THE PROJECT ON HAIR SHOW & EXHIBITION

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2 THE PROJECT ON HAIR SHOW & EXHIBITION On Hair Show & Exhibition returns to Bologna in the format that sealed its success. The only Italian event entirely dedicated to hairstylists will take place on November 25th and 26th in the fairground of Bologna. A specially constructed theatre will host 12,000 hairstylists, 76% of whom are the decision makers in their salons. They will watch expertly choreographed hair shows with a unique atmosphere generated by creativity, music and set design. The exhibition area will be reserved for leading companies in the industry so that they can meet hair sector professionals and strike new business deals.

3 THE PROJECT ON HAIR SHOW & EXHIBITION Visitors will have access to all the shows at the On Hair event and to the exhibition area with just one entrance ticket, which means greater visibility for all the brands involved. 1 CATWALK AND 1 EXHIBITION AREA STRATEGICALLY LOCATED IN THE SAME PAVILION AS THE THEATRE

4 THE PROJECT ON HAIR SHOW & EXHIBITION The exhibition layout was carefully researched to design the visiting experience in the most strategic way. To reach the theatre, all hairstylists will have to walk past the stands of the brands involved in the event. The exhibition spaces will all be the same size but can be personalised, so that visitors can benefit from a balanced layout and exhibitors can be easily recognized.

5 THE PROJECT ON HAIR SHOW & EXHIBITION The theatre will be specially constructed to give the artistic teams a space where they can express their creativity and talent to the full. The backstage area will occupy an entire pavilion so the teams have all the space they need for their rehearsals and finishing touches. Lights, audio and state-of-the art staging will make each show a unique experience.. THE BIGGEST THEATRE EVER BUILT FOR A HAIR SHOW. A UNIQUE OCCASION

6 COMMUNICATION STRATEGY The event benefits from an integrated communication strategy that guarantees maximum visibility for all involved from now on. We will be including companies and professionals in press, web and social media communication... Both online and in the press, the spotlight will be on hairstylists and brands, with their stories and all their special features. DON T MISS OUT!

7 COMMUNICATION STRATEGY On Hair Show & Exhibition will be promoted using a social strategy with dedicated Facebook and Instagram accounts to share all the On Hair images and colours! PLUS! The Cosmoprof Worldwide Bologna Facebook and Instagram accounts will be an important platform for the event, giving exhibitors maximum exposure among all the users in our community. THE COSMOPROF COMMUNITY KEEPS ON GROWING, YEAR BY YEAR! FACEBOOK From to (from the end of the 2017 edition to the end of the 2018 edition) FAN INSTAGRAM From to (from the end of the 2017 edition to the end of the 2018 edition) FOLLOWER

8 CONTACTS WHEN: NOVEMBER 2018 WHERE: BOLOGNA FAIR DISTRICT PAD. 36 CONTACTS: ELEONORA BATTISTA - 02/ eleonora.battista@cosmoprof.it MARTINA PIACENTINI - 02/ martina.piacentini@cosmoprof.it Ask your business contact about setting up deals with the best hotels in Bologna and the most enchanting locations for your company s evening events.