2018 DAAF Fashion Show Sponsorship Prospectus
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- Bernadette Jasmin Golden
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1 2016 Darwin Aboriginal Art Fair Fashion Show, From Country to Couture. Photo Shane Eecen. From Country to Couture 2018 DAAF Fashion Show Sponsorship Prospectus
2 The Darwin Aboriginal Art Fair Foundation Each August, the Darwin Aboriginal Art Fair (DAAF) showcases the work of emerging and established artists from more than 60 Aboriginal and Torres Strait Islander Art Centres from across Australia. These Art Centres collectively represent more than 2,000 artists at the fair each year. It is the only national event of its kind, and has secured a reputation as one of the country s most significant and internationally recognised arts events. The fair is presented by the Darwin Aboriginal Art Fair Foundation (DAAFF), which is a not for profit organisation with deductible gift recipient status. The Foundation is governed by a membership of Indigenous remote community Art Centres. Art Centres play a role in maintaining and strengthening cultural practices, provide a community meeting place, and offer opportunities for employment, training, education, career pathways and enterprise. This economic aspect is crucial to the Aboriginal and Torres Strait Islander art and craft industry and to the health of communities in general. In most communities, Art Centre sales are the only externally generated source of income. Our Vision: That the Darwin Aboriginal Art Fair Foundation provides vibrant and exciting platforms for Aboriginal and Torres Strait Islander art and culture with a reputation for innovation, diversity and cultural integrity. The strengthening and positioning of Art Centres will ensure that Australia s Indigenous art sector continues to flourish and excel. The economic independence of communities will help ensure that people can continue to live on their homelands, resulting in the preservation of traditional practices, ceremonies, language, art and spirituality. Background inamge: Belinda Kuriniya, Cheeky Yam, silk screen print on linen. Photo courtesy of Babbarra
3 Our Impact DAAF generated $2.224 million in 2017 for the Aboriginal and Torres Strait Islander art sector - 100% of the sales went directly back to the Art Centres and their communities. Over the past five years, DAAF has generated over $8.825 million for the Aboriginal and Torres Strait Islander art sector Over 10,683 people visited DAAF in 2017 Over the past five years, more than 40,000 visitors have attended DAAF. 91% of visitors said that they learnt something new about Indigenous culture at the Fair 21% of visitors had never purchased a piece of Aboriginal or Torres Strait Islander art sector art before coming to the Fair Over 277 Indigenous Artists and Arts Workers attended the 2017 Fair and interacted with the public 67 Indigenous Art Centres from across Australia were represented by DAAF during the 2017 event In 2017, DAAF achieved 98 pieces of editorial coverage, with coverage providing more than 12,290,973 opportunities for people to see messaging relating to DAAF. This coverage equated to an equivalent advertising value of $1,602,246. Top image: From Country to Couture - DAAFF 2017 Fashion Show, Forkleaf collection featuring Warlukurlangu Artists. Photo by Murray Hilton Bottom image: From Country to Couture - DAAFF 2017 Fashion Show, Publisher Textiles collection featuring Babbarra. Photo by Murray Hilton Background image: Fabric from Injalak Arts & Crafts, Photo courtesy of Injalak Arts & Crafts
4 From Country to Couture The DAAF FASHION SHOW From Country to Couture is the spectacular culmination of several years of conversation and collaboration, planning and feedback from our Art Centre membership. The vision for the show is to marry high end fashion with contemporary fine art, and the combination of textile art and fashion was electric. And as the DAAFF Chair, Franchesca Cubillo eloquently said: It is designs and patterns that have been handed by the Ancestors down to our Peoples. So textiles be it chiffon, be it linen, be it cotton it just absorbs that energy, that has been dancing across this country for millennia The high level of public and industry support, reflects the growth and interest in contemporary Aboriginal and Torres Strait Islander art textile art. DAAFF s stunning catwalk display of garments and accessories pumping to an incredible music selection, is not only aesthetically amazing, but conveys cultural stories of tradition and Country. It is important for designers to work with artists through Art Centres, to ensure the rights of artists are protected. By working directly with Art Centres, the production and sale of fashion items has a direct impact on the wellbeing and economic sustainability of remote communities. Art Centres are invited to participate and showcase their fashion collections. The runway show tells cultural stories through a variety of innovative and creative elements, and facilitates cultural engagements, whilst supporting a contemporary way for sharing and passing on knowledge. Due to the success of the 2016 and 2017 catwalks, the DAAFF Fashion Show will now sit as a regular feature of the fair. We look forward to continuously improving and growing the event each year and welcoming new Art Centres to participate, learn and grow. To view the highlights of the 2017 event From Country to Couture visit: daaf.com.au/fashion Darwin Aboriginal Art Fair fashion show From Country to Couture. Sky City Darwin Photo Murray Hilton
5 Sponsor Benefits Naming Rights Investment of $85,000 (minimum of 3-year agreement) Full naming rights of the Darwin Aboriginal Art Fair Foundation Fashion Show Dual branded collateral including signage, event program, delegate s bag and all advertising Brand exposure across entire DAAF event including main program PR speaking opportunities Speaking opportunity at event Meet and greet opportunities with event talent Logo displayed on red carpet photography area Direct sponsorship of company collection Integration across social media platforms Opportunity for at event display Opportunities to attend networking activities and events. Ongoing recognition throughout the 3-year sponsorship Major Sponsor Investment $25,000 (minimum of 3-year agreement) Logo displayed on printed and online materials including DAAFF website, event program and signage At event recognition Spotlight on support and organisation featured in DAAFF supporter e-news to go to database Integration across social media platforms Opportunity for at event display Ongoing recognition throughout the 3-year sponsorship Opportunities to attend networking activities and events. Event Sponsor Investment $5,000-$10,000 Logo displayed on printed and online materials including DAAFF website and event program Ongoing recognition throughout the 3-year sponsorship Opportunities to attend networking activities and events. At event recognition Darwin Aboriginal Art Fair fashion show From Country to Couture. Darwin Convention Centre 5 August Photo Shane Eecen
6 On behalf of the Board and Art Centre members of DAAFF, I would like to personally invite you to become a sponsor of the DAAF Fashion Show. By becoming an official sponsor, you are not only taking up an opportunity to align your business with the only national Aboriginal and Torres Strait Islander Art Fair in Australia, but you are supporting innovation and development in remote Indigenous Art Centres. Yours Sincerely, Claire Summers DAAF Foundation Executive Director Ph: M: GPO Box 2342, Darwin, NT, Top image: From Country to Couture - DAAFF 2017 Fashion Show, Albertini collection. Photo by Murray Hilton Bottom image: From Country to Couture - DAAFF 2017 Fashion Show, Hopevale Arts & Culture Centre and designer Shannon Brett, Photo by Murray Hilton Background inamge: Deborah Wurrkidj, Pandanus Mats, silk screen print on cotton homespun. Photo courtesy of Babbarra
Sponsorship Prospectus
Sponsorship Prospectus $ The event generated approximately $1.75 million in 2015 for the Indigenous Art Sector All sales directly benefitted the economic capacity of the Art Centres communities DAAF does
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