AVIATION INSIGHTS AND DEVELOPMENTS Q FOR A LANDSCAPE OF POSSIBILITIES TALON S QUARTERLY REVIEW OF THE INTERNATIONAL AVIATION MARKET

Transcription

1 AVIATION INSIGHTS AND DEVELOPMENTS Q TALON S QUARTERLY REVIEW OF THE INTERNATIONAL AVIATION MARKET

2 NEWS & DEVELOPMENTS

3 CHINESE LUXURY GOODS BUYERS TOURISTS SEEK BREXIT BARGAINS The outcome of Thursday's referendum sent the British currency plunging, making the country's goods and services cheaper for foreign buyers. Consumers reacted immediately: Searches by Chinese for UK holidays "skyrocketed" on Ctrip.com International's travel booking app, the company said, while Chinese news site Phoenix implored visitors to London to "Buy, Buy, Buy." A slumping pound is a much-needed shot in the arm for UK luxury companies as the Chinese are the biggest buyers of high-end goods and make most of their purchases overseas. They made 270,000 trips to the UK last year, up 46 per cent, according to tourism website VisitBritain. British Airways owner IAG said Tuesday that the weaker pound will boost tourist flows to the UK.

4 ASIA PACIFIC TRAVEL DEMAND PREDICTED TO GROW BY +4.6% PER YEAR UNTIL 2020 International traffic into Asia Pacific will top the 657 million mark by 2020, growing at an average rate of +4.6% per year until then. The report predicts that Asia will continue to increase its relative dominance of foreign arrivals into Asia Pacific up to 2020, with its relative share of these arrivals rising from 72% in 2015 to above 73% by The absolute volume of arrivals into Asia Pacific is expected to rise from 528 million to 647 million over the same period, PATA said.

5 MIDDLE EAST TRAVELLERS ARE TOP LUXURY TAX FREE SHOPPERS IN THE UK Middle Eastern visitors are leading the way in luxury tax free shopping spend in the UK with double digit growth. In April, Arabic shoppers accounted for 42% of total UK sales, which represented +7% year-on-year growth. By contrast, Clark noted that China was showing signs of a difficult declining market. The company reports that 56% of Middle Eastern visitors surveyed include shopping as part of their overseas travel. From January to April this year, Middle Eastern nationalities totalled 38% of overall UK tax free spend, with +11% year-on-year growth against a -6% decline overall in the UK.

6 ASIA PACIFIC & MIDDLE EAST TRAFFIC RISES STRONGLY IN FIRST QUARTER Passenger numbers travelling through Asia Pacific and Middle Eastern airports in March 2016 rose by +6.7% and +10.4% year-on-year respectively, according to ACI Asia-Pacific. For the first quarter, Asia Pacific passenger traffic grew by +9.7% and the Middle East by +10.2%. Singapore Changi Airport, fuelled by robust growth in passenger traffic from Thailand, China and Malaysia, posted a +9.9% gain and appeared to have regained confidence after a period of relatively slow growth since 2014, the association noted.

7 WESTFIELD UNVEILS FIVE TENDER OPPORTUNITIES AT LAX TERMINAL 1 Westfield today announced five major concession opportunities for the new Los Angeles International Airport (LAX) Southwest Airlines Terminal 1. They cover travel essential, speciality retail and food & beverage outlets. The T1 Commercial Evaluation Process (CEP) is a continuation of the US$508 million overhaul spearheaded by Los Angeles World Airports (LAWA) and Southwest Airlines.

8 FRANKFURT AIRPORT REVEALS STRIKING DIGITAL BRAND SPACE IN T1 Frankfurt Airport has opened a Digital Brand Space on the newly opened approach road at Terminal 1. The zone is managed by the airport s exclusive advertising media agency Media Frankfurt. The new digital concept comprises six large-scale, high-resolution LED walls, each immediately opposite the exits of the Arrival halls and automatically synchronized with a 550m colour-controlled LED lighting strip on the opposite façade. ibeacons have been installed to allow advertising clients make their campaigns mobile, noted Media Frankfurt.

9 JCDECAUX WINS TEN YEAR ADVERTISING CONTRACT AT CÔTE D AZUR Groupe Aéroports de la Côte d Azur has selected JCDecaux France for the supply, implementation and operation of advertising media at Nice Côte d Azur Airport. The contract commences in January 2017 and runs for ten years. It covers Nice, Cannes Mandelieu, Saint Tropez and Sky Valet Paris-Le Bourget airports. With its 77 digital screens, Nice Côte d Azur becomes the most digitised airport in France.

10 BAHRAIN AIRPORT COMPANY LAUNCHES NEW TERMINAL ADVERTISING TENDER Bahrain Airport Company (BAC) is inviting potential partners to bid for the advertising concession at the new passenger terminal at Bahrain International Airport. The move is the first in a series of tenders for the commercial programme at the new facility, which should be completed by Advertising companies with a current airport contract at airports with at least (or greater than) 8.5 million passengers are eligible to participate. The concession offers a ten-year contract and will require investment in infrastructure and design

11 DENMARK S TOURIST APPEAL DRIVES +10.8% MAY GROWTH AT COPENHAGEN AIRPORT Copenhagen Airport handled +10.8% more passengers in May, with the yearon-year growth driven by a marked increase in the number of tourists visiting Denmark. In the first quarter of 2016, +27.2% more tourists travelled to Denmark via Copenhagen Airport compared with the same period last year. More than 2.5 million people passed through the airport in May.

12 THE DESIGN SOLUTION BRINGS GOLDEN TOUCH TO RIO OLYMPICS AIRPORT The Design Solution has announced details of its role in transforming RIOgaleāo Tom Jobim International Airport ahead of the Olympic Games in August. Our solution for the 4500m² Arrivals store, located on the ground floor, was designed to enable whoever won the duty free contract to make the most of this extraordinary opportunity, said Director Robbie Gill.

13 TECHNOLOGY & SERVICES

14 JCDECAUX OFFERS VIRTUAL REALITY TOUR OF HEATHROW ADVERTISING OPPORTUNITIES Potential advertisers will be taken on a virtual reality journey through the entire passenger experience at Heathrow in JCDecaux Airport UK s latest initiative to showcase opportunities. Watch video here...

15 PORTR PARTNERS WITH GATWICK EXPRESS FOR AIRPORT LUGGAGE DELIVERY SERVICE Portr has partnered with Gatwick Express to offer travellers a special reward rate for its luggage delivery service AirPortr. AirPortr collects and delivers luggage between the airport and passengers London homes, hotels or offices within hours, at a time suited to them.

16 NEW MARKETING PLATFORM CONNECTS TRAVELLERS TO THE TOURISM INDUSTRY An interactive marketing platform that allows travellers to access content about travel industry locations on a clickable world map has launched. WhereIsWhere.com is offering tourism boards, hotels, attractions, shopping malls, designer boutiques and F&B outlets the chance to register, upload content and link to their own website for free ahead of a consumer launch in mid-year 2016.

17 HEATHROW LAUNCHES ON WEIBO AS INBOUND TOURISM FROM CHINA CONTINUES TO RISE Heathrow Airport has launched its presence on Chinese social media platform Weibo, in what it said was a first for UK airports. Weibo is a microblogging website known as the Chinese Twitter and is used by more than 600 million people worldwide.

18 CAMPAIGNS

19 HP AT THE CANNES FILM FESTIVAL MAY 2016 As official sponsors for Cannes Film Festival, HP were keen to use the event as a platform to promote their latest product, the ultra-slim Spectre laptop to an influential audience. Collaborating with Curb and DOOH, Talon s international team and OMD International have created a domination on a large format digital screen strategically located on the prestigious Majestic Hotel overlooking La Croisette and the Cannes Film Festival red carpet with two banners alongside the screen to promote the new product. Alongside this, there are also key large format sites at Nice Airport targeting arrivals to the event. The screen can be seen in many of the red carpet pictures being taken for the various parties taking place across the event.

20 PA CONSULTING LAUNCHES NEW CREATIVE AT LONDON CITY AIRPORT Taking advantage of the high number of business passengers across London City Airport, PA Consulting launched new creative on a brand new exterior site to reach the premium audience in a new and exciting way. The stand out creative Is located right outside the main entrance to the Airport and can also be seen from the DLR.

21 HP ELITEBOOK FOLIO ACROSS EUROPE To promote the world s thinnest and lightest business-class notebook across Europe to an influential audience, Talon s international team alongside OMD International planned an Airport campaign that s live for the next month across London Heathrow, Frankfurt and Paris Charles de Gaulle Airports. The focus is on business travellers, so stand out formats have been utilised along with frequency networks to shadow the business passenger journey and to create impact and domination across the busiest terminals. One of the key product pillars is security, so naturally many of the placements take advantage of the high dwell around the security search areas moving into the journey to business lounges.

22 JCDECAUX DEVELOPS IBEACON TECHNOLOGY WITH NEW INITIATIVE AT HONG KONG INTERNATIONAL AIRPORT Running through this summer, Coach has transformed the Arrivals greeting hall at HKIA using its 1941 collection the featured product line that commemorates the brand s 75th anniversary. The campaign is visible from the moment travellers step off the aircraft, when they pass along the Arrival concourses, the baggage reclaim area and into the greeting hall and central ramps. With the Beacon technology, air passengers can interact by shaking their Bluetooth activated and WeChat App pre-installed smartphones when approaching the visuals. Beacon transmitters fixed inside the advertising lightboxes then communicate with passengers smartphones and walk them through the campaign step by step.

23 WILLIAM GRANT LAUNCHES GLENFIDDICH DISTILLERY TOUR AT PARIS CDG William Grant & Sons has partnered with Lagardère Travel Retail to launch a virtual tour of the Glenfiddich distillery at Paris Charles de Gaulle Terminal E. A 29sq m Glenfiddich pop-up is running throughout June at Buy Paris Duty Free in Gate L. It offers travellers a Journey into the Mind of the Malt Master, according to the partners. Using virtual reality (VR) technology, customers can take a 360 trip above the Speyside countryside into the heart of the Glenfiddich distillery. There they can virtually experience the mastery and craft of single malt whisky production. The tour is hosted by a Scottish guide.

24 BROWN-FORMAN LAUNCHES JACK DANIEL S GLOBAL SCAVENGER HUNT Brown-Forman Global Travel Retail is launching the Jack Daniel s Barrel Hunt, a worldwide treasure hunt designed to mark the distillery s 150th anniversary. The promotion will start in Lynchburg, Tennessee on 1 July and run through September. 150 handcrafted whiskey barrels will be hidden in various regions across the globe, at airports and historic and cultural sites. Clues to the location of the barrels will be provided on Jack Daniel s Facebook page. Participating airports include Amsterdam, Frankfurt, Heathrow, Milan, Paris, Singapore, Los Angeles and Sydney.

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