relevant to the consumer. We believe there is no substitute for genuinely knowing your customer. FOCUS GROUP Signature Events: MYSTERY SHOPPER MOUNT PLEASANT TOWNE CENTRE PRESENTS Signature Events are key to solidifying the role of Mount Pleasant Towne Centre in all aspects of shoppers lives. These events remind customers that Towne Centre isn t just about shopping it s about family get-togethers, meals, entertainment, and celebrations that benchmark the year. SATURDAY, NOVEMBER 19, 6:00 PM Kick off the season in style as Mount Pleasant Towne Centre lights up with holiday spirit. Join us at the Belk Circle for a special holiday laser light show, a winter farmers market, horsedrawn carriage rides and an appearance by Santa himself. Visit mtpleasanttownecentre.com for complete details. EVENT ADVERTISING

17 Our Management Philosophy Our commitment is to creating community environments that are crafted for long-term growth. We recognize that the consumer is choice-driven with a desire for quality shopping, dining and entertainment all in one convenient location. Therefore, we specialize in managing multiuse destinations so that retail, recreation and business flow together, maximizing the synergies between lifestyle components to create an enjoyable atmosphere where customers can live, work and play. Central to our philosophy is the desire to shape a destination of substance that s responsive to the needs of both the market and the community. We create true gathering places by crafting an ideal mix of shopping, social and professional venues in a beautifully landscaped, architecturally pleasing and well-maintained environment. The combination of high-demand retail, restaurants and entertainment, which might also include Class A office space, educational facilities and service providers, delivers the ideal opportunity for customers and businesses to positively experience all that we have to offer. This is a proven formula for success for the consumer and businesses, helping to fulfill our mission of improving the quality of life in the communities we serve.

18 2222 Arlington avenue Birmingham, al Phone bayer Fax

PINNACLE AT TURKEY CREEK

PINNACLE AT TURKEY CREEK PROJECT With 657,264 square feet of leasable area, this outdoor fashion and power center component of Pinnacle at Turkey Creek is a consumer favorite due to its enjoyable shopping